Camiseteria

What Camiseteria does

Camiseteria S.A. is a Brazilian direct-to-consumer e-commerce company that designs, customizes, and sells family-themed apparel and personalized gift products. Operating under the legal name R.H. DE LIMA CAMISETAS (CNPJ 14.213.266/0001-27) from its headquarters and production facility in Santa Rita do Sapucaí, Minas Gerais, the company serves Brazilian families, expectant mothers, parents of infants, gift-givers for commemorative occasions, and a smaller reseller/retailer segment. Its product portfolio spans t-shirts (camisetas), babylooks, regatas, cropped and maternity tops (batas), baby bodysuits, pajamas, hoodies, Tactel shorts, dresses, plus complementary items including mugs, pillows, aprons, personalized double-faced blankets, face masks, and a pet-themed collection. Family matching kits (Tal Pai Tal Filho, Tal Mãe Tal Filha, Kit Família) are a defining merchandising unit, organized around Brazilian commemorative dates such as Dia dos Pais, Dia das Mães, Dia dos Avós, Festa Junina, and baby milestones (mesversário).

The company runs its own production ('Produção própria') using DTF (Direct to Film) digital printing technology applied primarily to 100% cotton apparel, supporting customer photo personalization, custom text, and an extensive themed design catalog. This in-house manufacturing model supports a stated 7-day lead time and premium finishing ('Acabamento Premium'). Products are priced on a per-unit basis from R$34.90 (bodies/mugs) to R$399.00 (mesversário kits), with installment payment options (typically 5x without interest) and processed through PagSeguro (credit card) and Pix.

The business model is a self-serve e-commerce storefront at camiseteriasa.com.br, supplemented by WhatsApp and televendas (phone sales) support at (35) 98722-2192, and an email newsletter for promotional offers. A B2B reseller program layers in wholesale discounts of 20% for lojista profiles and 30–40% for revenda profiles. Marketing is conducted through Facebook, Instagram, YouTube, and email, with the store currently under evaluation for the eBit e-commerce trust certification. The company is privately held, founder/owner-operated, with no disclosed venture capital or institutional investment, no management team information available, and no founding date in the source record.

Name

Camiseteria

Legal name

R.H. DE LIMA CAMISETAS

Website

https://camiseteriasa.com.br

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Camiseteria S.A. is a Brazilian direct-to-consumer e-commerce company that designs and customizes family-themed apparel—including matching outfits, t-shirts, pajamas, and maternity wear—serving families, expectant mothers, and gift-givers across Brazil via its own website, with in-house DTF printing production.

Ownership category

akta.pro rank

Headquarters

HQ city

Londrina

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: B2C e-commerce selling customized and themed apparel directly to consumers through the company's website. Products include t-shirts, pajamas, baby bodies, family matching outfits, and accessories with personalization options (photos, names, custom text). One-time purchase model with installment payment options.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Camiseteria S.A. designs, manufactures, and sells customized family-themed apparel and accessories through its own Brazilian e-commerce site. Products include personalized t-shirts, babylooks, bodysuits, pajamas, maternity wear, hoodies, and complementary items (mugs, pillows, aprons, blankets, masks) with photo, name, and custom-text personalization. Production uses in-house DTF (Direct to Film) printing on 100% cotton garments with a 7-day lead time, sold directly to Brazilian consumers plus a wholesale reseller program.

Product overview

Camiseteria S.A. is a Brazilian e-commerce company specializing in customized apparel and personalized products for families. The company operates its own production with premium finishing, offering a diverse portfolio centered on themed clothing and matching family outfits. Core products include t-shirts (camisetas), babylooks, bodysuits, pajamas, and maternity items, with significant emphasis on customizable photo-print products where customers can feature family photos on garments. Key product lines include matching sets for fathers and children (Tal Pai, Tal Filho), mothers and children (Tal Mae, Tal Filha), and complete family kits for commemorative dates. The company also offers complementary products such as mugs (canecas), pillows (almofadas), aprons, personalized blankets, and pet-themed items. Products span occasions like Dia dos Pais (Father's Day), Dia das Maes (Mother's Day), Dia dos Avós (Grandparents' Day), Festa Junina (Brazilian June Festival), and other commemorative dates. Manufacturing uses DTF (Direct to Film) printing technology and 100% cotton materials in many products.

Differentiator

Problem solved

Functional benefit

Products and services

• Camisetas Personalizadas (Custom T-shirts) Custom-printed t-shirts in adult, infantil, masculina, and feminina styles. Multiple colors, sizes (infant to adult plus EXG), and 100% cotton options. DTF printing delivers vibrant, durable prints; some items support photo personalization.
• Body (Baby Bodysuits) Baby bodysuits with themed prints for pregnancy announcements, first moments, and family relationships; includes personalized options. Priced from R$34.90 with 3x interest-free installments.
• Pijamas (Pyjamas) Pyjama collection covering baby, infantile, adult, summer, winter, mesh, family matching, couple, and commemorative-date themes. Includes photo personalization (e.g., Pijama Amores do Papai at R$139.90).
• Bata Gestante (Maternity Tops) Maternity tops designed for pregnant women, including breastfeeding-friendly styles with breastfeeding doughnuts (rosquinhas de amamentação). Available as basics, black, and as part of family kits.
• Cropped (Maternity Crop Tops) Crop top style designed for pregnant women, including kit options covering the 9-month pregnancy period (Cropped - Kit 9 Meses).
• Kit Mesversário (Monthly Anniversary Kits) Personalized monthly milestone celebration kits for babies with themes including characters, fruits, travel, princesses, safari, underwater, and Santinhos. Prices range up to R$399.00.
• Kit Maternidade (Maternity Gift Bundles) Maternity gift bundles combining body + baby pants sets, personalized blankets (malha and plush), caps and gloves (touca e luvas), and security blankets (naninhas).
• Tal Pai, Tal Filho Kit (Father-Child Matching Kit) Matching clothing kits for fathers and children (Tal Pai, Tal Filho/Filha) with themes including 'Louco Por Meu Filho', 'Original Since', 'Significado', and customizable photo prints.
• Tal Mãe, Tal Filha Kit (Mother-Daughter Matching Kit) Matching clothing kits for mothers and daughters featuring various themes and personalized photo prints with coordinated designs.
• Kit Família (Family Matching Kits) Coordinated family outfit kits for commemorative dates including Dia dos Pais, Dia das Mães, Festa Junina, and other occasions. Includes 'Papai Original, Mamãe Só Emprestou a Barriga, Cópia Reduzida' themed kits.
• Canecas (Custom Printed Mugs) Custom-printed mugs with themes including Flork, Dia dos Avós, Dia dos Pais, and other commemorative dates. Priced from R$34.90.
• Almofadas (Custom Pillows and Cushions) Custom pillows and cushions including neck pillows, cut-out designs, and themed prints for commemorative dates such as Dia dos Avós.
• Aventais (Custom Printed Aprons) Custom-printed aprons for fathers and other family members, often themed around grilling and beer (e.g., 'Especialista em Churrasco e Cerveja').
• Coleção Pets (Pet-Themed Custom Products) Pet-themed products including baby + pet body sets, pregnant + pet combinations, customized pet shirts and bodies for owners who want to include pets in family-themed matching outfits.
• Máscaras (Custom Printed Face Masks) Custom-printed face masks including smooth, printed, and 3D options, plus kits with multiple masks bundled with alcohol gel and face shields.
• Sua Estampa (Custom Print Service) Custom print service allowing customers to submit their own designs for printing on various products (t-shirts, mugs, accessories).
• Moletom (Hoodies and Sweatshirts) Hoodies and sweatshirts in various themes including Festa Junina, Dia dos Pais, Dia das Mães, and family matching sets.
• Shorts Tactel (Summer Shorts) Tactel fabric shorts for masculine, feminine, infantile, and family matching styles, including beach and summer options with prints.

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Scale indicators1 record

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Hering: Iconic Brazilian basic apparel manufacturer and retailer with nationwide distribution. Comparable as an established domestic apparel manufacturer, but operates in standardized basics rather than personalized/commemorative products.
• AMARO: Brazilian digitally native fashion brand selling apparel and accessories online. Comparable as a Brazilian DTC apparel incumbent but operates in fashion-forward, broad-occasion apparel rather than commemorative family gifts.
• Malwee: One of Brazil's largest vertically integrated apparel manufacturers with a broad portfolio (men's, women's, children's). Comparable as a domestic apparel manufacturer with own production, but serves mass-market basics rather than custom/occasion apparel.
• Lojas Renner: Brazil's largest apparel retailer with hundreds of physical stores plus strong e-commerce. Comparable as a broad Brazilian apparel incumbent, though its scale, brand portfolio, and standardized merchandising differ sharply from Camiseteria's custom niche.
• C&A Brasil: Brazilian arm of global fashion retailer offering broad apparel assortment. Comparable as a large Brazilian apparel retailer targeting similar consumer demographics, but with standardized rather than personalized offerings.
• Riachuelo: Major Brazilian apparel retailer with nationwide footprint and integrated manufacturing. Comparable as a domestic apparel incumbent serving Brazilian consumers; operates in mass-market fashion, not custom/commemorative apparel.
• Zattini: Large Brazilian fashion e-commerce platform (part of Grupo Soma) carrying multiple brands. Comparable as a domestic apparel e-commerce destination targeting Brazilian consumers, but with marketplace/multi-brand model rather than custom single-brand focus.
• Posthaus: Established Brazilian apparel and home goods e-commerce retailer based in Santa Catarina. Comparable as a domestic apparel e-commerce incumbent serving Brazilian consumers nationwide via own storefront.

Direct peers

• Personal Print: Brazilian custom apparel printing specialist providing personalized garments and accessories for events, gifts, and family occasions. Comparable in personalization/DTF-style printing, target customer (occasion-driven Brazilian families), and DTC model.
• Estampa Sua Marca: Brazilian custom apparel and print-on-demand e-commerce company offering personalized t-shirts and apparel to consumers and resellers. Closest direct comparable: similar DTC model, similar product, and overlapping B2B reseller/wholesale channel.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/camiseteriassa
• Instagraminstagram.com/camiseteriasa
• Xx.com/camiseteriasa

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Camiseteria