Life Insurance Partners

What Life Insurance Partners does

Life Insurance Partners is an Australian personal-insurance brokerage that advises individual consumers on income protection, life, total and permanent disability (TPD), and trauma cover. The firm is structured as an Authorised Representative of Sustainable Life Solutions Pty Ltd (AFSL 536966), positioning it under the regulatory framework required to provide life-insurance advice in Australia, and operates a remote, phone-based service model spanning the country.

The brokerage's core offering is independent, multi-carrier advice: it places policies with ten leading Australian retail insurers (representing roughly 90% of the retail market), has served more than 3,000 Australians, and runs a Trusted Referrer partner program with 50+ referrers. It supplements the front-end sale with an in-house Claims Support Service and has added a Child Trauma Cover to its product surface.

The economic model is commission-based with no fees charged to customers; revenue is generated from insurer commissions on placed and renewed policies. Distribution combines direct inbound (website/phone) with the referrer channel, while operations run on a small team of 1-10 employees. No proprietary technology platform, AI capability, or disclosed funding round is evident in the source material.

Name

Life Insurance Partners

Legal name

Life Insurance Partners

Website

https://lifeinsurancepartners.com.au

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Life Insurance Partners is an Australian personal-insurance brokerage advising individuals on income, life, TPD and trauma cover across ten retail insurers via a remote, phone-based model, serving 3,000+ customers and 50+ referrer partners.

Ownership category

akta.pro rank

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Insurance Commission: Life Insurance Partners earns revenue through commissions paid by insurance providers. They state they are 'paid by the insurer at no extra cost to you' and do not charge any service fees or add fees to the price of insurance. The price customers pay is the same as going direct to the insurer.
2. Partner Revenue Sharing: The company offers revenue sharing options to business partners who refer clients. Their streamlined processes allow for market-leading revenue sharing arrangements, or alternatively they pass benefits to clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Life Insurance Partners is a personal insurance brokerage that arranges Income Insurance, Life Insurance, Disability Insurance (TPD), and Trauma Insurance for Australian consumers on a fee-free basis. The brokerage accesses 90% of Australia's retail insurers to compare and apply for fully underwritten cover, handles application paperwork, and provides ongoing policy updates and claims support. Services are delivered remotely by phone, with the entire setup process completable in as little as 90 minutes.

Product overview

Life Insurance Partners offers a unified personal insurance brokerage service centered on four core insurance products: Income Insurance, Life Insurance, Disability Insurance (TPD), and Trauma Insurance. These products work together to protect individuals and families financially from sickness, injury, or loss of a loved one. The company also offers Child Trauma Cover as an add-on for children and a dedicated Claims Support Service. A Partner Referral Program enables commercial partners to offer these insurance products to their clients through a streamlined 90-minute phone process. All products are provided through partnerships with 10 leading Australian retail insurers, with no additional service fees charged.

Differentiator

Problem solved

Functional benefit

Products and services

• Income Insurance Income Protection Insurance that pays up to 70% of the policyholder's income if they are too sick or injured to work. Features waiting periods from 14 days to 2 years and benefit periods of 2 years, 5 years, or up to ages 65 or 70. Designed for working-age individuals concerned about protecting their income if unable to work due to sickness or injury.
• Life Insurance Life Insurance that pays a lump sum if the policyholder passes away or is diagnosed with a terminal illness (less than 12 months to live). Designed to support dependents financially and provide peace of mind that loved ones can continue to survive financially without the policyholder.
• Disability Insurance (TPD) Total and Permanent Disability Insurance that pays a lump sum if the policyholder becomes permanently disabled and unable to work again. The payout can be used to cover medical care, pay off debt, modify the home, or be invested to provide future income.
• Trauma Insurance Trauma Insurance that pays a tax-free lump sum if the policyholder suffers one of up to 50 specified medical emergencies including heart attack, stroke, cancer, and heart bypass surgery. Designed to cover medical bills, fund time off with loved ones, and afford the best doctors during recovery.

Quantifiable outcome

• Over 90% of claims for cover set up by a specialist were paid between 2018 to 2021
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core.

• AIAcoreChannel Partner/ Reseller/ DistributorAIA Australia is one of the ten retail insurers partnered with Life Insurance Partners, providing life and other insurance products through the broker network.
• ClearviewcoreChannel Partner/ Reseller/ DistributorClearview is one of the ten retail insurers partnered with Life Insurance Partners, providing life and other insurance products.
• EncompasscoreChannel Partner/ Reseller/ DistributorEncompass is one of the ten retail insurers partnered with Life Insurance Partners for providing personal insurance products.
• MetlifecoreChannel Partner/ Reseller/ DistributorMetlife is one of the ten retail insurers partnered with Life Insurance Partners, providing insurance products through the broker network.
• FuturacoreChannel Partner/ Reseller/ DistributorFutura is one of the ten retail insurers partnered with Life Insurance Partners.
• MLCcoreChannel Partner/ Reseller/ DistributorMLC is one of the ten retail insurers partnered with Life Insurance Partners, providing life and other insurance products.
• NeoscoreChannel Partner/ Reseller/ DistributorNeos is one of the ten retail insurers partnered with Life Insurance Partners for providing personal insurance.
• OnepathcoreChannel Partner/ Reseller/ DistributorOnepath is one of the ten retail insurers partnered with Life Insurance Partners.
• TALcoreChannel Partner/ Reseller/ DistributorTAL is one of the ten retail insurers partnered with Life Insurance Partners, providing life and other insurance products through the broker network.
• ZurichcoreChannel Partner/ Reseller/ DistributorZurich is one of the ten retail insurers partnered with Life Insurance Partners, providing insurance products through the broker network.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Insuranceline: Direct-to-consumer life and income-protection insurer in Australia, competing with brokers like Life Insurance Partners by enabling customers to buy cover online without an adviser.
• Insurance Advisernet: One of Australia's largest general insurance broker networks; a relevant peer for advisory-led personal insurance distribution and partner/referrer economics at greater scale.
• Real Insurance: Australian direct insurer selling life, funeral, pet and other personal insurance online; competes with broker-led distribution by offering convenience and price transparency.

Others

• Canstar: Australian financial product comparison and research publisher; influences life insurance purchase decisions through star-ratings and editorial reviews, acting as an indirect channel.
• Finder: Australian comparison platform listing life, income protection and trauma insurance products; an indirect competitor that can disintermediate brokers by routing customers to insurers.

Broad incumbents

• TAL: One of Life Insurance Partners' 10 partner insurers and Australia's largest life insurer; competes with brokers via direct-to-consumer and adviser channels.
• ClearView Wealth: Australian life insurance and wealth management company; partner of Life Insurance Partners and competitor via its own adviser and direct distribution.
• AIA Australia: Major Australian life and health insurer; partner of Life Insurance Partners but also sells direct and through other adviser channels, making it a partial competitor.
• Zurich Australia: Global insurer with a significant Australian life and general insurance presence; both a distribution partner to Life Insurance Partners and a competitor via direct channels.

Emerging players

• Honey Insurance: Australian digital-first insurance start-up using smart-home data and embedded flows; an emerging competitor for the phone-based personal-insurance distribution model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/life-insurance-partners

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Life Insurance Partners