Arizona Builder Sales

What Arizona Builder Sales does

Arizona Builder Sales, Inc. (ABS) is a privately held, founder-led real estate sales and marketing firm headquartered in Scottsdale, Arizona, founded by Dean Selvey. The firm provides full-service site sales, marketing, branding, transaction coordination, process management, professional staffing, product line development, staging and merchandising, and pricing and sales projection services to local and regional homebuilders and developers, primarily in the Phoenix metro area with nationwide consulting extending to California, Utah, New Mexico, and Colorado. ABS operates entirely on a B2B model, embedded into builder client workflows from pre-sales through community close-out, and has been involved with more than 100 new home, condominium, and townhome communities representing over $3 billion in cumulative sales volume. The firm's particular specialization is in attached living (condominiums and townhomes), where expertise in project approval processes and end-user financing creates a differentiated value proposition for builder clients.

ABS derives revenue from two streams: professional services and consulting fees for the service modules listed above, and transaction commissions tied to home sales at the communities it represents. The technology stack is conventional and media-focused rather than software-focused: Matterport 4K 2nd Generation 3D virtual tour cameras, drone 4K aerial video and HD photography, and professional video production/editing tools are deployed to produce buyer-facing marketing assets. Pricing is quote-based and not publicly disclosed; engagements are tailored to each builder/developer relationship. The go-to-market is sales-led, relying on direct outreach to builders, a website portfolio of current and completed communities, and reputation within the Arizona homebuilding ecosystem. ABS does not sell directly to end consumers; rather, it acts as an outsourced sales and marketing arm for its builder clients, with 60+ active or past builder relationships supporting the business.

Name

Arizona Builder Sales

Legal name

Arizona Builder Sales, Inc.

Website

https://arizonabuildersales.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

251–500 employees

Short description

Arizona Builder Sales is a privately held, founder-led sales and marketing firm that provides full-service site sales, marketing, transaction coordination, and consulting to homebuilders and developers across Arizona, with nationwide consulting in CA, UT, NM, and CO.

Ownership category

akta.pro rank

Product category

Residential Real Estate Sales & Marketing Services

NAICS

Motion Picture and Video Production (51211)

SIC

Real Estate Agents & Managers (For Others) (6531), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

New Construction & Builder Sales (BPAJAAAB)

akta.pro secondary industries

Spec Home / Production Homebuilding (Tract & Volume Builders) (IMAFABAD), Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)

Keywords

• New home sales
• Builder marketing services
• Real estate consulting
• Transaction coordination
• Residential development consulting

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Professional Services & Consulting: Revenue generated through full-service sales, marketing, branding, transaction coordination, process management, technology & media, product line development, staging & merchandising, and pricing & sales projections services for homebuilders and developers.
2. Site Sales Commissions: Commissions on sales of new home communities, condominiums, townhomes and single-family homes from pre-sales through close-out.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Arizona Builder Sales provides outsourced site sales, marketing, branding, transaction coordination, process management, professional staffing, staging and merchandising, pricing and sales projections, and consulting services to homebuilders and developers of new residential communities. The firm also delivers in-house media production including Matterport 3D virtual tours, drone aerial videography, and professional video content for community marketing.

Product overview

Arizona Builder Sales is a sales and marketing firm representing local and regional homebuilders and developers with expert site sales, marketing, and consulting services. The company operates as a single unified offering with multiple integrated service modules: Marketing & Branding, Full Service Sales, Transaction Coordination, Professional Staffing, Process Management, and Technology & Media (including Matterport virtual tours, drone aerial views, and professional video production). Additional services include Product Line Development, Staging & Merchandising, Pricing & Sales Projections, and Nationwide Consulting. The company has served over 100 new home, condominium, and townhome communities throughout metro Phoenix with over 40 years of combined market strategy experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing & Branding
• Full Service Sales
• Transaction Coordination
• Process Management
• Technology & Media
• Nationwide Consulting
• Professional Staffing
• Product Line Development
• Staging & Merchandising
• Pricing & Sales Projections

Quantifiable outcome

• Over $3 billion in total sales across all communities
• +4 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Bela Flor CommunitiescoreStrategic or Co-development PartnerABS serves as the primary sales and marketing partner for Bela Flor Communities across multiple Arizona residential developments including Arroyo Vista Estates (Apache Junction), Crossing at Gila Springs (Chandler), Bella Brisa (Peoria), Bella Rosa (Goodyear), Bella Corona (Apache Junction), Villa Rialto I & II (Mesa), and Mesa Grande.
• Lantana HomescoreStrategic or Co-development PartnerABS markets communities developed by Lantana Homes, including Campana Trails (Peoria) and Sparrow Ranch (Peoria).
• Newmark HomescoreStrategic or Co-development PartnerABS handles sales and marketing for Newmark Homes communities including Lone Mountain Ranches (Scottsdale), Riggs Ranch (Queen Creek), and San Vilaggio (Avondale).
• Watt CommunitiescoreStrategic or Co-development PartnerABS manages sales for Watt Communities projects including Dorsey Living (Tempe) and Biltmore Living (Scottsdale).
• Fortress Homes LLCminorStrategic or Co-development PartnerABS handled sales and marketing for Fortress Homes LLC's Midtown Terrace condominium development in Phoenix.
• Live Aspire / Aspire Development LLCcoreStrategic or Co-development PartnerABS manages sales for Aspire Development LLC's townhome communities including Aspire Heritage District (Gilbert) and Aspire Sun Valley (Mesa).

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Others

• Matterport: Provider of the 3D capture platform and cameras that ABS uses for virtual tours. Comparable as an enabling technology vendor in ABS's tech stack and adjacent to the broader digital-showing ecosystem for new-construction sales.
• BDX (Builder Digital Experience): Digital marketing platform owned by Clayton Holdings that provides builder websites, new-home listings, and lead-generation tools. It is comparable as a tech-enabled service provider aimed at the same builder customers, though it focuses on digital lead funnels rather than on-site sales.
• Zonda (formerly Metrostudy): Housing market data, research, and consulting firm serving homebuilders and developers. It overlaps with ABS's nationwide consulting and pricing/sales-projection offerings via its market intelligence and advisory services for the same builder clients.

Regional players

• Windermere Real Estate: Western U.S. regional brokerage with significant presence in Phoenix-adjacent markets and active new-construction representation. Comparable as a regional player competing for the same Arizona builder relationships.

Broad incumbents

• Compass: Large national real estate brokerage with an active new-construction and developer services arm and a technology-forward platform. It competes with ABS for builder sales mandates and represents the broader-incumbent threat to niche new-construction sales specialists.
• eXp Realty: Cloud-based, tech-forward national brokerage with builder-affiliated services. Relevant as a broad-incumbent comparable applying technology to new-construction sales, similar to ABS's Matterport/drone-driven approach.
• Sotheby's International Realty: Luxury-focused global real estate network with growing new-construction marketing capabilities. Comparable to ABS where it intersects with higher-end Phoenix-area and resort/luxury builder assignments.
• Berkshire Hathaway HomeServices: National real estate franchise network that, through select affiliates, operates dedicated new-construction divisions serving production builders. Comparable to ABS as a large platform offering builder-side sales and marketing services.
• Coldwell Banker: Global residential real estate brand with a national new-construction and builder-services practice. It competes for builder sales and marketing engagements against regional specialists like ABS.

Direct peers

• NewHomeStar: Specialized outsourced sales center operator for homebuilders, running new-construction site sales, staffing, and transaction support. It is the closest direct competitor to ABS in the dedicated builder-sales-management niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/arizona-builder-sales

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arizona Builder Sales