Salaam Peace
Salaam Peace is a London-based non-profit community organisation founded in 2009 that delivers sports coaching, academic tutoring and youth leadership programmes to children, young people, women and adults across Waltham Forest, Hackney, Haringey and Leicester.
- Company typePrivate
- Founded2009
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Salaam Peace does
Salaam Peace is a UK-registered, founder-led community organisation (non-profit) established in 2009 by Dr. Sabir A Bham in the aftermath of the 7/7 London attacks. It operates five interconnected programme lines: the Community Champions Programme (volunteering, training and paid employment pathway), Community Sports Sessions (inclusive football, athletics, cricket, basketball, netball, tennis, cycling and 13+ sports for all ages), School Sports Engagement (curriculum P.E, PPA cover, breakfast/lunchtime/after-school clubs, sports leadership and inset training), Study Plus Education Sessions (Maths, English and homework support for ages 11+), and SP Utd FC (a competitive youth football team). Its core product is human-delivered sports coaching and education support; there is no proprietary technology platform, app, or AI component.
Salaam Peace firmographics
Firmographics- Name
- Salaam Peace
- Legal name
- Salaam Peace
- Website
- https://salaampeace.org
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Salaam Peace is a London-based non-profit community organisation founded in 2009 that delivers sports coaching, academic tutoring and youth leadership programmes to children, young people, women and adults across Waltham Forest, Hackney, Haringey and Leicester.
- Ownership category
- akta.pro rank
Salaam Peace industry classification
Industry- Product category
- Community Sports and Youth Development Services
- NAICS
- Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Educational Support Services (611710)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Local Amateur Clubs & Community Sports Organizations (MPAKACAE)
- akta.pro secondary industry
- Post-Conflict Recovery, Reconciliation & Social Cohesion Programs (BPADAFAL)
Keywords
Where Salaam Peace is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Salaam Peace business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Donations and Grants: Relies on donations, grant funding, and partnership support to deliver community sports and education programmes. Funded by various foundations and corporate partners.
- Programme Fees: Low-cost sessions for participants. Some revenue generated through participant fees for sports and education sessions.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Salaam Peace product offering
Product offeringCore offering
Salaam Peace is an award-winning, user-led community organisation that delivers sports and education programmes across London boroughs and Leicester. Its core offerings include the Community Champions Programme (volunteering and employment pathway), Community Sports Sessions (football, multisports, women's fitness, cycling for all ages and abilities), School Sports Engagement (curriculum PE, PPA cover, clubs and competitions), Study Plus Education Sessions (Maths, English and homework support for ages 11+), and SP Utd FC (youth football team).
Product overview
Salaam Peace is an award-winning, user-led community organisation that delivers a portfolio of sports and education programmes. The core offering consists of five interconnected programmes: the Community Champions Programme (volunteering, training and employment pathway), Community Sports Sessions (inclusive sports activities for all ages), School Sports Engagement (curriculum P.E and extracurricular sports delivery), Study Plus' Education Sessions (academic support for young people), and SP Utd FC (youth football team). These programmes work together to foster community, improve wellbeing and inspire beneficiaries to become active community members.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 65+ young people progressed through Community Champions programme into employment and leadership roles
- +2 more outcomes
Companies that use Salaam Peace
Customer profileNamed customers7 records
Segments6 records
Ideal customer profiles2 records
Salaam Peace technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Salaam Peace partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered core and minor.
- Football FoundationcoreMajor funder and partner supporting community football programmes and facilities
- Britannia Education TrustcoreMulti-academy trust delivering school sports provisions since September 2021 at Britannia Village and Royal Wharf Primary Schools
- London SportcoreSport for growth partnership supporting community sports delivery
- London YouthcoreNational youth charity partnership supporting young people's development
- Voice 4 Change EnglandcorePartnership supporting BAME communities through sports and education
- Football Association (FA)coreNational football governing body partnership for grassroots football
- Essex County Cricket ClubminorSports delivery partnership for cricket programmes
- Lee ValleyminorAccess to Lee Valley sporting facilities for community programmes
- HackneycoreLondon borough partnership for Hackney estate and outreach programmes
- HaringeycoreLondon borough partnership for secondary school partnerships and community engagement
- Waltham ForestcoreLondon borough partnership hosting primary operations at CRATE building
- GroundworkcoreCommunity charity partnership supporting neighbourhood regeneration
- Apex in the CommunityminorCommunity sports partnership
- Faith Belief ForumminorFaith and belief community partnership
- CRATEcoreVenue partner providing space for Study Plus education sessions and community programmes in Walthamstow
- City AirportminorCorporate partnership supporting community initiatives
- Hackney HousingminorHousing partnership providing Hackney office location
- Edinburgh Primary SchoolcoreSchool partnership for P.E delivery and sports programmes
- Henry MaynardcoreSchool partnership for sports engagement
- Downsell Primary SchoolcoreSchool partnership for sports engagement
- Leyton Sixth FormcoreCollege partnership for community engagement and sports sessions
- Lammas SchoolcoreSchool partnership for sports engagement
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Salaam Peace competitors and assessment
Company assessmentEmerging players
- Kick It Out: English football's equality and inclusion charity. Partial overlap with Salaam Peace's post-7/7 community cohesion and inclusion mission via football, though focused on discrimination issues rather than sport delivery.
- Mosaic Community Trust: London-based charity working with young people from Black, Asian and Minority Ethnic communities through sport and mentoring. Comparable niche overlap with Salaam Peace's BAME community and faith-cohesion focus.
Broad incumbents
- Premier League Charitable Fund: Premier League's community programme funding grassroots sport education and inclusion. Comparable to Salaam Peace on community football delivery, London borough reach, and Football Foundation-type funding channels.
- Beyond Sport: Global organisation supporting and funding sport-for-development programmes. Adjacent ecosystem enabler that supports the same funder pool (Sport England, foundations) and influencer network as Salaam Peace.
- Youth Sport Trust: National UK charity focused on improving young people's wellbeing through PE and sport, including school-based programmes. Comparable on the school sports and education pillar; larger scale and national footprint make it a broad incumbent in Salaam Peace's niche.
Direct peers
- Sported: UK charity supporting sport clubs and community groups that serve disadvantaged youth. Comparable as a sport-for-development intermediary operating in the same London boroughs and reliant on similar foundations.
- Access Sport: UK charity providing inclusive sport opportunities for disadvantaged and disabled young people. Comparable to Salaam Peace on community sport delivery for underrepresented groups, volunteer-to-staff progression, and grant-funded model.
- London Youth: National youth charity supporting young people's development across London through member organisations. Comparable to Salaam Peace on youth development outcomes, London borough presence, and youth club/sport service mix.
- Greenhouse Sports: UK charity using sport to support young people from disadvantaged backgrounds. Compares to Salaam Peace on mission (sport-for-social-outcome), youth focus, London base, and reliance on foundations for funding.
- StreetGames: National UK charity using sport to engage disadvantaged young people aged 14–25 in 'doorstep' community programmes. Directly comparable to Salaam Peace on community-led sport delivery, youth cohort, and grant/foundation funding model.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Salaam Peace social profiles
Digital presenceSalaam Peace financial estimates
Financial estimateRevenue estimate
Valuation estimate
Salaam Peace leadership team
Management profileNumber of profiles
Profiles9 records
Salaam Peace funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Salaam Peace M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Salaam Peace
What does Salaam Peace do?
Salaam Peace is an award-winning, user-led community organisation that delivers sports and education programmes across London boroughs and Leicester. Its core offerings include the Community Champions Programme (volunteering and employment pathway), Community Sports Sessions (football, multisports, women's fitness, cycling for all ages and abilities), School Sports Engagement (curriculum PE, PPA cover, clubs and competitions), Study Plus Education Sessions (Maths, English and homework support for ages 11+), and SP Utd FC (youth football team).
Is Salaam Peace a public or private company?
Salaam Peace is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Salaam Peace founded?
Salaam Peace was founded in 2009. It employs 11 to 50 people.
Where is Salaam Peace based?
Salaam Peace is headquartered in London, United Kingdom, in the Europe region.
How does Salaam Peace make money?
Two revenue lines are on record. Donations and Grants are the primary driver. The others are programme Fees.
Who are Salaam Peace's main competitors?
Emerging players on record are Kick It Out and Mosaic Community Trust. Broad incumbents are Premier League Charitable Fund, Beyond Sport and Youth Sport Trust. Direct peers are Sported, Access Sport, London Youth, Greenhouse Sports and StreetGames.
Does Salaam Peace have an API?
No public API is recorded for Salaam Peace.
What industry is Salaam Peace in?
Salaam Peace's product category is Community Sports and Youth Development Services. Its primary akta.pro industry code is MPAKACAE, Local Amateur Clubs & Community Sports Organizations, with a secondary code of BPADAFAL, Post-Conflict Recovery, Reconciliation & Social Cohesion Programs. Its NAICS code is 813 and its SIC code is 7997.