What GBRacing does

GBRacing is a UK-based manufacturer specializing in aftermarket motorcycle crash protection products, operating from Unit 1 Marquis Business Centre, Royston Road in Baldock, Hertfordshire. The company designs and builds a portfolio of protection equipment including engine case covers (alternator, clutch, water pump, and complete sets), Bullet Frame Sliders (standard and XL variants), Crash Mushroom Frame Sliders, Brake and Clutch Lever Guards, Paddock Stand Bobbins, Spindle Protectors, Frame Protectors, Chain Guards, Dash Protectors, and Camera Mounts, alongside accessories such as Fire Safety Clothing and branded merchandise. The core technology is a proprietary high-impact composite material made from 60% Long Glass Fibered Nylon, patented under UK patent GB2479405, which absorbs and dissipates impact energy during crashes while reducing the risk of damage to components like swing arms. Products are manufactured in Britain (Made in Britain certified), hold FIM Quality Product certification, and are protected by EUIPO and UK IPO registered designs for specific components such as the CLG-A160 clutch lever guard.

The company serves three primary customer segments: enthusiast track and road motorcyclists seeking crash and maintenance protection, professional racing teams in MotoGP, Moto2, Moto3, WorldSBK, and national championships requiring federation-standard equipment, and motorcycle dealerships reselling the brand. Pricing is per-unit across a range from approximately $17 for individual paddock stand bobbins to $290 for complete engine protection sets. Revenue is generated through direct-to-consumer e-commerce on gbracing.eu with multi-currency support (EUR, GBP, USD) and worldwide shipping, complemented by a global authorized dealer network and a dedicated trade account programme for bulk dealer purchasing. Marketing relies on a multi-channel approach spanning the official website, email newsletter capture with a 5% discount offer, organic social media, professional racing sponsorships (Toprak Razgatlioglu, Valentino Rossi), and an insurance co-marketing partnership with Devitt Insurance.

GBRacing has no disclosed revenue, headcount, or external funding rounds, and operates as a privately-held independent business. It holds Official Technical Partner status with the Superbike World Championship and FIM Quality Product certification, lending significant industry credibility. The company is actively expanding its product surface (Camera Mounts, Fire Safety Clothing, Dash Protectors), channel mix (D2C, dealer, trade accounts), and geographic reach, while defending its position through registered patents and industrial designs.

Name

GBRacing

Legal name

GBRacing

Website

https://gbracing.eu

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

GBRacing is a UK-based manufacturer of motorcycle crash protection products, including engine covers, frame sliders, and lever guards, built from a proprietary 60% Long Glass Fibered Nylon composite. It serves enthusiast riders, professional racing teams, and dealerships via direct e-commerce and a global dealer network.

Ownership category

akta.pro rank

Product category

Motorcycle Crash Protection Products

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Motorcycle, Boat, and Other Motor Vehicle Dealers (44122)

SIC

Motor Vehicle Parts & Accessories (3714), Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Powersports Safety, Helmets & Protective Gear Manufacturing (IMACAEAN)

akta.pro secondary industries

Protective Armor & Impact Protection Retail (Body/Back/Chest) (CRAMANAC), Motorcycle Riding Gear & Apparel Retail (CRAMANAA), Safety Accessories & Wearables Retail (Neck Braces, Hydration, Earplugs) (CRAMANAL)

Keywords

• Motorcycle crash protection
• Engine protection covers
• Frame sliders
• Lever guards
• Paddock stand bobbins

Headquarters

HQ city

Baldock

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Motorcycle Protection Products Sales: Direct B2C and B2B sales of motorcycle protection products including engine covers, frame sliders, lever guards, and paddock stand bobbins through e-commerce and dealer network.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

GBRacing manufactures and sells motorcycle crash protection products including engine covers, frame sliders, lever guards, paddock stand bobbins, chain guards, spindle protectors, and dash protectors. Products are made from a proprietary 60% Long Glass Fibered Nylon composite material and are available across 100+ motorcycle models from major brands. The company sells direct-to-consumer through its e-commerce website and through an authorised dealer network worldwide.

Product overview

GBRacing is a UK-based manufacturer of world-class motorcycle protection products. The company offers a comprehensive portfolio of crash protection equipment including Engine Protection (alternator covers, clutch covers, water pump covers), Brake & Clutch Lever Guards, Paddock Stand Bobbins (with anodized aluminum inserts), Bullet Frame Sliders (standard and XL variants), Crash Mushroom Frame Sliders, Chain Guards, Spindle Protectors, Frame Protectors, Dash Protectors, Camera Mounts, Fire Safety Clothing, and general accessories. Products are manufactured using a proprietary high-impact composite material made from 60% Long Glass Fibered Nylon. GBRacing is a Made in Britain certified company and holds FIM Quality Product certification. The company serves both retail customers and trade/dealership networks, with products designed for a wide range of motorcycle brands including Aprilia, BMW, Ducati, Honda, Kawasaki, KTM, Suzuki, Triumph, Yamaha, and racing categories like Moto 2 and Moto 3.

Differentiator

Problem solved

Functional benefit

Products and services

• Engine Protection Engine case protection products including alternator covers, clutch covers, water pump covers, and oil protection lids designed to minimize crash damage to motorcycle engines. Available for 100+ motorcycle models.
• Brake & Clutch Lever Guards Lever guards that protect brake and clutch levers from damage during crashes, available in various configurations including moulded replacement parts and aftermarket bar mounts. Designed for use with stock and aftermarket handlebars.
• Paddock Stand Bobbins Paddock stand bobbins and lifting points made from high-impact composite material (60% Long Glass Fibered Nylon) with anodised aluminium inserts, designed to minimise swing arm damage during crashes and serve as reliable lifting points for maintenance.
• Bullet Frame Sliders Aluminium tubular frame sliders available in standard and XL sizes, designed for race and street use to reduce frame and costly part damage during crashes. Bolt cap head sits only 5mm from stock mounting position to minimise leverage.
• Crash Mushroom Frame Sliders Mushroom-shaped frame sliders offering alternative crash protection design for specific motorcycle models including KTM, Triumph, and Yamaha.
• Chain Guards Chain guard products to protect the chain and surrounding components from damage and debris.
• Spindle Protectors Front and rear spindle protectors designed to minimise damage during crashes.
• Frame Protectors Frame protector products for specific motorcycle models including MOTO 3 and BMW.
• Dash Protectors Dashboard protectors designed for MoTec and ECUMASTER electronic systems.
• Camera Mounts Camera mounting solutions including GoPro-compatible mounts integrated with bullet frame sliders.
• Fire Safety Clothing Fire-resistant racing clothing for endurance events and Isle of Man TT competitions.
• Fixed Mounts Fixed mounting solutions for various motorcycle applications.
• Bolts & Washers Replacement fasteners and washers for GBRacing products.
• XL Bullet Frame Sliders Extended-length bullet frame sliders for selected motorcycle models including Honda, Kawasaki, Suzuki, and Yamaha.
• Clothing & Accessories Branded GBRacing clothing and general accessories.

Quantifiable outcome

• Dual functionality paddock stand bobbins - minimising swing arm damage during crashes while serving as reliable lifting points

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Superbike World Championship (WorldSBK)coreStrategic or Co-development PartnerOfficial SBK Technical Partner - GBRacing provides protection equipment for use in the Superbike World Championship, one of the premier motorcycle racing series globally
• Fédération Internationale de Motocyclisme (FIM)coreStrategic or Co-development PartnerFIM Quality Product certification holder - products meet international motorcycle racing federation standards for quality and safety
• Devitt InsuranceminorGTM or Marketing PartnerInsurance discount partnership offering GBRacing customers discounts on motorcycle insurance through Devitt

Scale indicators1 record

Recent moves1 record

Expansion highlights5 records

Direct peers

• Barkbusters: Australian specialist in motorcycle handguards and lever protection, with a comparable product focus on protecting controls and bodywork during crashes. Overlaps with GBRacing's lever guard and frame slider categories and shares the same rider demographic.
• Puig: Spanish motorcycle accessories manufacturer producing fairings, fenders, frame sliders, and protection components for major OEM and aftermarket channels. Directly comparable product line and a similar target customer across road and racing segments.
• R&G Racing: R&G Racing is the largest and most established direct competitor in motorcycle crash protection, offering engine covers, frame sliders, and lever guards across a similar catalogue of bikes. Closely comparable business model (manufacturer + DTC + dealer) and customer base (road and track riders), making it the primary head-to-head for GBRacing.
• Woodcraft Technologies: US-based manufacturer of motorcycle crash protection, frame sliders, and engine guards with deep ties to American racing series. Comparable product lines (frame sliders, engine covers) and similar prosumer/track-day customer base.
• Motovation Accessories: UK-based distributor and reseller of motorcycle crash protection brands (including R&G and others). Comparable to GBRacing's trade and dealer motion in the UK aftermarket and provides a benchmark for dealer-channel scale.
• Lightech: Italian manufacturer of high-end motorcycle accessories including frame sliders, brake/clutch levers, and protection components. Comparable premium positioning, engineering-led brand, and overlap in track-day and supersport rider segments.
• Evotech Performance: UK-based manufacturer of motorcycle accessories and crash protection, including frame sliders, spindle protectors, and lever guards. Same geographic base as GBRacing and overlapping product portfolio targeted at the same enthusiast rider segment.

Broad incumbents

• Akrapovic: Slovenian premium exhaust and motorcycle performance accessories manufacturer; listed as a GBRacing co-sponsor and broadly comparable as a European motorsport-aligned aftermarket brand. Larger scale and broader portfolio (exhausts, full systems) but operates in the same enthusiast rider ecosystem.
• SHOEI (or other helmet OEM): SHOEI is a global premium motorcycle helmet and safety equipment manufacturer. Broader incumbent in motorcycle rider safety, with much larger scale; useful as a benchmark for safety certification, premium branding, and global distribution in the rider protection category.

Regional players

• Spidi: Italian manufacturer of motorcycle protective apparel and gear; while focused on rider apparel rather than bike protection, it shares GBRacing's Italian/European motorsport heritage and similar pro-rider endorsement model (e.g., with MotoGP partners).

Market position

Strengths4 records

Weaknesses1 record

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/GBRacingEU
• Facebookfacebook.com/gbracing.eu
• LinkedInlinkedin.com/company/gbracing

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GBRacing