Aroma Imports

What Aroma Imports does

Aroma Imports is a family-owned specialty Mediterranean food importer and distributor headquartered in Dearborn Heights, Michigan, founded in 2014. The company sources premium products directly from producers in Spain, Turkey, the UAE, and Syria, including award-winning extra virgin olive oils (Oleum Hispania, Oilyssa, Aroma Al Sham Afrin), Aseel clarified ghee, Abbas Oglu Turkish baklava and maamoul, Ozka kataifi dough, Aleppo soap, cardamom-infused coffees, and an expanding line of private-label pistachio and chocolate spreads. Its catalog spans 206 SKUs organized across categories such as Butters & Oils, Mediterranean Sweets, Bakery Supply, Grains & Spices, Coffee and Tea, and Cultural Treasures.

The business runs on a Shopify-powered direct-to-consumer e-commerce storefront (aromaimportsinc.com) serving individual US consumers, paired with a wholesale/B2B channel targeting restaurants, bakeries, sweet shops, and grocery stores. Wholesale pricing and bulk sizes (e.g., 22 lb kataifi cases at $109–$119) are available by direct inquiry via phone and email. Marketing is conducted almost entirely through organic digital channels: Facebook, Pinterest, email newsletter, and on-site product storytelling, with no paid advertising or active content marketing program evident.

Revenue is generated through one-time retail and wholesale transactions, with publicly listed prices ranging from approximately $3 (entry-level candies) to $120+ (premium baklava trays). The company has no disclosed outside funding, operates as a privately held family business under leadership of Malik Mattan (Operations Manager) and Zach Mattan (General Manager), and currently serves only the US market. Strategic emphasis is on exclusive producer relationships (notably exclusive US representation of Abbas Oglu), award-credentialed inventory, and selective private-label expansion in spreads and confectionery.

Name

Aroma Imports

Legal name

Aroma Imports

Website

https://aromaimportsinc.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Aroma Imports is a family-owned Dearborn Heights, Michigan-based importer and distributor of premium Mediterranean specialty foods, selling award-winning olive oils, Turkish sweets, ghee, kataifi, and cultural goods directly to US consumers and wholesale to restaurants, bakeries, and grocers.

Ownership category

akta.pro rank

Product category

Specialty Mediterranean Food Import and Distribution

NAICS

Other Specialty Food Retailers (44529), All Other Specialty Food Retailers (445298)

SIC

Wholesale-Groceries & Related Products (5140), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

International Specialty Ingredients & Import Markets (CRAHAFAL)

akta.pro secondary industries

Mediterranean/Greek/Italian/Spanish Grocery Stores (CRAHAFAJ), Olive Oil, Vinegar & Condiment Specialty Stores (CRAHAGAJ)

Keywords

• Specialty food distribution
• Mediterranean food imports
• Olive oil distribution
• Wholesale bakery ingredients
• Middle Eastern sweets

Headquarters

HQ city

Dearborn Heights

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct E-commerce Sales: Revenue generated through direct online sales to individual consumers via their Shopify storefront. Products are sold at retail unit prices ranging from approximately $3 to $120+ per item, with both individual units and bulk/case options available.
2. Wholesale/Bulk Sales: Revenue generated through B2B wholesale sales to restaurants, bakeries, sweet shops, grocery stores, and other food businesses. The company explicitly markets wholesale pricing and product lists, with bulk sizes available for professional bakeries (e.g., 22 lb kataifi cases at $109-$119).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Aroma Imports imports and distributes premium Mediterranean specialty foods through a Shopify e-commerce storefront, offering olive oils, ghee, Turkish and Middle Eastern sweets, baklava, halawa, kataifi dough, dried fruits, spices, coffee, and Aleppo soap. The company sells both to individual consumers via online retail and to food businesses (restaurants, bakeries, sweet shops, grocery stores) via wholesale bulk pricing and phone/email orders.

Product overview

Aroma Imports is a specialty Mediterranean food distributor offering a diverse portfolio of imported food products and artisan goods. The core offering centers on award-winning extra virgin olive oils (Oleum Hispania, Oilyssa, La Al Dea De Don Gil, Aroma Al Sham Afrin), premium ghee products (Aseel Vegetable and Pure Cow Ghee), and an extensive selection of Mediterranean sweets including Turkish Delight/Lokum, Abbas Oglu Baklava and Maamoul, and traditional Halawa/Halva. The company has expanded into specialty ingredients like pistachio-based spreads (creams, butters, Nutella-style alternatives), kataifi/kunafa dough for professional bakers, and dried fruits. Additional categories include Aleppo soap, spices and grains, coffee blends with cardamom, and Syrian mosaic craftwork. Products are sourced primarily from Turkey, Spain, UAE, and Syria, with a focus on wholesale supply to restaurants, bakeries, sweet shops, and grocery stores alongside retail sales.

Differentiator

Problem solved

Functional benefit

Brands

• Aroma Imports Signature Collection: Handpicked selection of premium authentic Mediterranean sweets imported from the Middle East.
• Aroma Imports Extra Virgin Olive Oil Collection
• Aseel Ghee
• Oleum Hispania

Products and services

• Oleum Hispania Extra Virgin Olive Oil
• La Al Dea De Don Gil Extra Virgin Olive Oil
• Oilyssa Extra Virgin Olive Oil
• Afrin Extra Virgin Olive Oil (Aroma Al Sham)

Quantifiable outcome

• Oleum Hispania EVOO has won over 200 international awards for quality and taste
• +2 more outcomes

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Abbas OglucoreChannel Partner/ Reseller/ DistributorAroma Imports is the exclusive US Representative for Abbas Oglu products, including premium Turkish baklava, maamoul, and confections crafted in Istanbul, Turkey. Abbas Oglu specializes in traditional Mediterranean sweets made with Antep Turkish pistachios, pure butter ghee, and phyllo dough. Aroma Imports distributes these products both retail and wholesale across the United States.
• Oleum HispaniacoreChannel Partner/ Reseller/ DistributorOleum Hispania is a renowned Spanish producer of Extra Virgin Cold Press Olive Oil sourced from the Parque natural de las Sierras Subbéticas Nature Reserve in Córdoba, Spain. Their olive oil consistently receives over 200+ international awards and maintains acidity levels below .05%. Aroma Imports distributes Oleum Hispania EVOO products nationwide in the US, available in various sizes from 1L to bulk quantities. The product is also sold under the brand name 'La Al Dea De Don Gil' (1L glass bottle).
• AseelcoreChannel Partner/ Reseller/ DistributorAseel is a leading producer of vegetable ghee and pure butter ghee. Aroma Imports serves as a nationwide distributor and wholesaler of Aseel Ghee products, offering vegetable ghee in sizes from 500g to 16kg, and pure cow ghee in 800g and 1.6kg sizes. Aseel Ghee is described as 'the world's favorite clarified butter ghee' known for consistent quality and taste. Product of UAE for the vegetable ghee line.
• Cleopatra (Aleppo Soap Workshop)minorChannel Partner/ Reseller/ DistributorCleopatra is a small family workshop in Syria producing authentic Aleppo soap using traditional hot-process methods passed down through generations. Aroma Imports partners with Cleopatra to source genuine Aleppo soap - 100% natural bars made with olive oil and laurel oil. Each bar is hand-stamped after cutting, preserving traditional artistry. Cleopatra's soaps are available in gift box sets and individual bars through Aroma Imports, with various blends including chamomile, lavender, honey-royal-jelly, oud & jasmine, and more.
• Aroma Al ShamminorChannel Partner/ Reseller/ DistributorAroma Al Sham is a producer of Mediterranean food products including extra virgin olive oil (Afrin EVOO), halawa, zaatar spice blends, and date syrup. Aroma Imports distributes Aroma Al Sham products in the US market. Notable products include Afrin Extra Virgin Olive Oil in 1L and 3L sizes, Green Zaatar with Turkish Pistachio, and Red Zaatar with Pomegranate Molasses.
• University of Granada (CEI Biotic Granada)minorStrategic or Co-development PartnerOleum Hispania collaborates with the University of Granada at the Campus of International Excellency (CEI) Biotic Granada. The collaboration aims to promote technological transfer between the university environment and companies, and to improve quality and excellence in biosanitary areas. This partnership supports Oleum Hispania's research and development efforts for their olive oil products.
• OzkaminorChannel Partner/ Reseller/ DistributorOzka is a producer of kataifi (shredded kunafa dough), available in both dry/toasted and dried/uncooked varieties. Aroma Imports distributes Ozka products in the US, including dry toasted kataifi in 200g, 500g, and 22lb bulk cases, and dried white kataifi in 500g and 22lb cases. Ozka kataifi is used in Dubai chocolate creations, truffles, gourmet pastries, and traditional Middle Eastern desserts.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ziyad Brothers Importing: Major US distributor of Mediterranean and Middle Eastern groceries, olives, cheeses, tahini, and sweets to retailers and foodservice. Comparable specialty ethnic-food import + wholesale model targeting similar B2B customers.
• Sadaf Foods: Family-owned importer and distributor of Middle Eastern, Mediterranean, and ethnic specialty foods sold through retail and wholesale channels across the US. Direct overlap with Aroma Imports' Mediterranean/Middle Eastern product mix and dual DTC + wholesale motion.
• Sahara Bazaar: US retailer specializing in Mediterranean, Middle Eastern, and North African foods, spices, and specialty items. Comparable ethnic specialty grocery model serving similar diaspora and gourmet consumer base.
• Cortas: Lebanese-origin brand and US distributor of Mediterranean staples including tahini, grape leaves, pomegranate molasses, and rose water. Closely overlaps with Aroma Imports' tahini, zaatar, halawa, and Middle Eastern pantry categories.
• iGourmet.com: Online specialty food retailer offering imported cheeses, olive oils, Mediterranean sweets, and gourmet ingredients. Comparable DTC e-commerce model focused on premium imported Mediterranean foods.
• Bakkal Ahmed: US-based importer of Turkish and Middle Eastern specialty foods including olives, cheeses, tahini, halva, and Turkish delight. Comparable product mix and Mediterranean/Middle Eastern specialty positioning.
• The Olive Tap: US specialty retailer and importer of premium extra virgin olive oils and Mediterranean pantry items sold via e-commerce and wholesale. Directly comparable on premium EVOO positioning and DTC + wholesale motion.

Broad incumbents

• Krinos Foods: Largest US importer of Greek and Mediterranean foods with a broad portfolio of olive oils, cheeses, pasta, and pastry. Broad incumbent operating at significantly larger scale in overlapping Mediterranean specialty categories.
• Amazon (Specialty Foods category): Mass-market e-commerce platform that lists competing SKUs across olive oil, Turkish delight, baklava, dates, and Middle Eastern pantry categories. Represents broad incumbent pressure on pricing and discovery for Aroma Imports' DTC channel.
• Costco / Kirkland Signature Mediterranean SKUs: Mass retailer carrying Mediterranean olive oils, baklava, and Middle Eastern pantry items at aggressive price points. Represents broad incumbent competition in the retail channel where Aroma Imports sells its premium positioned products.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/aromaimportsinc
• Pinterestpinterest.com/aromaimports/_shop
• LinkedInlinkedin.com/company/aroma-imports-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aroma Imports