Druckerei G. Vogel

What Druckerei G. Vogel does

Druckerei G. Vogel is a family-owned German printing services company operating as a sole proprietorship (Einzelunternehmen) from Neuhof, Hessen. Founded in 1987 by Günter Vogel in his father's bookbinding shop and now led by Günter-Albert Vogel alongside Marcel Vogel, the company offers a full-service print workflow spanning individual consultation, pre-press data validation, offset and digital printing, post-press finishing, and complete logistics including warehousing and multi-address distribution. The product portfolio covers 15 standard categories (business cards, brochures, books, flyers, posters, invitations, stationery, manuals, labels, postcards, mailing bags, leaflets, carbon copy sets, newspapers, and delivery notes) with print runs from 1 to 150,000 units, supported by Heidelberg and Horizon production equipment, CTP platemaking, and a proprietary in-house data management system developed in 2016 that archives customer files for at least five years.

The business runs on a quote-based, transaction-driven model with no public price list, accepting orders via web forms, phone, and email. Revenue streams are dominated by print production, supplemented by pre-press data check services billed at EUR 45.00/hour, bundled advisory services, and optional unlimited data archiving. Customers are primarily German SMBs and mid-market businesses across marketing, corporate communications, and publishing use cases; there are no disclosed enterprise anchor customers or external investors, and the company operates exclusively in the domestic German market with DPD handling parcel delivery.

Operationally, the company differentiates through a one-stop-shop service model, fixed personal contacts rather than anonymous online portals, FSC-certified paper sourcing, in-house solar power with heat recovery, and optional climate-neutral production. Distribution is direct-to-customer via on-site pickup, single-address delivery, or its differentiated Verteiler Versand multi-point service. All processes run from a single site at Rötherweg 1 with motorway access to the A66/A7 corridors; there is no app, no API, no disclosed AI capability, and no subsidiary or holding company structure.

Name

Druckerei G. Vogel

Legal name

Druckerei G. Vogel

Website

https://vogel-druckerei.de

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Druckerei G. Vogel is a family-owned German printing company founded in 1987, offering offset and digital print production, finishing, and multi-point logistics services for SMB and mid-market clients across 15 product categories, operating domestically from Neuhof.

Ownership category

akta.pro rank

Product category

Commercial Printing Services

NAICS

Commercial Printing (except Screen and Books) (323111)

SIC

Commercial Printing (2750)

akta.pro primary industry

Digital Printing (Short-Run, Variable Data) (MPAJALAC)

Keywords

• Commercial printing services
• Offset and digital printing
• Print finishing services
• Pre-press data management
• Print logistics distribution

Headquarters

HQ city

Neuhof

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Offset and Digital Print Production: Core revenue from manufacturing and delivering printed materials across a broad product catalog (brochures, books, business cards, flyers, posters, invitations, etc.) using offset and digital printing processes. Pricing is quote-based; no public price list is provided. Print runs range from 1 to 150,000 copies across 15 standard product categories. The company offers finishings including foil lamination, UV varnish, hot foil stamping, embossing, die-cutting, and more as part of the order.
2. Pre-press and Data Services: Revenue from pre-press data checks and correction services, charged at 45.00 EUR/hour (incl. VAT). Includes resolution verification, bleed, format, font, and contour checks.
3. Individual Consultation Services: Advisory services covering budget consultation, paper selection, grammage, printing method selection, color matching with proofing, finishing, and logistics/delivery coordination — bundled with print orders.
4. Data Archiving Services: Customer print data is archived for a minimum of 5 years, with optional unlimited data archiving for customers, supporting repeat orders and facilitating ongoing customer retention.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Druckerei G. Vogel operates a full-service commercial print production facility in Neuhof, Germany, offering offset and digital printing across a 15-category product catalog including brochures, books, business cards, flyers, posters, invitations, stickers, manuals, and business stationery. The service spans the entire workflow from individual consultation and pre-press data validation through printing, post-press finishing (lamination, foil stamping, embossing, die-cutting, laser engraving), and optional warehousing plus multi-point distribution. Print runs range from 1 to 150,000 copies, supported by Heidelberg and Horizon equipment and a proprietary in-house customer data management system with 5+ year archiving.

Product overview

Druckerei G. Vogel is a traditional German printing company offering a comprehensive portfolio of print products and services. The core offerings consist of offset and digital printing services for various print materials including brochures, books, business cards, posters, flyers, invitations, manuals, and custom stationery. The company provides integrated workflow services from individual consultation and pre-press preparation through printing and post-press finishing, with add-on finishing services such as lamination, foil stamping, and embossing. Additional services include complete logistics, data management with archiving capabilities, and ongoing customer support. The product architecture follows a service-based model where customers can select from various core printing services (Offset/Digital) combined with finishing and logistics add-ons.

Differentiator

Problem solved

Functional benefit

Products and services

• Offset Printing (Offsetdruck) Traditional offset printing service for catalogs, business cards, calendars, posters, flyers, invitations, books, and other high-volume print runs, delivered using Heidelberg printing equipment with Computer-To-Plate imaging for high color quality at lower per-unit cost.
• Digital Printing (Digitaldruck)

Quantifiable outcome

• Print run sizes from 1 to 150,000 copies
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• HorizoncoreTechnology or IntegrationHorizon is a manufacturer of post-press finishing equipment for print. Druckerei G. Vogel uses Horizon equipment for printing and post-press processing.
• PapyruscoreOthersPaper wholesaler supplying paper materials for print production. The company sources paper exclusively from sustainable forestry (FSC-certified).
• Schmitt RecyclingminorOthersRecycling and disposal partner handling waste materials including paper, packaging, chemicals, and oil, with certified documentation.
• SIXEYESMEDIAminorGTM or Marketing PartnerAdvertising agency partner, likely providing creative and marketing services for the company's own promotional activities.
• Berberich SystemsminorOthersPaper wholesale and office supplies partner supplying paper and office materials.
• Steinbacher PolymerminorOthersSupplier of printing accessories and consumables for the company's production equipment.
• LEOs NachfolgerminorOthersSpecialty wholesale supplier of bookbinding materials for the company's post-press finishing operations.
• TEAMDRUCKminorChannel Partner/ Reseller/ DistributorAdvertising merchandise partner potentially reselling or distributing print-related promotional items.
• Papier UnionminorOthersPaper wholesale and printing supplies distributor supplying paper and related consumables.
• HeidelbergcoreTechnology or IntegrationHeidelberg (Heidelberger Druckmaschinen AG) is a leading manufacturer of printing presses. Druckerei G. Vogel operates Heidelberg printing equipment for offset production.
• DPDcoreOthersDPD is a parcel delivery and logistics partner used for shipping finished print products to customers and distribution points.

Scale indicators6 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Cimpress (Vistaprint): Global mass-customization printing and marketing-services platform. While serving a different geography as primary operator, its Vistaprint brand competes in the same SMB marketing-prints category in Germany and is a structural price benchmark for any German commercial printer.
• Heidelberger Druckmaschinen AG: World's leading manufacturer of offset printing presses and a partner of Druckerei G. Vogel. Comparable in that Heidelberg increasingly sells integrated digital printing and subscription-based printing services (HEIDELBERG Subscription), partially overlapping with regional commercial printers' value proposition.
• CEWE Stiftung & Co. KGaA: Germany's largest photo-print and commercial print group, listed on the SDAX. Overlaps with Druckerei G. Vogel in commercial print and personalized print products, but operates at much larger scale with retail, photo, and online channels.

Direct peers

• FLYERALARM: Germany's largest online commercial printer offering offset, digital, and large-format printing for SMBs and agencies. Directly comparable in target customer (SMB marketing/print buyers) and product portfolio (brochures, business cards, flyers, posters) but at vastly larger scale, putting direct price pressure on regional players like Druckerei G. Vogel.
• WIRmachenDRUCK: German online commercial printer focused on offset and digital production for SMB and mid-market customers. Overlaps directly with Druckerei G. Vogel in brochures, flyers, stationery, and books, and competes on the same quote-based pricing model with a much larger facility footprint.
• Diedruckerei.de: German mid-sized online commercial printer focused on flyers, brochures, business cards, and stationery. Direct overlap in target market and product range with Druckerei G. Vogel, operating a more automated web-to-print model at the same regional scale.
• print24: German-based online commercial printer offering offset, digital, and large-format printing for SMB and B2B customers across Europe. Comparable in product portfolio (brochures, books, stationery) and customer segment to Druckerei G. Vogel.
• Onlineprinters (Coveris Print & Packaging): One of Europe's largest online commercial printers, now part of Coveris. Competes head-on with Druckerei G. Vogel in brochures, business stationery, books, and direct mail across the German SMB market at significantly lower unit costs.
• SAXOPRINT: German-based online commercial printer (part of the Aprion Digital Group) offering offset and digital printing for SMBs across Europe. Direct comparable in target market, product range, and service-led web-to-print model.

Regional players

• Strauss GmbH & Co. Vertriebs KG: Mid-sized German promotional products and print company with a focus on branded merchandise, workwear, and printing services. Regional comparable in the promotional-printing overlap with Druckerei G. Vogel's brochures and business stationery product lines.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Druckerei G. Vogel