Repit
Repit is a Lyon-based French consumer electronics retailer and repair chain operating two physical stores and a nationwide e-commerce site, selling refurbished iPhones, Samsung phones, MacBooks, iMacs, and accessories while offering 15-minute device repairs with a lifetime warranty.
- Company typePrivate
- Founded2017
- HeadquartersLyon, France
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Repit does
Repit (legally SD FINANCES SAS) is a privately held French consumer electronics retailer and repair chain founded in 2017 and headquartered in Lyon, France. The company operates two physical retail locations in Lyon and a nationwide e-commerce platform at rep-it.fr, distributing refurbished mobile phones, laptops, game consoles, smart watches, and accessories, while also providing in-store repair services. Its customer base is entirely consumer-facing, with a stated focus on individual buyers in Lyon and metropolitan France, including a dedicated student discount program (~20% off) that has been in place since founding.
The core technical capability is an in-house refurbishment and repair laboratory based in Lyon where all reconditioning is performed using original parts, branded as "100% French reconditioning." The company's operational model centers on a 15-minute while-you-wait repair service for screens, batteries, and software issues, complemented by a mail-in repair service via prepaid Colissimo shipping. Repit differentiates with a lifetime warranty ("Garantie à Vie") covering all repairs and refurbished devices, including free battery replacements for warranty-covered products. Sales channels include physical storefronts, a proprietary e-commerce site with delivery across metropolitan France, and social media presence on Instagram, Facebook, and LinkedIn.
The business model rests on three revenue streams: (1) one-time repair service fees, (2) refurbished hardware sales spanning iPhones, Samsung devices, MacBooks, iMacs, and tablets across multiple quality grades, and (3) accessory sales (tempered glass, cables, chargers, cases). Pricing spans from €15 for accessories to €1,397 for high-end refurbished MacBooks, with payment options including credit card and the Alma 4x installment plan. No external institutional investment, M&A activity, or public ownership is evidenced; the parent entity SD FINANCES SAS carries a registered capital of only €1,000, indicating a lean, self-funded small business structure.
Repit firmographics
Firmographics- Name
- Repit
- Legal name
- SD FINANCES
- Website
- https://rep-it.fr
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Repit is a Lyon-based French consumer electronics retailer and repair chain operating two physical stores and a nationwide e-commerce site, selling refurbished iPhones, Samsung phones, MacBooks, iMacs, and accessories while offering 15-minute device repairs with a lifetime warranty.
- Ownership category
- akta.pro rank
Repit industry classification
Industry- Product category
- Consumer Electronics Repair Services
- NAICS
- Electronic and Precision Equipment Repair and Maintenance (81121), Other Personal and Household Goods Repair and Maintenance (811490)
- SIC
- Services-Miscellaneous Repair Services (7600)
- akta.pro primary industry
- Consumer Device Repair Services (Phones, Tablets, PCs) (CRACAJAA)
- akta.pro secondary industries
- Refurbished, Used & Recommerce Smartphones (CRACALAG), Electronics & Tech Recommerce (Refurbished Devices) (CRAFAGAC), Certified Refurbished Electronics Retail (CRACAJAD)
Keywords
Where Repit is headquartered
LocationHeadquarters
- HQ city
- Lyon
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
Repit business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Repair Services: One-time fee repair services for smartphones, tablets, and other electronic devices. Customers can bring devices to physical locations for 15-minute repairs, or mail devices for repair with prepaid return shipping.
- Refurbished Electronics Sales: Sale of refurbished smartphones (iPhone, Samsung), computers (MacBook, iMac), tablets, and watches. Products are sold with lifetime warranty and guaranteed quality grades (3 distinct quality grades for iPhones).
- Accessories Sales: Sale of accessories including tempered glass screen protectors, cables, USB chargers, cases, and other electronic accessories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Refurbished Smartphones - Entry Level |
| One time/ perpetual license | Pay-as-you-go | Refurbished Smartphones - Mid Range |
| One time/ perpetual license | Pay-as-you-go | Refurbished iPhones |
| One time/ perpetual license | Pay-as-you-go | Refurbished MacBooks |
| One time/ perpetual license | Pay-as-you-go | Refurbished iMacs |
| One time/ perpetual license | Pay-as-you-go | Accessories |
| Unit Pricing | Pay-as-you-go | Student Discount Program |
| Unit Pricing | Pay-as-you-go | Repair Services |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Repit product offering
Product offeringCore offering
Repit operates a smartphone and consumer electronics repair chain with an in-house refurbishment laboratory in Lyon, France. The company provides 15-minute same-day walk-in repairs for screens, batteries, and software issues using original parts, and sells its own refurbished smartphones (iPhone, Samsung), computers (MacBook, iMac), tablets, and watches backed by a lifetime warranty. Customers can also mail devices in for repair with prepaid return shipping, or order refurbished electronics online with delivery across France.
Differentiator
Problem solved
Functional benefit
Products and services
- In-Store Repair Service (Réparation en boutique) Walk-in repair service for smartphones, tablets, and other consumer electronics covering screens, batteries, and software issues. Repairs are completed in approximately 15 minutes while customers wait, using original parts. Available at Repit's two Lyon retail locations.
- Mail-In Repair Service (Réparation par courrier) Postal repair service for customers across France who cannot visit a Lyon store. Devices are sent in with prepaid return shipping and repairs are completed within 30 days of receipt.
- Refurbished Smartphones (iPhone & Samsung) Refurbished smartphones including Apple iPhones (with 3 distinct quality grades) and Samsung Galaxy models, sold with lifetime warranty. Refurbished entirely in Lyon using original parts.
- Refurbished Computers (MacBook & iMac) Refurbished Apple computers including MacBook Air (M2 2022 from €997, M4 13" 2025 from €1,197, M4 15" 2025 from €1,397) and iMac (M1 from €897, 24" M3 2023 from €1,297), sold with lifetime warranty.
- Accessories Consumer electronics accessories including tempered glass screen protectors (from €15), USB cables, chargers, and cases for smartphones and tablets.
Quantifiable outcome
- Repairs completed in 15 minutes
- +2 more outcomes
Companies that use Repit
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Repit technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Repit partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights4 records
Repit competitors and assessment
Company assessmentDirect peers
- Largo: French refurbished smartphone retailer offering certified pre-owned devices with warranty. Closely comparable to Repit's refurbished phone retail line and quality-grade structure.
- YesWeFix (by Crosscall): French smartphone and tablet repair chain offering in-store and mail-in repairs. Directly comparable to Repit's smartphone repair service, including same-day turnaround and multi-location model.
- Certideal: France-based online platform selling certified refurbished smartphones and laptops with warranty. Directly comparable to Repit's refurbished e-commerce proposition and warranty-led positioning.
- Back Market: French-headquartered global recommerce marketplace for refurbished smartphones, laptops, and consumer electronics. Directly comparable to Repit's refurbished-device e-commerce business, operating at vastly greater scale.
- Recommerce: French refurbisher and reseller of used smartphones and tablets with a buyback-and-resell model. Closely comparable to Repit's refurbished phone/laptop retail business in the same French market.
- WeFix (Samsung): French smartphone repair network previously independent and now part of Samsung. Directly competes with Repit on express smartphone repairs and uses original Samsung parts.
Others
- iFixit: Global repair-parts, tools, and guide platform widely used by independent repair shops. Comparable as an ecosystem enabler for the repair industry rather than a direct competitor to Repit's consumer-facing service.
Regional players
- uBreakiFix: US-based consumer electronics repair franchise chain offering walk-in smartphone, tablet, and computer repairs. Directly comparable business model to Repit's in-store 15-minute repair service but operates in North America rather than France.
Broad incumbents
- Cdiscount Reconditionné: Major French e-commerce retailer with a dedicated refurbished electronics category. Competes with Repit on online refurbished device sales as a broader incumbent with significant traffic advantages.
- Apple Premium Reseller network: Apple's authorized reseller and service network in France offering repairs and trade-in. Overlaps with Repit's iPhone/MacBook repair and refurbished sales as a larger incumbent with manufacturer backing.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Repit social profiles
Digital presenceRepit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Repit leadership team
Management profileNumber of profiles
Repit funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Repit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Repit
What does Repit do?
Repit operates a smartphone and consumer electronics repair chain with an in-house refurbishment laboratory in Lyon, France. The company provides 15-minute same-day walk-in repairs for screens, batteries, and software issues using original parts, and sells its own refurbished smartphones (iPhone, Samsung), computers (MacBook, iMac), tablets, and watches backed by a lifetime warranty. Customers can also mail devices in for repair with prepaid return shipping, or order refurbished electronics online with delivery across France.
Is Repit a public or private company?
Repit is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Repit founded?
Repit was founded in 2017. It employs 1 to 10 people.
Where is Repit based?
Repit is headquartered in Lyon, France, in the Europe region.
How does Repit make money?
Three revenue lines are on record. Repair Services are the primary driver. The others are refurbished Electronics Sales and accessories Sales.
Who are Repit's main competitors?
Direct peers on record are Largo, YesWeFix (by Crosscall), Certideal, Back Market, Recommerce and WeFix (Samsung). iFixit is listed as an others. uBreakiFix is listed as a regional player. Broad incumbents are Cdiscount Reconditionné and Apple Premium Reseller network.
Does Repit have an API?
No public API is recorded for Repit.
What industry is Repit in?
Repit's product category is Consumer Electronics Repair Services. Its primary akta.pro industry code is CRACAJAA, Consumer Device Repair Services (Phones, Tablets, PCs), with a secondary code of CRACALAG, Refurbished, Used & Recommerce Smartphones. Its NAICS code is 81121 and its SIC code is 7600.