What Baird & Warner Real Estate does

Baird & Warner Real Estate, operating through the consumer-facing brand Chicago Metro Area Real Estate (chicagometroarearealestate.com), is a Chicago-based residential real estate brokerage. The public-facing entity is anchored by a single named agent, Fran Bailey, who is licensed under the Baird & Warner brokerage and serves individual buyers and sellers across the Chicago metro area including downtown neighborhoods (Gold Coast, Lake View, Lincoln Park, River North, South Loop, Streeterville, West Loop, Loop) and an extensive set of suburbs across Illinois.

The product surface consists of a WordPress-based website with IDX Broker integration for live MLS data via Midwest Real Estate Data (MRED), offering directory-style browse across 320+ downtown high-rise buildings, neighborhood pages, suburban city searches, an advanced filter-based search tool, and a home valuation lead-capture form. Integrations are limited to standard web tooling: Google Analytics, Google Webmaster Tools, and Google reCAPTCHA. There are no proprietary technology assets, AI/ML capabilities, or patents disclosed. Marketing relies on organic SEO, blog content, client testimonials, and earned media references in Money Magazine, Chicago Tribune, WBEZ, Relocation.com, and Fox Business.

The business operates on a standard real estate commission model with revenue generated as a percentage of transaction price on completed buy-side and sell-side deals. The company is privately held with no disclosed funding, M&A, or institutional ownership. It carries no disclosed revenue, transaction volume, or headcount growth metrics, and the strategic evidence base is limited to a 2019 website launch, technology integrations, and individual agent awards (Chicago Magazine Five Star Agent for five consecutive years; Chicago Association of REALTORS Top Producer).

Name

Baird & Warner Real Estate

Legal name

Baird & Warner Real Estate

Website

https://chicagometroarearealestate.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Baird & Warner Real Estate is a Chicago-based residential brokerage operating through agent Fran Bailey and the Chicago Metro Area Real Estate website, serving individual buyers and sellers across downtown Chicago neighborhoods and Illinois suburbs using IDX-integrated MLS property search and standard commission-based transactions.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA), Real Estate Buyer Representation (FSAEAJAG)

Keywords

• Residential real estate brokerage
• Property listing search
• Home valuation services
• Buyer agent representation
• Chicago condo sales

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission: Standard real estate commission-based revenue model where agents earn commissions on completed property transactions (both buying and selling). Commissions are typically a percentage of the property sale price, split between the listing agent and buyer's agent.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Baird & Warner Real Estate is a Chicago Metro Area real estate brokerage that provides buyer and seller representation for residential properties, including condos, single-family homes, luxury residences, and suburban homes. The firm operates a consumer-facing website (chicagometroarearealestate.com) powered by IDX Broker and MLS data (via Midwest Real Estate Data), enabling property search across 320+ downtown Chicago buildings and dozens of suburbs. Individual realtors, including Fran Bailey, deliver personalized brokerage services from offer through closing.

Product overview

Baird & Warner Real Estate operates a consumer-facing real estate platform for the Chicago metro area, anchored by the Chicago Metro Area Real Estate website (chicagometroarearealestate.com). The platform offers a unified property search experience combining multiple search modalities: browsable high-rise and neighborhood directories (downtown Chicago, Gold Coast, Lake View, Lincoln Park, River North, and suburbs like Naperville and Wilmette), an advanced MLS-enabled search tool with filters for price, bedrooms, bathrooms, and property type, and a home valuation tool. The site is powered by IDX Broker for MLS data integration and serves both condo buyers seeking high-rise living and suburban homeowners. Agent Fran Bailey provides personalized real estate services as the primary contact for the site.

Differentiator

Problem solved

Functional benefit

Products and services

• Chicago Metro Area Real Estate Property Search Platform

Quantifiable outcome

• Properties sold within 10 days for full asking price (reported by agent Fran Bailey's client)
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Three partnerships are on record, tiered primary and core.

• Baird & WarnerprimaryOthersBaird & Warner Real Estate is the parent brokerage under which agent Fran Bailey operates. The company is a full-service real estate brokerage serving the Chicago Metro Area.
• IDX BrokercoreTechnology or IntegrationIDX Broker provides the MLS-integrated property listing search and display technology powering the company's website property search functionality.
• Midwest Real Estate Data (MRED)coreTechnology or IntegrationMRED provides MLS (Multiple Listing Service) data powering property listings and transaction information for the Chicago Metro Area.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Redfin: Redfin is a discount-leaning, technology-driven residential brokerage serving the Chicago Metro Area with lower commission offerings, representing a direct competitive threat on price and service model.
• Engel & Völkers: Engel & Völkers is an international luxury-focused real estate brokerage with Chicago operations targeting the same premium residential segment and high-rise luxury market.
• Compass: Compass is a large national technology-enabled real estate brokerage competing for the same luxury and urban residential segment in Chicago, with a heavier technology and marketing investment orientation.
• Sotheby's International Realty: Sotheby's International Realty is a luxury-focused global brokerage network with significant Chicago presence, competing directly for the same luxury condo, high-rise, and mansion clientele.
• Coldwell Banker: Coldwell Banker is a large national real estate brokerage franchise offering traditional residential brokerage services through agent networks in Chicago and across the U.S., competing in the same commission-based residential segment.
• Berkshire Hathaway HomeServices: Berkshire Hathaway HomeServices is a national residential real estate brokerage franchise operating in Chicago with similar agent-led residential services and luxury market focus.

Direct peers

• @properties: @properties is a Chicago-based independent real estate brokerage with similar agent-driven residential brokerage services and strong presence in the Chicago Metro Area, directly competing for the same buyer and seller clients.
• Baird & Warner: Baird & Warner is the parent Chicago-area real estate brokerage under which this entity operates. It is the most directly comparable peer as the same brand, same MLS access, and same geographic focus on residential real estate in the Chicago Metro Area.

Emerging players

• eXp Realty: eXp Realty is a cloud-based, agent-centric brokerage with a growing Chicago presence, competing for agent recruitment and residential market share via a low-overhead, technology-forward model.

Others

• Zillow: Zillow is the dominant residential property search portal and lead-generation platform that powers much of the online discovery funnel for this brokerage and its competitors, including lead-routing and Premier Agent services that compete for the same buyers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baird & Warner Real Estate