What Newmark Homes does

Newmark Homes is a privately held, vertically integrated residential homebuilder headquartered in Katy, Texas. The company constructs single-family homes in master-planned communities across the Houston and Austin metropolitan areas, operating through two go-to-market brands: the core Newmark Homes line (move-in ready spec homes, quick move-in inventory, and a Build-on-Your-Lot program) and the Fedrick Harris Custom Homes sub-brand that delivers bespoke luxury estate residences in premium enclaves.

The product portfolio spans approximately 30 named communities across both metros, with active Houston communities including Bridgeland, Dunham Pointe, Jubilee, Elyson, Grange, Legacy Prairie at Katy Court, Fulbrook on Fulshear Creek, Harvest Green, Meridiana, and Sienna, plus Austin communities such as Anthem, Easton Park, La Cima, Provence, and Sweetwater. Around 100 floor plans are offered, ranging from roughly 2,134 sq ft entries in Grange up to 5,000-6,000+ sq ft Fedrick Harris estates. The technical differentiation is the Newmark Energy Advantage program, a nationally recognized energy-efficiency construct that includes an energy guarantee and underpins the company's WELL Residence Certification achievement (125 Jubilee homes, first in Texas). Ancillary capabilities include an in-house Design Studio, a Generac generator offering, and a warranty program.

Newmark generates revenue through three streams: spec/quick move-in home sales priced roughly $320K-$800K, build-on-your-lot custom builds, and Fedrick Harris luxury construction from $859,990 to over $2,389,500. Distribution is direct-to-consumer via community-based model home galleries and sales offices, complemented by a digital funnel (newmarkhomes.com, social channels, newsletter) and an integrated buyer experience through preferred partners Cornerstone Mortgage and NewVision Title. The company also operates the Hometown Heroes initiative offering $5,000 to military, first responders, and educators.

Name

Newmark Homes

Legal name

Newmark Homes

Website

https://newmarkhomes.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

Newmark Homes is a Katy, Texas-based private homebuilder constructing single-family residences in over 20 master-planned communities across the Houston and Austin metros under its Newmark Homes and Fedrick Harris Custom Homes brands, serving entry-level through luxury home buyers.

Ownership category

akta.pro rank

Product category

Residential Home Building

NAICS

New Housing For-Sale Builders (236117), New Single-Family Housing Construction (except For-Sale Builders) (236115)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Custom Home Building (IMAFABAC)

Keywords

• New construction homes
• Master-planned communities
• Custom home building
• Luxury estate homes
• Residential home builder

Headquarters

HQ city

Katy

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Spec Home Sales: Builder constructs homes on owned lots in master-planned communities and sells completed or near-completion homes to buyers. Revenue from one-time home sales with buyers purchasing move-in ready or quick move-in homes.
2. Build-on-Your-Lot: Customers purchase or own lots and Newmark builds custom homes according to buyer specifications. Revenue from custom construction services and home sales.
3. Fedrick Harris Custom Homes: Luxury custom home brand offering bespoke estate homes in premium communities (Orchid Estates at Twinwood, Bridgeland, COLTON, Dunham Pointe). Higher price point custom builds with premium finishes and architectural features.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Newmark Homes is a new construction single-family home builder operating in master-planned communities across the Houston and Austin, Texas metropolitan areas. The company constructs and sells homes ranging from entry-level (~$300s) to luxury estate properties ($1M+) through its core brand and the Fedrick Harris Custom Homes sub-brand, offering design studio customization, quick move-in options, and build-on-your-lot services.

Product overview

Newmark Homes operates as a new construction home builder offering single-family homes across master-planned communities in Houston and Austin, Texas. The core product consists of new construction homes ranging from entry-level (~$300s) to luxury estate properties ($1M+). The company operates a two-brand strategy: the main Newmark Homes brand offering move-in ready homes and community-based developments, and Fedrick Harris Custom Homes as a luxury sub-brand for fully customized estate homes on premium homesites. Key communities include Elyson, Grange, Legacy Prairie at Katy Court, Fulbrook on Fulshear Creek, and Orchid Estates at Twinwood (Fedrick Harris). Supporting services include Quick Move-In Homes for immediate purchase, Build On Your Lot for custom land development, Design Studio for interior customization, and the Newmark Energy Advantage program for energy efficiency.

Differentiator

Problem solved

Functional benefit

Brands

• Fedrick Harris Custom Homes: The custom branch of Newmark Homes offering unique, custom-designed homes built specifically for individual customer requirements based on budget

Products and services

• New Construction Homes
• Fedrick Harris Custom Homes
• Quick Move-In Homes

Quantifiable outcome

• 125 homes achieved WELL Residence Certification, first in Texas

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core, major and minor.

• Cornerstone MortgagecoreChannel Partner/ Reseller/ DistributorCornerstone Mortgage provides financing services for Newmark Homes buyers. Referenced on website under financing section, directing customers toCornerstone for mortgage needs.
• NewVision TitlecoreChannel Partner/ Reseller/ DistributorNewVision Title provides closing and title services for home purchases. Referenced on website to assist buyers with closing processes.
• Johnson Development (Jubilee Community)majorStrategic or Co-development PartnerJohnson Development is the developer of Jubilee community in Hockley, Texas where Newmark Homes builds. 125 Newmark-built homes in Jubilee achieved WELL Residence Certification. Represents a significant development partnership.
• Twinwood Development (Orchid Estates)majorStrategic or Co-development PartnerTwinwood is a 14,000-acre master-planned community development spanning Waller and Fort Bend counties. Fedrick Harris (Newmark Homes) is developing Orchid Estates as the inaugural residential enclave within Twinwood.
• Katy ISDminorOthersKaty Independent School District serves multiple communities where Newmark Homes builds. Referenced as key amenity for families - rated A+ by Niche.com, #1-rated school district in Houston.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Taylor Morrison: Top-five U.S. public homebuilder (NYSE: TMHC) with significant operations in Houston, Austin, Dallas-Fort Worth, and San Antonio through its Trendmaker Homes brand and Taylor Morrison brand. Wider geographic footprint and broader product portfolio than Newmark, but directly comparable in core Texas single-family product and price points.
• D.R. Horton: Largest U.S. public homebuilder (NYSE: DHI) with dominant Texas operations including extensive Houston and Austin presence in master-planned communities. Competes with Newmark across all price bands from entry-level to luxury through its D.R. Horton, Emerald Homes, and other brand portfolio, and previously acquired Perry Homes.
• PulteGroup: Top-three U.S. public homebuilder (NYSE: PHM) with active Texas operations in Houston, Austin, Dallas, and San Antonio through Centex, Pulte, and Del Webb brands. Competes across move-up and active-adult segments at scale comparable to Newmark's main brand price points.
• Toll Brothers: National luxury-focused homebuilder (NYSE: TOL) with active operations in Houston and Dallas-Fort Worth. Closest comparable to Newmark's Fedrick Harris luxury custom brand in price points ($1M+) and customization approach, though at significantly larger national scale and with broader product mix.
• M/I Homes: Public homebuilder (NYSE: MHO) with meaningful Houston, Austin, Dallas-Fort Worth, and San Antonio operations. Offers comparable single-family new construction in master-planned communities with similar move-up price bands, but operates at national scale across multiple U.S. regions.

Direct peers

• David Weekley Homes: Houston-headquartered private homebuilder operating across multiple states including Texas with a focus on new construction in master-planned communities. Comparable in size, founding-era family ownership structure, and operational model to Newmark Homes, with a similar dual emphasis on energy efficiency and design customization.
• Trendmaker Homes: Texas-focused homebuilder (subsidiary of Taylor Morrison) operating in Houston, Dallas-Fort Worth, and Austin with new construction homes in master-planned communities. Comparable product positioning, price bands, and community-based sales motion to Newmark Homes' core brand.
• Highland Homes: Dallas-based private Texas homebuilder with active operations in Houston, Austin, Dallas-Fort Worth, and San Antonio. Builds new construction single-family homes in master-planned communities at comparable price points ($300K-$700K+) with similar design center customization, making it a directly comparable regional peer to Newmark.
• LGI Homes: Texas-headquartered (The Woodlands) public homebuilder focused on entry-level and first-time move-up buyers across Texas, the Southeast, Southwest, and Florida. Comparable move-up entry-level price point positioning and Texas operational concentration, though at significantly larger national scale.
• Perry Homes: Houston-based private homebuilder serving the Houston, Austin, San Antonio, and Dallas-Fort Worth markets with new construction single-family homes in master-planned communities. Operates a similar spec-home and build-on-your-lot model with mid-to-upper price point positioning, making it one of the closest direct competitors to Newmark Homes in the Texas new-construction market.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xfacebook.com/NewmarkHomesHouston
• YouTubeyoutube.com/c/NewmarkHomes
• Facebookfacebook.com/NewmarkHomesHouston
• LinkedInlinkedin.com/company/newmark-homes
• Instagraminstagram.com/newmark_homes

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Newmark Homes