What Pro Wrestling Tees does

Pro Wrestling Tees (legal entity Creative Ventures, Inc.), founded in 2013 and headquartered in Chicago, Illinois, operates the largest wrestling merchandise platform in the world, hosting over 1,800 individual wrestler and promotion storefronts on prowrestlingtees.com. The platform enables wrestlers to launch their own branded stores through a Start Your Own Store program with no design limits and no percentage of sales taken; the company instead earns via a flat rate on basic t-shirts (with monthly PayPal payouts), direct e-commerce sales of apparel, collectibles, and licensed goods (Micro Brawlers, Wrestling Heroes action figures, autographed memorabilia, art prints, and licensed footwear), and gift card sales. The company ships worldwide to over 100 countries, generates over 5 million monthly pageviews, and runs dedicated iOS and Android mobile apps for shopping and push notifications.

The business model is a hybrid DTC retailer and marketplace: a direct vertical commerce site for the Pro Wrestling Tees main store plus a network of independently-operated wrestler stores that PWT fulfills. Go-to-market relies on organic social (Instagram, Facebook, X, TikTok, YouTube), the wrestler cross-promotion network, live event booths at major pop culture conventions (Los Angeles Comic Con, New York Comic Con, C2E2) with AEW, CMLL, and legendary wrestler appearances, and a Whatnot live-selling channel. Strategic partnerships with top promotions (AEW, NJPW, CMLL, ROH, MLW) anchor the catalog, while a portfolio of sub-brands (Next Day Tees, One Hour Tees, Pro Wrestling Crate, All Elite Crate, PWT Live, Merch Heroes) extends into rapid fulfillment, subscription collectibles, and time-limited drops. The company is privately held with no disclosed external investors.

Underlying technology centers on a multi-tenant e-commerce platform with a per-wrestler storefront builder, advanced search and filtering, account/wishlist/order management, and mobile applications for both iOS and Android. Pro Wrestling Tees absorbs fulfillment, shipping, and customer service infrastructure for the 1,800+ storefronts on its network, allowing creators and promotions to monetize their personal brands without building independent e-commerce operations. No public API, MCP integration, or AI/ML capabilities are described in available source material.

Name

Pro Wrestling Tees

Legal name

Creative Ventures, Inc.

Website

https://prowrestlingtees.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Pro Wrestling Tees operates the world's largest wrestling merchandise e-commerce platform, hosting over 1,800 individual wrestler and promotion storefronts on prowrestlingtees.com with mobile apps, worldwide shipping, and a flat-rate merchant model for sellers.

Ownership category

akta.pro rank

Product category

Wrestling Merchandise E-commerce

NAICS

Hobby, Toy, and Game Retailers (459120), Sporting Goods Retailers (459110)

SIC

Retail-Hobby, Toy & Game Shops (5945), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Professional Wrestling Promotions (MPAKAHAC)

akta.pro secondary industry

Non-Sports Trading Cards Retail (TCG/Entertainment) (CRALAGAB)

Keywords

• Wrestling merchandise
• Pro wrestling apparel
• Fan collectibles
• Custom t-shirts
• Sports entertainment

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct E-commerce Sales: Pro Wrestling Tees sells wrestling t-shirts, hoodies, jackets, collectibles (action figures, Micro Brawlers, figurines, autographed memorabilia), accessories, posters, and more directly to consumers through its website. Products range from $4.99 (botched/clearance items) to $99.99 (premium items like sneakers).
2. Wrestler Store Flat-Rate Commission: Wrestlers and creators can open their own stores on ProWrestlingTees.com. The company charges a flat rate on basic t-shirts (depending on color) rather than taking a percentage of sales. Anything above those rates goes to the wrestler. Wrestlers are paid on the first business day of each month via PayPal. Non-wrestlers (podcasts, promotions) need pre-approval or pay a $75 setup fee.
3. Gift Cards: ProWrestlingTees.com gift cards are sold in denominations from $10 to $300, delivered via email, with no expiration and reusable (can be used multiple times). Gift cards are for online use only and cannot be redeemed in the retail store.
4. Live Event Merchandise Sales: At live events and conventions (Los Angeles Comic Con, New York Comic Con, C2E2), Pro Wrestling Tees sells event-exclusive merchandise including limited-edition T-shirts, collectible Micro Brawlers, and other exclusive on-site items, with top talent appearances for meet-and-greets.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Pro Wrestling Tees operates a direct-to-consumer e-commerce marketplace (prowrestlingtees.com) and mobile apps that sell officially licensed wrestling apparel, collectibles, and memorabilia directly to fans worldwide. The platform hosts more than 1,800 individual wrestler, promotion, podcast, and brand storefronts, enabling third-party creators to launch their own branded stores through the Start Your Own Store program. The company also generates revenue through gift card sales, subscription collectible boxes, and live event booths at major pop culture conventions.

Product overview

Pro Wrestling Tees operates a multi-platform wrestling merchandise ecosystem built around its core e-commerce store (prowrestlingtees.com), which hosts over 1,800 individual wrestler and promotion storefronts. The platform enables wrestlers and promotions to launch their own branded stores through the Start Your Own Store program, with payouts via PayPal. The product portfolio centers on wrestling-specific merchandise including T-shirts, hoodies, jackets, and accessories, supplemented by collectibles such as Micro Brawlers figures, Wrestling Heroes action figures, autographed memorabilia, and art prints. The company extends its reach through subsidiary brands including Next Day Tees (rapid fulfillment), One Hour Tees (limited-time releases), and PWCrate (subscription collectible boxes). A mobile app serves iOS and Android users, while Live Events brings the brand to conventions nationwide with exclusive merchandise and wrestler meet-and-greets.

Differentiator

Problem solved

Functional benefit

Products and services

• PWTees Online Store E-commerce platform at prowrestlingtees.com offering wrestling apparel, collectibles, accessories, and memorabilia from over 1,800 wrestler and promotion storefronts, with worldwide shipping to over 100 countries.
• Start Your Own Store Program Turnkey program enabling wrestlers, podcasts, and promotions to open their own branded storefronts on ProWrestlingTees.com with no setup fee (for wrestlers), no percentage of sales taken, and monthly PayPal payouts.
• PWTees Mobile App Native mobile shopping application available on iOS App Store and Google Play that allows fans to browse and purchase wrestling merchandise with push notifications for new drops and limited edition releases.
• Gift Cards Digital gift cards available in $10, $25, $50, $100, $150, $200, $250, and $300 denominations, delivered by email, reusable with no expiration, redeemable for online purchases only.
• PWCrate Collectible Subscription Subscription-based collectible crate delivering curated wrestling merchandise and memorabilia items on a recurring basis through the Pro Wrestling Crate brand.
• Next Day Tees Rapid fulfillment service for custom wrestling apparel offering same-day or next-day printing and shipping of t-shirts, positioned within the PWT Network for time-sensitive orders.
• One Hour Tees Limited-time exclusive t-shirt release service under the PWT Network that offers designs available only within one-hour purchase windows to drive urgency and scarcity.
• PWT Live Events Live in-person retail experience operating booth presence at major pop culture conventions with wrestler meet-and-greets, autograph signings, and event-exclusive merchandise.
• Micro Brawlers Miniature collectible wrestling figure line featuring wrestlers from major and independent promotions, sold individually and in multi-packs on the platform.
• Wrestling Heroes Action Figures 3.75-inch O-ring style action figure series featuring legendary professional wrestlers, distributed in limited edition runs.
• Autographed Memorabilia Signed and authenticated merchandise including autographed shirts, photos, and other collectibles direct from professional wrestlers.
• Art Prints & Posters Art prints, metal prints, and event posters featuring wrestling artwork, memorable match moments, and dedicated artist collections such as Mel Coleman Art and Rob Schamberger Art.
• Superkicks Footwear Licensed wrestling-themed sneakers and high-top footwear including Bullet Club-branded high tops, sold through wrestling promotion storefronts on the platform.
• Macho Man Sunglasses Officially licensed Macho Man Randy Savage branded eyewear and sunglasses.
• Merch Heroes Companion merchandise platform within the PWT Network (merchheroes.com) offering additional wrestling-themed products under the Creative Ventures, Inc. portfolio.

Quantifiable outcome

• Over 5 million monthly pageviews across the platform
• +2 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered core and minor.

• All Elite Wrestling (AEW)coreStrategic or Co-development PartnerAEW is a featured partner on Pro Wrestling Tees with a dedicated store (AEW Roster) on the platform. Pro Wrestling Tees sells exclusive AEW merchandise including limited edition flash drops, all-over print T-shirts, hoodies, and event-exclusive collectibles. New AEW arrivals are highlighted as a top category on the homepage.
• New Japan Pro-Wrestling (NJPW)coreStrategic or Co-development PartnerNJPW has a dedicated featured store on Pro Wrestling Tees selling Bullet Club merchandise, Lion Mark apparel, Superkicks sneakers, and other NJPW-branded products. The platform features New Japan as a top-selling wrestling promotion.
• Ring of Honor (ROH)coreChannel Partner/ Reseller/ DistributorRing of Honor merchandise is sold through the SHOP ON ROH store on ProWrestlingTees.com. ROH products appear in AEW top sellers and featured sections, reflecting the close relationship between the two promotions.
• CMLL (Consejo Mundial de Lucha Libre)coreStrategic or Co-development PartnerCMLL merchandise is featured on Pro Wrestling Tees with a dedicated store page. Pro Wrestling Tees also features CMLL talent at live events, bringing CMLL wrestlers to North American conventions for meet-and-greets.
• MLW (Major League Wrestling)minorChannel Partner/ Reseller/ DistributorMLW merchandise including logo snapbacks and trucker hats are sold through the MLW store on ProWrestlingTees.com. MLW is listed as a top-selling wrestling promotion on the platform.
• Clotheslined ApparelminorGTM or Marketing PartnerClotheslined Apparel is a clothing partner on Pro Wrestling Tees, collaborating on co-branded snapback hats including the 'Retro 90s Chant Series' and 'Chant Series Champ Snapback' lines. Products include 'This is Awesome,' 'Holy Shit,' 'Fight Forever,' and 'Please Don't Die' designs.
• Major Wrestling Figure PodcastminorGTM or Marketing PartnerThe Major Wrestling Figure Podcast has its own branded store on ProWrestlingTees.com selling MWFP logo hats, event shirts like 'Big Ass Extreme Bash - Welcome to Dudleyville,' and wrestling collectibles. MWFP products consistently appear in top sellers lists.
• Next Day TeesminorChannel Partner/ Reseller/ DistributorNext Day Tees (nextdaytees.com) is listed as a PWT Network brand, suggesting a sister company or related brand within the Creative Ventures portfolio, focused on faster turnaround merchandise.
• Pro Wrestling CrateminorChannel Partner/ Reseller/ DistributorPro Wrestling Crate (prowrestlingcrate.com) is part of the PWT Network, offering subscription/crate-style collectibles. Products like PWCrate Collectible 5-Pack and mystery grab bags appear on ProWrestlingTees.com.
• All Elite CrateminorChannel Partner/ Reseller/ DistributorAll Elite Crate (allelitecrate.com) is a PWT Network brand offering AEW-specific subscription crate products. Linked as part of the PWT Network family of brands.
• One Hour TeesminorChannel Partner/ Reseller/ DistributorOne Hour Tees (onehourtees.com) is a PWT Network brand focused on rapid turnaround merchandise. Featured on ProWrestlingTees.com for time-sensitive product drops.
• PWT LiveminorChannel Partner/ Reseller/ DistributorPWT Live (pwtlive.com) is a PWT Network brand focused on live event experiences and coverage. Listed as part of the PWT Network ecosystem.
• Merch HeroesminorChannel Partner/ Reseller/ DistributorMerch Heroes (merchheroes.com) is part of the PWT Network ecosystem, serving as a related merchandise brand or platform within the Creative Ventures portfolio.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• WrestlingFigs.com: Specialty wrestling action figure and collectibles retailer. Comparable as a vertical-specific collectibles store with overlapping SKU categories like Micro Brawlers and figures.
• ProWrestlingStore.com: Long-running independent wrestling merchandise retailer. Directly comparable multi-wrestler marketplace model with a similar product mix of tees, figures, and memorabilia.
• WWEShop: WWE's official direct-to-consumer merchandise storefront. It is the most direct competitor in professional wrestling apparel and collectibles, holding WWE's full official licensing catalog.
• AEW Shop: AEW's official merchandise store. It is comparable because AEW is both a PWT partner and a peer platform wrestling for direct fan merchandise spend in the same wrestling vertical.
• Highspots.com: Specialty wrestling retailer selling figures, apparel, and memorabilia. Comparable as a niche wrestling-focused e-commerce operator targeting collectors and hardcore fans.

Broad incumbents

• Mattel: Global toy manufacturer and the historical licensee for WWE action figures. Comparable through the collectibles/figurines category that overlaps with PWT's Micro Brawlers and Wrestling Heroes lines.
• Fanatics: Dominant sports merchandise platform with extensive licensed sports apparel and collectibles. Comparable as a broader-scale licensed-merch operator and a likely alternative platform for wrestling promotions.
• Jazwares: Toy company producing AEW and other wrestling-themed figures. Comparable in the licensed wrestling collectibles category that PWT also competes in through its figure lines.
• Shopify: E-commerce platform that powers most direct-to-consumer merchandise stores, including many wrestler-run shops. Comparable as the underlying infrastructure wrestlers could use instead of PWT's hosted storefronts.

Emerging players

• Spring (Teespring): Creator-merchandise platform enabling influencers and creators to launch print-on-demand stores. Comparable as an alternative creator-merch destination competing for the same wrestler and podcast store sign-ups.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/PWTees
• YouTubeyoutube.com/@pwtees
• Facebookfacebook.com/prowrestlingtees
• LinkedInlinkedin.com/company/cvi-pro-wrestling-tees
• Instagraminstagram.com/prowrestlingtees
• TikToktiktok.com/@prowrestlingtees

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pro Wrestling Tees