alo farms

What alo farms does

Alo Farms operates a 25,000 square-foot indoor greenhouse in Peachtree City, Georgia, producing soil-free lettuce, microgreens, herbs, and tilapia. The facility was established in 2024 by JL "Jefferson" Brown and is run without pesticides, herbicides, or GMOs; the operation holds Certified Naturally Grown status and is a member of the Georgia Grown program. Stated weekly capacity is 5,700 heads of lettuce, 120–360 pounds of microgreens, and 500 tilapia fillets, with aquaponics integrated alongside the leafy greens and herbs.

The business sells through four channels: an on-site indoor retail market, a direct-to-consumer online shop at alofarms.shop, third-party delivery via GrubHub and Hyperbox Fresh, and wholesale to more than 15 restaurants (including Honeywood Farms, OMG Juice Bar, Senoia Coffee & Cafe, and Curious Kitchen) and 7+ grocery stores (including Candler Park Market, Grant Park Market, and Buckhead Butcher Shop) in the metro Atlanta region. Pricing is retail on packaged produce and fish, with wholesale terms negotiated account by account; no subscription or contracted-volume pricing model is disclosed.

The company is structured as a founder-owned LLC operating with 1–10 employees and reports no outside funding. Its stated mission rests on four pillars — Feed, Nourish, Sustain, Develop — and includes community-facing activity through the Alo Farms Foundation and partnerships with Beyond Performance, Real Life Center, and Midwest Food Bank, alongside planned agritourism offerings such as farm tours, field trips, and STEM classes.

Name

alo farms

Legal name

Alō Farms, LLC

Website

https://alofarms.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Alo Farms operates a 25,000 sq ft indoor soil-free greenhouse in Peachtree City, Georgia, producing lettuce, microgreens, herbs, and tilapia sold through an on-site market, online shop, GrubHub and Hyperbox Fresh delivery, and wholesale to metro Atlanta restaurants and grocery retailers.

Ownership category

akta.pro rank

Product category

Urban Indoor Farming

NAICS

Food Crops Grown Under Cover (11141)

SIC

Agricultural Production-Crops (100)

akta.pro industry

PRIMARYAFAGAHAA

Greenhouse Vegetable Production (Tomatoes, Cucumbers, Peppers, Leafy Greens)

Agriculture & Food Production/Crop Farming/Greenhouse, Nursery & Floriculture Production (Protected Crops, Ornamentals, Seedlings)

SECONDARYAFAGAHAC

Greenhouse Herb & Microgreens Production (Culinary Herbs, Microgreens)

Agriculture & Food Production/Crop Farming/Greenhouse, Nursery & Floriculture Production (Protected Crops, Ornamentals, Seedlings)

Keywords

• Indoor urban farming
• Hydroponic produce
• Aquaponic tilapia
• Microgreens and herbs
• Sustainable agriculture

Headquarters

HQ city

Peachtree City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales

Revenue model

1. Direct Retail Sales: In-store and online sales of produce (lettuce, microgreens, herbs) and tilapia through the indoor market at 629 Hwy 74 South and via alofarms.shop
2. Restaurant/Hospitality Wholesale: Bulk and wholesale supply to local restaurants including Honeywood Farms, OMG Juice Bar, Senoia Coffee & Cafe, Curious Kitchen, and others. Orders placed via email at [email protected] with restaurant delivery options available.
3. Grocery Retail Distribution: Product distribution through local grocery stores including Candler Park Market, Grant Park Market, Buckhead Butcher Shop, TLC Farm to Fork, Nuts 'n Berries, and others.
4. Third-party Delivery: Home delivery service through GrubHub partnership, with additional delivery options via Hyperbox Fresh for eligible areas.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Alo Farms operates a 25,000 square foot indoor soil-free greenhouse in Peachtree City, Georgia, producing Certified Naturally Grown lettuce, microgreens, herbs, power salads, and tilapia. Products are sold directly to consumers through an indoor market, an online shop with pickup, and GrubHub delivery, and are also wholesaled to local restaurants and grocery retailers across Georgia.

Product overview

Alo Farms operates as a single-site urban farming operation centered around a 25,000 square foot indoor greenhouse in Peachtree City, Georgia. The core product portfolio consists of living produce—primarily lettuce varieties (heads and mixed bags), microgreens, herbs, and tilapia fish—all grown without soil, pesticides, herbicides, or GMOs. Products are sold through an on-site indoor market, via GrubHub delivery, at local restaurants and grocery stores, and through downloadable recipes. The company holds Certified Naturally Grown certification and positions itself as 'better than organic.'

Differentiator

Problem solved

Functional benefit

Brands

• Alō Farms Net Zero: Related sustainable farming venture mentioned in founder's credentials

Products and services

• Lettuce Heads Whole heads of lettuce varieties including Sweet Crisp, Red Butter, Green Butter, and Romaine, grown in a 25,000 square foot indoor greenhouse without soil, pesticides, herbicides, or GMOs. Sold to consumers at the indoor market, to restaurants wholesale, and through grocery retail partners.
• Mixed Lettuce Bags Pre-packaged small and family-size butter mix bags, romaine mix bags, and mixed greens sold at the indoor market and through wholesale channels.
• Microgreens and Herbs Fresh microgreens and herbs including Kale, Broccoli, Red Cabbage, Arugula, Scallions, Cilantro, Carrot, Celery, Cucumber, Radish, and Citrus Basil, harvested at 120–360 lbs per week from the indoor greenhouse.
• Power Salads Pre-made salads featuring nutrient-dense greens from the farm, marketed for athletic performance and health benefits, sold at the indoor market.
• Tilapia Fresh tilapia produced on-site as part of the integrated urban farming system, yielding approximately 500 fillets per week, sold at the indoor market and through restaurant wholesale.

Quantifiable outcome

• 5,700 heads of lettuce harvested weekly
• +3 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• GrubHubcoreChannel Partner/ Reseller/ DistributorGrubHub partnership enables home delivery of Alo Farms products to customers. Orders placed through alofarms.dine.online for door-to-door delivery service, expanding reach beyond in-store and pickup options.
• Hyperbox FreshminorChannel Partner/ Reseller/ DistributorHyperbox Fresh provides additional delivery option for Alo Farms products. Customers can purchase available products through hyperboxfresh.com if they deliver in their area.
• Certified Naturally GrowncoreStrategic or Co-development PartnerAlo Farms produce is certified by Certified Naturally Grown, a peer-review certification program for farmers who grow without synthetic inputs. Viewable at certified.naturallygrown.org/producers/6664
• Beyond PerformanceminorOthersPartner program supporting Alo Farms' mission to serve the community through giving programs.
• Real Life CenterminorOthersPartner program as part of Alo Farms' community giving initiatives.
• The i58 MissionminorOthersPartner program as part of Alo Farms' community giving initiatives.
• Midwest Food BankminorOthersPartner program as part of Alo Farms' food bank and community support initiatives.
• Camp Southern GroundminorOthersSupport program partner including inclusive camps with scholarships for children.
• Warrior PATHHminorOthersSupport program partner providing veteran programs through Camp Southern Ground.
• Alō Farms FoundationcoreStrategic or Co-development PartnerThe foundation extends the fruitfulness of the farm to the community with programs centered on feeding, nourishing, sustaining, and developing. Focuses on seeking peace and wellbeing for the city.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• AeroFarms: Pioneer in commercial-scale aeroponic indoor farming of leafy greens and microgreens. Operates a more technologically intensive version of Alo Farms' indoor growing concept.
• Plenty: Technology-driven indoor vertical farm focused on leafy greens. Competes in the indoor-grown produce category with greater venture backing and broader retail penetration.
• Bowery Farming: Large-scale vertical farming operator producing leafy greens, herbs, and strawberries for retail and foodservice. Competes in the same product category at significantly greater scale and capital intensity.

Direct peers

• Local Bounti: Indoor CEA grower of leafy greens and herbs sold through retail grocery channels. Operates a similarly integrated greenhouse-plus-DTC model targeting local fresh produce.
• Gotham Greens: Indoor greenhouse hydroponic producer of lettuce, herbs, and leafy greens with regional distribution to grocery and foodservice. Most direct comparable in operating model, scale, and customer mix.
• BrightFarms: Operates regional hydroponic greenhouses supplying packaged salads and leafy greens to grocery retailers. Closely aligned greenhouse-based GTM with grocery wholesale focus.
• 80 Acres Farms: Indoor vertical farm producing leafy greens, microgreens, and herbs for grocery retail and foodservice. Comparable in product portfolio and indoor CEA methodology.

Regional players

• Rev Greens: Indoor hydroponic farm producing leafy greens and herbs primarily for Midwest and select regional grocery chains. Comparable in operating model but geographically distinct from Alo Farms' Georgia base.

Emerging players

• Square Roots: Container-farm indoor producer of leafy greens and herbs with strong DTC and foodservice presence. Comparable in product mix and technology stack, with a younger and smaller footprint.

Others

• Georgia Grown: State agricultural program that certifies and promotes Georgia-based producers; Alo Farms is already a member. Industry network peer rather than a direct competitor, but relevant for ecosystem positioning.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/alofarmsgeorgia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about alo farms