DigiBroadcast
DigiBroadcast Co.LTD is a UK-based e-commerce retailer and rental provider of professional video, broadcast, photography, audio, and lighting equipment, serving videographers, broadcasters, and production professionals across the UK and EU markets.
- Company typePrivate
- Founded1999
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What DigiBroadcast does
DigiBroadcast Co.LTD is a privately held UK-based e-commerce retailer and equipment rental provider specializing in professional video, broadcast, photography, audio, and lighting equipment. The company is registered in England (headquarters in Chessington, Surrey; Company Registration Number 4344776) and operates a regional subsidiary, DigiBroadcast Europe BV, supporting EU market activity. Its customer base consists of professional videographers, broadcast and television production houses, film production companies, and professional photographers requiring commercial-grade gear.
The company's product portfolio, sold through its own e-commerce storefront with multi-currency support (GBP, EUR, USD), spans camcorders (Sony XDCAM, broadcast and studio cameras, drones, 4K and cinematic camcorders), photography equipment (DSLR/SLR cameras, lenses, gimbals), audio equipment (recorders, wireless transmission, multiple microphone formats), lighting (LED panels, kits, chroma key, studio/daylight/tungsten lights), and editing/post-production hardware (mixers, switchers, converters, monitors, prompters). The catalog also includes distributed CAME-TV brand products (gimbals, LED video lights, DSLR rigs, camera cranes, follow focus systems). Underlying technology is third-party hardware; the company itself does not develop technology stacks beyond a standard e-commerce platform integrated with salesfire, Google Analytics, Facebook Pixel, and Google Ads for marketing optimization.
DigiBroadcast generates revenue through three streams: (1) new equipment sales at transparent, displayed unit pricing (e.g., Panasonic AG-CX350 at £2,319.00; Sony FR7 at £7,879.00, inclusive of VAT), with a price-match promise against UK dealers; (2) inspected used/pre-owned equipment sales backed by a 3-month standard warranty; and (3) short-term equipment hire/rental covering camcorders, lenses, support gear, lighting, sound, and multicamera kits. Distribution is direct-to-consumer via self-serve e-commerce, supplemented by phone (+44(0) 208 397 1407) and email ([email protected]) sales. The business has earned an 'Excellent' rating on Trustpilot and operates organic social channels (Facebook, Twitter, Instagram, YouTube) plus email newsletters and buying-guide content as marketing.
DigiBroadcast firmographics
Firmographics- Name
- DigiBroadcast
- Legal name
- DigiBroadcast Co.LTD
- Website
- https://digibroadcast.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DigiBroadcast Co.LTD is a UK-based e-commerce retailer and rental provider of professional video, broadcast, photography, audio, and lighting equipment, serving videographers, broadcasters, and production professionals across the UK and EU markets.
- Ownership category
- akta.pro rank
Where DigiBroadcast is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
DigiBroadcast business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- New Equipment Sales: Sale of new professional video, broadcast, photography, audio, and lighting equipment to customers through the e-commerce platform.
- Used Equipment Sales: Sale of pre-owned professional broadcasting equipment that has been thoroughly inspected before being made available for purchase.
- Equipment Hire/Rental: Short-term rental services for professional broadcast equipment including camcorders, lenses, filters, batteries, tripods, sound, lighting, and multicamera equipment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Retail pricing for new equipment |
| Unit Pricing | Pay-as-you-go | Used equipment pricing |
| Unit Pricing | Pay-as-you-go | Equipment hire/rental |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
DigiBroadcast product offering
Product offeringCore offering
DigiBroadcast is an international e-commerce retailer and rental provider of professional video, broadcast, photography, audio, and lighting equipment, operating with offices in the UK and EU. It sells new and inspected pre-owned equipment from brands such as Sony, Panasonic, and Canon, and offers short-term equipment hire services covering camcorders, lenses, sound, lighting, and multicamera setups.
Product overview
DigiBroadcast operates as an international e-commerce retailer of professional video and broadcast equipment with offices in the UK and EU. The company's product portfolio centers on its core e-commerce platform offering new, used, and hire options. Video Equipment includes professional camcorders (Sony XDCAM, broadcast cameras, studio cameras), drones, 4K and cinematic camcorders. Photography Equipment covers DSLRs, SLRs, compact cameras, adventure cameras, and lenses. Audio Equipment features recorders, wireless transmission, microphones (boundary, gooseneck, handheld, lavalier, shotgun, studio, wireless systems), headphones, and speakers. Lighting Equipment includes LED panels, LED lighting kits, chroma key equipment, studio lights, tungsten and daylight lights. Editing Equipment encompasses mixers, DVEs, switchers, converters, capture cards, prompters, VTRs, DDRs, and monitors. CAME-TV brand products are distributed, featuring gimbals, LED lights, DSLR rigs, cranes, stabilisers, fresnel lights, tripods, follow focus systems, and battery plates. Additional services include equipment hire and used equipment sales.
Differentiator
Problem solved
Functional benefit
Products and services
- Video Equipment Category of professional video equipment including Sony XDCAM camcorders, broadcast and studio cameras, drones and aerial imaging systems, 4K and cinematic camcorders, high-definition camcorders, plus supporting accessories such as lenses, batteries, media, microphones, bags and cases, cables, and connectors. Targeted at professional videographers and broadcast production companies.
- Photography Equipment
- Audio Equipment
- Lighting Equipment
- Editing Equipment
- Equipment Hire Service
- Used Equipment Sales
- CAME-TV Brand Products
Companies that use DigiBroadcast
Customer profileSegments2 records
Ideal customer profiles2 records
DigiBroadcast technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
DigiBroadcast partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights4 records
DigiBroadcast competitors and assessment
Company assessmentDirect peers
- Holdan: UK-based distributor of professional video, broadcast, and production technology solutions to resellers and production professionals. Comparable to DigiBroadcast on broadcast/pro video distribution focus and UK customer base.
- CVP Group: UK-based professional broadcast, cine, and production equipment retailer/rental house, now part of Sony. Comparable to DigiBroadcast on broadcast/professional video customer base, rental services, and UK/EU footprint, but materially larger.
- Wex Photo Video: UK-based specialist photo and video equipment retailer (formerly Warehouse Express) offering new, used, and rental across cameras, lenses, audio, and lighting. Directly comparable to DigiBroadcast on geography, product categories, and omnichannel retail+rental model.
- Visual Impact UK: UK supplier of professional broadcast, film, and production equipment with rental and sales. Overlaps with DigiBroadcast on broadcast/professional video, audio, lighting, and UK-based service model.
- MPB: UK-headquartered platform specializing in buying, selling, and trading used photo and video equipment with rigorous inspection. Directly comparable to DigiBroadcast's used-equipment business line and professional creator customer base.
- Jigsaw24: UK-based reseller specializing in broadcast, post-production, and AV/IT hardware and software for media professionals. Overlaps with DigiBroadcast on broadcast/professional video gear, editing equipment, and UK-centric B2B customer base.
- ProAV: UK-based retailer and distributor of professional broadcast and AV equipment. Comparable to DigiBroadcast on product categories (broadcast, audio, lighting) and UK customer base.
- Hireacamera.com: UK-based short-term rental specialist for cameras, lenses, lighting, and grip equipment to professional videographers. Comparable to DigiBroadcast's equipment hire service and target customer segments.
Broad incumbents
- B&H Photo Video: Major US-based multi-category photo, video, audio, and broadcast equipment retailer with global shipping. Overlaps with DigiBroadcast on virtually every product category but operates at much greater scale and breadth.
- Adorama: US-based specialty retailer of cameras, video, audio, lighting, and broadcast gear with used and rental options. Comparable business model and category overlap with DigiBroadcast, but substantially larger and US-centric.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
DigiBroadcast social profiles
Digital presenceDigiBroadcast financial estimates
Financial estimateRevenue estimate
Valuation estimate
DigiBroadcast leadership team
Management profileNumber of profiles
DigiBroadcast subsidiaries and ownership
Company hierarchySubsidiaries1 record
DigiBroadcast funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DigiBroadcast M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DigiBroadcast
What does DigiBroadcast do?
DigiBroadcast is an international e-commerce retailer and rental provider of professional video, broadcast, photography, audio, and lighting equipment, operating with offices in the UK and EU. It sells new and inspected pre-owned equipment from brands such as Sony, Panasonic, and Canon, and offers short-term equipment hire services covering camcorders, lenses, sound, lighting, and multicamera setups.
Is DigiBroadcast a public or private company?
DigiBroadcast is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DigiBroadcast founded?
DigiBroadcast was founded in 1999. It employs 11 to 50 people.
Where is DigiBroadcast based?
DigiBroadcast is headquartered in London, United Kingdom, in the Europe region.
How does DigiBroadcast make money?
Three revenue lines are on record. New Equipment Sales are the primary driver. The others are used Equipment Sales and equipment Hire/Rental.
Who are DigiBroadcast's main competitors?
Direct peers on record are Holdan, CVP Group, Wex Photo Video, Visual Impact UK, MPB, Jigsaw24, ProAV and Hireacamera.com. Broad incumbents are B&H Photo Video and Adorama.
Does DigiBroadcast have an API?
No public API is recorded for DigiBroadcast.