Viva Fresh Group

What Viva Fresh Group does

Viva Fresh Group, operating under the legal name Kosovska Viva Fresh grupa, is a Kosovo-headquartered retail company founded in 2013 that operates supermarkets offering an integrated assortment of fresh and non-food categories, including meats, fruits and vegetables, dairy products, and fashion clothing. The company serves general retail consumers in the Western Balkans through brick-and-mortar grocery locations, with no disclosed e-commerce, digital platform, or omnichannel capabilities in the available source material. The corporate website (vivafresh-rks.com) is presently non-functional, returning only a loading/verification page, which limits the ability to characterize its store count, geographic footprint within Kosovo, pricing, or operational specifics.

The company's strategic posture is anchored by its March 2025 acquisition of Spar Albania, a cross-border deal that adds an established international grocery brand and store network to its portfolio and marks its expansion beyond Kosovo into Albania. The Spar franchise integration is the principal disclosed commercial mechanism by which Viva Fresh extends its footprint and supplier/private-label capabilities across the region. The company remains privately held, with no disclosed ownership structure, management roster, headcount, revenue, funding history, or financial filings in the available data, making it a thinly-covered entity from an information-availability standpoint. No technology stack, proprietary systems, or digital infrastructure has been disclosed; the business model appears to be conventional supermarket retail rather than a technology-enabled commerce platform.

Name

Viva Fresh Group

Legal name

Kosovska Viva Fresh grupa

Website

https://vivafresh-rks.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Viva Fresh Group (Kosovska Viva Fresh grupa) is a privately held Kosovo-based supermarket operator founded in 2013 that retails meats, produce, dairy, and fashion clothing to general retail consumers, and expanded into Albania via its March 2025 acquisition of Spar Albania.

Ownership category

akta.pro rank

Product category

Retail Grocery / Supermarket

NAICS

Fruit and Vegetable Retailers (44523), Meat Retailers (445240), All Other Specialty Food Retailers (445298), General Merchandise Retailers (455)

SIC

Retail-Food Stores (5400), Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Country/Region-Specific Ethnic Grocery Stores (CRAHAFAB)

akta.pro secondary industries

Refrigerated Dips & Spreads (Cream Cheese, Hummus, Salsa, Guacamole) (CRADACAG), Ethnic & International Cash-and-Carry (CRAHACAD)

Keywords

• Grocery retail
• Supermarket operations
• Fresh food manufacturing
• Dairy products
• Consumer apparel

Headquarters

HQ city

Kosovo

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Core offering

Viva Fresh Group operates supermarkets that retail meats, fresh fruits and vegetables, dairy products, and fashion clothing to consumers. The company also manufactures/processes its fresh food categories in-house and sells them through its own retail outlets. Its geographic operations focus on Kosovo, with expanded retail presence in Albania via the March 2025 acquisition of Spar Albania.

Differentiator

Problem solved

Functional benefit

Products and services

• Viva Fresh supermarket retail operations Retail supermarket operation in Kosovo selling meats, fresh fruits and vegetables, dairy products, and fashion clothing to individual consumers.
• In-house manufactured fresh foods (meats, fruits and vegetables, dairy) In-house manufacturing and processing of fresh meats, produce, and dairy products that are sold through Viva Fresh Group's own supermarket outlets in Kosovo.
• Spar Albania retail operations (acquired) Retail grocery store operations in Albania carried out under the Spar Albania banner, acquired by Viva Fresh Group and integrated into the group's Balkans retail footprint.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Spar AlbaniacoreStrategic or Co-development Partner · 20 March 2025Kosovska Viva Fresh grupa acquired Spar Albania in March 2025. This acquisition represents a significant expansion of Viva Fresh Group's retail operations in the Balkans region, adding Spar Albania's store network to their portfolio.

Scale indicators1 record

Recent moves1 record

Expansion highlights3 records

Direct peers

• Konzum: Leading Croatian grocery chain operating across the Balkans. Directly comparable as a multi-country supermarket operator with private-label and vertically integrated supply in the same region.
• Mercator: Slovenian-headquartered multi-format retailer with grocery operations across the Balkans. Comparable in scale, multi-country footprint, and combination of food and non-food retail.
• Viva Market (Kosovo): Kosovo-based supermarket chain operating food retail in the same domestic market as Viva Fresh Group. Directly comparable as a Kosovo grocery competitor.
• Albmarket: Albanian retail chain operating supermarkets and wholesale outlets. Directly comparable as a domestic Albanian food retailer competing with Spar Albania post-acquisition.

Regional players

• MAXIMA Group: Baltic-headquartered retailer with grocery operations in the Balkans. Comparable as a multi-country, multi-format food retailer expanding in Central/Eastern Europe.
• Carrefour Romania: Carrefour's Romanian franchisee operating hypermarkets in a neighboring Balkans market. Comparable as a multi-format food and non-food retailer competing in the broader region.
• Veropoulos (Veropulos): Greek supermarket chain with presence in the Balkans. Comparable as a regional Southern European food retailer targeting similar ethnic/Mediterranean grocery baskets.

Broad incumbents

• Lidl: German discount grocery chain aggressively expanding across the Balkans. Comparable as a major food retail competitor in Kosovo and Albania with strong pricing power.
• Spar International: The international franchisor of the Spar banner that Viva Fresh Group just acquired in Albania. Comparable as the brand owner governing Viva Fresh's newly acquired Spar Albania store network.
• Kaufland: German hypermarket operator active in the Balkans. Comparable as a large-format food and non-food retailer competing for the same household basket in the region.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• Facebookfacebook.com/vivafresh.rks
• LinkedInlinkedin.com/company/viva-fresh-store

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Viva Fresh Group