Nougat Diane de Poytiers

What Nougat Diane de Poytiers does

Nougat Diane de Poytiers is a fourth-generation, family-owned artisanal confectionery company founded in 1920 and headquartered in Montélimar, Drôme Provençale, France. The company produces traditional Nougat de Montélimar using a copper cauldron (chaudron) cooking method, slow-cooking honey and glucose syrup in open air before incorporation of beaten egg whites, sugar, almonds, and flavorings. All nougat products carry IGP (Indication Géographique Protégée) certification and gluten-free certification, with organic and Bio variants in the assortment. The product portfolio extends beyond nougat into Calissons de Provence, the L'Atelier de Diane spreadable pastes, lavender honey, Nyons AOP olive oil (resold via partnership with Vignolis), Valrhona chocolate in bulk, an artisanal nougat-infused blonde beer, and regional Provençal gift boxes and merchandise.

The company operates a hybrid go-to-market combining direct-to-consumer e-commerce (nougatdiane.com, PrestaShop-powered), a physical retail boutique at its Montélimar headquarters, and a B2B wholesale network of approximately 6,000 trade partners and resellers across France and internationally. Pricing is unit-based and modest, ranging from €2.60 for a single nougat bar to €46.75 for a 1kg gift box, with bulk/vrac formats at €3.95 per 100g and 2+1 promotional offers on nougat offcuts. The firm also offers bespoke nougat manufacturing (nougat à façon) for professional clients such as beekeepers and dried fruit producers, and runs a free factory visit program as a food tourism and experiential marketing channel. Structurally, the company is a SARL (Société à Responsabilité Limitée) with 11–50 employees, no external funding, and no parent company.

Name

Nougat Diane de Poytiers

Legal name

NOUGAT DIANE DE POYTIERS - SARL

Website

https://nougatdiane.com

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

11–50 employees

Short description

Nougat Diane de Poytiers is a fourth-generation, family-owned artisanal nougat producer founded in 1920 in Montélimar, France, manufacturing IGP-certified Nougat de Montélimar via traditional copper cauldron methods for individual consumers, gift buyers, and approximately 6,000 B2B trade partners across France and international markets.

Ownership category

akta.pro rank

Product category

Artisanal Confectionery

NAICS

Nonchocolate Confectionery Manufacturing (31134), Confectionery Merchant Wholesalers (42445), Other Specialty Food Retailers (44529)

SIC

Food And Kindred Products (2000), Wholesale-Groceries, General Line (5141), Retail-Nonstore Retailers (5960)

akta.pro primary industry

Fruit Snacks & Dried Fruit (CRADABAJ)

Keywords

• Artisanal confectionery production
• Montélimar nougat manufacturing
• IGP-certified Provençal sweets
• Traditional copper cauldron cooking
• Gourmet wholesale distribution

Headquarters

HQ city

Montélimar

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct-to-consumer e-commerce sales: The company operates its own e-commerce website (nougatdiane.com) selling nougat, calissons, spreads, honey, chocolates, and other regional products directly to consumers. Prices range from approximately €2.60 for a single nougat bar to €46.75 for a 1kg gift box. Orders are fulfilled via DPD relay, DPD home delivery with signature, and Colissimo International for international orders.
2. Physical retail boutique: The company runs a physical store at its Montélimar headquarters (99 Avenue Jean Jaurès) open Monday through Saturday with Sunday openings in the afternoon. Free in-store pickup is offered for online orders.
3. B2B wholesale and custom manufacturing: The company supplies approximately 6,000 trade partners including fine food shops, chocolatiers, regional product stores, and garden centers. It also offers bespoke nougat manufacturing (nougat à façon), allowing professionals such as beekeepers and dried fruit producers to create custom recipes using their own honey or fruits in Diane de Poytiers' artisanal production.
4. Bulk and vrac (unpackaged) sales: The company sells nougat in bulk formats (vrac) starting at €3.95 per 100g, allowing customers to compose custom assortments of four nougat flavors. This model serves both individual consumers seeking lower-price entry points and professionals restocking inventory.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Nougat Diane de Poytiers is a fourth-generation artisan confectionery company that produces and sells traditional Montélimar nougat (IGP-certified, cooked in copper cauldrons), calissons, spreadable nougat pastes under the L'Atelier de Diane sub-brand, Valrhona chocolates, lavender honey, Nyons olive oil, craft nougat beer, and gourmet gift boxes. The company operates its own e-commerce storefront and a physical retail boutique at its Montélimar headquarters, alongside a B2B distribution network of approximately 6,000 trade partners and resellers across France and internationally, plus a bespoke nougat manufacturing service (nougat à façon) for professionals.

Product overview

Nougat Diane de Poytiers is an artisanal confectionery company specializing in traditional nougat from Montélimar, operating since 1920. The product portfolio centers on IGP-certified nougats (tender and hard varieties), complemented by Calissons de Provence, spreadable pastes under the L'Atelier de Diane sub-brand, Valrhona chocolates, regional honeys (Miel de Lavande), Nyons olive oil, and craft nougat beer. The core offering consists of Montélimar nougats cooked in copper cauldrons using traditional methods, with signature products including Nougat de la Duchesse en Provence (historical 16th-century recipe) and Nougat IGP Bio. Additional products extend into gourmet gift boxes, regional specialty foods, and branded merchandise.

Differentiator

Problem solved

Functional benefit

Brands

• L'Atelier de Diane: Spreadable paste product line featuring flavors of Almond & Honey, Almond & Chocolate, and Almond & Caramel made with Montélimar nougat.

Products and services

• Nougats de Montélimar IGP (Traditional Montélimar nougat)
• Nougat de la Duchesse en Provence
• Calissons de Provence
• L'Atelier de Diane - Pâte à tartiner (spreadable nougat paste) Sub-brand line of spreadable nougat pastes in three flavors — Almonds & Honey, Almonds & Chocolate, and Almonds & Caramel — combining roasted almonds with Montélimar nougat, vegetable oil, and shea butter without palm oil.
• Barre de Nougat tendre à la Praline (Nougat à la Praline) Bar combining Montélimar nougat with Lyon specialty praline, available in 100g bars and 150g sachets. Marries nougat's sweetness with praline's crunch.
• Nougat en vrac (Bulk nougat) Unpackaged bulk nougat available in 4 flavors — traditional Montélimar (white), praline, caramel, and colored varieties — sold from €3.95 per 100g. Minimum order 0g–300g/400g increments per flavor.
• Nougat IGP Bio (Organic nougat bar) 100% organic nougat bar, IGP certified, made with organic honey, almonds, and natural vanilla. All ingredients sourced from organic agriculture. 100g bar format.
• Miel de Lavande (Lavender honey) Lavender honey harvested in Drôme Provençale, never heated, bottled directly after harvest while still liquid. Available in 500g and 250g pots.
• Huile d'Olive de Nyons AOP (extra virgin olive oil) Extra virgin olive oil from Nyons, cold-extracted, produced by Vignolis cooperative. 50cl bottle. Resold through Diane de Poytiers' e-commerce and retail channels as part of its regional épicerie range.
• Bière blonde Nougat Diane de Poytiers (nougat-flavored craft beer) Artisanal blonde beer (33cl) brewed with nougat, co-developed with a local master brewer as a creative extension of the Diane de Poytiers brand into the beverage category.
• Chocolats Valrhona (bulk premium chocolate) Premium French Valrhona chocolate sold in bulk (vrac), including dark chocolate Caraïbe 66% and milk chocolate Équatoriale 35%, expanding the gourmet assortment beyond nougat.
• Cadeaux gourmands (gourmet gift boxes and hampers) Curated gift boxes and hampers featuring assortments of nougats, chocolates, and regional products across formats including boîtes/coffrets and paniers gourmands.
• Trésors de Provence (regional home & body products) Regional Provençal products including scents, soaps, shower gels, and perfumes, extending the brand into Provençal lifestyle goods.
• Goodies (branded merchandise) Branded merchandise including resin magnets featuring Montélimar and the Nationale 7 (N7) road heritage theme.

Quantifiable outcome

• Approximately 6,000 B2B partners and resellers across France and internationally
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Five partnerships are on record, tiered minor.

• Vignolis (Cave coopérative du Nyonsais)minorChannel Partner/ Reseller/ DistributorVignolis is a cooperative olive and wine producer founded in 1923, representing over 1,100 farmer members in the Nyonsais region. It is the largest producer of Nyons AOP olive oil and black olives (over 50% of production). Vignolis supplies Diane de Poytiers with Nyons AOP olive oil (50cl bottles) which the confectioner resells through its e-commerce and retail channels as part of its regional product (épicerie) range. The partnership reflects Diane de Poytiers' strategy of curating a comprehensive Provençal regional product catalog.
• ValrhonaminorChannel Partner/ Reseller/ DistributorValrhona is a premium French chocolate maker. Diane de Poytiers resells Valrhona chocolate products (Caraïbe 66% dark chocolate, Équatoriale 35% milk chocolate) in bulk formats through its e-commerce store. This partnership expands the product range beyond nougat to serve the gourmet chocolate market among Diane de Poytiers' customer base.
• Domaine Ferrotin (Rémy, almond producer)minorOthersDomaine Ferrotin, managed by Rémy, is an almond producer based in the Montélimar region. The farm's almonds are used in Diane de Poytiers' signature 'Nougat de la Duchesse en Provence' product, which features 35% almonds and 33% lavender honey sourced from Montélimar. This supplier relationship is a key component of the product's provenance story and its almost exclusively Montélimar-sourced ingredient profile.
• Grégory Chatagnaret (beekeeper)minorOthersGrégory Chatagnaret is a local beekeeper who supplies the lavender honey used in Diane de Poytiers' premium 'Nougat de la Duchesse en Provence' product. The honey from this beekeeper provides the distinctive floral notes that characterize the product's flavor profile and supports the company's near-100% Montélimar sourcing narrative.
• Artisanal brewery partner (master brewer)minorStrategic or Co-development PartnerDiane de Poytiers collaborated with a local artisanal brewery and master brewer to develop a blonde beer flavored with nougat. The resulting 'Bière blonde Nougat Diane de Poytiers' (33cl) is a creative co-development combining the confectioner's nougat expertise with the brewer's craft. This partnership represents a product innovation collaboration to extend the Diane de Poytiers brand into the beverage category.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• La Mère Poulard: Iconic French heritage confectionery brand built around tourism and artisanal cookie/biscuit production. Strongly comparable in combining artisanal manufacturing, a historic heritage narrative, factory visits, and gift/tourism-driven revenue.
• Maison Boissier: Parisian chocolate and confectionery house established in 1827. Heritage French confectionery brand with premium positioning across chocolates, candies, and gift assortments — comparable in multi-generation artisanal storytelling, premium gifting channels, and DTC/retail mix.
• Maison Fossier: Founded in 1756 in Reims, Maison Fossier is a heritage French biscuit and confectionery brand with a multi-century artisanal narrative, gift/retail positioning, and on-site boutique — directly comparable in heritage-tier artisanal confectionery positioning.
• La Maison du Chocolat: Premium French chocolate and confectionery house with boutique-led distribution and strong gifting orientation. Comparable in premium confectionery positioning, multiple retail/online channels, and gift-basket revenue.
• Meert: Lille-based heritage French pâtisserie and confectionery house (famous for gaufres). Comparable in heritage artisanal positioning, on-site boutique/café experiential model, and premium gift-channel distribution.
• Bonnat: French heritage chocolatier established in 1884 in Voiron. Family-owned artisanal chocolate maker with a comparable multi-generation heritage narrative, single-origin provenance story, and premium specialty-food positioning.
• Roy René: Artisanal Provençal confectionery maker specializing in calissons d'Aix. The closest direct peer: a heritage French confectionery company anchored to a regional protected designation, with similar DTC e-commerce, factory tourism, gift-basket and B2B distribution orientation.
• Maison Canson: Another historic Montélimar-based artisanal nougat producer. The most direct nougat-to-nougat competitor operating under the same Nougat de Montélimar IGP designation, with overlapping B2B and DTC channels.
• Biscuiterie Saint-Michel: Heritage French biscuit and confectionery manufacturer with a portfolio of regional French sweet products distributed via supermarkets and gift channels — comparable in product breadth, regional French CPG positioning, and multi-channel GTM.

Broad incumbents

• Cémoi: Major French chocolate and confectionery manufacturer with a much broader portfolio (industrial chocolate, private label, premium gifting). Operates in the same confectionery category but at significantly larger scale; relevant as the broad incumbent against which Diane de Poytiers competes for shelf and gift-aisle space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/DianedePoytiers
• YouTubeyoutube.com/@NougatDianedePoytiers
• Facebookfacebook.com/nougat.diane.de.poytiers
• LinkedInlinkedin.com/company/nougat-diane-de-poytiers/?viewAsMember=true
• Instagraminstagram.com/nougat_diane_de_poytiers
• TikToktiktok.com/@nougat_diane_de_poytiers
• Pinterestfr.pinterest.com/Nougat_Diane_de_Poytiers

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nougat Diane de Poytiers