MSCOMM

What MSCOMM does

MSCOMM is a full-service communications agency founded in 2004 and headquartered in Athens, Greece, providing strategic communications, public relations, brand communications, experience creation, and business consulting to corporate and public sector clients. The agency serves both private sector clients (national and multinational companies) and public sector clients (public institutions, trade associations, NGOs), with explicit vertical coverage in Tourism, F&B, Agro, Finance, Pharma, Tech, and Innovation. Revenue is generated primarily through professional services engagements on a project or retainer basis, with no publicly disclosed pricing or contract terms. The agency's go-to-market is relationship-driven, leveraging strategic partnerships with the European Parliament, European Commission, European Investment Bank, United Nations, and USAID established since 2012, combined with thought leadership content (the MSCOMET newsletter) and an active organic social media presence.

The company's service portfolio is organized into four core offerings: Corporate Communication (comms strategy, narrative creation, corporate and digital PR, public affairs, media relations, crisis/issues management, reputation management, internal communication), Brand Communication (advertising campaigns, brand strategy, content marketing, social media, influencer marketing, community management), Experience Creation (event design, architecture, production, installations, BTL execution), and Business Consulting (business intelligence, strategic foresight, innovation consulting, ecosystem building). MSCOMM operates with 11-50 employees and has no disclosed external institutional ownership or parent company.

The company has extended its offering through two sub-brands. IDGC (Industry Disruptors Game Changers), established in 2012, is an innovation ecosystem operating across 64+ countries on 5 continents, connecting clients with investors, industry leaders, and key stakeholders. Nara AI, launched in 2024, is a digital public discourse monitoring and analysis platform that uses natural language processing to collect and analyze Greek internet content for communication, PR, and strategic information services; it was developed with a €1,000,000 budget and €473,717.50 in co-funding from the Greece 2.0 Next Generation EU program. Nara AI is a text-modality AI product and the agency's most significant recent product investment, signaling a measured shift from pure services toward a tech-enabled communications offering.

Name

MSCOMM

Legal name

MSCOMM

Website

https://mscommgroup.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

MSCOMM is a full-service communications agency founded in 2004 in Athens, Greece, providing public relations, brand communications, experience creation, and business consulting to corporate and public sector clients across multiple industries.

Ownership category

akta.pro rank

Headquarters

HQ city

Athens

HQ country

Greece

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Communication & Consulting Services: MSCOMM generates revenue through providing strategic communication and consulting services to clients including corporate communication, brand communication, experience creation, and business consulting. Services are delivered on a project basis, retainer contracts, and potentially time/materials basis for ongoing client engagements.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

MSCOMM is a full-service communications agency that delivers strategic corporate communication (comms strategy, narrative creation, media relations, crisis and reputation management, public affairs), 360-degree brand communication (advertising campaigns, brand strategy, content and influencer marketing, social media), experience creation (event design, production, and on-site coordination), and business consulting (business intelligence, strategic foresight, innovation and ecosystem building). The agency supports both private-sector (national and multinational companies) and public-sector clients (public institutions, trade associations, NGOs) primarily in Greece and Europe, with global reach extended through its IDGC innovation subsidiary.

Product overview

MSCOMM is a full-service communications agency providing strategic driven solutions and sophisticated execution of targeted communication measures. The company operates as a unified offering combining Corporate Communication, Brand Communication, Experience Creation, and Business Consulting services. Additionally, the company has two distinct sub-brands: IDGC (Industry Disruptors Game Changers) for innovation ecosystem building, and Nara AI for digital public discourse monitoring and analysis.

Differentiator

Problem solved

Functional benefit

Brands

• Nara AI: Digital Public Discourse Monitoring and Analysis Platform - a software system for collecting, analyzing and exploiting online content from the Greek internet to support communication, public relations and strategic information services.
• Industry Disruptors Game Changers (IDGC)

Products and services

• Corporate Communication
• Brand Communication
• Experience Creation
• Business Consulting
• IDGC (Industry Disruptors Game Changers)
• Nara AI

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature1 record

Partnerships

Five partnerships are on record, tiered core.

• European Parliament (EP)coreStrategic or Co-development Partner · 1 January 2012Long-standing collaboration with European Parliament providing MSCOMM clients with EU angle and institutional communication support.
• European Commission (EC)coreStrategic or Co-development Partner · 1 January 2012Ongoing collaboration with European Commission enabling MSCOMM to provide comprehensive EU affairs services to clients.
• European Investment Bank (EIB)coreStrategic or Co-development Partner · 1 January 2012Collaboration with European Investment Bank supporting MSCOMM's work with financial and investment sector clients.
• United NationscoreStrategic or Co-development Partner · 1 January 2012Collaboration with United Nations providing MSCOMM access to international organization communications and global affairs expertise.
• USAIDcoreStrategic or Co-development Partner · 1 January 2012Partnership with USAID enabling MSCOMM to work on international development and aid-related communication projects.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Ketchum: Omnicom-owned global PR and communications firm with strong corporate communications and public affairs practices. Comparable in service mix and target clients (corporate and public sector) to MSCOMM.
• Hill+Knowlton: Global communications firm specializing in public affairs, corporate reputation and crisis management. Comparable in core PR/public affairs offering and EU institutional access to MSCOMM, operating at significantly larger scale.
• Havas PR: Global communications group with PR, brand and experience offerings. Directly comparable service lines to MSCOMM, including corporate communications, brand strategy, content marketing and event creation.
• Edelman: Global communications and PR firm with strong EU affairs and corporate reputation practices. Directly comparable to MSCOMM's corporate PR, brand communications and public affairs services, but operating at vastly larger scale across multiple geographies.
• FleishmanHillard: Omnicom-owned global PR and integrated communications agency with deep public affairs and corporate communications capabilities. Comparable in service mix (corporate comms, brand, public affairs) and similar EU institutional access to MSCOMM.
• BCW (Burson Cohn & Wolfe): WPP-owned global communications agency offering corporate reputation, public affairs, brand and crisis communications. Directly comparable service portfolio to MSCOMM, especially for clients needing pan-European reach and EU institutional positioning.
• MSL Group: Publicis-owned global public relations and integrated communications network. Closely comparable in offering corporate communications, brand PR, public affairs and event/experience services to MSCOMM.
• Ogilvy PR: WPP-owned global creative and PR network offering integrated brand communications, public relations and social media services. Comparable to MSCOMM's brand communication, experience creation and corporate PR services.

Regional players

• Spotlight Communication: Greece-based integrated communications agency providing corporate PR, brand communications and event/experiential services. Comparable as a direct Athens-based competitor to MSCOMM in the Greek corporate and institutional communications market.
• V+O Group: A leading Greek-headquartered communications and PR group offering corporate communications, brand and public affairs services. The most directly comparable regional peer to MSCOMM, operating in the same Athens market and serving Greek corporate and institutional clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/mscommgroup
• LinkedInlinkedin.com/company/mscomm
• Instagraminstagram.com/mscommgroup

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MSCOMM