Back 2 Health

What Back 2 Health does

Back 2 Health Chiropractic Center (legal entity: Laubach Family Chiropractic LLC) is a family-owned, private chiropractic practice operating from a single state-of-the-art facility at 2369 Route 715, Tannersville, Pennsylvania, in the Poconos region. Founded and operated by Drs. Nathan and Beth Laubach, the practice has served Monroe County and surrounding communities for over 10 years and has been named the Poconos top-rated chiropractic office for 8 consecutive years.

The practice delivers a multi-line conservative-care portfolio: traditional spinal adjustments, Summus Horizon Class IV medical laser therapy, non-surgical spinal decompression (KDT technique), therapeutic massage with sub-modalities (neuromuscular, trigger point, gua sha, lymphatic drainage, pregnancy), physiotherapy, digital radiology, digital infrared thermal imaging, nutritional counseling including a 30-day boot camp, corrective exercises, DOT/CDL physicals, and specialized protocols for auto accident injuries, pregnancy/pediatric care (Webster Technique, ICPA-certified), peripheral neuropathy, and plantar fasciitis (Foot Power-certified clinic). Differentiating capabilities include exclusive regional access to Summus Class IV laser therapy and post-doctorate credentials held by both founders.

The business model is direct-to-consumer professional services billed per visit or service tier, with supplementary revenue from a one-time $250 nutritional boot camp and unit-priced thermography scans ($175-$425). Back 2 Health participates in most major insurance plans (Blue Cross Blue Shield, Medicare, United Healthcare, Aetna, VA, Tricare) and offers flexible payment programs for uninsured patients. Patient acquisition is driven by local SEO, Google and Facebook reviews (4.8/5 and 5/5), an educational blog and video library, free 15-minute phone consultations, and community reputation; all care is delivered at the single Tannersville office.

Name

Back 2 Health

Legal name

Laubach Family Chiropractic LLC

Website

https://getback2health.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Back 2 Health Chiropractic Center is a family-owned, single-location chiropractic practice in Tannersville, Pennsylvania, delivering conservative care including spinal adjustments, Class IV laser therapy, spinal decompression, massage, DOT exams, and specialized pregnancy and pediatric services to Poconos consumers.

Ownership category

akta.pro rank

Product category

Chiropractic Healthcare Services

NAICS

Offices of Chiropractors (621310), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Services-Health Services (8000), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

General Chiropractic Care (HSADALAA)

akta.pro secondary industries

Pain Management Chiropractic (Neck/Back/Sciatica) (HSADALAI), Sports Chiropractic & Performance Care (HSADALAB), Chiropractic Rehabilitation & Therapeutic Exercise (HSADALAG), Orthopedic Physical Therapy & Post-Op Rehab (HSADAIAA)

Keywords

• Chiropractic care services
• Spinal decompression therapy
• Medical laser therapy
• Therapeutic massage services
• Digital radiology imaging

Headquarters

HQ city

Scotrun

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Chiropractic Care Services: Direct patient care services including spinal adjustments, consultations, and treatment plans. Revenue generated through initial visits ($105-$225), follow-up treatments, and ongoing maintenance care. Payments received directly from patients or through insurance billing.
2. Insurance Billing: Back 2 Health participates in most insurance programs including Blue Cross Blue Shield, Medicare, United Healthcare, Aetna, VA, and Tricare. They also handle auto accident and workers compensation insurance claims.
3. Nutritional Counseling Programs: 30-day nutritional boot camp program priced at approximately $250, including grocery lists, recipes, and unlimited professional guidance. Also includes targeted nutritional supplementation sales.
4. Thermography Services: Digital Infrared Thermal Imaging services with various pricing tiers: New Breast Scan $200, Follow-Up $175, Region of Interest $200, Wellness Scan $325, Full Body $425.
5. DOT Physical/CDL Exams: Commercial driver medical physical examinations completed in approximately 45 minutes with FMCSA registration.
6. Online Payment Processing: Secure online payment portal accepting Visa, MasterCard, Discover, American Express and JCB for patient account payments.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Back 2 Health operates a multi-service chiropractic practice providing traditional hands-on manual spinal adjustments, spinal decompression therapy, Class IV medical laser therapy, therapeutic massage, physiotherapy, corrective exercises, nutritional counseling, digital radiology, and digital infrared thermal imaging. The practice serves individual patients in the Poconos region of Pennsylvania with same-day appointments, free phone consultations, and accepts most major insurance plans.

Product overview

Back 2 Health Chiropractic Center operates as a multi-service chiropractic practice offering a comprehensive portfolio of conservative healthcare treatments. The core offering centers on Traditional Chiropractic Care and Spinal Decompression Therapy, supported by specialized therapeutic services including Medical Laser Therapy (Summus Horizon Class IV), Therapeutic Massage with multiple sub-services (Neuromuscular Therapy, Trigger Point Therapy, Gua Sha, Manual Lymphatic Drainage, Pregnancy Massage), and diagnostic services (Digital Radiology, Digital Infrared Thermal Imaging). Additional services include Physiotherapy, Nutritional Counseling, Corrective Exercises, and DOT Physical/CDL Exams. Specialized treatment programs address specific conditions such as Peripheral Neuropathy, Plantar Fasciitis, and Sciatica. The practice is led by Dr. Nathan Laubach and Dr. Beth Laubach, serving the Poconos/Monroe County area from their Tannersville, PA location.

Differentiator

Problem solved

Functional benefit

Products and services

• Traditional Chiropractic Care Advanced spinal correction using state-of-the-art chiropractic techniques, including spinal manipulative therapy delivered by Dr. Nathan and Dr. Beth Laubach for patients with back/neck pain, disc conditions, and general wellness needs.
• Therapeutic Massage Clinical therapeutic massage services provided by licensed massage therapists targeting acute and chronic conditions including neck/back pain, frozen shoulder, fibromyalgia, and pregnancy care.
• Medical Laser Therapy (Summus Horizon Class IV) FDA-cleared Summus Horizon Class IV medical laser therapy providing photobiomodulation treatment for peripheral neuropathy, plantar fasciitis, sports injuries, and tissue regeneration. Average treatment plans of 6-16 sessions depending on condition.
• Spinal Decompression Therapy Non-surgical treatment for herniated/bulging discs, sciatica, and chronic back pain using mechanical traction to decompress spinal discs and relieve nerve pressure. Typical plans span 10-20 sessions over 4-6 weeks.
• Auto Accident Care Specialized treatment for auto accident injuries including whiplash, pinched nerves, and soft tissue damage with personalized non-invasive recovery plans; auto insurance and workers' compensation claims handled.
• Pregnancy and Pediatric Chiropractic Care Specialized chiropractic care for pregnant women and children, including Webster Technique for prenatal care and pediatric spinal adjustments by Dr. Beth Laubach with over 250 hours of post-doctorate ICPA training.
• Corrective Exercises Posture training and corrective exercise programs designed to strengthen weak areas, maintain spinal alignment, decrease muscle tightness, and prevent premature spinal degeneration.
• Nutritional Counseling Base nutritional counseling and targeted nutritional supplementation using organic, chemical/additive-free, GMO-free whole food nutritional products, including a 30-day nutritional boot camp with grocery lists, recipes, and unlimited professional guidance.
• Physiotherapy Physiotherapy services including ultrasound, interferential electrical muscle stimulation, microamperage neural stimulation, mechanical traction, cryotherapy, and moist heat therapy.
• Digital Radiology On-site digital radiography with low dose exposure technology for comprehensive evaluation of spinal misalignments and bone integrity.
• Digital Infrared Thermal Imaging (Thermography) FDA-registered radiation-free thermal imaging screening for early detection of inflammation, circulatory issues, nerve dysfunction, and physiological concerns. Services include breast scans ($175-$200), wellness scans ($275-$325), and full body scans ($375-$425).
• DOT Physical/CDL Exams FMCSA-certified DOT physicals and CDL exams completed in approximately 45 minutes, including urinalysis evaluation and FMCSA registration for commercial drivers.
• Neuromuscular Therapy Specialized deep tissue massage using digital pressure and friction to release muscle strain, treating soft tissue problems such as tendonitis, IT band syndrome, and TMJ problems.
• Trigger Point Therapy Targeted massage therapy for releasing painful trigger points (knots) causing localized or referred pain, muscle stiffness, and limited range of motion.
• Gua Sha Massage Traditional Chinese healing practice involving scraping the skin with a smooth-edged tool to improve circulation, reduce inflammation, relieve muscle tension, and stimulate natural healing.
• Manual Lymphatic Drainage

Quantifiable outcome

• 90% effectiveness rate in relieving peripheral neuropathy symptoms
• +4 more outcomes

Named customers13 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Summus Medical LasercoreTechnology or IntegrationBack 2 Health is a certified Summus Medical Laser Neuropathy Treatment Center and certified Summus Class IV Medical Laser provider. They are the only healthcare facility in the Poconos offering the Summus Horizon Class IV medical laser therapy technology. This partnership enables the practice to offer advanced photobiomodulation therapy for peripheral neuropathy and other conditions.
• International Chiropractic Pediatric Association (ICPA)coreStrategic or Co-development PartnerDr. Beth Laubach holds post-doctorate certification through ICPA as a Certified Pediatric and Perinatal Chiropractic Practitioner. The practice utilizes the Webster Technique specifically for treating pregnant women developed through ICPA training. Dr. Beth completed a 240-hour post-doctorate pediatric certification from ICPA.
• Pocono Chamber of CommerceminorOthersProud member of the Poconos Chamber of Commerce, demonstrating community involvement and local business presence.
• Lions InternationalminorOthersProud member of Lions International service organization, supporting community service initiatives.
• Pennsylvania Chiropractic AssociationminorOthersProud member of the Pennsylvania Chiropractic Association, demonstrating professional affiliation and adherence to industry standards.
• Spine Research Institute of San DiegocoreStrategic or Co-development PartnerDr. Nathan Laubach completed the advanced certification program 'Whiplash and Brain Injury Traumatology' at this prestigious institute, covering physics of motor vehicle crashes, human biomechanics, diagnostics and management of motor vehicle accident related injuries.

Scale indicators15 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Airrosti: Outcome-focused musculoskeletal care provider combining manual therapy with active rehabilitation. Comparable to Back 2 Health's integrative approach to pain management and sports injury recovery.
• Webster Technique Certified Chiropractors (ICPA Network): Network of chiropractors certified in the Webster Technique for pregnancy care. Direct specialty peers to Dr. Beth Laubach's pregnancy and pediatric practice focus, competing for the same prenatal patient segment.
• Summus Medical Laser Certified Providers: Other certified Summus Class IV medical laser treatment centers offering photobiomodulation for neuropathy and pain. Compete directly with Back 2 Health's exclusive Poconos positioning on this technology.

Direct peers

• Massage Envy: National franchise offering therapeutic massage services with membership-based pricing. Directly comparable to Back 2 Health's therapeutic massage sub-services including neuromuscular therapy and trigger point therapy.
• FYZICAL Therapy & Balance Centers: Franchised physical therapy and rehabilitation network offering spinal decompression, manual therapy, and orthopedic rehab. Overlaps with Back 2 Health on spinal decompression therapy, physiotherapy, and rehabilitation services.
• Chiro One Wellness Centers: Multi-location chiropractic group operating wellness-focused clinics with similar insurance acceptance and patient education emphasis. Comparable in service breadth but operates at scale across multiple markets.
• The Joint Chiropractic: Largest chiropractic franchise in the U.S. operating retail-model walk-in clinics. Direct peer to Back 2 Health in delivering consumer-facing chiropractic adjustments, though operating through a high-volume, low-touch franchise model versus Back 2 Health's specialty-driven practice.

Broad incumbents

• Pocono Medical Center / Lehigh Valley Health Network: Regional hospital system operating in the Poconos and broader Monroe County area. Indirect competitor for musculoskeletal and pain management patients through orthopedic and physical medicine departments, though operating at much broader institutional scale.
• ATI Physical Therapy: National physical therapy provider with comprehensive rehabilitation services. Comparable to Back 2 Health on physiotherapy and orthopedic rehabilitation though serving much broader geographies and patient volumes.
• Athletico Physical Therapy: Large multi-state outpatient physical therapy chain offering orthopedic rehab, sports therapy, and post-operative recovery. Overlaps with Back 2 Health's physiotherapy, corrective exercises, and sports injury offerings at much broader scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Back2Health_PA
• Facebookfacebook.com/Back2HealthPA
• LinkedInlinkedin.com/company/back-2-health-family-wellness-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Back 2 Health