Champagne Gardet

What Champagne Gardet does

Champagne Gardet is a family-owned, independent Champagne house founded in 1895 by Charles Gardet and currently controlled by the Prieux family (since 2007). Operating as a négociant-manipulant under the legal entity GARDET & Cie (SAS, €2.24M capital, registered in Reims), the house combines 5 hectares of own vineyard in Chigny-les-Roses (a Premier Cru village in the Montagne de Reims) with sourcing from approximately 100 hectares of partner vineyards across the Montagne de Reims, Vallée de la Marne, and Côte des Bar AOC regions. Production reaches approximately 1 million bottles annually, positioning it as the 20th largest Champagne house out of roughly 300. The portfolio is organized into four collections — Tradition (Brut Tradition, Blanc de Noirs Premier Cru, Réserve Premier Cru, Rosé, Demi-Sec, Brut Organic), Extra Brut (Selected Réserve 100% oak-aged, Dosage Zéro, vintages), Prestige (Charles Gardet Blanc de Blancs, Charles Gardet Millésimés, Rosé de Saignée), and a Secret Collection (Œnothèque) of aged vintages from 1996 onward.

The house's core technology is traditional Champagne winemaking augmented by modern facilities: 70 stainless steel vats (70–270 hL plus an 800 hL assembly vat) alongside 50–100-year-old Allier oak foudres, combined pupitre and gyro-palette riddling, manual 'à la volée' disgorgement for prestige cuvées, and an ecological 'green ice' disgorgement process at -27°C. Two perpetual reserve systems (one started over 30 years ago in oak foudres for the Selected Réserve, another started in 2012 in stainless steel for the Prestige Charles Gardet Blanc de Blancs) underpin house style. Aging protocols exceed legal minima: minimum 3 years for Tradition Collection (vs. 15 months required), 5–9 years for Extra Brut, and over 15 years for Prestige.

Champagne Gardet monetizes through three revenue streams: (1) Champagne product sales via HORECA (hotels, restaurants, cafés), specialty wine merchants, government/institutional clients, export distributors across ~30 countries, and a DTC e-commerce boutique launched January 2020; (2) Œnotourism experiences at the Chigny-les-Roses estate (€40–€240 per person); and (3) Corporate/B2B supply with bespoke labels for prestigious institutional clients (French Senate since Feb 2023, UK House of Commons/Lords, Royal Air Force Club, Army & Navy Club). Pricing is quote-based for B2B and not publicly disclosed for retail. Exports account for over half of production. Sustainability credentials include ISO 22000 (since 2012), EnVol (first Champagne house certified, 2018), HVE/VDC/BIO certification across 62% of vineyards, and a published -25% GHG reduction target by 2030.

Name

Champagne Gardet

Legal name

GARDET & Cie

Website

https://champagne-gardet.com

Company type

Private

Founded year

1895

Operating status

Operating

Headcount range

11–50 employees

Short description

Champagne Gardet is a 130-year-old, family-owned independent Champagne house producing approximately 1 million bottles annually across Tradition, Extra Brut, Prestige, and Secret Collections. The house serves HORECA, specialty retailers, government institutions, and DTC consumers across roughly 30 countries from its Chigny-les-Roses Premier Cru estate.

Ownership category

akta.pro rank

Product category

Premium Champagne / Sparkling Wine

NAICS

Wineries (31213), Beer, Wine, and Liquor Retailers (445320)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Fine Wine & Luxury Spirits Retail (CRANABAE)

Keywords

• Champagne production
• Premium sparkling wine
• Négociant manipulant
• Wine tourism
• Cuvée aging

Headquarters

HQ city

Chigny-les-roses

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Champagne Product Sales: Primary revenue stream from direct sales of still and sparkling wines, with distribution through three collections: Tradition (harmony and tradition), Extra Brut (patience and freshness), and Prestige (maturity and finesse). Sales occur via direct e-commerce boutique, HORECA channel, retail partners, and export distributors. Over half of production is exported internationally.
2. Œnotourism Experiences: Revenue from wine tourism activities including guided tastings of 4 cuvées (40-50€ per person), anniversary experience (55€), and Secret Collection prestige tastings (180-240€). Also includes venue rental for corporate events in the Salle Mathusalem and reception spaces.
3. Corporate/B2B Supply: Supply of branded cuvées to prestigious institutional clients including the French Senate (Palais du Luxembourg), House of Commons, House of Lords, and Royal Air Force Club. Partnership arrangements include exclusive labels and packaging for specific clients.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Champagne Gardet is a family-owned négociant-manipulant Champagne house producing approximately 1 million bottles per year across three main collections (Tradition, Extra Brut, Prestige) plus a Secret Collection (Œnothèque) of aged vintages. The portfolio comprises around 15 distinct cuvées, including Brut Tradition, Blanc de Noirs Premier Cru, Réserve Premier Cru, Rosé, Demi-Sec, Selected Réserve (100% oak-aged), Dosage Zéro, Charles Gardet Blanc de Blancs and prestige Millésimés aged over 15 years. The house also operates an Œnotourism experience program (tastings, vineyard tours, corporate events) at its Chigny-les-Roses estate and a direct-to-consumer e-commerce boutique.

Product overview

Champagne Gardet is a family-owned, independent Champagne House founded in 1895, producing approximately 1 million bottles annually. The House operates as a "négociant-manipulant" with 5 hectares of own vineyard and partnerships with around 100 hectares of partner vineyards. The product portfolio is organized across four main collections: (1) Tradition Collection featuring Brut Tradition, Blanc de Noirs Premier Cru, Réserve Premier Cru, Rosé, and Demi-Sec; (2) Extra Brut Collection featuring Selected Réserve (100% oak-aged with perpetual reserve), Dosage Zéro, and vintage Millésimes; (3) Prestige Collection featuring Charles Gardet Blanc de Blancs, Charles Gardet Millésimé wines, and Rosé de Saignée; and (4) Secret Collection (Oenothèque) offering rare aged vintages from the House's wine library. The House also produces an Organic cuvée. Champagnes are characterized by the "Gardet Style" — an alliance between maturity and freshness, with extended aging well beyond legal requirements (minimum 3 years for Tradition, 5-9 years for Extra Brut, 15+ years for Prestige).

Differentiator

Problem solved

Functional benefit

Brands

• La Perla® de Gardet: A rose created by the Maison Gardet, whose aesthetic and sensory qualities reflect the style of the House's champagnes. The rose has become the symbol of the Maison.

Products and services

• Brut Tradition Flagship non-vintage Brut champagne assembled from the three Champagne grape varieties (Pinot Noir, Meunier, Chardonnay), aged on lees for a minimum of 3 years. Sold across all channels and served by French Senate, UK House of Commons, Fiji Airways, and Najeti Hotels.
• Blanc de Noirs Premier Cru Non-vintage Blanc de Noirs cuvée made exclusively from Pinot Noir and Meunier grapes grown in classified Premier Cru villages. Sold through wine merchants and HORECA.
• Réserve Premier Cru Non-vintage Premier Cru Brut Réserve made from classified Premier Cru grapes, representing the traditional Gardet house style. Won Gold Medal at Champagne Masters 2024.
• Rosé d'assemblage Non-vintage Rosé d'assemblage champagne. Created at the founding of the House in 1895, blending red and white wines for color and fruit expression.
• Demi-Sec Sweet-style champagne with higher dosage, offering a sweeter profile for consumers preferring less dry champagnes. Part of the Tradition Collection.
• Selected Réserve 100% oak-aged Extra Brut cuvée with individually numbered bottles, drawing on the perpetual oak foudre reserve started in the 1990s. Marked by black grape varieties, with an assertive and powerful character.
• Dosage Zéro Zero-dosage champagne within the Extra Brut collection, offering a pure expression of the terroir without added sugar.
• Millésime 2016
• 130 Anniversary Millésime 2015 Extra-Brut Special anniversary vintage cuvée celebrating 130 years of Champagne Gardet. 70% Pinot Noir and 30% Chardonnay, aged on lees for over 8 years with extra-brut dosage of 4 g/L. Modern and daring style with white fruits, white flowers, and mineral notes.
• Charles Gardet Blanc de Blancs Prestige Blanc de Blancs cuvée made exclusively from Chardonnay, drawing on the perpetual reserve started in 2012 in stainless steel. Presented in a transparent bottle with biodegradable prestige case, balancing freshness, minerality, and maturity.
• Charles Gardet Millésime 2006 Prestige vintage cuvée, blend of 2/3 Chardonnay and 1/3 Pinot Noir, aged over 15 years in cellar. Created in 1995 for the House's 100th anniversary.
• Rosé de Saignée Millésime 2013 Exclusive prestige Rosé de Saignée made from 50% Pinot Noir and 50% Meunier, sourced exclusively from the Premier Cru vineyard of Chigny-les-Roses. Characterized by freshness, elegance, finesse, and length reminiscent of rose petals.
• Charles Gardet Millésime 2008
• Secret Collection (Œnothèque)
• Brut Organic Organic champagne produced from certified organic viticulture. Composed of 30% Pinot Noir, 50% Meunier, and 20% Chardonnay. Aged on lees for approximately 3 years. Awarded Gold Medal by Gilbert Gaillard and 90/100 by Wine Enthusiast in 2022.
• Gardet Œnotourism Experiences
• Online Boutique (Direct-to-Consumer E-Commerce) Direct-to-consumer e-commerce channel selling the full Champagne Gardet range globally. Launched January 2020 and developed by Clémence Prieux.
• B2B Institutional & Exclusive Cuvée Supply Supply of branded and exclusive-label cuvées to institutional clients including French Senate, UK House of Lords (exclusive cuvée), UK House of Commons, Royal Air Force Club, and Army & Navy Club. Quote-based pricing for bulk and bespoke orders.

Quantifiable outcome

• Master Medal at Champagne Masters 2023 for Extra-Brut 2013 (only 7 Master Medals awarded out of 160+ entries)
• +3 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Fiji AirwayscoreGTM or Marketing Partner · 1 July 2025Partnership starting July 2025 to serve Gardet Brut Tradition Champagne on international flights operated by Fiji Airways, the national airline of the Fiji Islands. Selected through blind tasting process for consistent quality, aromatic elegance, and broad consumer appeal. Represents expansion into Pacific aviation market.
• Najeti Hotels & Golf CollectioncoreGTM or Marketing Partner · 1 May 2024Exclusive partnership covering 10 hotels and 3 golf courses across France (Hauts-de-France, Alsace, Bourgogne Franche-Comté, Occitanie, Côte d'Azur). Champagne Gardet supplies Brut Tradition by the glass and bottles of Brut Tradition, Brut Rosé, and Millésime 2015 Extra-Brut. Also sponsor of three golf events.
• French SenatecoreGTM or Marketing Partner · 1 February 2023Selected as new supplier since February 2023, providing Brut Tradition cuvée served to the Presidency of the Senate at Palais du Luxembourg, Paris. Prestigious governmental endorsement of brand quality.
• UK House of CommonscoreGTM or Marketing PartnerBrut Tradition cuvée with House of Commons branding serves Members of Parliament in the shop and restaurant of the prestigious UK Parliament chamber.
• UK House of LordscoreGTM or Marketing PartnerChampagne 'House of Lords' cuvée created exclusively for members of the UK House of Lords chamber, validating impeccable quality standards.
• Royal Air Force Club (London)minorGTM or Marketing PartnerExclusive label and gift box created for Royal Air Force Club members at 128 Piccadilly, London. Supports club with premium champagne experience.
• The RAG - Army & Navy Club (London)minorGTM or Marketing PartnerPartnership serving club members at one of London's most prestigious private military officer clubs in Saint James Square.
• House of TownendcoreChannel Partner/ Reseller/ DistributorUK wine merchant founded 1906 in Yorkshire, owned by Townend family for over 100 years. Represents Champagne Gardet in UK market, focusing on quality family-owned estates.
• All Premium GoodsminorChannel Partner/ Reseller/ DistributorSpecialist distributor of gourmet foods and exceptional beverages, strengthening brand presence in premium retail channel.
• SobelvinminorChannel Partner/ Reseller/ DistributorLeading wine, champagne, and spirits merchant based in Liège and Wallonia, Belgium. Family business with over 50 years of operation.
• Caves CapriogliominorChannel Partner/ Reseller/ DistributorThird-generation wine and spirits merchant in Nice, France, with over 100 years of experience. Family history echoes Champagne Gardet's heritage.
• Fine Wine DeliverycoreChannel Partner/ Reseller/ DistributorNew Zealand's largest wine retailer, founded in 1997 in Torbay. Based on passion, knowledge, and dedication to great wines - aligning with Champagne Gardet values. Long collaboration and friendship.
• BoBoatminorStrategic or Co-development PartnerExclusive partnership with electric boat rental service on Reims canal, decorated by local artists. Represents innovative tourism collaboration combining tradition with modernity.
• Decarbo'SolutioncoreOthersSustainability consultancy supporting Champagne Gardet's greenhouse gas emissions assessment and transition planning toward carbon footprint reduction targets (-25% by 2030).
• L'Agapa HôtelminorGTM or Marketing PartnerLuxury hotel, spa, and restaurant in Côte de Granit Rose, Brittany. Champagne Gardet served by the pool and throughout the guest experience.
• La Villa HotelsminorGTM or Marketing PartnerHotel group created by Stéphanie and Vincent Prieux (related to family owners) in Mediterranean regions. Champagne Gardet offered at poolside and throughout guest stays.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Champagne Canard-Duchêne: Mid-sized Champagne house (now part of the Lanson-BCC group) with comparable size tier and similar emphasis on event-driven and HORECA distribution, but broader group backing and stronger marketing budget than Gardet.
• Champagne Bollinger: Established prestige Champagne house (James Bond affiliation, R.D. prestige cuvée) with comparable aging expertise and a global export footprint. Much larger than Gardet but occupies adjacent premium-prestige shelf space.
• Champagne Lanson: Larger independent Champagne house (publicly listed) with broader international distribution and longer-running institutional relationships (e.g. Wimbledon). Operates in the same segment but at materially larger scale than Gardet.

Direct peers

• Champagne Drappier: Independent family-owned Champagne house based in Urville (Côte des Bar) producing around 1.5–2 million bottles annually. Similar size tier to Gardet, with comparable independent-family DNA, oak-aging traditions and emphasis on gastronomy pairing.
• Champagne Pol Roger: Family-owned independent Champagne house based in Épernay with similar premium positioning, comparable export mix and a comparable reliance on prestige institutional clients (including a long-standing UK Parliament presence). Closely comparable to Gardet in size tier and independent négociant-manipulant model.
• Champagne Egly-Ouriet: Highly regarded grower-producer in Ambonnay producing low-volume, high-prestige champagnes. Closely comparable to Gardet on artisanal méthode, perpetual reserve / old-vintage library and prestige-tier pricing.
• Champagne Deutz: Premium independent Champagne house in Aÿ, historically family-owned and now part of the Roederer group. Comparable premium positioning, traditional méthode champenoise focus and similar institutional/HORECA customer mix.
• Champagne Palmer & Co: Cooperative-based Champagne house producing premium cuvées for the on-trade and export markets. Similar mid-tier production volume and comparable reliance on the négociant-manipulant distribution model to reach ~30 countries.
• Champagne Billecart-Salmon: Independent family-owned Champagne house (founded 1818) with similar premium-prestige positioning, comparable export-led distribution and a focus on finesse, salinity and aging. Closely matches Gardet on independent family structure and trade-up positioning.
• Champagne Larmandier-Bernier: Independent grower-producer in Vertus with a strong biodynamic/sustainability focus and a small premium production base. Mirrors Gardet's emphasis on terroir expression, extended aging and sustainability credentials.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC2YMavQ6zHbKFRCgD07CkMA
• Facebookfacebook.com/Champagne.Gardet
• LinkedInlinkedin.com/company/champagne-gardet
• Instagraminstagram.com/champagnegardet
• Xx.com/champagnegardet

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Champagne Gardet