Cropmark
Cropmark AG is a Swiss Apple-authorized distributor and Apple Service Provider in Wettingen, founded in 1991, selling the full Apple lineup, its own 859-SKU LMP accessory brand, and third-party storage and peripheral brands to the Apple specialist trade and international B2B customers.
- Company typePrivate
- Founded1991
- HeadquartersWettingen, Switzerland
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Cropmark does
Cropmark AG is a privately held Swiss company founded in 1991 in Wettingen, Canton Aargau, by managing directors Urs and Ralph Künzler, who continue to own and operate the business. The company is an authorized distributor to the Apple Fachhandel (Apple specialist trade) in Switzerland and an authorized Apple Service Provider, providing sales, configuration, installation, maintenance, and warranty/RMA repairs for the full Apple product line at its Wettingen headquarters. It distributes third-party Apple-compatible brands including Promise (RAID), Synology, QNAP, Sonnet, Adonit, Archiware, and Retrospect.
The company's proprietary offering is the LMP private-label brand, comprising 859 SKUs across USB-C and connectivity adapters, cables, docking stations and hubs, external RAID storage (DataBox, DataFlex), power management (notebook batteries, USB-C power adapters, wireless chargers), input devices, and audio (Flow OE50C headphones, Link IE10C earphones). LMP is positioned as a competitively priced, comprehensive accessory line for international Apple users and is sold through both the company's own multilingual e-commerce shop (cropmark.ch, in DE/EN/FR/IT) and B2B bulk/project channels.
Cropmark generates revenue through hardware distribution (Apple products, LMP accessories, and third-party brands), authorized service fees for repairs and RMA processing, and direct e-commerce sales. Pricing is in CHF, ex-works from Wettingen, with B2B payment terms of 10 days from invoice and tiered bulk discounts (20+, 50+, 100+, 250+ units) on LMP project lines. The company employs 1-10 people, has pursued organic growth without external funding, and serves both a domestic Swiss Apple specialist channel and an international LMP customer base.
Cropmark firmographics
Firmographics- Name
- Cropmark
- Legal name
- Cropmark AG
- Website
- https://cropmark.ch
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Cropmark AG is a Swiss Apple-authorized distributor and Apple Service Provider in Wettingen, founded in 1991, selling the full Apple lineup, its own 859-SKU LMP accessory brand, and third-party storage and peripheral brands to the Apple specialist trade and international B2B customers.
- Ownership category
- akta.pro rank
Where Cropmark is headquartered
LocationHeadquarters
- HQ city
- Wettingen
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Cropmark business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Product Distribution: Cropmark distributes Apple computers (iMac, Mac mini, Mac Studio, MacBook Air, MacBook Pro), iPad, iPhone, Apple Watch, Apple TV, and accessories through authorized distribution channels to the Apple specialist trade in Switzerland and internationally. Revenue is generated through product sales to resellers and B2B customers.
- LMP Private Label Products: Sale of proprietary LMP branded accessories including adapters, cables, docks, storage solutions, power management, input devices, and audio equipment. Products are sold in bulk quantities with tiered pricing and directly through their online shop.
- Apple Service & Repairs: As an authorized Apple Service Provider, Cropmark provides warranty repairs, maintenance, and upgrades for Apple products at their Wettingen location. They handle RMA (Return Merchandise Authorization) cases and warranty repairs.
- Third-Party Brand Distribution: Distribution of third-party products including Promise RAID systems, Synology NAS, Sonnet products, Adonit styli, QNAP storage, Retrospect backup software, and other Apple-compatible accessories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single unit retail pricing for LMP products |
| One time/ perpetual license | Pay-as-you-go | B2B pricing for Apple specialist trade |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Cropmark product offering
Product offeringCore offering
Cropmark AG is an authorized Apple distributor and Apple Service Provider that distributes the complete Apple product range, third-party storage and peripheral brands (Promise, Synology, QNAP, Sonnet, Adonit), and its own LMP private label accessories to the Apple specialist trade in Switzerland and internationally. The company also operates an authorized Apple repair service at its Wettingen location handling warranty cases, RMA processing, maintenance, and upgrades for end customers.
Product overview
Cropmark AG is an Apple-focused technology distributor and service provider operating as a unified platform combining hardware distribution with specialized services. The core offering consists of the complete Apple product lineup (computers, mobile devices, accessories) complemented by LMP, Cropmark's proprietary sub-brand offering adapters, cables, docks, storage solutions, power management, and audio products. The company serves as an authorized Apple Service Provider offering repair and maintenance, while distributing third-party brands including Synology, Promise, Sonnet, QNAP, and others for storage, networking, and peripherals. Services include distribution in Switzerland and worldwide, repairs and RMA processing, and technical support.
Differentiator
Problem solved
Functional benefit
Brands
- LMP: Own brand offering a comprehensive selection of products and accessories at competitive prices, targeted at international customers. Products include adapters, cables, docks, hubs, keyboards, mice, storage solutions, power management devices, and headphones.
Products and services
- Apple Computer Products Distribution of the full Apple computer lineup, including iMac (24-inch with Apple Silicon M4), Mac mini (Apple Silicon M4), Mac Studio (Apple Silicon M3/M4), MacBook Air (13-inch and 15-inch with M4/M5), MacBook Pro (14-inch and 16-inch with M1/M4/M5), Pro Display XDR, and Studio Display, supplied to Apple specialist resellers and B2B customers in Switzerland and internationally.
- iPad, iPhone, Watch & Apple TV Distribution of Apple's mobile and home device range including iPhone (SE, 14, 15, 16, 17 series including Pro and Pro Max models), iPad (Pro, Air, standard, mini), Apple Pencil, keyboards, Apple TV 4K, AirPods, and AirTag with accessories.
- Storage Solutions Distribution of comprehensive storage products including M.2 PCIe NVMe SSDs, NAS systems (Synology, QNAP), RAID systems (Promise, Areca, Netstor, Stardom), internal and external hard drives and SSDs, USB sticks, SD cards, and LTO tape drives with LTO media (LTO-5 through LTO-9).
- Memory Products Distribution of memory modules in DIMM and SO-DIMM form factors supporting DDR2, DDR3, and DDR4 standards at speeds from PC 667 through PC 2933 for desktop and notebook computers.
- Software Products Distribution of software including Microsoft Office, Retrospect backup software, Bitdefender security, Chronosync, Adobe products, and FileMaker for Mac and cross-platform environments.
- Peripherals Distribution of computer peripherals including monitors, keyboards, printers and toner (Xerox), network equipment (switches, cables), scanners, barcode readers, card readers, mice, stands, and docks.
- Apple Service & Repair Authorized Apple Service Provider offering maintenance, repair, and upgrade services for Apple products at the Wettingen location, including warranty case handling and RMA processing for end customers and resellers.
- LMP USB-C Adapters & Cables
- LMP Docks & Hubs
- LMP Power Management
- LMP DataBox & DataFlex RAID Storage
- LMP Headphones
- LMP Private Label Brand
Companies that use Cropmark
Customer profileSegments3 records
Ideal customer profiles3 records
Cropmark technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Cropmark partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- HC Rotweiss WettingenminorLMP brand is Gold Sponsor of HC Rotweiss Wettingen, Switzerland's most successful country hockey club. Sponsorship of 1st and 2nd men's teams.
- Promise TechnologycoreOfficial distributor of Promise Technology products including RAID systems (R4, R6, R8, R12, R16, M4) for professional storage solutions compatible with Apple systems.
- SynologycoreOfficial distributor of Synology NAS (Network Attached Storage) products and accessories for data storage and management solutions.
- QNAPcoreOfficial distributor of QNAP storage solutions and QuTS professional products for professional and enterprise storage needs.
- SonnetcoreOfficial distributor of Sonnet products including PCIe enclosures, mounting aids, docks, and adapters for professional Mac workflows.
- AdonitminorOfficial distributor of Adonit stylus pens and digital pens compatible with iPad and other touch devices.
- ArchiwareminorOfficial distributor of Archiware backup and archiving software solutions.
- RetrospectminorOfficial distributor of Retrospect backup software for professional data protection and recovery solutions.
- Fantoche (International Animation Film Festival)minorCropmark AG and LMP are co-sponsors of the International Animation Film Festival Fantoche in Baden AG. They provide Apple devices worth tens of thousands of Swiss francs during the festival.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Cropmark competitors and assessment
Company assessmentDirect peers
- Brack: Switzerland-based IT and consumer electronics retailer/distributor. Operates in the same Swiss market as Cropmark across hardware, accessories, and services, making it the most direct domestic competitor.
- Jigsaw24: UK-based Apple-focused premium reseller, integrator, and managed-services provider. Closely mirrors Cropmark's model of distributing Apple hardware plus complementary accessories while offering Apple-authorized support and B2B services.
- OWC (Other World Computing): US-based Apple-centric accessories and storage specialist (docks, SSDs, RAIDs, cables). Highly comparable to LMP's product mix and overlapping target buyer (Mac professional workflows).
- iStyle: European Apple Premium Reseller with stores in multiple countries including Switzerland. Competes with Cropmark at the Apple distribution and end-customer layer across shared geographies.
- Square Group: UK Apple Premium Reseller and B2B specialist providing Apple hardware, services, and lifecycle management to enterprises — analogous to Cropmark's Apple Fachhandel distribution plus service positioning.
- mStore: Apple Premium Reseller with a Swiss retail footprint, distributing the full Apple line and complementary accessories. Direct overlap with Cropmark in the Swiss Apple specialist channel.
Broad incumbents
- Cyberport: Large DACH-region Apple-focused electronics retailer with strong Apple hardware and accessory assortment. Comparable end-customer offering to Cropmark but at much greater scale and consumer-retail focus.
- ALSO Group: Pan-European IT distribution major headquartered in Switzerland. Overlaps with Cropmark on hardware and accessory distribution but at vastly larger scale and with a much broader vendor portfolio.
Emerging players
- Hyper: Apple-ecosystem accessories brand (hubs, chargers, cables) with strong consumer brand presence. Competes head-on with LMP in USB-C, dock, and power categories, but with a global brand and retail footprint.
Others
- Sonnet Technologies: Manufacturer of Apple-targeted docks, PCIe enclosures, and storage products. Both a Cropmark distribution partner and a category peer to LMP's docking and storage lines.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Cropmark social profiles
Digital presenceCropmark compliance and trust
Trust signalCompliance1 record
Cropmark financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cropmark leadership team
Management profileNumber of profiles
Profiles2 records
Cropmark funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cropmark M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cropmark
What does Cropmark do?
Cropmark AG is an authorized Apple distributor and Apple Service Provider that distributes the complete Apple product range, third-party storage and peripheral brands (Promise, Synology, QNAP, Sonnet, Adonit), and its own LMP private label accessories to the Apple specialist trade in Switzerland and internationally. The company also operates an authorized Apple repair service at its Wettingen location handling warranty cases, RMA processing, maintenance, and upgrades for end customers.
Is Cropmark a public or private company?
Cropmark is a private company. It is classified as family owned and is currently operating.
When was Cropmark founded?
Cropmark was founded in 1991. It employs 1 to 10 people.
Where is Cropmark based?
Cropmark is headquartered in Wettingen, Switzerland, in the Europe region.
How does Cropmark make money?
Four revenue lines are on record. Product Distribution is the primary driver. The others are LMP Private Label Products, apple Service & Repairs and third-Party Brand Distribution.
Who are Cropmark's main competitors?
Direct peers on record are Brack, Jigsaw24, OWC (Other World Computing), iStyle, Square Group and mStore. Broad incumbents are Cyberport and ALSO Group. Hyper is listed as an emerging player. Sonnet Technologies is listed as an others.
Does Cropmark have an API?
No public API is recorded for Cropmark.