Herd MSL
Herd MSL is an Australian private PR and integrated communications firm based in Pyrmont, founded in 2017 and operating under the global MSL (Publicis Groupe) network. It employs 51–100 people and serves clients through traditional public relations and integrated communications engagements.
- Company typePrivate
- Founded2017
- HeadquartersPyrmont, Australia
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Herd MSL does
Herd MSL is an Australian private, for-profit public relations and integrated communications firm headquartered in Pyrmont, Sydney. Founded in 2017, the company operates under the MSL co-brand, situating it within the global MSL public relations and integrated communications network affiliated with Publicis Groupe, which is the principal structural signal of its service positioning and likely client access to multinational accounts.
The firm employs 51–100 people and is led by a dedicated senior team including a Chief Executive Officer and a Chief Strategy Officer, indicating a mid-sized agency structure rather than a sole-practitioner model. Its core offering is communications services — public relations and integrated communications — delivered as professional services work, where revenue is generated through client retainers, project fees, and campaign-based engagements typical of the PR sector. No detailed product catalog, technology stack, pricing model, or named client roster is available in the source data, and the firm's website was inaccessible beyond a verification/loading page during the data pull, materially limiting visibility into service specifics.
Given the data gaps, the firm's business model cannot be specified beyond standard PR agency mechanics: time- and deliverable-based billing against client briefs, with revenue dependent on retainer stability and account-based concentration. The MSL network affiliation implies access to global network resources, cross-border account support, and shared methodology, though specific instances of network leverage are not documented in the available inputs.
Herd MSL firmographics
Firmographics- Name
- Herd MSL
- Website
- https://herdmsl.com.au
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Herd MSL is an Australian private PR and integrated communications firm based in Pyrmont, founded in 2017 and operating under the global MSL (Publicis Groupe) network. It employs 51–100 people and serves clients through traditional public relations and integrated communications engagements.
- Ownership category
- akta.pro rank
Where Herd MSL is headquartered
LocationHeadquarters
- HQ city
- Pyrmont
- HQ country
- Australia
- HQ region
- Oceania
Markets served
Herd MSL business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Herd MSL product offering
Product offeringCore offering
Herd MSL is a PR and integrated communications company that delivers public relations and communications services to clients. The company operates from Pyrmont, Australia, and provides communications-related professional services as its core business.
Product overview
Herd MSL is an Australian company. No detailed product or service information was available from the source content, which showed only a site verification/loading page.
Differentiator
Problem solved
Functional benefit
Products and services
- Public Relations and Integrated Communications Services
Companies that use Herd MSL
Customer profileIdeal customer profiles1 record
Herd MSL technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Herd MSL partnerships and signals
Strategic signalRecent moves3 records
Herd MSL competitors and assessment
Company assessmentBroad incumbents
- Edelman: Largest global independent PR and integrated communications firm, directly comparable to Herd MSL in services offered (PR, corporate communications, integrated marketing) but at vastly greater scale and global footprint.
- Havas PR: Global PR and communications network with an established Australian presence, offering integrated communications services directly comparable to Herd MSL's scope.
- Hill+Knowlton: Global PR and integrated communications firm with a long-standing Australian office, offering services that directly overlap with Herd MSL's PR and communications offering.
- FleishmanHillard: Global PR and integrated communications agency within Omnicom, competing with Herd MSL for the same corporate and consumer communications mandates across multiple geographies.
- Burson (BCW): Global communications agency formed from the merger of Burson-Marsteller and Cohn & Wolfe, providing PR and integrated communications services comparable to Herd MSL at much larger scale.
- Ogilvy PR: WPP-owned global PR and social, influence and engagement practice offering integrated communications services comparable to those Herd MSL provides, with broader geographic reach and larger client roster.
Regional players
- Sling & Stone: Australian independent integrated communications and PR agency focused on consumer tech, health, and corporate work, operating in the same Australian mid-sized agency segment as Herd MSL.
- One Green Bean: Australian independent PR and integrated communications agency headquartered in Sydney, competing with Herd MSL for the same Australian consumer and corporate PR briefs.
- SenateSHJ: Australian mid-sized independent communications consultancy with a strong corporate, financial, and consumer practice, comparable to Herd MSL in scale and Australian market focus.
Direct peers
- WE Communications: Independent integrated communications agency with strong Asia-Pacific presence, including Australia, offering PR, social, and creative services that closely match Herd MSL's positioning as a mid-sized integrated communications shop.
Market position
Strengths2 records
Weaknesses3 records
Competitive moat2 records
Key risks4 records
Key highlights3 records
Customer concentration
Herd MSL social profiles
Digital presenceHerd MSL financial estimates
Financial estimateRevenue estimate
Valuation estimate
Herd MSL leadership team
Management profileNumber of profiles
Profiles2 records
Herd MSL funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Herd MSL M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Herd MSL
What does Herd MSL do?
Herd MSL is a PR and integrated communications company that delivers public relations and communications services to clients. The company operates from Pyrmont, Australia, and provides communications-related professional services as its core business.
When was Herd MSL founded?
Herd MSL was founded in 2017. It employs 51 to 100 people.
Where is Herd MSL based?
Herd MSL is headquartered in Pyrmont, Australia, in the Oceania region.
Who are Herd MSL's main competitors?
Broad incumbents on record are Edelman, Havas PR, Hill+Knowlton, FleishmanHillard, Burson (BCW) and Ogilvy PR. Regional players are Sling & Stone, One Green Bean and SenateSHJ. WE Communications is listed as a direct peer.
Does Herd MSL have an API?
No public API is recorded for Herd MSL.