Silver Lining Animation LTD

What Silver Lining Animation LTD does

Silver Lining Animation LTD is a boutique 2D animation studio founded in 2017 in Middlesbrough, UK, by two traditionally trained character animators. The studio produces bespoke animated videos for marketing, advertising, eLearning, training, and public communication, targeting private enterprises, public sector bodies (NHS trusts, police and crime commissioners, local councils), and charities across the UK and internationally. Core service lines are eLearning animation, adverts and explainer videos, and animated GIFs, with a sub-brand called Silver Learning that publishes original educational animations on YouTube.

The studio's technology stack is centered on traditional 2D character animation combined with motion graphics, whiteboard animation, and bespoke custom-drawn assets. Every visual is designed from scratch to enable seamless client branding integration, and outputs are delivered in resolutions up to 4K for premium tiers. The studio does not expose an API, SDK, or third-party integrations; production is craft-based and human-driven rather than platform- or AI-led.

Commercial model is project-based, with two parallel tracks: bespoke per-minute pricing (Platinum £3,000/min, Gold £1,800/min, Silver £800/min) and pre-built packages (Animation Essential £499, Social Media £249, Infographics from £300). Go-to-market is primarily direct sales with free consultations, complemented by a self-serve transactional channel for pre-built packages. The company operated hybrid from its Teesside University base for three years before transitioning to fully remote working in 2024, while retaining occasional hot desking at the university.

Name

Silver Lining Animation LTD

Legal name

Silver Lining Animation

Website

https://silverlininganimation.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Silver Lining Animation is a UK-based boutique 2D animation studio producing bespoke animated videos for marketing, eLearning, and public communication. It serves private enterprises, public sector bodies, and charities across the UK and internationally.

Ownership category

akta.pro rank

Product category

Animation Services

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

2D Character Animation (MPAHACAA)

akta.pro secondary industries

2D (Traditional & Digital) Animation Production (MPADACAA), Animation Production (2D/3D/Stop-Motion) (MPAAAMAD)

Keywords

• 2D animation services
• Explainer video production
• ELearning animation
• Character animation studio
• Motion graphics design

Headquarters

HQ city

Middlesbrough

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Bespoke Animation Projects: Custom animated videos priced per minute of animation, with tiered pricing based on complexity (Platinum, Gold, Silver levels). Includes storyboarding, script writing, character design, and voiceover options.
2. Pre-built Animation Packages: Ready-to-purchase packages including Animation Essential, Social Media Package, and Infographics/Comics at fixed price points
3. eLearning Content: Engaging animated videos designed specifically for eLearning and training purposes

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Silver Lining Animation LTD is a 2D animation studio that produces bespoke animated content including eLearning animations, adverts and explainer videos, and animated GIFs for organizations in the private, public, and charity sectors. The studio creates custom-designed character animations from scratch, integrating client branding and storytelling into each project.

Product overview

Silver Lining Animation is a unified 2D animation studio offering bespoke animated video production for marketing and education. The company provides three core service lines: eLearning Animation for training and educational content, Adverts and Explainer Videos for marketing purposes, and Animated GIFs for social media. The offering is structured around tiered pricing packages ranging from the premium Bespoke Platinum (£3000/minute) featuring emotive characters and 4K rendering, through Bespoke Gold and Silver packages, to cost-effective pre-built options like the Animation Essential and Social Media packages. A notable supplementary brand is Silver Learning, an independent educational YouTube channel featuring passion-project animations.

Differentiator

Problem solved

Functional benefit

Brands

• Silver Learning: An independent and free-to-watch channel of educational animated videos created by Silver Lining Animation as passion projects to explore topics the team finds interesting.

Products and services

• eLearning Animation

Quantifiable outcome

• Clients see up to 400% increase in views and engagement with animated explainer videos compared to conventional videos
• +1 more outcomes

Named customers26 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Open Clasp Theatre CompanyminorStrategic or Co-development PartnerCollaborated on RSACC Survivor Experience Training Animation project. Open Clasp Theatre Company wrote the script for the training animation exploring lived experiences of survivors of sexual violence and abuse.
• Middlesbrough MuseumscoreStrategic or Co-development PartnerWorked closely with staff at Middlesbrough Museums on 'Adventures with Sofia' animated series for Captain Cook Birthplace Museum. This was the largest project the studio had produced to date - a five-part series following Sofia and her uncle on adventures through time.
• Durham University ExpertminorStrategic or Co-development PartnerConsulted with an expert at Durham University to ensure historical accuracy for Captain Cook animations and to avoid traditional colonial narrative while giving due attention to influential people from other cultures.

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Yum Yum Videos: Explainer video production company offering animated explainer and eLearning videos with tiered packages. Comparable on service packaging, target buyer (marketing and L&D teams), and bespoke 2D animation focus.
• Wyzowl: UK-based explainer video company producing animated explainers and eLearning content for brands and SaaS companies. Most directly comparable on product (2D animated explainer/eLearning videos), tiered pricing, and SMB-to-enterprise client mix.
• Demo Duck: US-based explainer video and animated content studio producing 2D explainers and brand videos for B2B and B2C clients. Comparable on product (bespoke animated explainer videos), tiered offerings, and SMB-to-enterprise positioning.
• Animade: London-based animation studio creating character-led, design-driven animated content for brands, agencies, and broadcasters. Comparable as a UK boutique animation studio with similar craft-led positioning and bespoke project model.
• Not To Scale: London-based independent animation and motion design studio producing commercials, music videos, and short-form content. Directly comparable as a boutique UK animation studio competing for brand and commercial explainer work with similar headcount and bespoke model.
• Switch Video: Canadian explainer video studio producing animated explainers for B2B, healthcare, and public-sector clients. Comparable on product (animated explainer videos), tiered offerings, and enterprise/government client targeting similar to Silver Lining's NHS and council work.
• Cub Studio: UK animation and motion graphics studio specializing in character-driven and broadcast-quality 2D/3D work for brands and agencies. Directly comparable craft, geography, and client mix to Silver Lining's marketing and eLearning focus.
• Strange Beast: UK animation studio producing short-form animated content, commercials, and branded storytelling. Comparable on boutique UK animation model, bespoke delivery, and craft-led creative direction.
• The Distance: UK animation and content studio producing character-led and motion-graphics work for advertising and eLearning clients. Comparable on UK geography, craft-led approach, and marketing/training client mix.

Broad incumbents

• Buck: Large global design and animation studio producing motion graphics, brand storytelling, and interactive content for major brands. Comparable on craft (animation, motion graphics, brand storytelling) but operates at significantly greater scale and serves as a broader incumbent Silver Lining could be hired by or compete against for premium clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SL_Animation
• YouTubevimeo.com/user68299504
• Facebookfacebook.com/SilverLiningAnimation
• Instagraminstagram.com/silverlininganimation

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Silver Lining Animation LTD