Orientation

What Orientation does

Orientation.com is a French educational orientation platform operated within the digischool group, headquartered in Versailles, France. The company was founded in 2011 (with the broader digischool group tracing back to 1999) and serves French students navigating the country's higher-education system across every level, from pre-baccalaureate vocational programs (CAP, Bac Pro) through post-baccalaureate pathways (BTS, BUT, Licences, Bachelors) and graduate degrees (Masters, MSC, MBA). The platform functions as a directory and decision-support tool, providing structured information on schools, programs, competitive entrance exams, careers, and admissions processes, with particular depth on the French national admissions platform Parcoursup and on competitive entrance exams for business and engineering schools (SESAME, ACCES, BCE, Puissance Alpha, Avenir, Ecricome).

The underlying technology is a web-based content platform integrated into the digischool ecosystem, hosted on AWS S3 (EU-West-1), with content syndicated across digischool.fr. Core product modules include a school and program directory, a Parcoursup management toolkit (waitlist tracking, preference ranking, complementary phase guides), Coaching Pitangoo for personalized orientation, SuperTalks video content, an internal messaging system, concours preparation tools, and outreach initiatives such as Maraudes Numériques for NEET youth. Distribution is content-led: SEO-optimized articles, video content on Twitch (Lab'on-ID) and YouTube, and cross-promotion within the digischool network.

The business model is a freemium, product-led growth approach. Core content and tools are free to access, monetized indirectly through advertising on the digischool ad network targeting students and education-seeking audiences. Premium coaching services through Pitangoo generate subscription revenue at undisclosed monthly pricing. The customer base is horizontal and B2C, segmented primarily into pre-bac and post-bac French students, with a secondary segment of students seeking reorientation. The platform serves France exclusively, with no disclosed international expansion, no disclosed external funding rounds, and operates as a subsidiary product within the larger digischool educational media conglomerate.

Name

Orientation

Legal name

Orientation.com

Website

https://orientation.fr

Company type

Private

Founded year

2011

Operating status

Operating

Short description

Orientation.com is a French educational orientation platform within the digischool group, helping pre-bac and post-bac students navigate school selection, Parcoursup admissions, and competitive entrance exams via a freemium directory, coaching, and content model.

Ownership category

akta.pro rank

Product category

Higher-education guidance

NAICS

Educational Support Services (61171), Educational Services (611), Exam Preparation and Tutoring (611691)

SIC

Services-Educational Services (8200)

akta.pro primary industry

New Student Onboarding & Orientation (EDALAAAE)

akta.pro secondary industries

Online/Hybrid Overseas Pathway & Bridging Programs (EDAIAJAK), Orientation, Welcome Week & Transition Programs (EDALAHAH)

Keywords

• Educational guidance platform
• Higher education directory
• School finder tools
• Career orientation services
• French education portal

Headquarters

HQ city

Versailles

HQ country

France

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Advertising: The platform generates revenue through advertising on the digiSchool ad network, targeting students and education-seeking audiences
2. Premium Coaching Services: Paid coaching services offered through Pitangoo orientation coaching platform

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Orientation.com is a French-language web platform that helps students discover schools, educational programs, and career paths across all levels of French higher education, from CAP and Bac Pro through BTS, Licences, Bachelors, Masters, MBA, and competitive entrance exams. The platform combines an editorial content library, school and program directories, specialized tools for navigating the Parcoursup national admissions platform, video content (SuperTalks, Lab'on-ID), and a paid personalized coaching service (Coaching Pitangoo). It operates as a self-serve consumer destination supported by advertising on the digiSchool network.

Product overview

Orientation.com is a comprehensive educational orientation platform operated by digiSchool, a French digital education group. The platform operates as a unified portal offering students guidance across all French educational levels—from pre-baccalaureate vocational programs (CAP, Bac Pro) through post-baccalaureate pathways (BTS, Licences, Bachelors, Masters, MSC, MBA) and competitive entrance exams. The core platform is supplemented by specialized tools including Coaching Pitangoo for personalized guidance, SuperTalks video content series, Parcoursup management tools, internal messaging, and exam preparation resources. The platform covers multiple sectors including marketing, communication, commerce, IT, accounting, design, healthcare, digital marketing, finance, HR, and video gaming. Orientation.com also features a network of partner institutions including engineering schools, business schools, universities, and specialized academies, with content delivered through the digiSchool ecosystem including companion sites digischool.fr and dedicated video channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Orientation.com platform Web-based French educational orientation platform that helps students find schools, programs, and career paths across all levels of French higher education (CAP, Bac Pro, BTS, Licences, Bachelors, Masters, MBA, MSC, competitive entrance exams) and provides articles, guides, school rankings, and an internal messaging system.
• Coaching Pitangoo

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• digiSchoolcoreOthersParent company providing brand identity, infrastructure (AWS S3 hosting), and cross-platform content syndication. Orientation.com operates as a product within the digiSchool educational media ecosystem.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Studyrama: France's largest student media group covering schools, programs, and orientation events (Salons Studyrama). Directly competes with Orientation.com on French higher-education guidance content, school directories, and concours preparation.
• Diplomeo: French educational guidance platform helping students discover schools, programs, and careers with a freemium directory model. Closely overlaps Orientation.com on school listings, sector-based program discovery, and personalized coaching offers.

Broad incumbents

• Onisep: Public operator under the French Ministry of Education providing national information on formations, métiers, and orientation. Competes indirectly by offering authoritative school and career content to the same student audience Orientation.com addresses.
• L'Étudiant: Major French student information publisher (also owns EducPros) covering school rankings, programs, Parcoursup guidance, and student life. A broader incumbent with magazine heritage and a wider content portfolio than Orientation.com.
• CIDJ: Paris-based Centre d'Information et de Documentation Jeunesse providing youth information on education, careers, and training. Comparable audience and content mission, with a physical salon complement to digital guidance.

Emerging players

• Wizbii: French platform connecting students and young graduates with employers, internships, and career opportunities. Overlaps with Orientation.com's career-path content and student audience, particularly on post-bac career guidance.
• JobTeaser: European student-to-career platform embedded in universities, offering job boards, career content, and employer partnerships. Comparable on the student career-guidance segment with a B2B university partnership model.

Others

• digischool.fr: Parent platform and sister site within the digiSchool network hosting the articles syndication that powers much of Orientation.com's content funnel. Operationally and editorially integrated rather than independent competition.
• Studialis (Galileo Global Education): Group owning multiple French higher-education institutions whose students and prospects overlap with Orientation.com's directory audience. Functions as a potential B2B partner/institutional customer rather than direct competitor.

Regional players

• Studyo: Education technology platform focused on student orientation and study-path planning, operating in Francophone and European markets. Comparable product surface in career and orientation tooling, though with broader European footprint than Orientation.com.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

• Xx.com/digiorientation

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orientation