AutoConcept Insurance

What AutoConcept Insurance does

AutoConcept Insurance AB is a Nordic insurance intermediary founded in 1999 by Ulf Coxner and headquartered in Kungsbacka, Sweden, with operations across Sweden, Norway, Denmark, and Finland. The company distributes extended vehicle warranties (XtraGaranti for passenger cars, WiseBiker for motorcycles, WiseCamper and WiseCaravan for leisure vehicles) and supplementary insurance products (Road Assist, Rental Car, EV Battery Warranty, Deductible Elimination) to thousands of car, motorcycle, and leisure vehicle dealers and directly to consumers via the SmartDriver product. Warranties are sold at point of vehicle purchase and cover vehicles up to 20 years or 300,000 km, with the most recent extensions into heavy truck insurance (via Veho Trucks South Sweden) and bundled service contracts (via Mekonomen).

The company's distribution model is primarily B2B2C through partner dealers, supported by a web-based customer portal for vehicle owners, a partner portal for dealers, and a dedicated workshop portal for repair and claims administration. All insurance products are underwritten by Helvetia Insurance Group, which provides the financial backing and reinsurance; AutoConcept handles distribution, administration, and personal claims handling. Revenue is generated through one-time license fees on warranty sales and a subscription/recurring model on SmartDriver direct insurance, with pricing set per multi-year contract term and tiered across coverage levels (Bas, Brons, Silver, Guld, Platinum, Diamond, Electric). Pricing is not publicly disclosed and is set at the point of sale.

The company operates as a private, founder-led entity with approximately 45-50 employees, no disclosed external funding, and is regulated by Finansinspektionen. The company has been recognized with the Di Gasell growth company designation five times and operates with country-specific localized websites across all four Nordic markets plus an English-language site.

Name

AutoConcept Insurance

Legal name

AutoConcept Insurance AB

Website

https://autoconcept.se

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

AutoConcept Insurance is a Nordic insurance intermediary, founded 1999 in Sweden, that distributes extended vehicle warranties and supplementary insurance through thousands of dealer partners and directly to consumers across Sweden, Norway, Denmark, and Finland, with products underwritten by Helvetia Insurance Group.

Ownership category

akta.pro rank

Product category

Vehicle Warranty & Insurance

akta.pro primary industry

Auto Ancillary Warranties (Tire & Wheel, Paintless Dent, Key/Remote, Windshield) (FSAJALAB)

akta.pro secondary industries

Standard Personal Auto Insurance (Liability, Collision & Comprehensive) (FSAJAAAA), Commercial Auto & Fleet Insurance (FSAJAMAB)

Keywords

• Extended vehicle warranties
• Motorcycle warranty products
• Vehicle insurance brokerage
• Dealer warranty programs
• Recreational vehicle warranties

Headquarters

HQ city

Kungsbacka

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Extended Vehicle Warranties: XtraGaranti warranty products sold at point of vehicle purchase through dealer partners, available in multiple coverage tiers (Bas, Brons, Silver, Guld, Platinum, Diamond, Electric) for passenger cars up to 20 years or 300,000 km.
2. Recreational Vehicle Warranties: WiseCamper and WiseCaravan warranties for motorhomes and caravans up to 15 years or 180,000 km, sold through leisure vehicle dealer partners.
3. Motorcycle Warranties: WiseBiker motorcycle warranty products sold through motorbike dealer partners, available up to 20 years or 300,000 km.
4. SmartDriver Insurance: Direct-to-consumer vehicle insurance products that protect existing vehicle owners against unexpected repair costs, purchased directly from AutoConcept.
5. Supplementary Insurance Products: Road Assist (roadside assistance), Rental Car (replacement vehicle compensation), Electric Battery Warranty (high-voltage battery coverage for EVs when capacity drops below 70%), and Deductible Elimination products sold as add-ons.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels8 records

Core offering

AutoConcept Insurance designs, distributes, and administers vehicle warranty and insurance products for passenger cars, motorcycles, motorhomes, caravans, and heavy trucks across the Nordic region. Products are sold primarily through a dealer partner network at point of vehicle purchase, with direct-to-consumer availability through SmartDriver for existing vehicle owners. All warranty and insurance products are underwritten by Helvetia Insurance Group, while AutoConcept handles distribution, administration, and personal claims handling.

Product overview

AutoConcept Insurance offers vehicle warranties and insurance products across the Nordic region, with offerings for passenger cars (XtraGaranti), motorcycles (WiseBiker), motorhomes (WiseCamper), and caravans (WiseCaravan). Each product line has multiple coverage tiers (typically Gold/Platinum, Silver, Bronze/Basic). The company also provides add-on products including Road Assist, Rental Car coverage, Battery Warranty, and Deductible Elimination. Products are available through car dealers, via Santander financing partnerships, and directly through SmartDriver. All insurance products are underwritten by Helvetia Insurance Group.

Differentiator

Problem solved

Functional benefit

Brands

• XtraGaranti: Vehicle warranty product line for passenger cars available in multiple tiers (Diamond, Platinum, Electric, Gold, Silver, Bronze, Basic).
• WiseBiker
• WiseCamper
• WiseCaravan
• SmartDriver
• Road Assist

Products and services

• XtraGaranti Passenger Car Warranty Multi-tier extended warranty for passenger cars covering electrical and mechanical components including engine, gearbox, drivetrain, electrical systems, and air conditioning, sold primarily through partner dealers at point of vehicle purchase and also offered via SmartDriver direct sales.
• WiseBiker Motorcycle Warranty Extended warranty for motorcycles sold through motorcycle dealer partners, available in Guld and Silver tiers covering most electrical and mechanical components or key components such as engine, gearbox, and clutch.
• WiseCamper Motorhome Warranty Extended warranty for motorhomes covering electrical and mechanical components including engine, gearbox, and drivetrain, distributed through recreational vehicle dealer partners across the Nordic markets.
• WiseCaravan Caravan Warranty Extended warranty for caravans covering important electrical and mechanical components, sold through leisure vehicle dealer partners in the Nordic region.
• SmartDriver Direct Vehicle Insurance Recurring insurance products available for direct purchase from AutoConcept, allowing existing vehicle owners to protect against unexpected repair costs without going through a dealer; managed through the SmartDriver customer portal.
• Heavy Truck Insurance Brand-independent heavy-truck insurance distributed through Veho Trucks South Sweden, designed to keep vehicles on the road and protect commercial transportation fleets from unexpected mechanical failures (deductible terms differ from passenger vehicle warranties).
• Santander Co-Branded Warranty Products Co-branded warranty products available exclusively through dealers offering Santander vehicle financing, bundling warranty coverage with vehicle financing across passenger cars, motorcycles, motorhomes, and caravans.
• Road Assist Roadside Assistance Supplementary roadside assistance insurance providing free help on-site when the insured vehicle breaks down, designed as an add-on to AutoConcept's warranty and insurance products.
• Rental Car Compensation Supplementary insurance product that compensates the policyholder with a rental car or alternative compensation when their vehicle must be repaired at a workshop under a covered claim.
• Electric Battery Warranty Supplementary battery warranty for electric and hybrid vehicles covering the high-voltage drivetrain battery when its capacity drops below 70%, addressing EV-specific component risk.
• Deductible Elimination (Självriskeliminering) Supplementary insurance product that covers the policyholder's deductible for damages approved by their vehicle insurance company, eliminating out-of-pocket repair cost exposure.

Quantifiable outcome

• Warranties valid throughout EU, EES, United Kingdom, and Switzerland
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered major and core.

• MekonomenmajorStrategic or Co-development Partner · 1 September 2025Mekonomen partnership enables AutoConcept dealer partners to offer service agreements (Mekonomens serviceavtal) directly at vehicle purchase. Launched autumn 2025 with 50 selected dealers in Sweden, expanding nationwide. Combines warranty and insurance products with service contracts for bundled customer offering.
• Veho Trucks South SwedenmajorChannel Partner/ Reseller/ Distributor · 1 November 2024Strategic partnership to launch specialized brand-independent insurance for heavy trucks. Veho Trucks South Sweden offers AutoConcept heavy truck insurance covering Mercedes, Volvo, Scania, DAF, and MAN trucks. Designed to keep vehicles on the road and businesses running smoothly in the Nordic transportation sector.
• SantandercoreChannel Partner/ Reseller/ Distributor · 1 January 2013Santander partnership offers vehicle financing bundled with warranty products through selected dealers. Santander-branded warranties (Platinum and Bronze tiers) are available exclusively through dealers offering Santander vehicle financing. The partnership covers passenger cars, motorcycles, motorhomes, and caravans. Active since 2013.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Others

• DEKRA: Germany-based global testing, inspection, and certification organization with automotive expertise across Europe. Adjacent to AutoConcept's workshop/claims ecosystem (DEKRA-certified workshops handle warranty repairs) and overlapping in the automotive services value chain, though not a direct warranty competitor.

Direct peers

• Opteven: France-based automotive warranty and service contract provider operating across Europe. Directly comparable to AutoConcept in providing extended warranty products distributed through dealer partners, with similar multi-tier product structures.
• Warranty Solutions Group: Netherlands-based administrator and distributor of automotive warranty products across Europe. Directly comparable to AutoConcept in extending and administering automotive warranties through dealer partners.
• Mapfre Warranty: Warranty division of Spanish global insurer Mapfre, offering extended automotive warranty products across Europe. Comparable to AutoConcept as a warranty specialist operating in European markets under a broader insurance parent.
• Car Garantie (Garantie Mobility Group): Germany-headquartered pan-European automotive warranty specialist offering extended warranty and mobility products through dealer networks. Closely comparable to AutoConcept in product structure, distribution model, and warranty-only focus, but operating at larger European scale.
• Modul-R Warranty: Germany-based automotive warranty product provider distributing extended warranty and mobility products through European dealer networks. Closely comparable to AutoConcept in target customer (vehicle dealers and owners), product structure, and channel-led distribution.
• Real Garant Versicherungs AG: Germany-based automotive warranty insurer providing extended warranty products through European dealer networks. Directly comparable to AutoConcept in business model, dealer-channel distribution, and warranty-as-insurance product structure.

Broad incumbents

• Trygg-Hansa: Leading Swedish P&C insurer (part of RSA/Intact Financial) offering personal auto insurance and supplementary vehicle products. Overlaps with AutoConcept's direct-to-consumer insurance offering in the Swedish market, but operates as a general insurer rather than a warranty specialist.
• If P&C Insurance: Nordic-based P&C insurance company (part of Sampo Group) offering broad personal and commercial auto insurance across the Nordics. Overlaps with AutoConcept's SmartDriver product and competes for the same Nordic vehicle owner customer base, but is a full-line insurer rather than a warranty specialist.
• Folksam: Major Swedish mutual insurance company offering personal auto insurance and ancillary products to Nordic consumers. Competes with AutoConcept for the same vehicle owner customers in the Swedish market, but as a full-line insurer rather than a warranty specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AutoHelene
• Facebookfacebook.com/autoconceptse
• LinkedInlinkedin.com/company/autoconcept

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AutoConcept Insurance