3bits Consulting

What 3bits Consulting does

3bits Consulting AB is a private Swedish e-commerce consultancy founded in 2008 and headquartered at Lilla Bommen 6 in Gothenburg. The firm delivers end-to-end e-commerce and customer-portal projects across both B2B and B2C segments, operating with in-house development and delivery teams of approximately 30 employees co-located in its Gothenburg office. Its customer base spans healthcare (Mölnlycke Health Care), waste management (Ragn-Sells, Solör Bioenergi), retail (Lindex), dental supplies (Unident), waterproofing (Nordic Waterproofing), office supplies (Gerdmans), and textiles (Textilhuset).

The firm's core technology stack is a platform-agnostic delivery model built on .NET, Vue.js, single-page application architecture, API-first integration, and Elasticsearch, with proprietary IP in the 3bits Blueprint storefront framework and adjunct capabilities in AI-based document interpretation, personalization through partner platforms (FACT-Finder, Voyado), PIM via inRiver, and headless CMS via Sanity and Contentful. It maintains core platform partnerships with Litium, Omnium, Norce, Bizzkit, and nopCommerce, enabling customer-specific platform selection rather than single-vendor lock-in.

Commercially, 3bits earns revenue through custom professional services engagements (investigation, UX, design, technical implementation, change management), ongoing technical support and managed services, and a productized fixed-price offering, 3bits Smart Start, priced from 549,000 SEK. Distribution is sales-led, anchored by Solution Architects, Business Developers, and the CEO Stefan Winterlén, with supplementary demand generation through event sponsorships (D-Congress partner 2022–2026), Nordic-language content marketing, and email. The company is privately held, founder-led, has no disclosed external funding, and operates primarily within the Nordic market.

Name

3bits Consulting

Legal name

3bits Consulting AB

Website

https://3bits.se

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

3bits Consulting AB is a Swedish e-commerce consultancy founded in 2008 in Gothenburg, delivering end-to-end B2B and B2C platform implementations and customer portals across Litium, Omnium, Norce, Bizzkit, and nopCommerce, supported by its proprietary 3bits Blueprint SPA framework.

Ownership category

akta.pro rank

Product category

E-commerce Consulting Services

NAICS

Management Consulting Services (54161), Other Scientific and Technical Consulting Services (54169)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Customer Experience (CX) & Digital Experience (BPAHAEAC)

Keywords

• E-commerce consulting
• B2B commerce platforms
• Headless commerce implementation
• Product information management
• Customer portal development

Headquarters

HQ city

Göteborg

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services: Consulting services including investigation, UX, design, technical implementation, and change management for e-commerce businesses. Offered as project-based engagements or fixed-price packages like 3bits Smart Start.
2. Technical Support: Ongoing technical support and testing services for delivered e-commerce solutions. Offered with standard business hours and extended summer hours.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

3bits Consulting is a Swedish e-commerce consultancy that delivers end-to-end e-commerce and customer portal solutions for both B2B and B2C clients. Services span investigation, UX, design, technical implementation, and change management, with implementation expertise across multiple market-leading platforms (Litium, Omnium, Norce, nopCommerce, Bizzkit). They also offer their proprietary 3bits Blueprint Single Page Application storefront framework and a fixed-price packaged offering called 3bits Smart Start, supplemented by specialized services in product information management, personalization, and AI-powered document interpretation.

Product overview

3bits Consulting is an e-commerce consultancy offering a portfolio of products and services centered around their proprietary 3bits Blueprint storefront framework (SPA-based), supported by packaged implementation services through 3bits Smart Start. Their offering spans e-commerce platform expertise across Litium, Omnium, Norce, nopCommerce, and Bizzkit, complemented by specialized services including Product Information Management (PIM), personalization, and Elasticsearch-powered search integration. The company also implements AI-based solutions including document interpretation and recommendation engines. All offerings are delivered through in-house development teams in Gothenburg.

Differentiator

Problem solved

Functional benefit

Brands

• 3bits Blueprint: 3bits' own storefront/framework for e-commerce, built as a Single Page Application (SPA) providing lightning-fast performance and modern e-commerce foundation.
• 3bits Smart Start

Products and services

• 3bits Blueprint

Quantifiable outcome

• Faster time-to-market for e-commerce projects through 3bits Smart Start fixed-price packages
• +2 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability5 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• LitiumcoreTechnology or Integration3bits is a partner and expert in the Litium e-commerce platform. Litium is an integrated platform for e-commerce, product management, and web publishing supporting multi-channel sale and marketing. 3bits has delivered multiple Litium implementations for customers including Nordic Waterproofing.
• OmniumcoreTechnology or IntegrationOmnium is a cloud-based Order Management System (OMS) enabling management of orders across all sales channels. 3bits integrates with Omnium for complete e-commerce solutions with features including BOPIS, inventory management, and GDPR compliance.
• NorcecoreTechnology or IntegrationNorce is a Nordic leader in SaaS for commerce, providing powerful tools for resellers, brands, and B2B customers. Storm Commerce and Jetshop merged to form Norce. 3bits integrates with Norce for e-commerce implementations.
• BizzkitcoreTechnology or IntegrationBizzkit is a complete e-commerce platform developed by Danish company Hesehus since 2002. Partner agreement signed in 2019 as one of first external partners outside Denmark. Platform includes PIM, DAM, CMS with open API architecture for headless e-commerce.
• Svensk HandelminorStrategic or Co-development PartnerSvensk Handel is the industry and employer organization for wholesale, retail and e-commerce in Sweden. 3bits is a proud partner and participates in the annual D-Congress event organized by Svensk Handel.

Scale indicators3 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Avensia: Swedish digital commerce consultancy specializing in B2B and omnichannel e-commerce, with offices across the Nordics. Directly comparable in customer segment (B2B/PIM/commerce) and regional focus to 3bits.
• Curamando: Stockholm-based digital growth consultancy combining e-commerce, CRO, and marketing technology. Overlaps with 3bits on commerce implementation and analytics-driven optimization for Nordic enterprise clients.
• Conversionista: Nordic conversion rate optimization and experimentation consultancy. Comparable services in personalization, A/B testing, and analytics-driven e-commerce optimization layered on top of commerce platforms.
• Vaimo: Stockholm-based e-commerce agency delivering digital commerce implementations across platforms for Nordic and global brands. Closest direct peer to 3bits in Nordic commerce consulting, competing for similar enterprise RFPs.

Emerging players

• Elogic Commerce: Eastern European e-commerce agency offering platform implementations, integrations, and support across Magento, Shopify, and BigCommerce. Comparable delivery model (multi-platform agency) with similar service packaging to 3bits Smart Start.
• Divante: Polish-headquartered e-commerce consultancy and software house delivering headless/composable commerce builds across European enterprise. Comparable composable commerce orientation and proprietary framework approach.

Broad incumbents

• Sigma IT Consulting: Large Swedish IT consultancy with broad digital and e-commerce practice. Overlaps with 3bits on Nordic enterprise e-commerce delivery but operates at significantly greater scale across many technology services.
• LiveArea: Global commerce and customer experience agency (PFSweb brand) delivering end-to-end commerce, design, and CX services. Comparable enterprise commerce delivery but at much larger scale and global footprint than 3bits.
• Netlight: Nordic-based technology and digital strategy consultancy. Adjacent to 3bits in talent profile and Nordic enterprise client base, but with broader consulting scope beyond e-commerce implementations.

Regional players

• Making Science: European digital transformation and adtech consultancy with significant commerce delivery practice. Comparable e-commerce implementation services for European enterprise clients; overlaps with 3bits on platform partner ecosystem.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/3bitsConsulting
• YouTubeyoutube.com/channel/UCvhIWDEdZZgZg5qRUK8WWXg
• LinkedInlinkedin.com/company/3bits-consulting-ab

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 3bits Consulting