Idral
- Company typePrivate
- Founded1970
- HeadquartersNovara, Italy
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
Idral firmographics
Firmographics- Name
- Idral
- Legal name
- IDRAL S.p.a. a socio unico
- Website
- https://idral.it
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Idral is headquartered
LocationHeadquarters
- HQ city
- Novara
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Idral business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Professional Bathroom Fixtures Sales: B2B and B2G sales of professional-grade faucets, sanitary ware, and accessories for public facilities including healthcare, education, hospitality, sports, and municipal buildings. Revenue generated through direct project sales, contractor/specifier relationships, and public procurement contracts.
- OEM/Custom Project Development: Custom product development and manufacturing services for specialized contract projects and OEM partners requiring bespoke bathroom fixture solutions.
- Aftermarket/Replacement Parts: Sales of replacement parts, accessories, and maintenance components for installed Idral products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Standard professional fixtures - contact sales for pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels10 records
Idral product offering
Product offeringCore offering
Idral designs, manufactures, and sells professional-grade taps, sanitary ware, and accessories specifically engineered for public and commercial spaces. The product range centers on electronic sensor faucets, timed/self-closing taps, thermostatic mixers, foot-operated and clinical lever faucets, accessibility sanitary ware, and outdoor shower systems. All products are manufactured at the Gargallo (Novara) facility in Italy and distributed through specification-driven B2B channels targeting architects, contractors, and public procurement bodies.
Product overview
Idral is an Italian manufacturer (since 1970) specializing in professional bathroom fixtures for public spaces, producing taps, sanitary ware, showers and accessories. The product portfolio centers on electronic and timed faucets (Serie OTTO, Serie INOX, Serie MINIMAL, Serie MODERN, Serie CLASSIC, Serie 45), thermostatic mixing solutions (Serie 900, Serie 908), and accessible sanitary fixtures (Idral KIDS, elderly and disabled sanitary ware). Supporting products include outdoor solar showers, grab bars, and the 4All multifunction washbasin system. The company also offers BIM content downloads and OEM custom product development services. All products are manufactured in Italy (Gargallo, Novara) and distributed globally through the Roca Group network.
Differentiator
Problem solved
Functional benefit
Brands
- Idral KIDS: Product line for children featuring child-sized sanitary ware and fixtures designed for educational facilities.
Quantifiable outcome
- Water savings up to 70% compared to traditional faucets
- +4 more outcomes
Companies that use Idral
Customer profileNamed customers6 records
Segments8 records
Ideal customer profiles6 records
Idral technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Idral partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Grupo Roca (Roca Group)flagshipIdral is a wholly-owned subsidiary of Grupo Roca, a global leader in bathroom products operating in 170+ countries. This ownership provides Idral with global distribution reach, sustainability scale (EcoVadis Platinum), and shared R&D resources. Roca Group reported €86.4 million net profit in 2024 with 35% like-for-like increase, and continues international expansion including €70 million Kazakhstan plant and acquisitions of Phoenix (Australia), Alape (Germany), and Innotec Systemelemente GmbH.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Idral competitors and assessment
Company assessmentBroad incumbents
- Hansgrohe: Major German premium bathroom fixtures brand with electronic and timed tap ranges serving both residential and commercial/public projects; competes head-to-head with Idral in European specification sales for hotels and public buildings.
- Grohe (LIXIL): German global bathroom fixtures brand owned by LIXIL, offering electronic sensor taps, timed faucets, and thermostatic mixers across residential and commercial segments. Significantly larger scale than Idral and a primary incumbent competitor in commercial specification.
- Kohler: US-headquartered global bathroom brand with commercial and hospitality product lines including sensor and timed faucets; competes as a broad incumbent in the same commercial specification channel as Idral, with materially larger scale.
Emerging players
- Cistermiser: UK specialist in water-saving commercial washroom controls including timed valves, flush controllers, and sensor taps; a niche emerging player focused specifically on the water-efficiency use case central to Idral's value proposition.
Direct peers
- Bradley Corporation: US-based specialist in commercial washroom equipment including sensor-operated faucets, timed valves, and accessibility fixtures; the most direct US analog to Idral's public/commercial specialization.
- Ideal Standard: European bathroom fixtures manufacturer with strong commercial and healthcare presence, including Armitage Shanks brand; offers timed/electronic taps, clinical lever faucets, and accessibility sanitary ware overlapping Idral's portfolio.
- Vola: Danish designer of high-end commercial and residential taps, including electronic and timed models widely specified in luxury hospitality and public buildings; competes with Idral in the architectural specification channel for premium commercial projects.
- Armitage Shanks (Ideal Standard): UK heritage commercial bathroom brand (now part of Ideal Standard) specializing in sensor, timed, and clinical lever taps for healthcare, education, and public sector projects — directly comparable to Idral's specification focus.
- Franke Water Systems: Division of Franke Group producing commercial washroom solutions including sensor taps, timed faucets, and accessibility products for public restrooms, offices, and hospitality — a direct functional peer to Idral.
- Delabie: French specialist manufacturer of commercial and public-use bathroom fixtures, with a strong portfolio of electronic sensor taps, timed faucets, thermostatic mixers, and accessibility sanitary ware — directly overlapping Idral's product offering and end-market focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Idral social profiles
Digital presenceIdral compliance and trust
Trust signalCompliance3 records
Idral financial estimates
Financial estimateRevenue estimate
Valuation estimate
Idral leadership team
Management profileNumber of profiles
Idral funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Idral M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Idral
What does Idral do?
Idral designs, manufactures, and sells professional-grade taps, sanitary ware, and accessories specifically engineered for public and commercial spaces. The product range centers on electronic sensor faucets, timed/self-closing taps, thermostatic mixers, foot-operated and clinical lever faucets, accessibility sanitary ware, and outdoor shower systems. All products are manufactured at the Gargallo (Novara) facility in Italy and distributed through specification-driven B2B channels targeting architects, contractors, and public procurement bodies.
Is Idral a public or private company?
Idral is a private company. It is classified as corporate owned and is currently operating.
When was Idral founded?
Idral was founded in 1970. It employs 11 to 50 people.
Where is Idral based?
Idral is headquartered in Novara, Italy, in the Europe region.
How does Idral make money?
Three revenue lines are on record. Professional Bathroom Fixtures Sales are the primary driver. The others are OEM/Custom Project Development and aftermarket/Replacement Parts.
Who are Idral's main competitors?
Broad incumbents on record are Hansgrohe, Grohe (LIXIL) and Kohler. Cistermiser is listed as an emerging player. Direct peers are Bradley Corporation, Ideal Standard, Vola, Armitage Shanks (Ideal Standard), Franke Water Systems and Delabie.
Does Idral have an API?
No public API is recorded for Idral.