All Good
- Company typePrivate
- Founded2011
- HeadquartersAuckland, New Zealand
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
All Good firmographics
Firmographics- Name
- All Good
- Website
- https://all-good.co.nz
- Company type
- Private
- Founded year
- 2011
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
All Good industry classification
Industry- Product category
- Organic Food & Beverages
- NAICS
- Fruit and Vegetable Retailers (44523)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Plant-Based Ready-to-Drink Dairy-Alternative Beverages (Protein Shakes, Flavored RTD) (AFAHAJAF)
- akta.pro secondary industries
- Fair Trade & Ethical Supply Chains (Certification, Traceability, Producer Support) (BPAGALAL), Organic Produce & Farm Market Retail (CRAHAEAD), Organic & Natural Beverage Wholesale (AFAIAJAE)
Keywords
Where All Good is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Markets served
All Good business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
All Good product offering
Product offeringCore offering
All Good produces and sells organic, Fairtrade-certified food products under a multi-brand portfolio. Its core offerings include plant-based milk products marketed under the All Good Plant Milks sub-brand and banana products marketed under the All Good Bananas sub-brand, with each line operated through a dedicated e-commerce website.
Product overview
All Good is a food/beverage company operating as a multi-brand portfolio, offering plant-based milk products under the All Good Plant Milks sub-brand and banana products under the All Good Bananas sub-brand. Both sub-brands maintain separate product websites while being part of the unified All Good company.
Differentiator
Problem solved
Functional benefit
Brands
- All Good Plant Milks: Plant-based milk products line
- All Good Bananas
Companies that use All Good
Customer profileIdeal customer profiles1 record
All Good technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
All Good partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights3 records
All Good competitors and assessment
Company assessmentDirect peers
- Plenish: Plenish offers organic, plant-based milks and juices in the UK and Ireland, directly comparable to All Good Plant Milks in organic positioning and RTD dairy-alternative format.
- Minor Figures: Minor Figures produces plant-based barista-grade oat milk, a direct comparable to All Good's plant-based milk line in target use case (coffee/café) and in ethical/ sustainable brand positioning.
- Chiquita Brands International: Chiquita is one of the world's largest banana producers and distributors, directly comparable to All Good Bananas in the fresh banana category.
- Oatly: Oatly is the leading global oat-based milk brand, directly comparable to All Good Plant Milks as a plant-based ready-to-drink dairy alternative competing for the same health- and sustainability-driven consumer.
- Califia Farms: Califia Farms produces plant-based milks, creamers, and beverages; it is a direct competitor to All Good Plant Milks in the premium dairy-alternative beverage category.
Broad incumbents
- Silk (Danone): Silk, owned by Danone, is one of the largest plant-based milk brands in North America, offering almond, soy, oat, and other dairy alternatives; a broad incumbent that competes with All Good Plant Milks across multiple plant-based categories.
- Dole plc: Dole is a global incumbent in fresh produce including bananas, comparable to All Good Bananas as a large-scale, internationally distributed banana and produce brand.
Emerging players
- Three Trees: Three Trees produces organic plant-based milks with a focus on clean ingredients, overlapping with All Good Plant Milks in organic and minimally processed positioning.
- Good Karma Foods: Good Karma makes flaxseed-based plant milks and yogurts, an emerging player in the dairy-alternative space with comparable health-and-sustainability positioning to All Good.
Regional players
- Bonita (Bandeirao): Bonita is a leading banana brand in Latin America with growing global presence; relevant comparable for All Good Bananas as a single-category banana brand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
All Good social profiles
Digital presenceAll Good financial estimates
Financial estimateRevenue estimate
Valuation estimate
All Good leadership team
Management profileNumber of profiles
All Good funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
All Good M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about All Good
What does All Good do?
All Good produces and sells organic, Fairtrade-certified food products under a multi-brand portfolio. Its core offerings include plant-based milk products marketed under the All Good Plant Milks sub-brand and banana products marketed under the All Good Bananas sub-brand, with each line operated through a dedicated e-commerce website.
When was All Good founded?
All Good was founded in 2011. It employs 11 to 50 people.
Where is All Good based?
All Good is headquartered in Auckland, New Zealand, in the Oceania region.
Who are All Good's main competitors?
Direct peers on record are Plenish, Minor Figures, Chiquita Brands International, Oatly and Califia Farms. Broad incumbents are Silk (Danone) and Dole plc. Emerging players are Three Trees and Good Karma Foods. Bonita (Bandeirao) is listed as a regional player.
Does All Good have an API?
No public API is recorded for All Good.
What industry is All Good in?
All Good's product category is Organic Food & Beverages. Its primary akta.pro industry code is AFAHAJAF, Plant-Based Ready-to-Drink Dairy-Alternative Beverages (Protein Shakes, Flavored RTD), with a secondary code of BPAGALAL, Fair Trade & Ethical Supply Chains (Certification, Traceability, Producer Support). Its NAICS code is 44523 and its SIC code is 2000.