Mediapool

What Mediapool does

Mediapool (legal name: mediapool Veranstaltungsgesellschaft mbH) is a Berlin-based, privately held full-service event agency founded in 1993, operating from its headquarters at Tempelhofer Ufer 17A in Berlin-Kreuzberg and a warehouse facility in Berlin-Mariendorf. The company delivers end-to-end event production — conception, artistic direction, technical production, permit and safety planning, artist booking, tour management, and exhibition construction — for federal German government ministries and cultural institutions, with marquee clients including the Federal Chancellery, the Federal Press Office, BMZ, the Bundestag, Staatsoper Unter den Linden, Humboldt Forum, and Stiftung Preußische Schlösser und Gärten. Median production scale includes events attracting 19,000 to 770,000 visitors across formats ranging from conc室内馆 openings to outdoor festivals.

The agency's core technical backbone consists of in-house workshop facilities (woodworking, metalworking, custom fabrication), a dedicated CAD and visualization team, a Berlin-Mariendorf warehouse and logistics operation, and a 50+ permanent staff of credentialed event technology engineers, master carpenters, electricians, lighting and stage masters, and sustainability specialists. This is one of the few German agencies that handles production vertically integrated, supported by a network of freelance specialists.

Mediapool became the first company in Germany to receive DIN ISO 20121 system certification for sustainable event management (February 2022, renewed January 2024) and has since monetized that certification through a dedicated sustainability consulting practice serving clients such as NABU, Lollapalooza Berlin, and Rock am Ring. Commercial model is project-based professional services with custom quotations per engagement; no public rate card exists. The company markets primarily through its portfolio of high-profile government and cultural projects, complemented by a small mentoring program for women and digital event services with German-hosted servers for GDPR compliance. Ownership is concentrated among three managing directors (Marcus Mechelhoff, Peer Sträßer, Nicole Wuttke) with Prof. Siegfried Paul on the supervisory board; no external investors are involved.

Name

Mediapool

Legal name

mediapool Veranstaltungsgesellschaft mbH

Website

https://mediapool.berlin

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Mediapool is a Berlin-based, privately held full-service event agency founded in 1993 that delivers end-to-end event production, exhibitions, and staging for German federal government ministries and cultural institutions, with integrated in-house fabrication, sustainability consulting, and DIN ISO 20121 certification.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Event Production & Technical Services (AV, Lighting, Staging) (BPAFAGAB)

akta.pro secondary industry

Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM)

Keywords

• Event management services
• Event production
• Exhibition services
• Sustainable event consulting
• Government event planning

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Event Production and Management Services: Project-based fees for end-to-end event production including concept development, creative direction, stage management, technical production, artist booking, tour management, participant/guest management, and contract management. Services delivered as 'General-Übernahme' (full takeover) or 'Einzel-Beauftragung' (individual commission). Revenue recognized per completed project.
2. Sustainability Consulting and Certification Services: Advisory services for sustainable event certification (DIN ISO 20121 and comparable standards), implementation of sustainability management systems, training and certification of staff, and audit support through the certification process. Represents a distinct and growing business unit.
3. Mentoring Program: Mentoring program for women offered with an adjusted cost contribution. A pro-bono program supports women in difficult financial situations with flexible and living-appropriate cost adjustments. Contact: [email protected].

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Mediapool is a Berlin-based full-service event agency that plans, produces, and executes stagings (Inszenierungen), events (Veranstaltungen), and exhibitions (Ausstellungen) for government ministries, cultural institutions, and foundations. Service scope covers creative conception, artistic and technical direction, artist booking, permit and safety planning, trade-fair construction, and post-event accounting, with an in-house workshop and warehouse enabling rapid custom fabrication. The agency also offers DIN ISO 20121 sustainability consulting (the first German firm certified) and a mentoring program for women.

Product overview

Mediapool is an event agency offering a comprehensive portfolio of event management services centered around three core offerings: (1) Event Management Services covering Inszenierungen (stagings), Veranstaltungen (events), and Ausstellungen (exhibitions) with full-service project management from concept to execution; (2) Sustainability Consulting as the first German agency certified according to DIN ISO 20121, providing advisory services for sustainable event certification, management system implementation, training, and auditing; (3) a Mentoring Program for women supporting career development across all professional phases; and (4) Digital Event Solutions enabling virtual and hybrid event formats with European data protection compliance. The agency operates with in-house workshops for production and maintains over 50 permanent employees supplemented by a network of specialized partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Management Services (Inszenierungen, Veranstaltungen, Ausstellungen) Full-service event agency offering conception, planning, and realization of stagings, events, and exhibitions. Services include creative concepts, artistic direction, technical direction, permit planning, security concepts, tour management, artist booking, and exhibition/trade show construction. Delivered as 'General-Übernahme' (full takeover) or 'Einzel-Beauftragung' (individual commission) for federal ministries, cultural institutions, and foundations.
• Sustainability Consulting (Nachhaltigkeitsberatung) Advisory services for sustainable event certification (DIN ISO 20121 and comparable standards), implementation of sustainability management systems, training and certification of staff, and audit support through the certification process. Available to other event organizers, festival producers, and venue operators.
• Mentoring Program for Women Personal mentoring program supporting women in career development, offering guidance during education, career entry, career planning, leadership development, or reorientation. Topics include communication, conflict management, applications, resilience, and network building. Offered with adjusted cost contributions, including a pro-bono option for women in difficult financial situations.
• Digital Event Solutions Digital event solutions for virtual conferences, galas, and hybrid events including alternative virtual solutions, remote interactions, and private chat rooms. Servers hosted in Germany with apps based on European law ensuring GDPR compliance, data security, and privacy.

Quantifiable outcome

• First company in Germany with DIN ISO 20121 system certification for sustainable event management
• +3 more outcomes

Named customers32 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Kultur im Park GmbH (KIP)coreStrategic or Co-development PartnerKIP is the co-organizer (Veranstalter) of the Potsdamer Schlössernacht events, working jointly with mediapool on the annual cultural festival at the UNESCO World Heritage site Sanssouci. Medi apool handles creative concept, technical production, artist booking, and logistics while KIP serves as the primary event organizer and brand steward of the Potsdamer Schlössernacht brand. Long-standing partnership across multiple annual editions.
• DEAG Deutsche Entertainment AGcoreStrategic or Co-development PartnerDEAG Deutsche Entertainment AG is co-organizer of the Potsdamer Schlössernacht, collaborating with mediapool on the annual event. DEAG contributes music/entertainment programming expertise as a major German live entertainment company. Partnership allows pooling of creative and operational capabilities for large-scale cultural events.
• Runze & Casper Werbeagentur GmbHcoreStrategic or Co-development PartnerRunze & Casper served as the partner advertising agency for the Potsdamer Schlössernacht 2017 ('Das Staunen kehrt zurück'), contributing marketing and communications expertise to the event. Established working relationship combining creative advertising with event production.
• Musikagentur SchönherrminorStrategic or Co-development PartnerMusic agency Schönherr is responsible for curating and booking the musical program for the Potsdamer Schlössernacht events, complementing mediapool's technical and logistical capabilities with specialist music industry booking expertise.
• phase7 (Sven Sören Beyer)minorStrategic or Co-development PartnerPhase7 creative director Sven Sören Beyer and his team provided artistic direction (Regie) for the Bürgerfest 'Mut zur Freiheit' (25th anniversary of the Fall of the Berlin Wall, 2014), working in close collaboration with mediapool's production and logistics team.
• Berlin Music CommissionminorGTM or Marketing PartnerMediapool is an active member of the Berlin Music Commission, a network organization supporting Berlin's music industry. Through this membership, mediapool co-supports the #VielfaltStattEinfalt campaign promoting artistic freedom and opposing right-wing extremism. The membership provides networking opportunities within Berlin's cultural and music ecosystem.
• NGO partners at BMZ Tag der offenen TürminorChannel Partner/ Reseller/ DistributorVarious NGOs and partner organizations exhibit and interact with visitors at the BMZ Tag der offenen Tür events coordinated by mediapool. NGOs bring their own information booths, interactive offerings, and educational activities under the coordination of mediapool's event management.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Publicis Live: Live-events and experiential arm of Publicis Groupe operating in Germany — broader incumbent offering event production as part of a wider advertising and communications portfolio, competing for the same prestige government/cultural event work.
• Jack Morton Worldwide (German operations): Global experiential brand-experience agency with German operations serving multinational clients — adjacent incumbent competing for the same large corporate and public-sector event budgets as Mediapool but with broader portfolio and parent-agency backing.

Direct peers

• VOK DAMS Events GmbH: Wuppertal-based full-service event agency with comparable scale and corporate/government client mix in Germany — directly comparable as an established German event agency offering end-to-end event production with technical and creative in-house capabilities.
• MACH Concept GmbH: German full-service event and live-marketing agency specializing in corporate events, exhibitions, and incentive programs — comparable to Mediapool on integrated event delivery for large institutional clients.
• DEAG Deutsche Entertainment AG: Major German live entertainment company that co-organizes Potsdamer Schlössernacht with Mediapool and operates across concerts, festivals, and ticketing — directly comparable as a Berlin-based live-events producer with government and cultural client overlap.
• satis&fy AG: German event technology and production specialist with strong AV, staging, and rigging capabilities — comparable to Mediapool on the technical-production side of large-scale corporate and public events.
• facts and fiction GmbH: Cologne-based event and communications agency with strong public-sector and cultural-institution portfolio — closely comparable to Mediapool's government pavilion and cultural event work, including sustainability/event formats.
• Uniplan International GmbH & Co. KG: German experiential and event agency with international footprint producing brand experiences, exhibitions, and live events — comparable to Mediapool in offering end-to-end event production for institutional and corporate clients.
• Insglück Gesellschaft für Markeninszenierungen mbH: Berlin-based live-marketing and event agency producing brand experiences, corporate events, and public formats — directly comparable as a Berlin-headquartered full-service event agency with cultural and corporate clients.
• AVANTGARDE Gesellschaft für Innovation mbH: German full-service brand-experience and event-marketing agency with a similar mix of corporate, public-sector, and cultural clients — comparable to Mediapool in scale, integrated service offering, and prestige-event delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mediapoolBerlin
• LinkedInlinkedin.com/company/mediapool-berlin
• Instagraminstagram.com/mediapool.berlin
• Xx.com/mediapool3

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mediapool