Performance Shift
Performance Shift is a Melbourne-based Australian training and consulting firm that builds high-performing teams and leaders using its proprietary HPT Diagnostic and tailored workshops, serving corporate, government, and elite sports clients across Australia.
- Company typePrivate
- Founded2010
- HeadquartersMelbourne, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Performance Shift does
Performance Shift is a Melbourne-based, privately held Australian corporate training and consulting firm founded in 2010 that helps organizations build high-performing teams and develop leaders. The company operates from a headcount of 1-10 employees and serves corporate, government, and elite sports clients across Australia.
Its core technology is the proprietary High Performing Team (HPT) Diagnostic, co-developed with Dr. John Molineux of Deakin University, which quantitatively measures ten high performance levers and produces bespoke team reports. The diagnostic is layered with a portfolio of complementary proprietary assessments (High Performance Peer Review, Y.E.S annual satisfaction survey, DNA/Caliper Profile, DiSC Personality Profile, Emotional Intelligence, Personal Values) and proprietary behavioral frameworks (KOMO2 model, DASHTalk feedback process). Programs are delivered as workshops, residential intensives, executive coaching (6-8 session packages), and ongoing consulting engagements.
Performance Shift generates revenue through a mix of professional services (tailored training programs at custom pricing, executive coaching packages, ongoing consulting), unit-priced assessments ($5,000 + GST per HPT team of 4-20 participants), and low-margin book/ebook sales ($9.95-$34.95). Distribution is direct-to-client via the company website and founder-led outreach, with top-of-funnel demand generated through a Spotify/YouTube video series, media appearances, and a free online team culture assessment. Named customers include ANZ, Allianz, QBE, the Department of Defence, the Department of Veterans' Affairs, Jayco Caravans, Spotlight, St Kilda Football Club, and OZDARE.
Performance Shift firmographics
Firmographics- Name
- Performance Shift
- Legal name
- Performance Shift Pty Ltd
- Website
- https://performanceshift.com.au
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Performance Shift is a Melbourne-based Australian training and consulting firm that builds high-performing teams and leaders using its proprietary HPT Diagnostic and tailored workshops, serving corporate, government, and elite sports clients across Australia.
- Ownership category
- akta.pro rank
Performance Shift industry classification
Industry- Product category
- Corporate Training and Consulting
- NAICS
- Management Consulting Services (54161), Professional and Management Development Training (611430), Human Resources Consulting Services (541612)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Change Management & Transformation Leadership (EDABAAAD)
- akta.pro secondary industries
- Leadership Assessment, 360 Feedback & Development Planning (EDABAAAK), Leadership Transition & Onboarding Coaching (New Role, New Manager, Promotion) (EDABANAB), Operational Excellence (OPEX) & Performance Management (KPI/OKR) (EDABAKAH), Talent Management & Leadership Advisory (Succession, Performance, Culture) (BPACAJAH)
Keywords
Where Performance Shift is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Performance Shift business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Training Programs: Tailored corporate training programs including High Performing Teams and Culture, Game On, Leadership through Self Management, MODERN Management, Sales Training, Innovation for Growth, and more. Programs are delivered as workshops, residential intensives, or consulting engagements.
- Assessment Tools: Proprietary assessment tools including HPT Diagnostic ($5,000 per team), High Performance Peer Review, Emotional Intelligence assessment, DNA Profile (Caliper Profile), DiSC Personality Profile, and Personal Values Assessment.
- Executive Coaching: One-on-one coaching programs for CEOs and executives, delivered in packages of 6 or 8 sessions.
- Consulting Services: Ongoing consulting and support services to embed training outcomes and ensure sustained behavior change and capability development.
- Book Sales: Sale of The Black Book of Quotes as hard copy ($34.95) and ebook ($9.95).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time | High Performing Team Assessment - $5,000 + GST per team |
| One time/ perpetual license | One time | Hard Copy Book - The Black Book of Quotes |
| One time/ perpetual license | One time | eBook - The Black Book of Quotes |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels7 records
Performance Shift product offering
Product offeringCore offering
Performance Shift is a Melbourne-based corporate training and consulting firm that sells proprietary team and leadership assessment tools (e.g., HPT Diagnostic, High Performance Peer Review, Y.E.S., DNA Profile, Emotional Intelligence, DiSC) alongside tailored training programs (Executive Coaching, MODERN Management, Leadership Through Self Management, Game Day, Innovation for Growth, sales and feedback workshops) and ongoing consulting engagements. Its offerings are packaged for direct sale to corporate, government, and sporting clients seeking to build high-performing teams and develop leaders.
Product overview
Performance Shift is a corporate training and consulting business offering a platform of assessment tools and training programs for creating High Performing Teams and Leaders. The core product is the proprietary High Performing Team (HPT) Assessment, which is complemented by additional assessment tools including the High Performance Peer Review, Y.E.S Assessment (Yearly Employment Satisfaction), DNA Profile, Emotional Intelligence assessment, Personal Values Assessment, and Personality Profile (DiSC). The company also offers a suite of training programs and workshops including Executive Coaching, MODERN Management, Consulting, Innovation for Growth, Sales Mind to Business Mind, Leadership through Self Management, Game Day team building, and feedback training. Content offerings include the Mastering High Performing Teams Video Series available on Spotify and YouTube, and published books including The Black Book of Quotes. The portfolio combines these assessment diagnostics with tailored training programs to deliver measurable and sustainable results for organisations.
Differentiator
Problem solved
Functional benefit
Products and services
- High Performing Team Assessment Proprietary diagnostic tool that quantitatively measures and analyses each of the 10 high performance levers, providing a detailed analysis and bespoke team report mapping areas for improvement. Priced at $5,000 + GST per team, recommended for 4–20 participants. Used by corporate, public and government teams to assess culture and unlock team potential.
- High Performance Peer Review Individual-level assessment based on the HPT model that provides granular, accountable data on individual contributions to team culture and performance. Used for developing leaders or running self-awareness exercises.
- Y.E.S Assessment (Yearly Employment Satisfaction) Yearly Employment Satisfaction Assessment purpose-built to replace traditional annual engagement surveys. Delivers actionable recommendations for sustainable change organisation-wide, holding managers and leaders accountable.
- DNA Profile (Caliper Profile) Hard-wiring assessment that measures innate qualities and personality characteristics to predict on-the-job behaviours and potential. Scientifically validated by nearly six decades of research, measuring 21 traits and problem-solving ability.
- Emotional Intelligence Assessment Assessment measuring the capacity to be aware of, control, and express emotions, and to handle interpersonal relationships. Proprietary tool measuring the 5 pillars of Emotional Intelligence.
- Personal Values Assessment Assessment identifying core values that drive existence and provide meaning and a sense of identity. Delivered as a downloadable questionnaire to identify personal values.
- Personality Profile (DiSC) DiSC-based personality profile providing a common language for people to better understand themselves and adapt their behaviours with others. Non-judgmental tool helping discuss behavioural differences.
- Game Day Workshop Half-day team building workshop disguised as learning through fun activities, competition and excitement. Based on a sports game format with four quarters, sirens, scoreboard and trophy. Covers team collaboration, trust, cohesion, problem solving and innovation.
- The Importance of Giving and Receiving Feedback Workshop Workshop covering emotional intelligence, how to give and receive feedback, mindset and situational leadership. Uses the DASHTalk process (Direct, Applicable, Specific and Honest) for authentic feedback sessions.
- Executive Coaching One-on-one coaching program for CEOs and senior executives providing external support, increased leadership competencies, emotional intelligence and improved culture. Delivered in packages of 6 or 8 sessions.
- MODERN Management Program Leadership development program focusing on developing the skills leaders need to sustainably move forward, meet goals, prioritise and sustain outstanding results. Designed for aspiring or established leaders at all levels.
- Consulting Services Ongoing consulting and support to embed training outcomes. Works with leaders to develop strategies for embedding behaviours, skills, processes and systems into everyday practices to ensure sustained behaviour change and capability development.
- Innovation for Growth Workshop Interactive workshop exploring how companies embed innovation into their organisation, using a proven thinking methodology with a test-and-apply approach. Available as a 3-day residential, 2-day workshop or 1-day intensive option.
- Sales Mind to Business Mind Sales Training Sales training program evolving salespeople into business people. Focuses on self-awareness, intrinsic motivators and running a portfolio as a business. Available as a 2 Full Days or 1 Day Intensive option.
- Leadership Through Self Management Program Program encouraging leaders and employees to understand intrinsic and extrinsic motivators. Based on the KOMO2 model, it focuses on self-awareness, self-management and personal accountability, and has been delivered to thousands of individuals.
- The Black Book of Quotes Collection of quotes compiled to inspire and challenge individuals to fulfil their untapped potential. Sold as hard copy ($34.95) and eBook ($9.95).
Quantifiable outcome
- Leadership Through Self Management program has been delivered to thousands of individuals
- +2 more outcomes
Companies that use Performance Shift
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
Performance Shift technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Performance Shift partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Dr. John Molineux (Deakin University)coreDr. John Molineux, a thought leader with 30 years HRM experience and PhD from 2005, co-developed the proprietary High Performing Team (HPT) Diagnostic with Kirk Peterson. Molineux has published academic journal articles in Strategic HRM, organisational cultural change, Systems design, and Work-life issues. He teaches HRM and Leadership to MBA students at Deakin University.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Performance Shift competitors and assessment
Company assessmentDirect peers
- Center for Creative Leadership (CCL): CCL provides research-based leadership development programs, executive coaching and 360-degree feedback assessments. Directly comparable to Performance Shift's leadership training, executive coaching and assessment offerings.
- Hogan Assessments: Hogan provides personality and leadership-potential assessments (HPI, HDS, MVPI) widely used in leadership development and executive coaching. Closely comparable assessment-driven leadership development offering.
- DDI (Development Dimensions International): DDI delivers leadership development, executive coaching and behavioral simulations to large enterprises globally. Comparable mix of proprietary diagnostics, leadership programs and coaching engagements.
- Caliper: Caliper offers the Caliper Profile (DNA-style personality/motivation assessment) — Performance Shift resells the Caliper DNA Profile and other Caliper-derived assessments. Comparable assessment-plus-coaching delivery model.
- Predictive Index: Predictive Index sells behavioral and cognitive assessments (PI Behavioral Assessment, PI Cognitive) bundled with talent optimization consulting. Comparable assessment-plus-advisory model to Performance Shift.
- Wiley Workplace Learning (Everything DiSC / Five Behaviors): Wiley sells the Everything DiSC and Five Behaviors assessment suites — DiSC is explicitly resold by Performance Shift as a core assessment. Both firms package standardized assessments with leadership/team workshops for corporate buyers.
Broad incumbents
- Korn Ferry: Korn Ferry's Leadership Development and Talent Consulting practices use proprietary assessments (KFITDA, Voices) and executive coaching similar to Performance Shift's HPT/HPT Peer Review + executive coaching bundle, though at vastly larger scale.
- FranklinCovey: FranklinCovey delivers the 7 Habits and leadership-development curriculum plus All Access Pass subscriptions for enterprises. Directly overlaps with Performance Shift's leadership and culture transformation workshops.
- Gallup: Gallup operates the Q12 employee engagement survey and CliftonStrengths leadership/team assessments globally. Both firms monetize enterprise-scale team diagnostics bundled with consulting and coaching engagements.
Emerging players
- Teamgage: Australian SaaS team engagement survey and analytics platform. Comparable in geography and audience (Australian corporate teams) and adjacent to Performance Shift's Y.E.S Assessment category, though delivered as software rather than consulting.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Performance Shift social profiles
Digital presencePerformance Shift compliance and trust
Trust signalCompliance1 record
Performance Shift financial estimates
Financial estimateRevenue estimate
Valuation estimate
Performance Shift leadership team
Management profileNumber of profiles
Profiles13 records
Performance Shift funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Performance Shift M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Performance Shift
What does Performance Shift do?
Performance Shift is a Melbourne-based corporate training and consulting firm that sells proprietary team and leadership assessment tools (e.g., HPT Diagnostic, High Performance Peer Review, Y.E.S., DNA Profile, Emotional Intelligence, DiSC) alongside tailored training programs (Executive Coaching, MODERN Management, Leadership Through Self Management, Game Day, Innovation for Growth, sales and feedback workshops) and ongoing consulting engagements. Its offerings are packaged for direct sale to corporate, government, and sporting clients seeking to build high-performing teams and develop leaders.
Is Performance Shift a public or private company?
Performance Shift is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Performance Shift founded?
Performance Shift was founded in 2010. It employs 1 to 10 people.
Where is Performance Shift based?
Performance Shift is headquartered in Melbourne, Australia, in the Oceania region.
How does Performance Shift make money?
Five revenue lines are on record. Training Programs are the primary driver. The others are assessment Tools, executive Coaching, consulting Services and book Sales.
Who are Performance Shift's main competitors?
Direct peers on record are Center for Creative Leadership (CCL), Hogan Assessments, DDI (Development Dimensions International), Caliper, Predictive Index and Wiley Workplace Learning (Everything DiSC / Five Behaviors). Broad incumbents are Korn Ferry, FranklinCovey and Gallup. Teamgage is listed as an emerging player.
Does Performance Shift have an API?
No public API is recorded for Performance Shift.
What industry is Performance Shift in?
Performance Shift's product category is Corporate Training and Consulting. Its primary akta.pro industry code is EDABAAAD, Change Management & Transformation Leadership, with a secondary code of EDABAAAK, Leadership Assessment, 360 Feedback & Development Planning. Its NAICS code is 54161 and its SIC code is 8742.