What Enoki does

Enoki is an Adelaide-based multidisciplinary design consultancy founded in 2000 by co-directors Susanna Bilardo and Judd Crush, operating as Enoki Pty Ltd. The firm delivers two integrated core services — Interior Design (residential, commercial, hospitality/retail, furniture and styling, and multi-residential sub-practices) and Graphic Design (identity, print, packaging, illustration, environmental graphics, signage and wayfinding, custom typeface, and digital branding) — and as of 2025 has expanded to include building design, with James Ann serving in a dual architectural/interior capacity.

The underlying technology stack is conventional for a design studio: 3D modelling, digital illustration, and freehand drawing, supplemented by Susanna Bilardo's holistic interior-space methodology, Judd Crush's hybrid hand-drawn and digital illustration capability, and Daniella Mena's 3D visualisation. There is no proprietary software platform, no API, no app product, and no disclosed data assets. Custom typeface IP (e.g., "Found," "Violot," "Katiti") and bespoke illustration constitute the firm's primary creative intellectual property.

The revenue model is professional services — project-based, quote-driven fees for interior and graphic design engagements, supplemented historically by a now-discontinued hardware product line (Cumulus Pendant, leather goods, graphic rugs, furniture). Go-to-market is sales-led and direct-to-consumer, with no intermediaries, no resellers, no self-serve channels, and no paid marketing. The studio operates from a single Adelaide headquarters (7/66 Wyatt Street), serves clients primarily in South Australia across residential, commercial, hospitality, healthcare, education, government, and SME segments, and generates demand through a Squarespace portfolio website, decades of earned industry award recognition, and referral/repeat client relationships.

Name

Enoki

Legal name

Enoki Pty Ltd

Website

https://enoki.com.au

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Enoki is an Adelaide-based multidisciplinary design consultancy founded in 2000, offering interior design, graphic design, and building design services to residential, commercial, hospitality, healthcare, and SME clients across South Australia through a 7-person boutique studio.

Ownership category

akta.pro rank

Product category

Interior Design Services

NAICS

Interior Design Services (54141), Graphic Design Services (541430), Industrial Design Services (54142)

SIC

Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Exhibition, Retail & Experiential Design (BPAHAKAL)

akta.pro secondary industries

Interior Design Services (BPAHAKAB), Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG)

Keywords

• Interior design services
• Graphic design services
• Brand identity design
• Custom typeface design
• Commercial interior design

Headquarters

HQ city

Adelaide

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Design consulting fees (professional services): Project-based fees for interior design, graphic design, and building design services delivered to residential, commercial, and hospitality clients. Revenue is generated per engagement.
2. Custom product design (historical product line): Susanna and Judd previously developed high-end products including leather goods, graphic rugs, furniture, and the Cumulus Pendant. This product line was a historical revenue stream but is no longer a primary focus.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Enoki is an Adelaide-based design consultancy delivering interior design and graphic design services. The interior design practice covers residential, commercial, hospitality/retail, multi-residential, and furniture and styling engagements, while the graphic design practice spans identity, print, packaging, illustration, environmental graphics, signage and wayfinding, custom typeface, and digital branding. The studio expanded in 2025 to include building design, offering an integrated multi-disciplinary design service to clients across South Australia.

Product overview

Enoki is an Adelaide-based design consultancy founded in 2000 by directors Susanna Bilardo and Judd Crush, structured around two core service disciplines — Interior Design and Graphic Design — delivered as an integrated studio rather than a single software product. The Interior Design offering encompasses five sub-services (Residential, Commercial, Hospitality/Retail, Furniture and Styling, and Multi Residential), while the Graphic Design offering covers eight sub-services (Identity, Print, Packaging, Illustration, Environmental Graphics, Signage and Wayfinding, Custom Typeface, and Digital Branding). The two disciplines are presented on the company's website as complementary practices ("meet, explore, be bold, surrender and immerse"), supported by a team that includes designers, a director/graphic designer/illustrator, a designer of buildings, and administrative staff, and the studio has expanded its offering to include building design.

Differentiator

Problem solved

Functional benefit

Products and services

• Interior Design
• Graphic Design
• Building Design

Quantifiable outcome

• Over 25 years of continuous operation since founding in 2000.
• +4 more outcomes

Named customers25 records

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• SW ArchitectsminorStrategic or Co-development Partner · 1 January 2018Collaboration with SW Architects on the Bird in Hand Ablution Block, recognised with a Commendation in the Small Architecture Category at the 2018 AIA SA Awards. Represents a project-based co-design partnership rather than an ongoing alliance.
• Jam FactoryminorOthersSusanna Bilardo spent 4 years on the Jam Factory Board. The Jam Factory is a South Australian design and craft organisation. Enoki's relationship with the Jam Factory appears to be via ecosystem/board-level engagement rather than a commercial partnership.

Scale indicators4 records

Direct peers

• DesignOffice: Melbourne-based multidisciplinary design studio spanning interior architecture, graphic design, and urban design. Closely comparable to Enoki in scale, multi-disciplinary approach, and project-based boutique consultancy model serving premium Australian clients.
• Tobias Partners: Sydney-based interior architecture and design practice specialising in high-end residential, hospitality, and commercial projects. Comparable in boutique boutique scale, premium positioning, and award-recognised design output for similar client segments.
• Hecker Guthrie: Melbourne-based interior architecture and design practice delivering high-end residential, hospitality, and commercial projects across Australia. Comparable in boutique scale, premium positioning, award-winning portfolio, and consultative client engagement model.
• Pop & Pac: Melbourne-based brand and interior design studio delivering integrated identity, packaging, and spatial design. Comparable to Enoki in multi-disciplinary boutique model combining graphic and interior design for premium brand clients.
• Studiofour: Adelaide-based architecture and interior design studio operating in the same local market as Enoki. Comparable in geographic focus, boutique scale, and service overlap across residential, commercial, and hospitality interior design.
• Russell & George: Melbourne-based multi-disciplinary design studio working across interior architecture, product, and brand. Comparable to Enoki in its integration of graphic and interior design disciplines under one roof for premium Australian clients.
• YSG Studio: Sydney-based interior design studio with award-winning hospitality, residential, and commercial portfolio. Comparable as a boutique Australian interior design practice with strong brand identity and high-profile client base similar to Enoki's profile.

Broad incumbents

• Woods Bagot: Global architecture and interior design firm with strong Australian roots across hospitality, residential, and commercial interiors. Comparable service categories but at substantially greater scale and geographic reach than Enoki.
• Bates Smart: One of Australia's oldest and largest architecture and interior design practices with national reach. Overlaps with Enoki in interior design services but operates at substantially greater scale and offers full architectural services Enoki cannot match.
• Hassell: Major international architecture and design practice headquartered in Australia. Competes with Enoki for premium interior design commissions but operates globally with hundreds of staff and a much broader service portfolio.

Market position

Strengths4 records

Weaknesses4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/velvetstems

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Enoki