What insumma consulting does

insumma consulting AG is an independent financial advisory firm headquartered in Lübeck, Germany, with a secondary office in Kiel. The firm operates as a multi-line broker and advisor, offering insurance brokerage (Absicherung & Vorsorge), capital investment advisory (Kapitalanlage), and real estate financing (Immobilienfinanzierung), drawing on access to over 200 insurance and financial product providers. Its service portfolio spans retirement planning, health insurance, occupational disability, property and liability coverage, investment funds, fund policies, and care property investments, with a Baufi-Ready digital platform that enables document submission for real estate financing confirmation within 24 hours.

The company serves two primary customer segments: private customers (Privatkunden) seeking comprehensive personal financial planning, and business customers (Geschäftskunden) served through a dedicated sub-brand, insumma business, covering corporate insurance, employee benefits, and occupational pensions. The go-to-market is sales-led, centered on face-to-face consultations at the Lübeck and Kiel offices, supplemented by a website, online contact form, email newsletter, and customer referral-driven word-of-mouth. The company is structured as an Aktiengesellschaft (AG) with a two-member executive board (Marko Siems and Frank Schidlowski) and a supervisory board chaired by Dennis Gohr, and is held independently with no single shareholder or insurance company owning more than 10%.

Revenue is generated primarily through transaction-based commissions from insurance providers and financial product companies for successful placements, with potential supplementary advisory fees. The business model relies on personal consultation, long-term client relationships, and cross-market product comparison rather than proprietary technology. The firm holds multiple German regulatory permits (GewO §34c, §34d, §34f, §34i) required to broker insurance, investment, and real estate financing products, and partners with providers such as wefox Versicherung for KfZ insurance offerings.

Name

insumma consulting

Legal name

insumma consulting AG

Website

https://insumma-consulting.de

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

insumma consulting AG is an independent financial advisory firm based in Lübeck, Germany, offering insurance brokerage, investment advisory, and real estate financing to private and business customers across Germany, with access to over 200 product providers.

Ownership category

akta.pro rank

Product category

Independent Financial Advisory and Insurance Brokerage

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Portfolio Management and Investment Advice (523940)

SIC

Insurance Agents, Brokers & Service (6411), Investment Advice (6282), Loan Brokers (6163)

akta.pro primary industry

Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI)

Keywords

• Independent financial advisory
• Insurance brokerage services
• Real estate financing
• Retirement planning advice
• Capital investment advisory

Headquarters

HQ city

Lübeck

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Insurance and Financial Product Commissions: insumma consulting AG earns commissions and referral fees from insurance providers and financial product companies for placing customers. They work with over 200 providers, comparing and matching products to customer needs. This is a transaction-based revenue model where the company receives payments upon successful placement of insurance policies, investment products, and other financial instruments.
2. Advisory Consulting Fees: The company provides independent advisory services for which they may charge consultation fees. Their services include comprehensive financial planning, insurance analysis, retirement planning, and investment advisory, with the business model emphasizing long-term partnerships rather than one-time transactions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

insumma consulting AG provides independent financial advisory and brokerage services across insurance, capital investment, and real estate financing for private and business customers in Germany. The firm compares and places products from over 200 partner providers, offers long-term partnership-style support beyond contract signing, and operates a separate corporate consulting division for business clients.

Product overview

Insumma consulting AG is an independent financial advisory firm offering a comprehensive portfolio of insurance, investment, and real estate financing services. The core offering spans three main categories: Absicherung & Vorsorge (insurance and provision) covering retirement planning, health insurance, disability protection, property insurance, liability coverage, and travel/pet insurance; Kapitalanlage (capital investment) including lump-sum investments, savings plans, fund policies, investment funds, care properties, and investment real estate with 4-6% returns; and Immobilienfinanzierung (real estate financing) providing independent advisory for property loans, construction financing, and refinancing through their Baufi-Ready digital platform. The company serves both private customers (Privatkunden) and business customers (Geschäftskunden) through their separate business portal, maintaining partnerships with over 200 providers.

Differentiator

Problem solved

Functional benefit

Brands

• insumma business: Dedicated business customer consulting division offering holistic corporate consulting and occupational pension solutions (Betriebliche Altersvorsorge)

Products and services

• Absicherung & Vorsorge (Insurance and Provision Advisory) Comprehensive insurance and provision advisory covering retirement planning, health insurance, disability protection, property insurance, liability and legal protection, and travel and pet insurance for private customers.
• Kapitalanlage (Capital Investment Advisory) Capital investment advisory covering lump-sum investments, savings plans, fund-based insurance policies, investment funds, care home properties and investment real estate for private investors.
• Immobilienfinanzierung (Real Estate Financing Advisory) Independent real estate financing advisory offering property loans, construction financing, KfW promotional loans and refinancing solutions, backed by the Baufi-Ready platform enabling 24-hour financing confirmation for customers in Germany.
• Insumma Business (Corporate and Occupational Pension Consulting) Holistic corporate consulting division for business customers offering business insurance, employee benefits design, occupational pension solutions, risk management and ongoing reviews to support continuity planning.
• KfZ-Versicherung (wefox Partnership Motor Insurance) Exclusive motor vehicle insurance offering distributed through the wefox Versicherung partnership with guaranteed 5% savings versus the customer's previous policy, any-workshop choice and free kilometers.

Quantifiable outcome

• Access to over 200 insurance and financial product providers for comparison
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• wefox VersicherungcoreChannel Partner/ Reseller/ Distributorinsumma consulting AG partners with wefox Versicherung for exclusive KfZ (automobile) insurance offerings. They offer customers guaranteed 5% savings on KfZ insurance compared to their previous provider, with the promise of better or equal coverage and guaranteed savings for three years. The partnership includes access to wefox's online switching portal.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• tecis Finanzdienstleistungen: Independent German financial advisory firm distributing insurance and investment products through a consultant network. Comparable product scope and independence-led positioning.
• Dr. Klein Privatkunden AG: Specialist German broker focused on real-estate financing, insurance, and investment products for private customers. Closely comparable to insumma's core Immobilienfinanzierung + insurance offering, with similar multi-product bundling.
• Honorarfinanz AG: Fee-only German financial advisory network explicitly avoiding commissions. Comparable independent-advisor positioning but operates under a different revenue model, useful for benchmarking the shift in German advisory economics.
• MLP SE: German multi-product financial advisory group serving private and corporate clients across insurance, wealth, and real-estate financing. Highly comparable business model to insumma but operating at national scale with significantly larger headcount and infrastructure.
• Horbach Wirtschaftsberatung: Independent German financial advisory firm offering insurance, investment, and financing advisory for private customers. Closely comparable business model and customer segment to insumma.

Emerging players

• Check24 Vergleichsportal: Germany's leading digital comparison platform for insurance, finance, and tariffs. Competes with insumma's price-comparison value proposition via a self-serve, lower-cost model that increasingly incorporates advisory features.
• Clark: Digital insurance manager consolidating policies in a single app with embedded advisory. A relevant emerging competitor targeting younger digital-native consumers who might otherwise use a broker like insumma.
• Verivox: German digital comparison portal for insurance and energy. Represents the same digital-disruption pressure on traditional offline brokers as Check24.

Broad incumbents

• Swiss Life Select: German financial advisory network backed by Swiss Life, providing insurance, investment, and retirement planning. Comparable product mix and holistic-advisory positioning, with broader brand and capital backing.
• Deutsche Vermögensberatung (DVAG): Germany's largest independent financial advisory network, distributing insurance, investment, and financing products through tied consultants. Comparable in product breadth and independence messaging, but far larger and structured as a tied sales-force model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/100069846052880
• LinkedInlinkedin.com/company/insumma-consulting-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about insumma consulting