What NDMA does

NDMA (N. Dean Meyer and Associates Inc.) is a privately held, founder-led boutique consulting firm specializing in organizational design and transformation. The firm was founded in 1985 by N. Dean Meyer, an organizational design practitioner with over 40 years of experience and author of 8 books on structure, culture, and resource governance. NDMA's core offering is the 'business-within-a-business' paradigm (also called Market Organization), an operating model in which the hierarchy houses a network of empowered internal entrepreneurs. The methodology is operationalized through the Five Organizational Systems Framework (structure, internal economy, culture, methods and tools, metrics and rewards), the Golden Rule of organizational design (authorities must match accountabilities), and the Symptoms-to-Root-Causes interactive expert system that helps leaders diagnose organizational dysfunctions.

The firm serves C-level executives, IT leaders, government and non-profit directors, and founders of scaling startups, with named engagements spanning healthcare (Aurora Health Care, Novartis Institutes, Fairview Health Services), financial services (Synchrony Financial), retail (Blommer Chocolate), technology (GoodMorning.com), government (Nevada County CA), education (American Public University), and religious organizations (Assemblies of God). NDMA's go-to-market is built on thought leadership and content marketing rather than traditional field sales: the firm publishes an extensive free resource library on ndma.com, distributes books through Amazon, and generates demand through a sustained speaking circuit presence at conferences such as Educause, SIM National, Pink Elephant, and IFMA.

NDMA operates as a 'teach and facilitate' consultancy rather than a 'study and prescribe' firm, with delivery executed by founder/principal Dean Meyer, principal Susan Rho, and a small network of associate consultants (Mary E Boone, Barbara Healy, Roger Young, and Metodologia+Soluciones). Revenue is generated through three streams: professional-services consulting engagements, executive coaching under multi-year contracts, and book sales. The firm is headquartered in Ridgefield, Connecticut, with active engagements in the United States, Peru, and Singapore. Total headcount is reported in the 1–10 range, and the firm carries no external funding, parent company, or public listing.

Name

NDMA

Legal name

N. Dean Meyer and Associates Inc.

Website

https://ndma.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1–10 employees

Short description

NDMA is a privately held boutique consulting firm founded in 1985 that helps C-level executives, IT leaders, and founders design organizations around a proprietary 'business-within-a-business' paradigm, delivering transformation, executive coaching, and books across the US, Peru, and Singapore.

Ownership category

akta.pro rank

Headquarters

HQ city

Danbury

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Consulting Services: Organizational design consulting engagements including transformation planning, organizational restructuring, and strategy development. The firm also offers executive coaching for C-level executives.
2. Book Sales: Sale of books including 'How Organizations Should Work' (528 pages, available in hardcover, Kindle, and audio on Amazon), 'Principle-based Organizational Structure', 'Internal Market Economics', and seven other titles.
3. Speaking Engagements: Keynotes and workshop presentations at conferences including Educause, Pink Elephant, IFMA, MIX, SIM National, and various private CIO communities and CEO roundtables.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

NDMA is a boutique consulting firm that helps C-level executives and leadership teams design high-performing organizations using its proprietary "business-within-a-business" paradigm. Core deliverables include organizational strategy and transformation roadmaps, restructuring engagements, executive coaching, and supporting content such as the eight published books authored by principal N. Dean Meyer.

Differentiator

Problem solved

Functional benefit

Products and services

• Organizational Strategy and Transformation Consulting Engagement-based consulting for C-level executives and leadership teams covering organizational strategy development, transformation road-map planning, organizational restructuring, cross-boundary teamwork, and resource-governance processes using the business-within-a-business paradigm.
• Executive Coaching One-on-one executive coaching for C-level executives and transformational leaders, typically delivered under multi-year contracts, with complimentary introductory telephone meetings available for qualified executives.
• Published Books on Organizational Design A library of eight published books authored by N. Dean Meyer on organizational structure, culture, and transformation, including the capstone "How Organizations Should Work," sold in hardcover, Kindle, and audio formats on Amazon and as direct signed copies.
• Keynote and Workshop Speaking Engagements Paid keynote presentations and workshop sessions delivered by N. Dean Meyer at industry conferences and private executive communities, covering organizational design, transformation, and the business-within-a-business paradigm.

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered minor.

• Mary E BooneminorImplementation/ SI/ Consulting PartnerAssociate consultant providing BRM (Business Relationship Managers) training and coaching, including workshops on BRM boundaries, skills, strategies, and strategic opportunity discovery methods.
• Metodologia + Soluciones (Metodologias+Soluciones)minorStrategic or Co-development PartnerSpanish-language partner for South America, providing Spanish-speaking consulting support and organizational design services in Latin American markets.
• Roger Young (Excel Leadership Group)minorImplementation/ SI/ Consulting PartnerAssociate consultant specializing in transition management training and organizational change implementation.
• Barbara HealyminorImplementation/ SI/ Consulting PartnerAssociate consultant offering leadership development, coaching, meeting facilitation, and change management services. Co-author of the Transitions ABCD framework essay.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ghSMART: Small, elite advisory firm focused on CEO and executive-level talent and organizational decisions. Comparable in targeting top executives, premium positioning, and founder-led boutique model.
• Wilson Learning: Boutique consulting and training firm specializing in leadership development, sales, and organizational change with proprietary methodologies. Comparable as a methodology-led boutique serving enterprise clients.
• RHR International: Boutique leadership and organizational consulting firm serving C-suite executives with proprietary assessment and team-effectiveness frameworks. Closely comparable to NDMA in size, buyer persona, and proprietary methodology approach.
• Center for Creative Leadership: Non-profit leadership research and education organization offering executive coaching, organizational diagnostics, and leadership development programs. Overlaps NDMA on executive development and organizational excellence frameworks.
• Marakon Associates: Boutique strategy consultancy advising CEOs on value creation, organizational design, and resource allocation. Closely comparable premium-positioning, senior-boutique model with executive-level buyer focus.

Broad incumbents

• Boston Consulting Group (People & Organization Practice): Global management consultancy with a People & Organization Practice competing for the same transformation mandates. Comparable methodology area, but at vastly greater scale and geographic reach.
• FranklinCovey: Large established provider of leadership, organizational performance, and execution training content and consulting. Comparable as an organizational performance thought leader, but with broader productization and a much larger delivery footprint.
• Heidrick & Struggles: Global executive search and leadership advisory firm with growing organizational consulting practice. Comparable in serving C-level leadership buyers with organizational effectiveness services.
• Korn Ferry: Global organizational consulting firm with deep leadership, talent, and organizational design practices. Competes for the same CIO/CEO buyer on transformation mandates, but at significantly larger scale and broader scope.
• McKinsey & Company (Organization Practice): Premier global strategy consultancy with a dedicated Organization Practice covering structure, culture, and transformation. Direct competitor for large enterprise transformation engagements that NDMA also targets at the C-suite.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ndmainc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NDMA