Freeman Homes

What Freeman Homes does

Freeman Homes, LLC is a privately held custom residential home builder headquartered in Brentwood, Missouri, serving the St. Louis metropolitan area. Founded in 1999, the company designs and constructs bespoke luxury residences ranging from approximately 3,400 to over 13,000 square feet, with a particular capability for large-format homes exceeding 10,000 square feet — a niche the company describes as rare in the St. Louis market. The firm is led by founder Harry Freeman and Design Team Lead Catherine Grey, with services spanning custom home construction, kitchen remodels, outdoor additions, and in-house design consulting. The portfolio is concentrated in premium neighborhoods including Ladue, Frontenac, Creve Coeur, and Pacific.

The company operates a direct-to-consumer sales motion with no published pricing standard; prospective buyers contact the firm by phone (314.725.3100) or email to initiate a project. A documented inventory home on Birdie Lane in the Ladue School District is listed at $1,750,000 for 3,500+ sq.ft., illustrating the premium price point of the firm's offerings. Revenue is generated through one-time custom home construction projects, supplemented by complementary design, remodel, and outdoor addition services. The go-to-market is relationship-driven and founder-led, with Harry Freeman personally involved in client interactions and home design.

The firm's documented digital presence is limited to a Squarespace-hosted website (freemanhomesllc.com) and an Instagram account (@freemanhomesllc) showcasing project portfolios. No AI, software, or technology platform capabilities are present; the business is a traditional construction services operation. The firm is privately held, with no disclosed institutional investors, no funding history, no M&A activity, and no publicly disclosed revenue figures.

Name

Freeman Homes

Legal name

Freeman Homes, LLC

Website

https://freemanhomesllc.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Freeman Homes, LLC is a privately held custom residential home builder in St. Louis, Missouri, founded in 1999. The firm designs and constructs bespoke luxury homes (3,400–13,000+ sq.ft.) for affluent homeowners in premium neighborhoods including Ladue and Frontenac.

Ownership category

akta.pro rank

Product category

Custom Residential Home Building

NAICS

New Single-Family Housing Construction (except For-Sale Builders) (236115), Residential Remodelers (236118)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Custom Home Building (IMAFABAC)

akta.pro secondary industry

Luxury Whole-Home Renovation (High-End Finishes & Custom Build) (HSAPAEAI)

Keywords

• Custom home building
• Luxury residential construction
• Home design services
• Spec home sales
• Kitchen remodeling services

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Custom Home Construction and Sales: Freeman Homes generates revenue through one-time custom home construction projects. The company designs and builds bespoke residential properties ranging from approximately 3,400+ sq.ft. to over 13,000 sq.ft., selling completed homes or building on client-owned land. Revenue is realized upon home completion and sale closing. The company also offers design services, kitchen remodels, and outdoor additions as complementary service offerings.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Freeman Homes designs and builds custom luxury single-family residences in the St. Louis metropolitan area, with a specialty in large-format homes ranging from approximately 3,400+ to over 13,000 sq.ft. The firm delivers end-to-end services including design consultation, material selection, and full construction, and offers complementary kitchen remodels, outdoor additions, and pre-built inventory (spec) homes.

Product overview

Freeman Homes operates as a single unified service offering centered on custom residential home building in St. Louis. The core product is Custom Home Building, which encompasses full-service construction from design through completion, including the ability to build homes exceeding 10,000 sq.ft. This core service is supplemented by Design Services (an add-on module led by Catherine Grey that guides material and finish selection) and Inventory Homes (pre-designed or spec homes available for immediate purchase). The company also showcases specific completed custom home projects under sub-brands such as Ladue Custom and Frontenac Custom.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Home Building Full-service custom residential home construction in the St. Louis metropolitan area, including design collaboration, material selection, and building of single-family homes ranging from approximately 3,400+ sq.ft. to over 13,000 sq.ft., with a specialty in homes exceeding 10,000 sq.ft.
• Design Services

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• Ashton Woods: Private homebuilder focused on premium and luxury move-up buyers with design personalization options. Highly comparable to Freeman Homes' luxury customization and design-led value proposition.
• Tri Pointe Homes: Public homebuilder with a portfolio of luxury and premium brands across multiple U.S. markets. Comparable to Freeman Homes in focus on higher-end move-up and luxury segments and design-forward product.
• Toll Brothers: National luxury homebuilder serving move-up and luxury buyers with custom and semi-custom homes. Highly comparable to Freeman Homes' luxury custom positioning, though at vastly greater scale and geographic breadth.
• David Weekley Homes: Large private homebuilder with strong customer-service reputation and premium move-up product. Comparable in relationship-driven sales model and emphasis on personalization, though operating at much greater scale.
• Taylor Morrison: Top-five U.S. homebuilder with a meaningful luxury and custom portfolio. Comparable to Freeman Homes on premium product positioning, in-house design services, and customer-experience emphasis.

Broad incumbents

• Lennar: Largest U.S. homebuilder by volume with primarily volume/entry-level focus but also active in luxury. Comparable only at the edges of the luxury spectrum; Freeman Homes operates in a niche Lennar largely does not address.
• PulteGroup: One of the largest U.S. homebuilders spanning entry-level to luxury via Centex, Pulte, Del Webb, and John Wieland brands. Comparable to Freeman Homes only in the luxury John Wieland segment; broader mass-market exposure differs.

Regional players

• McCarthy Building Companies: Large St. Louis-headquartered general contractor with broader commercial and institutional exposure but also custom residential work in the region. Comparable as a St. Louis construction incumbent with overlapping labor and subcontractor networks.

Emerging players

• WaterView Custom Homes: Boutique custom homebuilder serving affluent St. Louis neighborhoods. Closely comparable to Freeman Homes on geographic focus, luxury positioning, and small-team custom-build model.
• Hearthstone Custom Homes: Custom homebuilder specializing in luxury residences in the St. Louis metro area. Directly comparable to Freeman Homes on target customer, price points, and integrated design-build delivery.

Market position

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights3 records

Customer concentration

• Instagraminstagram.com/freemanhomesllc
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/freeman-homes

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Freeman Homes