Fruchthandel online

What Fruchthandel online does

Fruchthandel online is a German-language B2B trade media platform serving the fresh fruit and vegetable industry, operated by Fruitnet Media International GmbH from Düsseldorf. The company's core product is the Fruchthandel Magazin, described in its own materials as the leading German-language trade journal (Fachzeitschrift) for the fruit and vegetable trade, covering the entire value chain from production through trade, logistics, packaging, and retail. The platform is complemented by a daily-updated news portal (fruchthandel.de), a dedicated mobile app, an E-Paper reading platform (digital-fruchthandel.de), and a daily free email newsletter, with a Themenspecial dedicated to packaging regulation and sustainability.

The underlying technology stack is conventional trade publishing infrastructure rather than a proprietary platform: Matomo for cookieless web analytics, Campaign Monitor for newsletter distribution, Jotform for advertising and subscription forms, and ISSUU for embedded publications. Distribution is multi-channel, combining print magazine delivery to subscribers with self-serve digital access (up to 3 devices) and direct sales through the Fruchthandel App and E-Paper. The platform supports an 8-week Probe-Abonnement free trial alongside recurring annual Print+Digital and Digital-only subscriptions.

Revenue is generated from three principal streams: recurring print/digital subscriptions (annual prepayment), B2B advertising in the magazine and on the website (priced via current Mediadaten rate cards), and event sponsorship and participation across an owned events portfolio that includes the Deutscher Obst & Gemüse Kongress (DOGK) flagship congress, the re:think packaging Forum, the German Fruit Open, and the Retail Award and Deutscher Frucht Preis awards programs. Customer segments span fruit and vegetable trade professionals, German food retailers (LEH), producers and exporters, and service/technology suppliers to the produce industry. Fruchthandel is part of the broader Fruitnet international media network, which also operates Eurofruit, Asiafruit, Fresh Produce Journal, Produce Plus, and Asiafruit China.

Name

Fruchthandel online

Legal name

Fruitnet Media International GmbH

Website

https://fruchthandel.de

Company type

Private

Founded year

1916

Operating status

Operating

Headcount range

11–50 employees

Short description

Fruchthandel online is a German B2B trade media platform serving the fresh produce industry, publishing the leading German-language Fruchthandel Magazin, a daily news portal, newsletter, and industry events such as the DOGK congress for trade, retail, and producer audiences.

Ownership category

akta.pro rank

Headquarters

HQ city

Düsseldorf

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Print/Digital Subscriptions: Annual subscription revenue from the Fruchthandel Magazin, available as Print + Digital combination or Digital-only (E-Paper/App). Subscriptions are paid annually in advance, with prices adjustable annually with customer notification and cancellation rights.
2. Advertising: Revenue from advertising placements in the magazine and on the website. Advertising follows AGB (General Terms and Conditions) for advertising contracts, with pricing based on current rate cards and tariffs.
3. Event Sponsorship and Participation: Revenue generated from industry events including Deutscher Obst & Gemüse Kongress (DOGK), re:think packaging Forum, German Fruit Open, Retail Award, and Deutscher Frucht Preis. Events serve as platforms for producers, traders, and service providers to share knowledge, set trends, and initiate business.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Fruchthandel online is a German-language B2B trade media platform for the global fruit and vegetable industry, publishing daily news on its portal (fruchthandel.de), a weekly trade magazine (Fruchthandel Magazin) in print and digital formats, a daily email newsletter, and organizing industry events including the Deutscher Obst & Gemüse Kongress (DOGK), re:think packaging Forum, Retail Award, Deutscher Frucht Preis, and German Fruit Open. The company also sells advertising and sponsorships to producers, traders, and retailers in the produce value chain.

Product overview

Fruchthandel online operates as a comprehensive trade media platform for the global fruit and vegetable industry, built around its core print and digital magazine (Fruchthandel Magazin), which is distributed via a Premium-Abonnement (Print + Digital), a Digital-Abonnement (digital-only), and a Probe-Abonnement (free trial). The digital reading experience is delivered through a dedicated app, E-Paper, and the news portal (digital-fruchthandel.de). The platform extends its reach through the Fruchthandel Newsmail daily newsletter, the Fruchthandel Jobmarkt recruitment section, and the Mediathek multimedia library. On the events side, it organizes and hosts the Deutscher Obst & Gemüse Kongress (DOGK), the re:think packaging Forum, the Retail Award, the Deutscher Frucht Preis, and the German Fruit Open. A Themenspecial dedicated to packaging regulation and sustainability provides in-depth thematic coverage. The Fruchthandel Branchenguide is included annually with premium subscriptions.

Differentiator

Problem solved

Functional benefit

Products and services

• Fruchthandel Magazin (Print + Digital) The leading German-language trade journal for the fruit and vegetable industry, covering the entire value chain from production through trade and retail, available both as print magazine and digital edition.
• Fruchthandel App / E-Paper (Digital) Digital reading platform providing mobile, tablet, and desktop access to the magazine's content, included with print and digital subscriptions.
• Fruchthandel Newsmail (Newsletter) Daily free email newsletter delivering fresh industry news to subscribers, powered by Campaign Monitor.
• Deutscher Obst & Gemüse Kongress (DOGK) Annual flagship congress event for the German and European fruit and vegetable industry, bringing together producers, traders, and service providers.
• re:think packaging Forum Annual industry forum focused on packaging regulations, sustainability, and circular economy in the fresh produce sector, held in Düsseldorf.
• Fruchthandel Jobmarkt Online job board connecting employers and candidates within the fruit and vegetable trade, publishing both job listings and unsolicited CVs (Stellengesuche).
• Fruchthandel Branchenguide Annual industry guide directory included with premium subscriptions, providing a reference resource for the trade.

Quantifiable outcome

• Germany is the largest consumer market in Europe with 7.3 million tonnes of fruit and vegetable consumption
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core, major and minor.

• Fruitnet Media InternationalcoreOthers · 1 January 2026Fruitnet Media International GmbH is the parent company operating Fruchthandel and related publications. The company also operates international produce media networks including Eurofruit, Asiafruit, Fresh Produce Journal (UK), Produce Plus (Australia/New Zealand), and Asiafruit China, forming a global information ecosystem for the produce industry.
• Fruit LogisticamajorGTM or Marketing PartnerFruit Logistica is a major international trade fair for the fresh produce industry. Fruchthandel maintains a partnership promoting the Fruit Logistica event, with advertising banners on the Fruchthandel website and editorial coverage of exhibitors and events.
• Asiafruit LogisticamajorGTM or Marketing PartnerAsiafruit Logistica is the leading international trade fair for Asian produce markets. Fruchthandel maintains advertising partnerships promoting Asiafruit Logistica events to its German and European readership.
• SOS-Kinderdorf BerlinminorStrategic or Co-development PartnerYoung people from SOS-Kinderdorf Berlin, under pedagogical guidance, organize the annual 'Fruit of the Year' election for International Fruit Day. Fruchthandel covers this initiative as part of industry news coverage.
• International Fruit DayminorOthersInternational Fruit Day was founded in 2007 by Berlin university students to create a day celebrating fruit diversity and importance. The initiative is organized annually with participation from various countries, with Berlin as the origin of the initiative.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• FreshPlaza: Independent international news portal for the global fresh produce industry, publishing daily news across multiple languages. Direct competitor for producer/trader/retailer attention and online advertising in the same vertical.
• Hortidaily: International trade news site covering the horticultural fresh produce supply chain (fruits, vegetables, flowers). Direct peer in digital trade-news format and audience overlap, particularly with Fruchthandel's producer and exporter readership.
• Eurofruit Magazine: Sister publication under Fruitnet Media International covering the European fresh produce trade in English. Closest functional peer: same business model (print/digital magazine, events, newsletter), same parent group, same supply chain coverage, but pan-European English-language remit versus Fruchthandel's German DACH focus.
• Fresh Produce Journal: UK produce trade title operated by Fruitnet. Direct peer in scope and revenue model — print + digital magazine, events, newsletters — serving the British fresh produce supply chain.
• Asiafruit Magazine: Sister Fruitnet publication and co-organiser of Asiafruit Congress and Asiafruit Logistica. Directly comparable as a B2B produce trade journal with print, digital, and event revenue, serving the Asian produce trade rather than the German market.
• Lebensmittel Zeitung: Leading German-language B2B trade newspaper for the broader food retail and consumer goods industry, owned by dfv. Comparable as a German-language B2B trade media outlet monetised via subscriptions, advertising, and events, but covers all food categories rather than specialising in fresh produce.
• Produce Plus: Another Fruitnet sister title covering Australia and New Zealand. Direct peer in business model and editorial scope; relevant for benchmarking cross-geography monetisation within the same corporate group.
• The Produce News: Established US produce trade publication with print magazine and digital coverage. Direct peer in format (trade journal) and vertical (fresh produce trade), but serves the North American rather than German market.

Broad incumbents

• FoodNavigator: International B2B digital publisher covering food, beverage, and ingredients industries under William Reed. Broad incumbent in trade-media for the food value chain — comparable in advertising/subscription model, but operates at a wider vertical scope than Fruchthandel's produce specialisation.

Others

• Fruit Logistica: Berlin-based flagship global fresh produce trade fair owned by Messe Berlin. Not a media competitor but a strategic ecosystem partner (mutual promotion in source data) and adjacent platform in the same value chain — included for ecosystem context rather than direct competition.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/fruchthandel

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fruchthandel online