Association Of Washington School Principals

What Association Of Washington School Principals does

The Association of Washington School Principals (AWSP), founded in 1972 and headquartered in Olympia, Washington, is a private nonprofit professional association serving school principals, assistant principals, and principal interns across Washington State. AWSP positions itself as the preeminent statewide voice for school leadership, claiming the highest membership percentage of any principals' association in the country. Its core product is the AWSP Leadership Framework, the only state-recognized framework on which Washington principals and assistant principals are formally evaluated, augmented by the companion School Leader Paradigm for non-evaluative self-reflection.

AWSP delivers its value through a multi-channel model including the AWSP Learning Lab online platform, the annual AWSP/WASA Summer Conference, in-person workshops, leadership networks (cohort-based peer communities), and an integrated member portal at member.awsp.org. Additional products include the quarterly Washington Principal magazine, legal support services, equity and DEI guides, the School Leader Planning Guide, the Main Idea book summaries, an AI prompt library, and principal/assistant principal of the year award programs. The organization operates as the hub of a family of affiliated entities, including the Washington State Principals' Education Foundation (WSPEF), the Association of Washington Student Leaders (AWSL), Cispus Learning Center, Outdoor Schools Washington (OSWA), and Next Level Leaders.

AWSP generates revenue primarily through annual membership dues from principals, assistant principals, principal interns, and national affiliate members, supported by conference and workshop fees, business partner sponsorships, and partner program income. Strategic alliances with OSPI (state education agency), WASA, NASSP, and NAESP embed AWSP in Washington's evaluation pipeline, and staff collectively holds over 250 years of PK-12 experience, an important credibility asset for a membership-led GTM motion.

Name

Association Of Washington School Principals

Legal name

Association of Washington School Principals

Website

https://awsp.org

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

The Association of Washington School Principals (AWSP) is a 501-style nonprofit professional association, founded in 1972 and based in Olympia, that serves school principals, assistant principals, and principal interns across Washington State via annual membership, state-aligned leadership frameworks, professional learning, advocacy, legal support, and affiliated youth and outdoor-education programs.

Ownership category

akta.pro rank

Headquarters

HQ city

Olympia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Dues: AWSP generates revenue primarily through annual membership dues from principals, assistant principals, principal interns, and national affiliate members. The association offers various membership tiers and provides comprehensive member benefits including resources, advocacy, professional learning, legal support, and communications.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels11 records

Core offering

AWSP is a private, nonprofit professional association that provides membership-based support, professional learning, advocacy, and resources to school principals, assistant principals, and principal interns across Washington State. It delivers the state-mandated AWSP Leadership Framework, online courses through its Learning Lab platform, peer Leadership Networks, an annual Summer Conference, legal support, publications, and recognition programs for school leaders.

Product overview

AWSP offers a unified platform of professional development and leadership support services for school principals and assistant principals in Washington state. The core products include the AWSP Leadership Framework (the state-mandated evaluation framework for principals/APs) and the School Leader Paradigm (a self-reflection companion resource). These are supported by the AWSP Learning Lab platform for on-demand courses and virtual workshops, Leadership Networks for peer collaboration, and the quarterly Washington Principal Magazine publication. Additional offerings include the Summer Conference, Legal Support services, School Leader Planning Guide, The Main Idea book summaries, Equity Guide resources, and award programs recognizing outstanding principals and assistant principals. The organization also provides AI Prompts and Resources as emerging tools for members.

Differentiator

Problem solved

Functional benefit

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• Washington State Principals' Education Foundation (WSPEF)coreStrategic or Co-development PartnerAWSP's philanthropic foundation that works with young people and adults to empower students to lead and make positive change within their schools, communities, and themselves. The foundation supports schools and students alongside AWSP's mission.
• Washington School Administrators (WASA)coreStrategic or Co-development PartnerCo-host of the Annual Summer Conference with AWSP. Collaborative partnership for annual professional development event serving school administrators across Washington State.
• Association of Washington Student Leaders (AWSL)coreStrategic or Co-development PartnerWorks with young people and adults to empower students to lead and make positive change within their schools, communities, and themselves. Part of the AWSP family of organizations.
• Cispus Learning CenterminorStrategic or Co-development PartnerOffers place-based, hands-on learning to support outdoor education and foster leadership development. Part of the AWSP foundation supporting students and educators.
• Outdoor Schools Washington (OSWA)minorStrategic or Co-development PartnerMakes possible overnight outdoor education experiences for every child in Washington, creating relationships with others and connections with the natural world through curiosity, exploration, and science.
• Next Level LeadersminorStrategic or Co-development PartnerWashington State's premiere leadership development academy providing advanced leadership training for school administrators.
• National Association of Elementary School Principals (NAESP)coreStrategic or Co-development PartnerNational affiliate membership providing principals access to national resources, advocacy, and professional development through NAESP. AWSP provides link to NAESP advocacy resources.
• National Association of Secondary School Principals (NASSP)coreStrategic or Co-development PartnerNational affiliate membership providing secondary principals and assistant principals access to national resources, advocacy, and recognition programs including National Distinguished Principal and National Outstanding Assistant Principal awards.
• Office of Superintendent of Public Instruction (OSPI)coreStrategic or Co-development PartnerState education agency partnership for the AWSP Leadership Framework training, TeacherPrincipal Evaluation Program (TPEP) professional learning events, and alignment with state evaluation criteria, rules, and regulations.
• Kaiser PermanenteminorGTM or Marketing PartnerWellness resources and mental health support for school staff through Kaiser Permanente Thriving Schools initiative. Provides wellness resources, mental health awareness materials, and staff wellbeing workshops.
• Books Are FunminorGTM or Marketing PartnerPartnership to expand access to books for students, supporting literacy initiatives in Washington schools.
• BTS SparkminorGTM or Marketing PartnerNew benefit for AWSP members providing discounted coaching services through BTS Spark partnership.
• Nisqually Indian Tribe (Cispus Partnership)minorStrategic or Co-development PartnerPartnership between Cispus Learning Center and Nisqually Indian Tribe for outdoor education and cultural learning experiences.
• HearMeWAminorGTM or Marketing PartnerPartnership providing support to youth 24/7/365 through the HearMeWA youth advisory group and tip responder training.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Learning Forward (formerly National Staff Development Council): Professional learning association focused on educator professional development; addresses a similar content domain (PD for school leaders) but with a national scope and broader educator audience.

Regional players

• Association of California School Administrators (ACSA): State-level K-12 administrator association serving California with comparable membership, professional learning, and advocacy offerings, but in a different geography than AWSP.
• Texas Association of Secondary School Principals: State principals' association serving Texas secondary school leaders with similar professional development, awards, and advocacy programming; comparable mission but operates in a different state.
• New York State Association of School Personnel Administrators / NYSASP: Regional principals' association in New York offering member services, awards, and professional learning to K-12 school leaders; functionally analogous to AWSP but serving a different state.

Broad incumbents

• ASCD (Association for Supervision and Curriculum Development): Large national education association providing professional development, publications, and resources to educators and school leaders with broader curriculum-development scope than AWSP but an overlapping K-12 leadership audience.
• National Association of Elementary School Principals (NAESP): National association for elementary and middle-level principals and another core affiliate of AWSP. Offers parallel resources, advocacy, and recognition programming aimed at the same elementary principal persona.
• National School Boards Association (NSBA): National federation representing school board members and K-12 governance; engages K-12 leadership at the district governance level, overlapping AWSP's advocacy and policy engagement remit.
• National Association of Secondary School Principals (NASSP): National umbrella for secondary principals and a core affiliate partner of AWSP. Provides overlapping professional development, recognition programs, and advocacy at a national scale, serving the same secondary principal persona.

Direct peers

• Washington Association of School Administrators (WASA): Direct peer and sister organization in Washington serving school administrators (superintendents and central-office leaders); co-hosts the annual AWSP/WASA Summer Conference, serving an overlapping K-12 leadership audience in the same geography.

Others

• Council of Chief State School Officers (CCSSO): Nonpartisan national association of public state education chiefs; not a membership competitor to AWSP, but adjacent given shared focus on state-level education policy frameworks that shape principal evaluation systems like TPEP.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/awsp_principals
• YouTubeyoutube.com/channel/UCUhCSqHtvSkiOytEr0aTcug/featured?view_as=subscriber
• Facebookfacebook.com/awsp.principals
• LinkedInlinkedin.com/company/association-of-washington-school-principals
• Instagraminstagram.com/awsp_principals/?hl=eng

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Association Of Washington School Principals