What Diedruckerei.de does

Diedruckerei.de (legal entity: Onlineprinters) is an online printing e-commerce platform founded in 2004 and headquartered in Neustadt an der Aisch, Germany. The company operates a self-service product-led growth model in which customers configure and order printed materials — including flyers, brochures, business cards, posters, cards, stickers, books, office supplies, advertising technology (trade show systems, banners, flags), and promotional merchandise (pens, bags, branded clothing) — directly through the website, either by uploading finished artwork or creating designs via an integrated browser-based design tool. Production is handled in-house at the German headquarters, enabling same-day production and shipping, a best-price guarantee, and free standard shipping as competitive differentiators.

The platform targets a horizontal customer base spanning small and medium businesses (primary), large enterprises (secondary), and individual consumers (tertiary), with use cases concentrated in marketing campaigns, trade shows, direct mail, and promotional merchandise. The company generates revenue through transaction-based unit pricing with volume discounts, supplemented by value-added services including a professional design service, a regional distribution/Verteilservice, and a digital mailing service. Geographic reach spans 13 European countries through localized country-specific domains with local language and currency support.

Operational scale is evidenced by 251-500 employees, 1.3 million+ cumulative customers, and 2,913 verified Trusted Shops reviews in the trailing 12 months earning a 'Sehr gut' (Very Good) rating. The company received a growth equity investment from TA Associates in March 2013 (Series 4), and no subsequent funding rounds, parent company, or M&A activity are disclosed in the source material. The ownership structure is not publicly disclosed and the entity appears independently operated.

Name

Diedruckerei.de

Legal name

Onlineprinters

Website

https://diedruckerei.de

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

251–500 employees

Short description

Diedruckerei.de is a German online printing e-commerce platform founded in 2004 that sells flyers, brochures, business cards, posters, promotional merchandise, and trade show materials via self-serve webstore to SMBs, enterprises, and consumers across 13 European countries.

Ownership category

akta.pro rank

Product category

Commercial Printing Services

NAICS

Commercial Printing (except Screen and Books) (323111), Converted Paper Product Manufacturing (3222), Printing (32311)

SIC

Commercial Printing (2750), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Printing & Business Forms (continuous forms, checks, tickets) (IMAMAHAH)

akta.pro secondary industries

Prepress, Plate-Making & Artwork Services (IMALAKAM), Finishing & Post-Press Services (Cutting, Folding, Collating, Laminating, Foil, Emboss) (MPAJALAF)

Keywords

• Online printing services
• Commercial print products
• Promotional merchandise printing
• Print marketing materials
• Advertising technology displays

Headquarters

HQ city

Neustadt An Der Aisch

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Print Product Sales: One-time transaction-based sales of printed materials including flyers, brochures, business cards, posters, promotional items, and advertising materials. Customers pay per unit based on quantity, paper type, finishing options, and delivery speed.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Diedruckerei.de (Onlineprinters) is an online print shop that sells printed marketing and promotional products — flyers, brochures, business cards, posters, cards, office supplies, stickers, advertising technology, promotional merchandise, and books — directly to businesses and consumers through a self-service e-commerce platform. Customers configure products, upload or create designs via an in-browser Online Design Tool, validate print data with PrintQuickCheck, and have items produced in-house and shipped, often with same-day production.

Product overview

Diedruckerei.de (Onlineprinters) operates as a unified online printing e-commerce platform offering a comprehensive portfolio of print products organized into core categories: brochures/flyers, business cards, cards/correspondence, office supplies, stickers, advertising technology, and promotional items. The platform provides both standard print products (brochures, flyers, posters, business cards, cards) and extended offerings (promotional merchandise, clothing, trade show systems). The company differentiates through integrated services including regional distribution/prospecting distribution, mailing services, professional design services, and an online design tool for customers without layout software. The platform emphasizes in-house production capabilities with same-day production and shipping, best-price guarantees, and free standard shipping.

Differentiator

Problem solved

Functional benefit

Products and services

• Brochures and Catalogs (Broschüren / Kataloge) Printed brochures and catalogs offered in multiple binding styles (staple, glue, digital) with eco-friendly paper options, sold to businesses and individuals for marketing and information distribution.
• Flyers Single- and double-sided printed flyers in various formats (e.g., DIN A5) with optional partial finishing and eco-friendly paper choices, sold to businesses and consumers for promotions and announcements.
• Folded Flyers (Falzflyer) Pre-folded flyers in multiple folding styles used for marketing, menus, and promotional handouts.
• Posters (Plakate) Large-format posters in standard DIN sizes, neon variants, and eco-friendly/natural paper options for indoor and outdoor promotional use.
• Business Cards (Visitenkarten) Business cards in multiple styles including standard, multi-pack, Multiloft, exclusive, foldable, and NFC-enabled versions for digital business card sharing.
• Cards (Karten) Card products including postcards, foldable cards, inserts, and premium cards with finishing options for personal and business correspondence.
• Office Supplies Printing (Bürobedarf) Professional printed office supplies including letterhead, envelopes, writing blocks, carbon copy sets, stamps, calendars, and sticky notes for business operations.
• Stickers and Labels (Aufkleber) Adhesive products including promotional stickers, roll labels, address labels, and large-format adhesive films for branding, packaging, and decoration.
• Advertising Technology & Outdoor Advertising Trade show and event systems including exhibition walls, counters, LED displays, outdoor furniture, plus large-format banners, flags, customer stoppers, and all-weather posters for outdoor marketing.
• Roll-up Displays Retractable banner stands available in budget, standard, exclusive, and outdoor variants including mini, XXL, and multi-pack options for trade shows and events.
• Promotional Items (Werbeartikel) Branded merchandise including advertising ballpoint pens, metal and eco pens, bags (drawstring, sports, fabric, paper, backpacks), cups/bottles, branded confectionery, and clothing for promotional giveaways.
• Branded Clothing and Textiles (Bekleidung) Branded apparel and textiles customizable with company logos and designs for promotional and corporate identity purposes.
• Books (Bücher) Printed books including hardcover editions for publishing and promotional use.
• Tarpaulins and Banners (Planen & Banner) Large-format printed banners and tarpaulins used for outdoor advertising and event applications.
• Flags and Banners (Fahnen & Flaggen) Promotional flags and banners designed for outdoor display and brand visibility.
• Presentation Folders and Binders (Mappen & Ordner) Presentation folders and binders for organizing documents and professional materials.
• Calendars (Kalender) Wall calendars and planners for business and promotional use, available with early-bird discount pricing.
• Distribution Service (Verteilservice) Regional distribution and delivery service that delivers printed marketing materials (e.g., flyers, prospectuses) to targeted areas for localized campaigns.
• Mailing Service (Mailingservice) Addressed mailing service that combines printing and shipping of mail pieces directly to recipient addresses for direct marketing campaigns.
• Design Service (Designservice) Professional graphic design support service for customers who need assistance creating print-ready artwork.
• Online Design Tool (Online Gestalten) Browser-based design tool that lets customers create print designs online without external layout software.
• PrintQuickCheck Online pre-press tool that checks print data quality and specifications before production is started.
• Corporate Solutions (Unternehmenslösungen) Enterprise offering including Punchout procurement integration and custom design options for business customers managing large or recurring print needs.

Quantifiable outcome

• 1.3 million+ satisfied customers
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• CEWE: CEWE is a European photo printing and commercial printing company, well known for photo books, calendars, and personalized print products. While it has a stronger consumer and photo-product orientation, it overlaps with Diedruckerei.de in calendars, cards, and personalized printing categories.
• Vistaprint (Cimpress): Vistaprint is the consumer-facing brand of Cimpress, a publicly traded, multi-billion-dollar print and marketing services platform. It serves the same SMB and consumer customer base for business cards, flyers, and marketing materials, but operates at a far larger global scale and with a portfolio of multiple print brands.

Direct peers

• MOO: MOO is an online print and design company specializing in premium business cards, postcards, and marketing materials with a focus on design-led, higher-margin SKUs. It targets the same SMB and consumer customer base as Diedruckerei.de but with a stronger brand and premium positioning.
• Flyeralarm: Flyeralarm is a German-headquartered online printing company offering the same core categories — flyers, brochures, business cards, posters, and promotional items — and is widely considered Diedruckerei.de's closest direct competitor in the DACH region. Both companies operate in-house production, self-serve e-commerce ordering, and multi-country European distribution.
• OvernightPrints: OvernightPrints is an online commercial printer specializing in fast-turnaround business cards, flyers, postcards, and marketing materials for SMBs and consumers in North America and Europe. It directly competes on product mix and self-serve ordering experience, though it is primarily U.S.-focused.
• WIRmachenDRUCK: WIRmachenDRUCK is a German online printing company offering the same core product mix — flyers, business cards, brochures, posters, and promotional items — to SMBs and consumers. It is a direct regional competitor to Diedruckerei.de, particularly within the German market.
• PrintingForLess: PrintingForLess is a U.S.-based online commercial printer offering brochures, business cards, postcards, and marketing materials to SMBs and agencies. It shares the same self-serve e-commerce model and SMB target customer as Diedruckerei.de, with comparable product breadth and turnaround-time emphasis.
• 4over: 4over is a U.S.-based online trade printing platform serving resellers, agencies, and SMBs with the same core print product categories — business cards, flyers, brochures, postcards, and labels. It shares a self-serve e-commerce model and a focus on volume-based pricing, making it functionally comparable despite geographic separation.

Regional players

• Solopress: Solopress is a UK-based online printing company offering flyers, business cards, brochures, and banners to SMBs and consumers, with a self-serve e-commerce model. It is a direct category peer but operates primarily in the UK market, with limited overlap in continental Europe.

Emerging players

• Sticker Mule: Sticker Mule is a focused online printer specializing in custom stickers, labels, and packaging materials with a strong self-serve e-commerce experience. It overlaps with Diedruckerei.de's stickers and labels category and competes on the same SMB customer base, though with a narrower product focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/diedruckerei_de

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diedruckerei.de