Freeman Homes
Freeman Homes, LLC is a privately held custom residential home builder in St. Louis, Missouri, founded in 1999. The firm designs and constructs bespoke luxury homes (3,400–13,000+ sq.ft.) for affluent homeowners in premium neighborhoods including Ladue and Frontenac.
- Company typePrivate
- Founded1999
- HeadquartersSt Louis, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Freeman Homes does
Freeman Homes, LLC is a privately held custom residential home builder headquartered in Brentwood, Missouri, serving the St. Louis metropolitan area. Founded in 1999, the company designs and constructs bespoke luxury residences ranging from approximately 3,400 to over 13,000 square feet, with a particular capability for large-format homes exceeding 10,000 square feet — a niche the company describes as rare in the St. Louis market. The firm is led by founder Harry Freeman and Design Team Lead Catherine Grey, with services spanning custom home construction, kitchen remodels, outdoor additions, and in-house design consulting. The portfolio is concentrated in premium neighborhoods including Ladue, Frontenac, Creve Coeur, and Pacific.
The company operates a direct-to-consumer sales motion with no published pricing standard; prospective buyers contact the firm by phone (314.725.3100) or email to initiate a project. A documented inventory home on Birdie Lane in the Ladue School District is listed at $1,750,000 for 3,500+ sq.ft., illustrating the premium price point of the firm's offerings. Revenue is generated through one-time custom home construction projects, supplemented by complementary design, remodel, and outdoor addition services. The go-to-market is relationship-driven and founder-led, with Harry Freeman personally involved in client interactions and home design.
The firm's documented digital presence is limited to a Squarespace-hosted website (freemanhomesllc.com) and an Instagram account (@freemanhomesllc) showcasing project portfolios. No AI, software, or technology platform capabilities are present; the business is a traditional construction services operation. The firm is privately held, with no disclosed institutional investors, no funding history, no M&A activity, and no publicly disclosed revenue figures.
Freeman Homes firmographics
Firmographics- Name
- Freeman Homes
- Legal name
- Freeman Homes, LLC
- Website
- https://freemanhomesllc.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Freeman Homes, LLC is a privately held custom residential home builder in St. Louis, Missouri, founded in 1999. The firm designs and constructs bespoke luxury homes (3,400–13,000+ sq.ft.) for affluent homeowners in premium neighborhoods including Ladue and Frontenac.
- Ownership category
- akta.pro rank
Freeman Homes industry classification
Industry- Product category
- Custom Residential Home Building
- NAICS
- New Single-Family Housing Construction (except For-Sale Builders) (236115), Residential Remodelers (236118)
- SIC
- General Bldg Contractors - Residential Bldgs (1520)
- akta.pro primary industry
- Custom Home Building (IMAFABAC)
- akta.pro secondary industry
- Luxury Whole-Home Renovation (High-End Finishes & Custom Build) (HSAPAEAI)
Keywords
Where Freeman Homes is headquartered
LocationHeadquarters
- HQ city
- St Louis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Freeman Homes business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Custom Home Construction and Sales: Freeman Homes generates revenue through one-time custom home construction projects. The company designs and builds bespoke residential properties ranging from approximately 3,400+ sq.ft. to over 13,000 sq.ft., selling completed homes or building on client-owned land. Revenue is realized upon home completion and sale closing. The company also offers design services, kitchen remodels, and outdoor additions as complementary service offerings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Luxury Custom Homes - Premium Neighborhoods |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Freeman Homes product offering
Product offeringCore offering
Freeman Homes designs and builds custom luxury single-family residences in the St. Louis metropolitan area, with a specialty in large-format homes ranging from approximately 3,400+ to over 13,000 sq.ft. The firm delivers end-to-end services including design consultation, material selection, and full construction, and offers complementary kitchen remodels, outdoor additions, and pre-built inventory (spec) homes.
Product overview
Freeman Homes operates as a single unified service offering centered on custom residential home building in St. Louis. The core product is Custom Home Building, which encompasses full-service construction from design through completion, including the ability to build homes exceeding 10,000 sq.ft. This core service is supplemented by Design Services (an add-on module led by Catherine Grey that guides material and finish selection) and Inventory Homes (pre-designed or spec homes available for immediate purchase). The company also showcases specific completed custom home projects under sub-brands such as Ladue Custom and Frontenac Custom.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Home Building Full-service custom residential home construction in the St. Louis metropolitan area, including design collaboration, material selection, and building of single-family homes ranging from approximately 3,400+ sq.ft. to over 13,000 sq.ft., with a specialty in homes exceeding 10,000 sq.ft.
- Design Services
Companies that use Freeman Homes
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Freeman Homes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Freeman Homes partnerships and signals
Strategic signalScale indicators2 records
Recent moves3 records
Expansion highlights3 records
Freeman Homes competitors and assessment
Company assessmentDirect peers
- Ashton Woods: Private homebuilder focused on premium and luxury move-up buyers with design personalization options. Highly comparable to Freeman Homes' luxury customization and design-led value proposition.
- Tri Pointe Homes: Public homebuilder with a portfolio of luxury and premium brands across multiple U.S. markets. Comparable to Freeman Homes in focus on higher-end move-up and luxury segments and design-forward product.
- Toll Brothers: National luxury homebuilder serving move-up and luxury buyers with custom and semi-custom homes. Highly comparable to Freeman Homes' luxury custom positioning, though at vastly greater scale and geographic breadth.
- David Weekley Homes: Large private homebuilder with strong customer-service reputation and premium move-up product. Comparable in relationship-driven sales model and emphasis on personalization, though operating at much greater scale.
- Taylor Morrison: Top-five U.S. homebuilder with a meaningful luxury and custom portfolio. Comparable to Freeman Homes on premium product positioning, in-house design services, and customer-experience emphasis.
Broad incumbents
- Lennar: Largest U.S. homebuilder by volume with primarily volume/entry-level focus but also active in luxury. Comparable only at the edges of the luxury spectrum; Freeman Homes operates in a niche Lennar largely does not address.
- PulteGroup: One of the largest U.S. homebuilders spanning entry-level to luxury via Centex, Pulte, Del Webb, and John Wieland brands. Comparable to Freeman Homes only in the luxury John Wieland segment; broader mass-market exposure differs.
Regional players
- McCarthy Building Companies: Large St. Louis-headquartered general contractor with broader commercial and institutional exposure but also custom residential work in the region. Comparable as a St. Louis construction incumbent with overlapping labor and subcontractor networks.
Emerging players
- WaterView Custom Homes: Boutique custom homebuilder serving affluent St. Louis neighborhoods. Closely comparable to Freeman Homes on geographic focus, luxury positioning, and small-team custom-build model.
- Hearthstone Custom Homes: Custom homebuilder specializing in luxury residences in the St. Louis metro area. Directly comparable to Freeman Homes on target customer, price points, and integrated design-build delivery.
Market position
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights3 records
Customer concentration
Freeman Homes social profiles
Digital presenceFreeman Homes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Freeman Homes leadership team
Management profileNumber of profiles
Profiles2 records
Freeman Homes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Freeman Homes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Freeman Homes
What does Freeman Homes do?
Freeman Homes designs and builds custom luxury single-family residences in the St. Louis metropolitan area, with a specialty in large-format homes ranging from approximately 3,400+ to over 13,000 sq.ft. The firm delivers end-to-end services including design consultation, material selection, and full construction, and offers complementary kitchen remodels, outdoor additions, and pre-built inventory (spec) homes.
Is Freeman Homes a public or private company?
Freeman Homes is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Freeman Homes founded?
Freeman Homes was founded in 1999. It employs 11 to 50 people.
Where is Freeman Homes based?
Freeman Homes is headquartered in St Louis, United States, in the North America region.
How does Freeman Homes make money?
One revenue line is on record: custom Home Construction and Sales.
Who are Freeman Homes's main competitors?
Direct peers on record are Ashton Woods, Tri Pointe Homes, Toll Brothers, David Weekley Homes and Taylor Morrison. Broad incumbents are Lennar and PulteGroup. McCarthy Building Companies is listed as a regional player. Emerging players are WaterView Custom Homes and Hearthstone Custom Homes.
Does Freeman Homes have an API?
No public API is recorded for Freeman Homes.
What industry is Freeman Homes in?
Freeman Homes's product category is Custom Residential Home Building. Its primary akta.pro industry code is IMAFABAC, Custom Home Building, with a secondary code of HSAPAEAI, Luxury Whole-Home Renovation (High-End Finishes & Custom Build). Its NAICS code is 236115 and its SIC code is 1520.