The Convenience Shop

What The Convenience Shop does

The Convenience Shop (Holding) p.l.c is a privately held Maltese retail company that operates a chain of over 100 convenience stores and supermarkets across Malta and Gozo. The company was founded in 2009 and is headquartered in Qormi, Malta. In 2025, it rebranded its operating portfolio into two distinct sub-brands: MyConvenience (the convenience-store format) and MySupermarket (a larger-format sub-brand with expanded fresh produce offerings), unifying them under a single holding entity. A formal investor page is published on the corporate website, suggesting an intent to engage with capital markets consistent with its p.l.c legal form, although no public listing or private placement has been disclosed.

The company sells groceries, snacks, fresh produce, meat and seafood, bakery, dairy, and household essentials to individual consumers in Malta and Gozo. Its core commercial engine is a dense physical retail network (100+ locations in most localities), which it pairs with a unified online shopping platform hosted at suppy.app and accessible via mobile apps on iOS and Android. The MyRewards loyalty program operates across all stores and is the primary mechanism for retention and repeat purchase. The company emphasizes community-first positioning, sourcing from local Maltese farmers, producers, and distributors, and channels charitable giving through the Sandra Calleja Foundation (VO/2654), with disclosed donations including €30,000 to the Malta Trust Foundation and €150,000 raised for Puttinu Cares.

The business model is straightforward grocery retail: selling branded and private-label goods at a markup across physical stores and online, monetized through high transaction volume rather than subscriptions or platform fees. No AI, proprietary technology stack, patents, or strategic partnerships are disclosed. The company is understood to be founder/family-controlled via director Ivan Calleja, with no institutional or public shareholders identified in the available material.

Name

The Convenience Shop

Legal name

The Convenience Shop (Holding) p.l.c

Website

https://theconvenienceshop.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

501–1,000 employees

Short description

The Convenience Shop (Holding) p.l.c operates a chain of over 100 convenience stores and supermarkets across Malta and Gozo under the MyConvenience and MySupermarket brands, selling groceries, fresh produce, and household essentials to individual consumers through physical stores, an online platform, and a MyRewards loyalty program.

Ownership category

akta.pro rank

Product category

Convenience Retail / Grocery

NAICS

Convenience Retailers (445131), Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511), Grocery and Convenience Retailers (4451)

SIC

Retail-Convenience Stores (5412), Retail-Grocery Stores (5411)

akta.pro primary industry

Traditional Convenience Stores (C-Stores) (CRAHABAA)

Keywords

• Convenience retail
• Supermarket operations
• Grocery delivery
• Loyalty rewards program
• Fresh produce retail

Headquarters

HQ city

Qormi

HQ country

Malta

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Distribution channels2 records

Marketing channels4 records

Core offering

The Convenience Shop (Holding) p.l.c operates a chain of over 100 convenience stores and supermarkets across Malta and Gozo, trading under the MyConvenience and MySupermarket sub-brands. The company sells groceries, fresh produce, meat and seafood, bakery, dairy, drinks, and household essentials both in-store and via an online shopping platform (suppy.app) with delivery. The MyRewards loyalty program operates across all shop locations.

Product overview

The Convenience Shop (Holding) p.l.c operates a retail platform comprising two distinct sub-brands: MyConvenience (convenience store format) and MySupermarket (expanded supermarket format with greater fresh produce selection). The company manages over 100 retail locations across Malta and Gozo, supported by an online shopping platform (suppy.app) and the MyRewards loyalty program. A dedicated CSR vehicle, the Sandra Calleja Foundation (VO/2654), handles charitable initiatives. The portfolio is unified under The Convenience Shop holding company following the 2025 rebrand.

Differentiator

Problem solved

Functional benefit

Products and services

• MyConvenience Convenience store brand operating across Malta and Gozo with over 100 locations, offering daily needs, fresh produce, meat and seafood, bakery, dairy, drinks and pantry essentials to individual consumers.
• MySupermarket Supermarket brand with expanded fresh produce offerings, operating alongside MyConvenience stores across Malta and Gozo to serve consumer grocery needs.
• MyRewards Loyalty Program Customer loyalty program allowing shoppers to earn rewards points with every purchase across all 100+ MyConvenience and MySupermarket locations in Malta and Gozo.
• Online Shopping Platform (suppy.app) E-commerce platform accessible via website and mobile apps (iOS and Android) enabling consumers in Malta and Gozo to shop online for groceries and household essentials and receive delivery from the nearest local shop.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Lidl: European discount grocery chain operating in Malta, with deep buying-power advantages on private-label and staples. Comparable to MySupermarket format on assortment and price-led positioning, though much larger in scale and category breadth.
• Nisa / Co-op (Co-operative Group): UK cooperative retail network combining convenience (Nisa) and supermarket (Co-op) formats under one banner with strong local/community sourcing narrative. Highly comparable to The Convenience Shop's dual-format and community-first strategy.
• Tesco Express: Convenience-store format operated by Tesco, a major UK grocery incumbent. Offers a curated grocery and convenience assortment in smaller-format neighborhood stores — directly comparable to MyConvenience, though backed by Tescos much larger buying power and infrastructure.
• Carrefour Express: Convenience-store banner of global grocery incumbent Carrefour, operating in European markets with small-format urban stores. Same hybrid convenience/grocery positioning as The Convenience Shop, with broader corporate backing.

Direct peers

• 7-Eleven: Global convenience store chain operating small-format neighborhood stores selling packaged groceries, snacks, beverages, and daily essentials. Directly comparable business model and product mix to MyConvenience, with extended hours and frequent-purchase positioning.
• Spar: Global convenience and neighborhood supermarket franchise network with thousands of stores across Europe and beyond. Operates small-to-medium format stores with both convenience and fuller-grocery offerings, mirroring the dual MyConvenience / MySupermarket format strategy.
• Circle K: International convenience and fuel retailer with thousands of stores offering grab-and-go food, beverages, and everyday items. Comparable small-format retail model targeting frequent, immediate-purchase consumers — a direct functional analog to The Convenience Shop's core format.
• McColl's (now Morrisons Daily): UK-based neighborhood convenience store chain (now operated under Morrisons Daily). Direct functional peer in small-format convenience retail with loyalty-card-driven repeat customers — same shop-density-driven competitive model as The Convenience Shop.

Regional players

• Reitan Convenience: Nordic/European convenience store operator running chains such as 7-Eleven in the Nordics and Pressbyrån. Comparable small-format convenience retail model with loyalty-program focus, though serving different geographies than Malta.
• Greens Supermarket (Malta): Maltese supermarket chain operating in Malta with grocery and household assortment. Direct regional competitor to MySupermarket on island, sharing similar customer demographics and tourist exposure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ConvenienceMT
• Facebookfacebook.com/convenienceshopmalta
• LinkedInlinkedin.com/company/the-convenience-shop

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Convenience Shop