Salon

What Salon does

Salon (operating as Salon Informatique) is a French value-added IT reseller and services firm headquartered in Longuenesse, Hauts-de-France, tracing its origins to 1929. The company is organized as a SARL with €196,000 of registered capital and operates from a single regional office, serving primarily small and medium-sized businesses, public sector and education customers, and individual consumers across the Hauts-de-France region with stated nationwide reach.

The portfolio spans hardware resale (desktop and laptop computers, servers, networking infrastructure, printers and multifunction devices from HP, Lenovo, Acer, Samsung, Sharp, OKI, Toshiba, D-Link), point-of-sale systems (cash registers, touch-screen terminals, automatic cash change machines), and software (Microsoft 365, EBP Gestion Commerciale with Vaisonet and Nuxilog integrations). On top of resale, Salon offers installation, configuration, three tiers of maintenance contracts (telephone, remote, privilege/on-site), IT audits, training, and 1-to-5-year equipment rental, positioning the firm as a turnkey IT provider rather than a pure box-mover.

The business model is contact-based with no e-commerce: customers reach the team via phone or email to receive custom quotes, and pricing is not publicly disclosed. Revenue is generated across three streams — hardware sales (transactional, thin margin), professional services (installation and maintenance contracts), and equipment rental (contracted recurring) — with no external funding, no M&A activity, no app or API platform, and no disclosed AI/ML capability. Ownership appears to remain with the founding family, with Matthieu Salon listed as publication director.

Name

Salon

Legal name

Salon

Website

https://salon-info.fr

Company type

Private

Founded year

1929

Operating status

Operating

Headcount range

11–50 employees

Short description

Salon Informatique is a French regional IT reseller and services firm (founded 1929, headquartered in Longuenesse) that sells hardware, point-of-sale systems, and business software from major brands, and provides installation, maintenance, and rental services to SMEs, public-sector/education customers, and individuals in Hauts-de-France.

Ownership category

akta.pro rank

Headquarters

HQ city

Saint-omer

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hardware Sales: Commercialization of IT hardware including computers, peripherals, printers, point-of-sale terminals, and networking equipment from major brands.
2. Professional Services: Installation, configuration, maintenance contracts, and training services. Three types of maintenance contracts offered: telephone, remote maintenance, and privilege contracts.
3. Equipment Rental: Temporary IT equipment rental service with contracts ranging from 1 to 5 years for businesses needing short-term hardware solutions.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

Salon is a French value-added IT reseller that commercializes computer hardware (desktops, laptops, servers, printers, networking equipment), point-of-sale systems (cash registers, touch-screen terminals, automatic change machines), and business software (EBP Gestion Commerciale, Microsoft Office 365, ESET security) from major international brands. The company complements product distribution with turnkey professional services including delivery, installation, configuration, three-tier maintenance contracts (telephone, remote, privilege on-site), IT audits, customized training, and multi-year equipment rental (1–5 years).

Product overview

Salon is a value-added IT reseller offering a comprehensive portfolio of hardware products (desktop computers, laptops, servers, network infrastructure, printers) and point-of-sale systems (cash registers, touch screen terminals, e-cash automatic change machines) combined with software solutions (EBP Gestion Commerciale for business management, Microsoft Office 365) and services (maintenance contracts, installation, training, equipment rental, IT security guidance). The company operates as a one-stop-shop for business IT needs, reselling major brand products while providing turnkey implementation and ongoing support services.

Differentiator

Problem solved

Functional benefit

Products and services

• Ordinateurs de bureau (Desktop Computers) Desktop computers from major brands (HP, Lenovo, Acer) offering performance, reliability, and elegance for business computing needs, distributed and supported by Salon.
• Ordinateurs portables (Laptop Computers) Laptop computers for all usage types (office, video editing, development) from Samsung, Acer, and ASUS, featuring the latest technologies from manufacturers.
• Serveurs (Servers) Server solutions for network infrastructure needs, provided through Salon's partnership with D-Link.
• Infrastructures Réseaux (Network Infrastructure) Network infrastructure solutions including rack installation, fiber optic connections, Wi-Fi access points, and network coverage studies.
• Systèmes d'impression (Printing Systems) Printing systems from major brands including Sharp, OKI, and Toshiba for business printing needs.
• Caisses enregistreuses (Cash Registers) Touch-key cash registers for commerce businesses, featuring transaction management and branded products from major manufacturers.
• Caisses tactiles (Touch-screen POS Terminals) Touch-screen point-of-sale systems providing an intuitive touchscreen experience and rapid transaction processing for modern retail environments.
• E-Cash Monnayeurs automatiques (Automatic Change Machines) Automatic cash change machines enabling customers to pay in cash and receive exact change quickly and accurately, improving payment efficiency and security.
• EBP Gestion Commerciale (Business Management Software) Business management software providing complete control over commercial activity, including turnkey installation and configuration by EBP-certified Salon professionals.
• Microsoft Office 365 Productivity and collaboration solutions distributed through Salon's authorized partnership with Microsoft.
• Sécurité informatique (IT Security Services) IT security services including guidance on phishing, social media account theft, email hacking, fake tech support scams, ransomware, and data breach response.
• Contrats de maintenance (Maintenance Contracts) Three types of maintenance contracts: telephone support, remote maintenance (télémaintenance), and privilege contract with on-site visits and equipment loan.
• Location de matériel (IT Equipment Rental) Computer equipment rental service offering flexible solutions for temporary needs, with contracts ranging from 1 to 5 years.
• Formation (Training) Customized training delivered by active professionals covering software usage, file management, and IT security best practices.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• HPcoreChannel Partner/ Reseller/ DistributorHP is a key brand partner for computers and peripherals. Salon distributes HP products including desktop computers and related equipment.
• MicrosoftcoreChannel Partner/ Reseller/ DistributorMicrosoft partnership for Office 365 distribution. Salon is described as a trusted partner for Microsoft 365 products, offering access to productivity and collaboration solutions.
• SharpcoreChannel Partner/ Reseller/ DistributorSharp is a key brand partner for printing and imaging solutions. Salon distributes Sharp products including multifunction printers.
• OKIcoreChannel Partner/ Reseller/ DistributorOKI is a brand partner for printing solutions. Salon distributes OKI products including printers.
• ToshibacoreChannel Partner/ Reseller/ DistributorToshiba is a brand partner for printing and imaging solutions. Salon distributes Toshiba products.
• LenovocoreChannel Partner/ Reseller/ DistributorLenovo is a brand partner for desktop computers. Salon distributes Lenovo products including desktop PCs.
• D-LinkcoreChannel Partner/ Reseller/ DistributorD-Link is a key partner for networking infrastructure solutions including servers and network systems.
• ESETminorChannel Partner/ Reseller/ DistributorESET is a brand partner for cybersecurity solutions. Salon distributes ESET security products.
• EBPcoreTechnology or IntegrationEBP is a software partner for business management solutions. Salon offers EBP Gestion Commerciale with installation and configuration services by certified professionals.
• AcercoreChannel Partner/ Reseller/ DistributorAcer is a brand partner for desktop computers. Salon distributes Acer products including desktop PCs.
• SamsungcoreChannel Partner/ Reseller/ DistributorSamsung is a brand partner for laptop computers. Salon distributes Samsung laptops.
• TD SYNNEXcoreChannel Partner/ Reseller/ DistributorTD SYNNEX is a major technology distributor and brand partner providing access to a wide range of technology products.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• SHI International: Large US-based IT solutions provider offering hardware, software, and services across enterprise and public sector. Comparable in bundling third-party technology with professional services for mid-market and institutional buyers.
• ALSO Group: European IT distributor and services company reselling hardware, software, and cloud solutions across multiple countries. Comparable multi-vendor channel model, though also significantly larger and more international than Salon.
• Computacenter: UK-listed, pan-European IT infrastructure provider reselling hardware and software combined with managed and professional services. Comparable in delivering enterprise-grade IT solutions, with materially larger headcount and a more enterprise-tilted customer base.
• Cancom: German IT services and reseller group delivering cloud, hardware, and managed services to SMB and enterprise customers. Same integrated VAR-plus-services orientation with a much broader geographic and product footprint.
• Insight Enterprises: Global IT solutions and services provider combining hardware distribution, software licensing, and managed services. Operates the same one-stop-shop model for SMB and enterprise customers that defines Salon's proposition.
• Bechtle: Germany-headquartered, publicly listed IT reseller and services provider with a large network of regional offices. Operates the same multi-brand hardware/software distribution plus services playbook, but at vastly greater scale and with proprietary e-commerce platforms.

Direct peers

• Econocom: French-headquartered IT solutions provider delivering hardware, services, and financing to SMBs, large enterprises, and public sector. Highly comparable in business model, customer mix, and end-to-end IT delivery, though materially larger in scale.
• SoftwareONE: Swiss-headquartered software and cloud licensing specialist with a strong European footprint, including France. Highly comparable in delivering packaged software (e.g., Microsoft) plus adjacent services, with a heavier focus on software/cloud than hardware.
• SCC (Specialist Computer Centres): European IT services and solutions reseller offering hardware, software, and managed services to businesses and public sector. Closely aligned value-added-reseller model with a focus on enterprise and SMB customers across multiple geographies.

Others

• TD SYNNEX: Global IT distributor and Salon's wholesale partner. One distribution tier upstream, but operates in the same channel ecosystem and represents both a critical supplier and a structural threat to traditional resellers as vendors move more volume direct.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salon