Landson

What Landson does

Landson (legal name PT Pertiwi Agung) is an Indonesian pharmaceutical manufacturer founded in 1984 as part of the Mensa Group conglomerate. The company produces and markets three categories of products: ethical pharmaceuticals for hospital and pharmacy distribution (cardiovascular, neurology, general pharma), consumer health and wellness supplements and beverages (Cormega omega-3, Halowell C500, Astria astaxanthin, RedGi ginger tea, d'fiber, and other brands), and professional aesthetic products led by the Aesthefill PDLLA collagen-stimulator filler. Manufacturing is concentrated in Cibitung and Cikarang Barat, Bekasi, with the head office in Kuningan, Jakarta.

The company sells through a knowledge-based field-sales model with more than 500 medical detailers covering over 5,000 pharmacies, 1,000 hospitals, and 15,000 doctors across Indonesia, supported by a wholly-owned distribution subsidiary, PT Mensa Binasukes. Exports flow through Mensa Group International Division to markets including Sri Lanka and Namibia. Revenue is generated primarily through one-time product sales across ethical, OTC, and aesthetic channels, supplemented by contract manufacturing and licensing arrangements with multinational partners. Distribution is reinforced through industry exhibitions (Trade Expo Indonesia, I-SWAM, INDALAS, Wellfest), digital education via Instagram Live and webinars, and CSR programs under the Landson Care umbrella.

Landson holds BPOM registrations for its products and manufacturing sites, and has received the Primaniyarta Award 2019 (New Market Pioneer Exporters), the Ministry of Health Change Source Appreciation (2023), and the DLH Jawa Barat 'Biru' environmental performance ranking (2023). The company is privately held under Mensa Group with no public valuation, no disclosed investor base, and no reported funding rounds. Recent strategic emphasis has been on consumer skincare product launches (Astria Ultra, La Plante), geographic export expansion, and deeper regulatory engagement through BPOM's Orang Tua Angkat program for natural-medicine SMEs.

Name

Landson

Legal name

PT Pertiwi Agung

Website

https://landson.co.id

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Landson (PT Pertiwi Agung) is an Indonesian pharmaceutical manufacturer that makes and distributes ethical drugs, consumer health supplements, and aesthetic products via a 500+ rep sales force, its own distributor (PT Mensa Binasukes), and exports across Asia-Pacific and Africa.

Ownership category

akta.pro rank

Headquarters

HQ city

Kuningan

HQ country

Indonesia

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Ethical Pharmaceutical Products: Prescription and ethical pharmaceutical products sold to hospitals and pharmacies through a large field sales force. Covers therapeutic categories including cardiovascular, neurology, and general pharma.
2. Consumer Health and Wellness Products: Over-the-counter supplements, energy drinks, and wellness products sold through pharmacies and retail. Includes Cormega (Omega-3), Halowell C500, Ulvice, Astria (skincare antioxidant), Proza, Lanavision, Syncore, Passion, Gerac, Hepachol, Melafos, RedGi, and d'fiber.
3. Aesthetic / Medical Aesthetic Products: Professional aesthetic products (e.g., Aesthefill PDLLA filler) sold to aesthetic doctors and clinics through specialized sales teams and conferences/workshops.
4. Contract Manufacturing / Licensed Products: Landson develops its own products while also actively seeking new products including manufacturing under licensed products through cooperation with multinational companies. Open to contract manufacturing, co-marketing, distribution, and under-license activities.

Go-to-market motion4 records

Distribution channels5 records

Marketing channels6 records

Core offering

Landson (legal entity PT Pertiwi Agung) manufactures and sells pharmaceutical products through three commercial divisions: Ethical (prescription drugs for hospitals and pharmacies), Trakom (OTC and consumer wellness supplements), and Aesthetic (professional dermatological products such as the Aesthefill PDLLA collagen stimulator). The company also offers contract manufacturing, co-marketing, and licensing services to multinational pharmaceutical partners through Mensa Group.

Differentiator

Problem solved

Functional benefit

Brands

• Astria Ultra: Anti-aging skincare product launched December 2026 targeting holistic skin health
• La Plante
• RedGi
• d'fiber
• Aesthefill
• Cormega
• Astria
• Hepachol
• Gerac
• Passion
• Melafos
• Lionmax

Products and services

• Cormega Omega-3 Supplement
• Astria Astaxanthin Supplement
• Astria Ultra and La Plante Anti-Aging Skincare
• Aesthefill PDLLA Collagen Stimulator Filler
• RedGi Ginger Tea
• d'fiber Natural Fiber Drink
• Ethical Pharmaceutical Products
• Consumer Health and Wellness OTC Range
• Contract Manufacturing and Licensed Product Services

Quantifiable outcome

• Covers 5,000+ pharmacies, 1,000+ hospitals, and 15,000+ doctors across Indonesia through 500+ field sales representatives
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• BPOM RI (Badan Pengawas Obat dan Makanan)coreStrategic or Co-development Partner · 2 August 2024Landson signed a commitment to participate in BPOM's Orang Tua Angkat (OTA) program at Wellfest 2024, aimed at accelerating the development of UMKM Obat Bahan Alam (natural medicine SMEs). President Director Fera Damayanti signed the commitment on behalf of Landson. Landson will provide training and knowledge to selected SMEs using a One Way System strategy.
• Mensa Group International DivisioncoreStrategic or Co-development Partner · 18 October 2023Landson (PT Pertiwi Agung) operates under Mensa Group and participates in Mensa Group International Division's export operations. At Trade Expo Indonesia (TEI) ke-38 in October 2023, Landson products were displayed alongside other Mensa Group members' products including Passion, Gerac, Astria, Hepachol, Cormega, Melafos, RedGi, and d'fiber.
• HalodocminorGTM or Marketing Partner · 2 August 2022Landson collaborated with Halodoc to support the Indonesia Mengajar program's training of 57 Calon Pengajar Muda (CPM) in August 2022. Landson donated supplements (Proza, Halowell C, Lanavision) while Halodoc provided free teleconsultation vouchers for participants needing medical advice during training.
• PT Mensa BinasukescoreChannel Partner/ Reseller/ DistributorPT Mensa Binasukes is Landson's internal distribution company (www.mbs.co.id) that specializes in distributing ethical pharmaceutical products and medical devices to pharmacies and hospitals. It plays a critical role in Landson's nationwide distribution infrastructure.
• Pusat Kesehatan Masyarakat (Puskesmas) CibitungminorStrategic or Co-development PartnerLandson collaborated with Puskesmas Cibitung to set up a Covid-19 booster vaccination center at the Landson factory on August 12 and 19, 2022. A total of 119 employees were vaccinated on day one and 46 on day two.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/landsoncare
• LinkedInlinkedin.com/company/landson-pt-pertiwi-agung

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Landson