PT. Mensa Binasukses
PT Mensa Binasukses (MBS) is an Indonesian healthcare products distributor founded in 1973, operating 30+ branches nationwide to distribute pharmaceutical, OTC consumer goods, and medical devices on behalf of 39 principals to pharmacies, hospitals, and retailers.
- Company typePrivate
- Founded1973
- HeadquartersCakung, Jakarta, Indonesia
- Headcount251–500
- GTM typeB2B
- OfferingServices
What PT. Mensa Binasukses does
PT Mensa Binasukses (MBS) is an Indonesian third-party healthcare products distributor founded in 1973 as Masa Bhakti Surya, acquired by Mensa Group in 1985, and rebranded under its current name in 1993. Operating exclusively within Indonesia, MBS distributes pharmaceutical products, consumer goods and OTC, and medical devices and diagnostics on behalf of 39 principals (18 pharma, 15 consumer, 6 medical devices) through a network of 30+ branches spanning from Banda Aceh to Papua. The company is ranked among the top 10 national pharmaceutical distributors in Indonesia.
MBS's underlying technology stack centers on a real-time SAP ERP connecting all branches to headquarters, complemented by a Discount Management System, a Distribution Replenishment Order engine (2-month historical + 1-month forecast rolling plan), a website information system, and the newly launched Mobile MBS V2 application (November 2025) for field operations (GPS attendance, camera-captured forms, report downloads). Warehousing is multi-temperature (room, air-conditioned 25°C, cold storage 2-8°C) and operated under Good Distribution Practice standards. Service-level commitments include same-day delivery for pharmaceutical orders placed before 2 PM and 2x24-hour delivery for consumer medical devices.
The business model is dual: distribution services (transaction-fee revenues from principals on unit movement through the network to pharmacies, hospitals, modern retail, and general trade) and complementary marketing services (notably for principals Terumo and Rohto). Customer segments span B2B enterprise (hospitals, healthcare institutions, modern retail chains, laboratories) and high-volume SMB (pharmacies, drug stores, midwives, independent labs, baby shops). Pricing is negotiated bilaterally with principals and is not publicly disclosed. After-sales service for medical equipment is provided free of charge during warranty and for spare-parts-cost only post-warranty, functioning as a retention lever for medical-device principals.
PT. Mensa Binasukses firmographics
Firmographics- Name
- PT. Mensa Binasukses
- Legal name
- PT Mensa Binasukes
- Website
- https://mbs.co.id
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- PT Mensa Binasukses (MBS) is an Indonesian healthcare products distributor founded in 1973, operating 30+ branches nationwide to distribute pharmaceutical, OTC consumer goods, and medical devices on behalf of 39 principals to pharmacies, hospitals, and retailers.
- Ownership category
- akta.pro rank
PT. Mensa Binasukses industry classification
Industry- Product category
- Pharmaceutical Distribution
- NAICS
- Drugs and Druggists' Sundries Merchant Wholesalers (42421), Warehousing and Storage (493), Refrigerated Warehousing and Storage (493120)
- SIC
- Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122), Public Warehousing & Storage (4220)
- akta.pro primary industry
- Medical Devices & Diagnostics Temperature-Controlled Storage (TLALABAH)
Keywords
Where PT. Mensa Binasukses is headquartered
LocationHeadquarters
- HQ city
- Cakung, Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Offices25 records
Markets served
PT. Mensa Binasukses business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- Distribution Services: MBS provides distribution services to principals who manufacture and market their products in Indonesia. They distribute pharmaceutical products, consumer goods & OTC, and medical devices & diagnostics. Revenue is generated through distribution fees and transaction-based services across their network of branches.
- Marketing Services: MBS provides marketing services for some principals such as Terumo and Rohto, complementing their distribution services.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
PT. Mensa Binasukses product offering
Product offeringCore offering
PT. Mensa Binasukses (MBS) is an Indonesia-based healthcare products distribution company that distributes pharmaceutical products, consumer goods & OTC, and medical devices & diagnostics across more than 30 cities nationwide. The company operates as the distribution arm of the Mensa Group, serving 39 principals (18 pharmaceutical, 15 consumer goods, and 6 medical device/diagnostics manufacturers) and delivering products to pharmacies, drug stores, hospitals, modern retail outlets, laboratories, and general trade channels. Beyond core distribution, MBS provides marketing services, temperature-controlled warehousing/logistics, an ERP-driven IT system, and after-sales service for medical equipment.
Product overview
PT Mensa Binasukes (MBS) operates as a healthcare products distribution company providing integrated services through multiple interconnected offerings. The core distribution service handles pharmaceutical products, consumer goods & OTC, and medical devices & diagnostics across Indonesia. This is supported by logistic services featuring modern warehouses with temperature-controlled storage (room, AC at 25°C, cold storage 2-8°C) and computerized consignment management. The Advanced IT System connects all branches to headquarters via SAP ERP for real-time sales, inventory, and target tracking. Marketing services are provided for principals including Terumo and Rohto. After-sales service covers medical equipment maintenance and repair. The Mobile MBS V2 application enables field operations including attendance tracking, documentation, and report access. The company distributes through 18 pharmaceutical principals, 15 consumer goods principals, and 6 medical device principals, reaching pharmacies, hospitals, modern outlets, and general trade across Indonesia.
Differentiator
Problem solved
Functional benefit
Products and services
- Distribution Services Core distribution service delivering pharmaceutical products, consumer goods & OTC, and medical devices & diagnostics from 39 principals to pharmacies, drug stores, hospitals, modern outlets, laboratories, and general trade across Indonesia.
- Marketing Services Marketing services provided for selected principals including Terumo and Rohto, complementing MBS's distribution offerings and supporting principals' market presence in Indonesia.
- Logistic Services Modern warehousing and logistics with computerized consignment management, auto replenishment, and temperature-controlled storage (room temperature, 25°C AC, and 2-8°C cold storage) for pharmaceutical and healthcare products.
- Advanced IT System Enterprise IT infrastructure including SAP ERP for real-time branch-to-headquarters connectivity, sales/inventory tracking by hierarchy, Discount Management System (DMS), and Distribution Replenishment Order planning, used internally and exposed operationally across 28 branches.
- After Sales Service After-sales service for medical equipment, including routine inspection and repair performed by a dedicated technical team. Service is free during the warranty period; post-warranty charges apply only for spare parts.
- Mobile MBS V2 Application Mobile application used by MBS field operations for attendance verification, goods receipt documentation, permit forms, and operational reporting, with GPS location tracking, camera integration, and offline report storage capabilities.
Companies that use PT. Mensa Binasukses
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles2 records
PT. Mensa Binasukses technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
PT. Mensa Binasukses partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Mensa GroupcoreMensa Binasenues was acquired in 1985 and became one of the major companies within Mensa Group. In 1993, the company name was changed to Mensa Binasenues to reflect the association with Mensa Group. Mensa Group is Indonesia's biggest pharmaceutical company group.
- PT Menjangan SaktiminorPart of Mensa Group ecosystem, sibling company under the same corporate group.
- PT Pertiwi Agung (Landson Pharmaceutical)minorPart of Mensa Group ecosystem, sibling company under the same corporate group. Landson Pharmaceutical is a pharmaceutical manufacturer.
- PT Andini SaranaminorPart of Mensa Group ecosystem, sibling company under the same corporate group.
- TerumocoreTerumo is one of the principals for which MBS provides marketing services in Indonesia. Terumo manufactures pharmaceutical and medical products.
- RohtocoreRohto is one of the principals for which MBS provides marketing services in Indonesia. Rohto is a consumer healthcare and pharmaceutical company.
- 18 Pharmaceutical Principalscore39 total principals across three categories: 18 pharmaceutical principals who manufacture and market products distributed by MBS through Indonesia.
- 15 Consumer Goods Principalscore15 consumer goods principals who manufacture and market products distributed by MBS through Indonesia.
- 6 Medical Devices and Diagnostics Principalscore6 medical devices and diagnostics principals who manufacture and market products distributed by MBS through Indonesia.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
PT. Mensa Binasukses competitors and assessment
Company assessmentDirect peers
- PT Parit Padang Global: Mid-sized Indonesian pharmaceutical distributor serving similar pharmacy and hospital channels. Comparable in regional reach and product mix.
- PT Sapta Sari Tama: Indonesian pharmaceutical and medical device distributor with nationwide coverage. Comparable in serving the pharmacy, hospital, and modern retail channels with similar principal portfolio.
- PT Indofarma Global Medika: State-owned pharma distributor in Indonesia serving pharmacies, hospitals, and healthcare institutions. Comparable in breadth of distribution network and product categories distributed.
- PT Merapi Utama Pharma: Indonesian pharmaceutical distributor with focus on finished goods and raw materials similar to MBS's original product mix. Direct competitor for pharmaceutical distribution contracts.
- PT Anugrah Pharmindo Lestari (APL): One of Indonesia's largest pharmaceutical distributors; directly competes with MBS in pharma distribution to pharmacies, hospitals, and modern retail across Indonesia. Highly comparable in product mix, customer base, and distribution model.
- PT Enseval Putera Megatrading: Listed pharmaceutical and consumer goods distributor in Indonesia with national branch network. Directly competes with MBS in pharma, OTC, and medical device distribution to similar customer channels.
- PT Distriversa Buana Mas: Indonesian pharmaceutical wholesaler and distributor with similar coverage of pharmacies, drug stores, and healthcare institutions. Comparable business model focused on pharma distribution.
- PT Kimia Farma (Distributor Division): State-owned pharmaceutical company with its own distribution arm. Competes with MBS as a major pharma distributor in Indonesia with extensive branch reach and principal relationships.
Broad incumbents
- Zuellig Pharma (Indonesia operations): Asia-Pacific pharmaceutical distribution giant with established Indonesian operations. Comparable in pharma distribution services but at much larger scale and broader geographic footprint; competes for major principal contracts.
- DKSH (Thailand) - Healthcare Distribution: Market expansion services company with major healthcare distribution business across Southeast Asia. Comparable in pharmaceutical and medical device distribution but operates as a broader regional player with multiple service lines beyond distribution.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
PT. Mensa Binasukses social profiles
Digital presencePT. Mensa Binasukses compliance and trust
Trust signalCompliance1 record
PT. Mensa Binasukses financial estimates
Financial estimateRevenue estimate
Valuation estimate
PT. Mensa Binasukses leadership team
Management profileNumber of profiles
Profiles1 record
PT. Mensa Binasukses funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PT. Mensa Binasukses M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PT. Mensa Binasukses
What does PT. Mensa Binasukses do?
PT. Mensa Binasukses (MBS) is an Indonesia-based healthcare products distribution company that distributes pharmaceutical products, consumer goods & OTC, and medical devices & diagnostics across more than 30 cities nationwide. The company operates as the distribution arm of the Mensa Group, serving 39 principals (18 pharmaceutical, 15 consumer goods, and 6 medical device/diagnostics manufacturers) and delivering products to pharmacies, drug stores, hospitals, modern retail outlets, laboratories, and general trade channels. Beyond core distribution, MBS provides marketing services, temperature-controlled warehousing/logistics, an ERP-driven IT system, and after-sales service for medical equipment.
Is PT. Mensa Binasukses a public or private company?
PT. Mensa Binasukses is a private company. It is classified as corporate owned and is currently operating.
When was PT. Mensa Binasukses founded?
PT. Mensa Binasukses was founded in 1973. It employs 251 to 500 people.
Where is PT. Mensa Binasukses based?
PT. Mensa Binasukses is headquartered in Cakung, Jakarta, Indonesia, in the Asia region.
How does PT. Mensa Binasukses make money?
Two revenue lines are on record. Distribution Services are the primary driver. The others are marketing Services.
Who are PT. Mensa Binasukses's main competitors?
Direct peers on record are PT Parit Padang Global, PT Sapta Sari Tama, PT Indofarma Global Medika, PT Merapi Utama Pharma, PT Anugrah Pharmindo Lestari (APL), PT Enseval Putera Megatrading, PT Distriversa Buana Mas and PT Kimia Farma (Distributor Division). Broad incumbents are Zuellig Pharma (Indonesia operations) and DKSH (Thailand) - Healthcare Distribution.
Does PT. Mensa Binasukses have an API?
No public API is recorded for PT. Mensa Binasukses.
What industry is PT. Mensa Binasukses in?
PT. Mensa Binasukses's product category is Pharmaceutical Distribution. Its primary akta.pro industry code is TLALABAH, Medical Devices & Diagnostics Temperature-Controlled Storage. Its NAICS code is 42421 and its SIC code is 5122.