CoachTeam as House of Leadership

What CoachTeam as House of Leadership does

CoachTeam as House of Leadership is a privately held Norwegian aksjeselskap (AS), founded in 2002 and headquartered in Oslo, that delivers leadership development, executive coaching, organizational development, and team-building services to Norwegian enterprises and public-sector organizations. The firm sells primarily through B2B direct enterprise sales supplemented by an event-driven marketing approach (keynotes at industry conferences such as Farmasidagene and Eika summits), with named enterprise customers spanning banking and insurance (Eika, OBOS, Gjensidige), retail and building materials (E.A. Smith, Bygger'n Onstad, Brødrene Dahl), energy (PGS, AGR Petroleum Services), public sector (Helsedirektoratet), and professional services (TAG Arkitekter). Customer engagement is typically delivered as multi-month or multi-year contracts with groups of managers, often combining instructor-led workshops with executive coaching and digital modules.

The company's core technology is a blended-learning methodology combining certified instructor-led training and coaching with a proprietary web-based e-learning platform called Lederskolen (leder-skolen.no), which can be purchased as a pure digital subscription or bundled with in-person gatherings. The methodology stack is anchored by internationally certified frameworks — 4MAT (a learning-styles/communication framework for which CoachTeam runs a certification program), NLP and Neuro Semantics training, Quantum Leap Coaching, and Meta-Coaching (ACMC) — plus a proprietary recognition tool branded as "Amigo." Supporting product lines include a catalog of short courses and workshops (e.g., coaching leadership, stress management, negotiation, change management, communication, sales, ethics), inspirational keynotes, individual and team coaching engagements, HR-for-hire consulting, and a 4MAT certification track for external practitioners.

CoachTeam generates revenue across six streams: multi-module enterprise leadership and coaching programs; shorter courses and workshops sold per participant or per group; keynote and inspirational speaking engagements; individual and executive coaching billed per session or package; subscription access to the Lederskolen e-learning platform (sold as individual subscriptions or enterprise site licenses); and bespoke organizational development consulting including change management and HR-for-hire. Pricing is not publicly disclosed; engagements are quoted on a custom basis tied to organization size, program scope, and delivery format. The company is partner-led, with Erica Grunnevoll (Partner and Board Chair) and Lene Fjellheim (Partner and key account lead) being the publicly identified principals.

Name

CoachTeam as House of Leadership

Legal name

CoachTeam as

Website

https://coachteam.no

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

CoachTeam as House of Leadership is a privately held Norwegian B2B professional services firm, founded in 2002 and based in Oslo, that delivers leadership development programs, executive and team coaching, organizational development consulting, and certified methodology training (4MAT, NLP) to Norwegian enterprises and public-sector clients, with a proprietary blended-learning e-learning platform called Lederskolen.

Ownership category

akta.pro rank

Product category

Leadership Development & Executive Coaching Services

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143), Business Schools and Computer and Management Training (6114)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Team & Group Executive Coaching (Leadership Teams) (EDABANAF)

akta.pro secondary industries

Strategy, Decision-Making & Business Acumen Coaching (EDABANAH), Performance & Accountability Coaching (EDABANAD), Manager & Team Leader Onboarding (EDABAOAC), Career, Purpose & Executive Wellbeing Coaching (EDABANAI), Sales Leadership & Revenue Executive Coaching (EDABANAL)

Keywords

• Leadership development
• Executive coaching
• Organizational development
• Professional training
• Team building

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Leadership & Coaching Training Programs: Multi-module leadership and coaching certification programs delivered over extended periods (often months), combining e-learning, workshops, and coaching. These are typically sold as enterprise contracts to organizations for group participation.
2. Courses & Workshops: Shorter-format training courses and workshops on specific topics such as coaching leadership, presentation techniques, stress management, negotiation, change management, communication, sales, self-leadership, and ethics. Sold per participant or as group packages to enterprises.
3. Inspirational Talks & Keynotes: Motivational and educational keynote presentations delivered at corporate events, conferences, and team days. Billed per event or as part of broader engagement packages.
4. Individual & Executive Coaching: One-on-one coaching engagements for executives, leaders, and individuals, including career coaching, leadership coaching, team coaching, mediation coaching, and personal coaching. Billed per session or as coaching packages.
5. E-Learning Subscriptions (Lederskolen): Digital access to the Lederskolen online leadership training platform, sold as individual subscriptions or enterprise site licenses to organizations.
6. Organizational Development Consulting: Custom organizational development engagements including team development, leadership development, change processes, and HR-for-hire services tailored to specific client needs.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

CoachTeam delivers leadership development, executive and team coaching, practical courses/workshops, inspirational keynotes, and tailored organizational development programs to Norwegian enterprises and public-sector organizations. Core delivery combines instructor-led facilitation with the proprietary Lederskolen e-learning platform and internationally certified methodologies (4MAT, NLP, Neuro Semantics, ACMC executive coaching). Offerings are sold as enterprise contracts, per-event keynote/workshop engagements, per-session coaching, and annual e-learning subscriptions.

Product overview

CoachTeam as House of Leadership is a Norwegian coaching and leadership development company operating since 2002 with over 20 years of experience. Its portfolio is organized as a multi-product service offering rather than a unified software platform. The core offerings include: Lederskolen, a web-based e-learning leadership development program (pure e-learning or blended format); a broad catalog of practical courses (Kurs) covering coaching leadership, presentation skills, stress management, negotiation, sales, communication, and ethics; individual and team coaching services spanning career, executive, employee, team, personal, presentation, and legal coaching; inspirational keynotes and workshops (Foredrag og Workshops) on topics such as leadership, motivation, stress management, communication, teamwork, and ethics; and organizational development programs (Organisasjonsutvikling) that are custom-tailored for each client organization, encompassing team and employee development, leadership development, change processes, and HR for hire. Supporting these, CoachTeam offers the 4MAT methodology as both a profiling/development tool and a certification program, along with a resource library (Ressursotek) of depth essays and book reports. The company delivers blended learning, combining digital media with in-person training and coaching.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Improved employee survey scores on manager dialogue and employee conversations at E.A. Smith following Lederskolen implementation
• +2 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• EikacoreStrategic or Co-development Partner · 1 January 2022Eika, a Norwegian banking and finance group, partnered with CoachTeam to deliver the Eika Lederskole (Leader School) program to approximately 70 personal and department managers across their organization. The multi-year program combined e-learning with coaching sessions and in-person gatherings, designed to develop leadership capabilities across all management levels.
• E.A. SmithcoreStrategic or Co-development Partner · 1 January 2022E.A. Smith, a Norwegian building materials and hardware wholesale company, engaged CoachTeam to deliver the Lederskolen program to daily managers and regional managers across multiple locations. The program resulted in improved manager confidence, better delegation, and measurable improvements in employee survey scores.
• Femina Hip (Tanzania)minorStrategic or Co-development Partner · 1 January 2017CoachTeam partnered with Femina Hip, a Tanzanian media organization, to deliver a change management process including organizational restructuring, downsizing support, and leadership development. Lene Fjellheim led the engagement, demonstrating CoachTeam's ability to operate in international and cross-cultural contexts.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Center for Creative Leadership (CCL): Global research-backed leadership development provider offering executive education, coaching, and assessment. Comparable as a methodology-driven leadership development firm with enterprise training programs.
• DDI (Development Dimensions International): Global leadership and talent development firm specializing in leadership pipeline programs, executive coaching, and assessment. Comparable as a global enterprise-focused leadership development provider.
• Crucial Learning: Global training firm (formerly VitalSmarts) offering courses on communication, performance, and leadership. Comparable through overlapping curriculum topics (difficult conversations, leadership, communication, change management).
• Dale Carnegie Training: Global training firm with Norwegian franchise presence delivering leadership, communication, sales, and presentation courses. Comparable across overlapping course catalog (presentation, communication, leadership, sales).
• The Ken Blanchard Companies: Global leadership training and coaching firm with established methodologies (e.g., Situational Leadership). Comparable as a global leadership methodology licensor offering enterprise leadership programs.
• FranklinCovey: Global leadership and organizational effectiveness firm offering The 7 Habits, leadership programs, and execution consulting. Comparable as a much larger incumbent offering standardized leadership curricula to enterprises including in Scandinavia.
• Korn Ferry: Global organizational consulting firm offering executive coaching, leadership development, and talent solutions. Comparable as an enterprise-focused provider of executive coaching and leadership programs at significantly larger scale.

Direct peers

• Lederhuset: Norwegian provider of leadership training, coaching, and organizational development services. Directly comparable target market (Norwegian enterprises) and service portfolio (leadership courses, coaching, organizational development).
• Akademiet for Lederskap: Norwegian leadership academy offering leadership development programs and certification. Comparable as a domestic peer offering multi-module leadership training to enterprises and individuals in Norway.
• AFF (Akademiet For Fremtidens Ledelse): Norwegian leadership development firm offering executive education, leadership programs, and organizational research. Highly comparable as a Norway-based B2B leadership development provider serving enterprises and public sector.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CoachTeam.as
• LinkedInlinkedin.com/company/coachteam-as-house-of-leadership
• Instagraminstagram.com/coachteamas
• Xx.com/foreldrecoachen

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CoachTeam as House of Leadership