RUNDSCHAU for the food trade

What RUNDSCHAU for the food trade does

RUNDSCHAU for the food trade (legal publisher: medialog GmbH & Co. KG) is a German B2B trade media company serving the food retail and food manufacturing sectors. The company publishes a monthly print magazine under the motto "besser verkaufen," complemented by an ePaper, three email newsletters, and topic-segmented digital coverage across the rundschau.de website covering categories such as produce, dairy, meat, confectionery, beverages, convenience, frozen, and pet food. Founded in 1929 according to firmographic data, the publication is based in Baden-Baden/Gaggenau, Germany, and is privately held under a GmbH & Co. KG structure with managing directors Christian Schnücke and Carsten Augsburger and editorial director Marcelo Crescenti.

The company's product portfolio is built on a WordPress-based publishing platform and extends beyond the core magazine into special publications (Regalhelden News, POS-Marketing-Report produced with POSpulse and UGW), the fitfortrade sub-brand for sales staff training, and at least seven recurring industry award programs including Deutscher Frucht Preis, BESTSELLER, SWEETIE, All Beverage Award, Beste Kassenzone, and Getränkehändler. RUNDSCHAU also co-organizes industry events such as the Deutscher Obst & Gemüse Kongress and is a media partner with GS1 Germany for the ECR iN MOTiON convention.

The business model is a classic diversified B2B trade media revenue stack: advertising sales across print and digital, recurring magazine subscriptions, sponsoring and awards fees, and one-time sales of special publications and reports. Customers are German food retailers, food manufacturers and suppliers, and B2B advertisers targeting the food retail industry. The company maintains a domestic German focus with no disclosed international expansion, and there is no evidence of venture capital or private equity ownership.

Name

RUNDSCHAU for the food trade

Legal name

medialog GmbH & Co. KG

Website

https://rundschau.de

Company type

Private

Founded year

1929

Operating status

Operating

Headcount range

11–50 employees

Short description

RUNDSCHAU for the food trade is a German B2B trade media company (medialog GmbH & Co. KG, based in Baden-Baden) that publishes a monthly magazine, ePaper, newsletters, awards programs, and special reports for the food retail and food manufacturing industry in Germany.

Ownership category

akta.pro rank

Product category

Trade Publishing

NAICS

Periodical Publishers (513120)

SIC

Services-Advertising (7310)

akta.pro primary industry

Food, Cooking & Beverage Magazines (MPAJAEAF)

Keywords

• Trade journalism
• Food retail media
• B2B publishing
• Marketing services
• Industry awards

Headquarters

HQ city

Gaggenau

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Advertising (Print & Digital): The primary revenue stream comes from advertising sales in both the print magazine and digital platforms. The website displays various ad formats and sponsorships.
2. Subscriptions: Monthly trade magazine subscription model providing ongoing revenue from industry professionals in the food retail sector.
3. Sponsoring & Awards: Revenue from sponsoring various award programs including Deutscher Frucht Preis, BESTSELLER, SWEETIE, All Beverage Award, and other industry recognitions.
4. Special Publications & Products: Sale of Sonderpublikationen (special publications), POS-Marketing-Report, fitfortrade magazines, and other value-added products for the food retail industry.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

RUNDSCHAU für den Lebensmittelhandel is a B2B trade publication for the German food retail sector, published by medialog GmbH & Co. KG. It delivers a monthly print magazine, a digital ePaper version, and themed email newsletters covering news, trends, market data, and product launches for food retailers, manufacturers, and suppliers.

Product overview

RUNDSCHAU für den Lebensmittelhandel is a monthly trade magazine focused on the German food retail industry. The core offering is the print and ePaper magazine covering news on markets, industry trends, and product innovations. The portfolio includes specialized publications like Regalhelden News and the POS-Marketing-Report, various awards programs (Deutscher Frucht Preis, Beste Kassenzone, SWEETIE, All Beverage Award, BESTSELLER), the fitfortrade trade program, and newsletters including Obst & Gemüse. The company also organizes events throughout the year.

Differentiator

Problem solved

Functional benefit

Brands

• fitfortrade: Magazine and competition program for the food trade industry
• Deutscher Frucht Preis
• Beste Kassenzone
• SWEETIE Award
• All Beverage Award
• BESTSELLER
• Getränkehändler

Products and services

• RUNDSCHAU für den Lebensmittelhandel (print magazine) Monthly print trade magazine delivering news, market data, trends, and product information for Germany's food retail sector; intended for retailers, manufacturers, and suppliers in the food trade.
• RUNDSCHAU ePaper Digital edition of the RUNDSCHAU magazine providing online, page-by-page access to the magazine's content for food retail readers.
• RUNDSCHAU themed newsletters Email-based newsletters covering four distinct editorial themes for food retail professionals, delivering regular news and analysis to subscribers.
• Regalhelden Special-interest publication focused on shelf-facing product excellence and presentation in the food retail sector, aimed at retailers and brand suppliers.
• POS-Marketing-Report Special-interest publication covering point-of-sale marketing strategies for the German food retail trade, aimed at retailers and consumer goods suppliers.
• Deutscher Frucht Preis Industry award program recognizing achievements in the German fresh fruit and produce trade; serves as a recognition and networking event for produce suppliers and retailers.
• Beste Kassenzone Award program recognizing excellence in the checkout-zone area of food retail, aimed at retailers and suppliers active in point-of-sale marketing.
• SWEETIE Award program focused on the confectionery and sweets category, serving confectionery manufacturers and retailers active in the German food trade.
• All Beverage Award Award program for the beverage trade, recognizing performance and innovation among beverage brands and retailers in Germany.
• BESTSELLER Award program recognizing bestselling products in the German food trade, aimed at brands and retailers across food categories.
• Getränkehändler Award program focused on beverage retailers in Germany, recognizing performance and excellence among specialist beverage retailers.
• fitfortrade B2B training and onboarding program for employees in the food retail trade, designed to help food retailers bring new staff up to speed with industry knowledge.

Segments3 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• GS1 GermanycoreStrategic or Co-development PartnerRUNDSCHAU partners with GS1 Germany as a media partner for the ECR iN MOTiON event, the annual B2B convention for the consumer goods industry bringing together retail, manufacturing, and service providers.
• POSpulseminorStrategic or Co-development PartnerRUNDSCHAU collaborated with POSpulse (along with UGW) for the POS-Marketing-Report, a consumer survey on shopper insights at the point of sale.
• UGWminorStrategic or Co-development PartnerRUNDSCHAU collaborated with UGW (along with POSpulse) for the POS-Marketing-Report, a consumer survey on shopper insights at the point of sale.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Lebensmittel Praxis: German food retail trade magazine also covering the German LEH market. Closely comparable to RUNDSCHAU in audience (food retailers and manufacturers), B2B advertising model, and category-focused editorial coverage.
• Lebensmittel Zeitung (LZ): Flagship German food retail trade publication, published by dfv. Directly competes with RUNDSCHAU for the same advertisers and subscribers in the German Lebensmittelhandel vertical, with very similar product mix of print magazine, daily digital news, and events.
• Food Service: German trade magazine for the out-of-home foodservice market. A direct peer in the broader German food trade publishing category with a comparable print + digital + events business model, though focused on foodservice rather than retail.
• Fruchthandel Magazin: German trade magazine focused on the fresh produce value chain (wholesale, import, retail). Directly comparable to RUNDSCHAU's produce coverage and even to its Deutscher Frucht Preis award in the same category.
• Getränke News: German trade publication dedicated to the beverage retail and wholesale sector. Directly overlaps with RUNDSCHAU's All Beverage Award, Getränkehändler award, and the Getränke editorial section.

Emerging players

• Etailment: Digital-first German trade publication covering e-commerce and retail innovation. An emerging competitor that targets a similar advertising base (FMCG brands, retailers) with a more digital-native format, particularly relevant as RUNDSCHAU's advertisers shift budgets online.
• Convenience Shop: German trade title focused on the convenience retail and tank station shop segment. Comparable as a niche German food-retail trade publication with a similar advertiser base (FMCG brands, retail chains), though narrower in scope than RUNDSCHAU.

Broad incumbents

• Deutscher Fachverlag (dfv): One of Germany's largest specialized B2B publishers, parent of Lebensmittel Zeitung and multiple other trade titles across food, retail, and adjacent verticals. A broad incumbent whose food retail assets directly overlap with RUNDSCHAU's franchise.

Others

• EHI Retail Institute: German retail research and industry association that publishes studies, organizes the EuroShop trade fair, and runs industry working groups. Closely adjacent to RUNDSCHAU — both serve German retailers and brand manufacturers — but competes more in research/events than trade journalism.

Regional players

• Supermarket News (US): Long-established US food retail trade publication. Comparable in product structure (print + digital + events + awards) and business model, but serves a different geography — useful as a cross-market benchmark for the trade magazine category.

Market position

Strengths4 records

Weaknesses1 record

Competitive moat3 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@fitfortrade
• LinkedInlinkedin.com/showcase/rundschauleh
• Instagraminstagram.com/rundschauleh
• Xx.com/rundschauleh

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RUNDSCHAU for the food trade