Dooley Car Rentals

What Dooley Car Rentals does

Dooley Car Rentals is an Irish car rental operator founded in 1957 and headquartered in Limerick, with a primary office in Dublin. The company was originally built around providing low-cost, flexible vehicle hire across the island of Ireland, with branches at major airports and in towns and cities, serving tourists on self-drive holidays, business customers requiring corporate transportation, and customers needing van rental for moving or cargo. Its core products historically centered on short-term and long-term car and van rentals, delivered through a direct-to-consumer model via phone, online booking, and walk-in branches.

The company has been acquired by Enterprise Holdings Inc., a privately held U.S.-based multinational, and the Dooley brand has been absorbed into the Enterprise brand. Operations in Ireland continue through more than 25 locations, now operating under the enterprise.com platform and Enterprise mobile apps, with customers gaining access to Enterprise's global network of over 10,000 locations across more than 90 countries. The product portfolio available through the former Dooley footprint has expanded materially post-integration to include one-way rentals, long-term rentals, monthly subscription (Subscribe with Enterprise), car delivery, replacement rentals after accidents, exotic car rental, used car sales (Enterprise Car Sales), Enterprise Truck Rental, Enterprise Plus loyalty, Enterprise CarShare, and B2B services including eFleets fleet management, ARMS dealership platform, Dealership Solutions & Technology, and Commute with Enterprise.

The revenue model is transaction-based car and van rental fees, with additional streams from subscription, loyalty-driven repeat usage, B2B fleet and dealer services, and ancillary services such as replacement rentals and exotic vehicles. Pricing is not publicly disclosed and varies by branch, vehicle class, and rental duration. Distribution is omnichannel: physical airport and town branches in Ireland combined with Enterprise's global digital reservation platform, mobile applications, and corporate sales channels. As an absorbed entity, Dooley's competitive position is now defined by Enterprise's distribution and brand infrastructure rather than any standalone technical differentiation.

Name

Dooley Car Rentals

Legal name

Enterprise Holdings, Inc.

Website

https://dandooley.com

Company type

Private

Founded year

1957

Operating status

Acquired

Headcount range

501–1,000 employees

Short description

Dooley Car Rentals, founded in 1957 in Limerick, Ireland, provided car and van rental services to tourists, business customers, and van-hire users. It has been acquired by Enterprise Holdings and now operates as part of Enterprise's Irish branch network under the Enterprise brand.

Ownership category

akta.pro rank

Product category

Car Rental Services

NAICS

Passenger Car Rental (532111), Passenger Car Leasing (532112), Automotive Equipment Rental and Leasing (5321)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Local City / In-Town Car Rental (THADAAAC)

akta.pro secondary industries

Long-Term / Monthly Car Rental (THADAAAE), Long-Term Corporate Rentals (Monthly/Project-Based) (THADAOAH), Long-Term Car Rental (Monthly/Extended Hire) (TLABAAAD)

Keywords

• Car rental services
• Van rental services
• Fleet management solutions
• Vehicle subscription
• Car sharing services

Headquarters

HQ city

Limerick

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Supply Chain

Revenue model

1. Car Rental: Short-term and long-term vehicle rental services for personal and business use, including cars and vans for daily, weekly, or longer term hire.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Dooley Car Rentals rents cars and vans to consumers and businesses across Ireland from 25+ branch locations. The company complements core rentals with related mobility services such as long-term rentals, vehicle subscriptions, exotic car rental, replacement rentals, and corporate fleet management solutions delivered through the Enterprise Holdings parent group.

Product overview

Dooley Car Rentals, now part of Enterprise Holdings Inc., operates as a traditional car rental service offering a unified portfolio of vehicle rental solutions. The core offerings include standard car rental and van rental services throughout Ireland, with access to Enterprise's global network of over 10,000 locations in more than 90 countries. The product line encompasses short-term and long-term rentals, one-way rentals, monthly subscriptions, vehicle delivery, and replacement rentals for accident-related situations. Premium offerings include exotic car rentals, while the B2B portfolio features dealership solutions (Dealership Solutions & Technology, ARMS® Dealership), fleet management (Enterprise Fleet Management/eFleets), and commercial programs like Commute with Enterprise. Additional services include Enterprise Car Sales (used vehicles), Enterprise Truck Rental, and the Enterprise Plus® loyalty program. The company also provides specialty services such as entertainment and production rentals, and public sector/government rentals.

Differentiator

Problem solved

Functional benefit

Products and services

• Car Rental Core short-to-long term car rental service for individual and business customers across Ireland, available from 25+ branch locations.
• Van Rental

Segments3 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Enterprise Holdings Inc.coreStrategic or Co-development PartnerDooley Car Rentals has been acquired and is now fully integrated into Enterprise Holdings Inc., one of the world's largest car rental companies. Former Dooley customers now have access to Enterprise's global network of over 10,000 locations in more than 90 countries, while Dooley maintains its presence through more than 25 locations throughout Ireland.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Avis: Avis Budget Group operates a global car rental network with airport and off-airport locations. It directly competes with Enterprise/Dooley for corporate accounts, leisure travelers, and replacement rentals in Ireland and internationally.
• Sixt Rent A Car: Sixt is a European car rental leader with premium positioning, strong digital/app booking capabilities, and broad European coverage including Ireland. It competes directly with Enterprise/Dooley and pressures the business on digital experience and fleet quality.
• Hertz: Hertz is one of the largest global car rental brands, with airport and city locations worldwide including European presence. It competes directly with Enterprise/Dooley for tourist and corporate rental customers in Ireland and globally.
• Budget Rent a Car: Budget, part of Avis Budget Group, competes in the value-oriented car rental segment alongside Enterprise/Dooley in Ireland, particularly for price-sensitive leisure travelers and budget corporate clients.
• Dollar Rent A Car: Dollar is another Hertz-owned rental brand with airport and leisure-focused European presence. It competes with Enterprise/Dooley in Ireland for similar leisure and replacement-rental use cases.
• Thrifty Car Rental: Thrifty Car Rental is part of Hertz Global Holdings and operates a value-positioned rental network with European coverage. It competes directly for cost-conscious tourist and short-term rental customers in Ireland.
• Europcar: Europcar is a major European-headquartered car rental brand with strong presence across the continent including Ireland. It is a direct competitor for the same tourist, business, and van-rental customer segments that Dooley serves.

Broad incumbents

• Enterprise CarShare: Enterprise CarShare is the parent company's car-sharing product, offering hourly vehicle access. It is an adjacent offering under the same Enterprise umbrella that competes in alternative mobility segments relevant to Dooley's market.
• Enterprise Rent-A-Car: Enterprise Rent-A-Car is the parent brand and global car rental leader. It is the direct acquirer of Dooley Car Rentals and operates the same product portfolio (car rental, van rental, subscription, exotic, replacement rentals) that Dooley's Irish operations now serve, making it the most relevant broad incumbent peer.

Others

• Fleetmatics (Verizon Connect): Fleetmatics, now part of Verizon Connect, is an Ireland-headquartered fleet management SaaS provider. While not a direct rental competitor, it is comparable as a complementary fleet/mobility technology provider in the Irish market where Dooley's parent offers eFleets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/EnterpriseRAC
• Facebookfacebook.com/dooleycarrentals
• LinkedInlinkedin.com/company/enterprise-rent-a-car
• Instagraminstagram.com/enterprise
• Xx.com/dan_dooley

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dooley Car Rentals