Desquare
Desquare is a Stockholm-based software company that operates Designage, a cloud-based digital signage platform sold on per-screen monthly subscriptions. It serves primarily Nordic retail and food service businesses, including Stadium's ~130 stores and Starbucks Norway, enabling multi-location content management.
- Company typePrivate
- Founded2018
- HeadquartersStockholm, Sweden
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Desquare does
Desquare AB is a Stockholm-based, privately held software company (Swedish Aktiebolag) that develops and operates Designage, a cloud-based digital signage platform. The product enables businesses to create, manage, and publish visual content across multiple screens and formats via a standard web browser on any device, removing the need for specialized client software. Designage is hardware-agnostic, supporting both System-on-Chip displays and external media players, which allows deployment on both new and legacy screens.
The company sells on a per-screen, monthly subscription licensing model aimed at businesses of all sizes. Distribution is hybrid: a self-serve web sign-up flow targets small businesses, while a direct enterprise sales motion handles multi-location rollouts. Documented enterprise deployments include Stadium, the largest sport-and-leisure retailer in Scandinavia with approximately 130 stores across Sweden and Finland, and Starbucks Norway, which has expanded its contract to additional brands in its portfolio. Marketing is conducted primarily through organic social channels (LinkedIn, Facebook, Instagram), content marketing, and email newsletter.
Desquare is a small, bootstrapped organization with 1-10 employees, no disclosed external funding, and no parent company. Its addressable segments span retail (primary) and food service / QSR, with creative professionals highlighted as a primary buyer persona. Geographic operations to date are concentrated in the Nordics (Sweden, Finland, Norway), served out of the company's Stockholm headquarters on Nybrogatan.
Desquare firmographics
Firmographics- Name
- Desquare
- Legal name
- Desquare AB
- Website
- https://desquare.se
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Desquare is a Stockholm-based software company that operates Designage, a cloud-based digital signage platform sold on per-screen monthly subscriptions. It serves primarily Nordic retail and food service businesses, including Stadium's ~130 stores and Starbucks Norway, enabling multi-location content management.
- Ownership category
- akta.pro rank
Desquare industry classification
Industry- Product category
- Digital Signage Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Managed Application Platforms (App PaaS & Runtime Services) (HDABAAAD)
Keywords
Where Desquare is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Desquare business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Digital Signage Platform Licensing: Monthly licensing fee per screen for the Designage digital signage platform. This is a recurring subscription model based on the number of screens deployed, providing cost-effective licensing for businesses of all sizes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Per-screen monthly licensing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Desquare product offering
Product offeringCore offering
Desquare develops and operates Designage, a cloud-based, end-to-end digital signage platform that enables businesses to create, manage, and publish content across multiple screens and formats via a web browser. The platform is hardware-agnostic, supporting screens with built-in System on Chip (SOC) technology as well as external media players, and is licensed on a per-screen monthly subscription basis.
Product overview
Desquare offers a single unified product: Designage, a cloud-based digital signage platform. Designage is a comprehensive platform that combines content creation tools with hardware-agnostic display management capabilities. The platform includes built-in integration functionality for CRM and monitoring systems, cloud-based content management, and per-screen licensing for cost-effective deployment across businesses of all sizes.
Differentiator
Problem solved
Functional benefit
Brands
- Designage: A cloud-based digital signage platform invented, developed and powered by Desquare, enabling creative professionals to manage and publish content across multiple screens and formats.
Products and services
- Designage
Quantifiable outcome
- Stadium manages content across ~130 stores with simple clicks
Companies that use Desquare
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Desquare technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
Desquare partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
Desquare competitors and assessment
Company assessmentBroad incumbents
- BrightSign: Provider of digital signage media players and accompanying cloud management software. Overlaps with Designage on cloud-managed signage but pairs it with proprietary hardware, addressing similar enterprise retail/QSR customers.
- Samsung MagicINFO: Samsung's cloud digital signage content management solution bundled with its display hardware. A broad incumbent offering overlapping functionality, leveraging Samsung's massive installed base of SOC screens.
- Scala (Stratacache): Enterprise digital signage and customer engagement platform owned by Stratacache, serving large retail and QSR chains globally. Comparable in target verticals and multi-location deployments, but a much larger incumbent with broader portfolio.
Direct peers
- OptiSigns: Cloud digital signage software with per-screen subscription, broad app integrations, and hardware-agnostic support. Closely comparable SaaS platform serving SMB through enterprise segments.
- Signagelive: Cloud-based digital signage platform supporting SOC displays and external media players with recurring SaaS pricing. Directly comparable cloud signage offering targeting enterprise multi-location customers.
- Kitcast: Apple tvOS-focused digital signage platform with cloud content management. Comparable cloud-managed signage SaaS targeting multi-location businesses with simple per-screen licensing.
- NoviSign: Cloud digital signage software with subscription pricing per screen and content management via web browser. Directly comparable SaaS offering targeting small and mid-sized businesses globally.
- ScreenCloud: Cloud digital signage platform with app integrations, SOC screen support, and enterprise multi-location deployments. Comparable in target market (retail, corporate, QSR) and in hardware-agnostic cloud delivery model.
- Rise Vision: Cloud-based digital signage platform offering browser-managed content across displays. Comparable product-led approach with recurring subscription model aimed at schools, businesses, and multi-site operators.
- Yodeck: Cloud-based digital signage SaaS offering self-serve screen management with per-display pricing. Closely comparable product-led platform serving SMB and multi-location retail/QSR customers, directly competing with Designage.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Desquare social profiles
Digital presenceDesquare financial estimates
Financial estimateRevenue estimate
Valuation estimate
Desquare leadership team
Management profileNumber of profiles
Desquare funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Desquare M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Desquare
What does Desquare do?
Desquare develops and operates Designage, a cloud-based, end-to-end digital signage platform that enables businesses to create, manage, and publish content across multiple screens and formats via a web browser. The platform is hardware-agnostic, supporting screens with built-in System on Chip (SOC) technology as well as external media players, and is licensed on a per-screen monthly subscription basis.
Is Desquare a public or private company?
Desquare is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Desquare founded?
Desquare was founded in 2018. It employs 1 to 10 people.
Where is Desquare based?
Desquare is headquartered in Stockholm, Sweden, in the Europe region.
How does Desquare make money?
One revenue line is on record: digital Signage Platform Licensing.
Who are Desquare's main competitors?
Broad incumbents on record are BrightSign, Samsung MagicINFO and Scala (Stratacache). Direct peers are OptiSigns, Signagelive, Kitcast, NoviSign, ScreenCloud, Rise Vision and Yodeck.
Does Desquare have an API?
No public API is recorded for Desquare.
What industry is Desquare in?
Desquare's product category is Digital Signage Software. Its primary akta.pro industry code is HDABAAAD, Managed Application Platforms (App PaaS & Runtime Services). Its NAICS code is 518210 and its SIC code is 7372.