Exponent

What Exponent does

Exponent A/S is a Danish design and production company founded in 1998 and headquartered in Glostrup in the Copenhagen metropolitan area. The firm designs and produces custom exhibition stands, showrooms, museum exhibitions, retail environments, reception areas, meeting rooms, and corporate interiors, with services spanning concept development, graphic design, signage, custom furniture, production, logistics, assembly, and project management. Exponent serves corporate exhibitors participating in trade shows, museums and cultural institutions, retail and showroom operators, and events and congresses, primarily in Denmark with international reach through a partner network in Chicago, Sao Paulo, Hong Kong, Shanghai, Dubai, and Cologne.

The company's core technology is a portfolio of proprietary modular exhibition systems (Fastgrip, Fastframer, Alusign, Prisma, and BOX) that enable reusable, reconfigurable display solutions. These in-house systems are paired with custom design and production capabilities to deliver turnkey projects from concept to on-site assembly. The revenue model is project-based professional services with custom pricing determined by scope, complexity, and international logistics; pricing is not publicly disclosed. Go-to-market is B2B direct sales with a digital-first marketing presence via the company website, LinkedIn, Facebook, and downloadable brochures, supported by a small in-house team led by CEO Michael Mogenshøj and Creative Director Jan Dixon.

Named customers span food and confectionery (Carletti, Plum, Queen), pharmaceuticals (PerioChip), tools (Festool), agricultural trade bodies (Landbrug & Fødevarer / Danish Agriculture & Food Council), and cultural institutions (Karen Blixen Museum, Kirchner og Nolde, Grønlands Naturinstitut, Kornets Hus, Dinosaurernes konge). The firm is privately held with no disclosed external investment, parent company, or public funding rounds, and has operated continuously for over 27 years.

Name

Exponent

Legal name

Exponent A/S

Website

https://exponent.dk

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Exponent A/S is a Danish design and production firm founded in 1998 that designs and produces custom exhibition stands, showrooms, museum installations, and retail solutions for corporate and cultural clients across Denmark and international markets.

Ownership category

akta.pro rank

Product category

Exhibition and Display Design Services

NAICS

Indoor and Outdoor Display Advertising (541850), Graphic Design Services (541430)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Custom Booth & Stand Design (Concept, 3D, Branding) (THAHAHAA)

akta.pro secondary industries

Trade Show & Exhibition Marketing (Booth Design/Build) (MPAAAGAC), Event Signage, Props & Custom Installations (HSACAOAG)

Keywords

• Exhibition stand design
• Trade show booths
• Museum exhibition design
• Showroom build-out
• Retail display solutions

Headquarters

HQ city

Glostrup

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Custom Exhibition Design & Production: Project-based design and production of custom exhibition stands, showrooms, museum exhibitions, and retail solutions. Services include concept development, graphic design, signage, custom furniture, production, logistics, assembly, and project management.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Exponent A/S designs and produces custom exhibition stands, showrooms, museum exhibitions, reception areas, meeting rooms, offices, and retail solutions. The company delivers turnkey projects covering concept development, graphic design, signage, custom furniture, production, logistics, assembly, and project management, leveraging its own proprietary modular exhibition systems. It supports clients in Denmark and internationally through a global partner network.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Exhibition Stand Design & Production Turnkey design and production of custom trade show stands for corporate exhibitors, including concept development, graphic design, signage, custom furniture, production, logistics, assembly, and project management.
• Museum Exhibition Design Design and build of museum exhibitions and interpretive installations for cultural institutions, covering spatial experiences, graphic solutions, custom fabrication, and traveling exhibitions.
• Showroom, Reception, and Corporate Interior Solutions Design and build of showrooms, reception areas, meeting rooms, offices, and retail environments for brand and corporate clients, including signage, custom furniture, and branded display solutions.
• Fastgrip Modular Exhibition System A proprietary modular exhibition system used within Exponent's custom display solutions, providing customizable and configurable display structures.
• Fastframer Frame-Based Exhibition System A proprietary frame-based exhibition system used within Exponent's custom display solutions, offering customizable and configurable structures.
• Alusign Aluminum Signage and Display System A proprietary aluminum-based signage and display system used within Exponent's custom display solutions, offering customizable and configurable signage structures.
• Prisma Banner Display System A proprietary banner display system used within Exponent's custom display solutions, offering customizable and configurable banner structures.
• BOX Exhibition Display Solution A proprietary display solution for exhibition spaces used within Exponent's custom display offering, providing customizable and configurable structures.

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Global Production & Assembly PartnerscoreOthersNetwork of trusted partners across Chicago, Sao Paulo, Hong Kong, Shanghai, Dubai, and Cologne for production, assembly, and on-site support. These partners enable delivery of exhibition projects worldwide, providing local expertise and logistics support for international installations.

Scale indicators2 records

Expansion highlights5 records

Direct peers

• Absolute Exhibits: Custom trade show exhibit design and fabrication house serving enterprise exhibitors with full-service design-build. Comparable offering (custom booth design, fabrication, I&D services) to Exponent's core corporate trade show segment.
• ScanDisplay: Nordic exhibition and event stand builder offering modular and custom stand design, production, and project management. Directly comparable on product offering (custom booths, modular systems), customer base (corporate exhibitors), and delivery model.
• 3D Exhibits: Design-build exhibit firm serving trade show and corporate event clients with custom and modular booth solutions. Comparable on service model (design, fabrication, logistics, on-site) and customer profile.
• Delta Expo: Danish exhibition stand design and production company serving corporate trade show clients. Closest geographic and offering peer to Exponent, competing for the same Denmark/Nordic corporate exhibit budgets.
• Vivident: Danish/Nordic provider of exhibition stands, signage, and event solutions with design, production, and logistics capabilities. Comparable as a regional peer targeting similar corporate and cultural clients.

Broad incumbents

• Nimlok: International network of exhibit and event marketing providers offering custom design, fabrication, and on-site services. Comparable customer base and deliverable, with an established partner-driven delivery model similar to Exponent's global partner approach.
• Octanorm: Global modular exhibition system manufacturer with a long-established profile-building systems used in booths and displays. Comparable to the modular-system dimension of Exponent's offering, but primarily a component supplier rather than an integrated design-build firm.
• Czarnowski: Long-standing full-service exhibit and event marketing agency combining custom exhibit fabrication, corporate events, and museum/cultural installations. Comparable on service breadth — especially the museum work — though operates at much larger scale and US-centric.
• Skyline Exhibits: Large established North American exhibit and event marketing provider with custom and modular exhibit solutions plus an international partner network. Comparable service offering but materially larger scale and broader geographic footprint than Exponent.

Emerging players

• beMatrix: Belgian manufacturer of modular aluminum exhibition building systems used by stand builders worldwide. Comparable as a modular system provider aligned to Exponent's Fastgrip/Fastframer type proprietary systems, though beMatrix operates as a system supplier rather than full-service designer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Exponent-as-233145963381033
• LinkedInlinkedin.com/company/exponent-as

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Exponent