Kuba & Friends

What Kuba & Friends does

Kuba & Friends is an independent, founder-led creative branding agency headquartered in London (Westbourne Park) with a second office in New York (1460 Broadway). Founded in 2019 by Kuba Wieczorek — previously co-founder of Eve Sleep, which achieved a £150M IPO valuation in 2 years (the fastest retail float in UK history) — the firm operates with a deliberately small senior team (1–10 people) that expands and contracts via a trusted-partner network depending on project requirements. Its positioning explicitly rejects the overhead and layered structure of traditional agencies.

The agency's core offering is a unified suite of brand development services: brand strategy and positioning, visual identity and logo design, packaging, advertising (including TV, print, social), photography and video production, web design and development, naming, tone of voice and copywriting, animation, illustration, social content, and music composition. These capabilities are delivered as integrated project engagements rather than discrete products, with no public pricing or SaaS-like packaging. There is no proprietary technology platform; the firm's "technology" is its creative process and the senior talent applying it.

Kuba & Friends monetizes through custom, project-based professional services fees charged to ambitious consumer brands, enterprise B2B companies, hospitality clients, cultural institutions, and well-funded startups/challenger brands. Go-to-market is direct, primarily via founder-led Zoom consultation calls ('Brand Therapy' and 'Digital Experience'), referral networks, and inbound demand generated through an award-winning portfolio (D&AD Wooden Pencils, World Brand Design Society Gold, Creative Circle Silver) and active thought-leadership publishing. Marquee clients include Gopuff, Holland & Barrett, RWE, Direct Line Group, Xapo Bank, PetLab Co., Eve Sleep, Heights, Skin&Me, and Tangra (Mildred's Group), with documented client outcomes ranging from category-defining IP valuations to 98% unit-sales increases and 70% traffic uplifts. The firm is privately held with no disclosed institutional investment or parent company.

Name

Kuba & Friends

Website

https://kubaandfriends.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Kuba & Friends is an independent, founder-led creative branding agency in London and New York that delivers brand strategy, identity, packaging, advertising, and digital services to ambitious consumer brands, enterprises, hospitality clients, and well-funded startups on a project-based professional services model.

Ownership category

akta.pro rank

Product category

Brand Strategy & Creative Services

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industry

B2B/ABM Creative Agencies (MPAAAAAI)

Keywords

• Brand identity design
• Brand strategy consulting
• Creative agency services
• Packaging design
• Advertising campaign development

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Creative Agency Services: Professional services revenue from brand strategy, identity design, packaging, advertising, and digital services. Projects are customized based on client needs with no standardized product.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Kuba & Friends is an independent creative agency that develops brand strategy, visual identity, tone of voice, packaging, advertising, and digital experiences for ambitious consumer and B2B brands. Projects are delivered as bespoke, integrated brand-building engagements spanning strategic positioning through to creative execution across packaging, campaigns, photography, web, and social.

Product overview

Kuba & Friends is an independent creative agency offering a unified suite of brand development services. Their core offering centers on brand identity, strategy, and tone of voice development, supported by specialized capabilities in packaging design, photography and video production, web design and development, naming, advertising, animation, illustration, social content, copywriting, design, and music composition. These services work together as an integrated offering, enabling the agency to deliver complete brand solutions from strategic positioning through to visual and verbal execution across all customer touchpoints.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Identity
• Brand Strategy
• Tone of Voice
• Packaging Design
• Photography & Video
• Web Design & Development
• Brand Naming
• Advertising
• Animation
• Illustration
• Social Content
• Copywriting
• Music Composition

Quantifiable outcome

• Eve Sleep: £150M IPO valuation in 2 years (fastest retail float in UK history)
• +5 more outcomes

Named customers30 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• JellycoreStrategic or Co-development PartnerCreative partnership for Tangra restaurant branding project. Jelly provided strategic direction alongside Kuba&Friends' creative execution.
• BoomranngminorStrategic or Co-development PartnerMumbai-based illustration duo partnered for Tangra Hakka restaurant brand, providing bold illustrations infused with energy of modern Hakka.
• Ragged EdgeminorStrategic or Co-development PartnerBrand agency collaboration for Heights supplement brand identity and bottle design.
• PentagramminorStrategic or Co-development PartnerRenowned design consultancy collaboration for Heights' iconic award-winning bottle design.

Scale indicators12 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Studio Output: Independent London creative studio delivering brand identity, motion, and digital design for ambitious consumer and tech brands. Similar small senior team, similar challenger/startup client focus, and similar award presence.
• Mother Design: Creative agency within the Mother family specializing in brand identity, packaging, and design for consumer brands. Comparable in client type, award-winning creative output, and London-headquartered independent positioning.
• Moving Brands: Independent global brand and experience design consultancy with London and international presence. Comparable integrated brand strategy, identity, and motion capabilities for consumer and corporate clients.
• Pearlfisher: Independent London brand design agency specializing in packaging, brand strategy, and identity for consumer goods, beverage, and beauty brands. Highly comparable in packaging-led, consumer brand focus.
• Ragged Edge: London-based independent brand agency focused on strategic positioning, identity, and verbal identity for ambitious challenger and corporate brands. Directly comparable in service mix, client profile (Heights), and boutique senior-team model.
• Carter Wong: London independent brand design agency focused on identity, packaging, and verbal identity. Comparable boutique size and discipline mix, with similar challenger and consumer brand clientele.
• DesignStudio: London-based brand and experience design agency with a strong portfolio of consumer, transport, and culture clients. Comparable boutique scale, similar challenger and enterprise mix, and similar award profile.

Broad incumbents

• Jones Knowles Ritchie (JKR): Global independent brand design agency with offices in London, New York, and beyond. Comparable service offering across identity and packaging, with greater scale and deeper FMCG corporate relationships.
• Huge: Global experience agency offering brand, digital product, and marketing services with significantly greater scale. Comparable in serving enterprise consumer clients (e.g., GoPuff-adjacent), but at much larger team and retainer scale.
• Pentagram: World-renowned independent design consultancy operating with a partner-led, no-overhead model across multiple cities. Directly comparable to Kuba&Friends in discipline and senior-talent structure, but at significantly greater scale and global reach. Named as a collaborator on the Heights project.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubevimeo.com/kubaandfriends
• LinkedInlinkedin.com/company/kubaandfriends
• Instagraminstagram.com/kubaandfriends

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kuba & Friends