What Stylecraft Builders does

Stylecraft Builders, legally Stylecraft, Inc., is a privately held Texas-based residential homebuilder founded in 1988 and headquartered in College Station, Texas. The company designs, constructs, and sells newly built single-family homes across seven Texas regions — Waco, Texas Hill Country, North Austin, Bryan/College Station, North Houston, Brenham, and East Texas — positioning itself as the largest private new home builder in several of its core mid-Texas metros including Brenham, Bryan, College Station, Conroe, and Huntsville. Its product consists of a portfolio of named floor plans (1604, 1818, 2082, 2205, 2516, 2588) ranging from approximately 1,349 to 2,587 square feet with three to five bedrooms, delivered within master-planned communities such as Liberty Oaks in Waco, The Village at Elm Creek in Troy, and Spring Lake in Huntsville. Construction is built around standardized, energy-efficient specifications including radiant barrier decking, double-pane windows, R-38 attic insulation, granite countertops, and GE appliances, with a dedicated one-year builder-backed warranty.

Revenue is generated almost entirely through one-time home sales at base prices ranging from roughly $259,900 to $418,900 depending on floor plan, square footage, and location, plus a recently introduced Build For Rent offering for investor buyers. Go-to-market is sales-led, executed through dedicated per-community sales agents (named representatives include Tanner, Lacy, and Ady) working out of model homes and sales offices that are typically open seven days a week, supported by a website that handles community discovery, virtual tours, available-inventory browsing, and digital lead capture via the MyStylecraft customer portal. The company partners with Kangaroo Home Lending as its featured mortgage provider, using promotional interest rates as low as 4.99% and a customization allowance of up to $15,000 as conversion incentives on qualifying homes. Customer segments are Texas homebuyers across geographies — primary targets are family and multi-generational households seeking flexible floor plans and value-conscious move-up or entry-level buyers attracted to turnkey packages with included features.

Name

Stylecraft Builders

Legal name

Stylecraft, Inc.

Website

https://stylecraft.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

51–100 employees

Short description

Stylecraft Builders is a privately held Texas homebuilder founded in 1988 that designs, constructs, and sells new single-family homes across seven Texas regions, serving Texas families and value-conscious homebuyers seeking turnkey, energy-efficient new construction in mid-sized communities.

Ownership category

akta.pro rank

Product category

Residential Home Construction

NAICS

New Housing For-Sale Builders (236117), New Single-Family Housing Construction (except For-Sale Builders) (236115), Residential Building Construction (2361)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)

akta.pro secondary industry

Custom Home Building (IMAFABAC)

Keywords

• Residential home construction
• New home builder
• Single-family homes
• Master-planned communities
• Energy-efficient homes

Headquarters

HQ city

College Station

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Home Sales: Stylecraft Builders generates revenue through the sale of newly constructed single-family homes. Home prices range from approximately $259,900 to over $400,000 depending on floor plan, location, and included options. The company builds homes in master-planned communities across Texas and offers both move-in ready and build-to-order homes.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Stylecraft Builders designs, constructs, and sells newly built single-family homes in master-planned communities across seven Texas regions. The company offers multiple floor plans ranging from 1,349-2,587 square feet with 3-5 bedrooms, including included features such as granite countertops, GE appliances, energy-efficient construction, full yard landscaping, and a one-year builder warranty. Homes are sold both move-in ready and build-to-order, with promotional financing and customization allowances available.

Product overview

Stylecraft Builders is a Texas-based residential homebuilder offering single-family homes through multiple floor plan designs (The 1604, 1818, 2082, 2205, 2516, 2588) ranging from 1,660-2,587 square feet with 3-5 bedrooms. Homes are sold through communities across Texas including Liberty Oaks (Waco), The Village at Elm Creek (Troy), and Spring Lake (Huntsville). The company provides complementary services including buyer financing programs (via Kangaroo Home Lending), MyStylecraft account portal for home search, photo galleries, virtual tours, and a one-year warranty program.

Differentiator

Problem solved

Functional benefit

Products and services

• The 2082 Floor Plan A 4 bedroom, 3 bath single-family home featuring a secondary bedroom suite suitable for multi-generational families or guests. Includes walk-in closets in every bedroom and dual walk-in closets in the primary bedroom. Available in the Liberty Oaks community in Waco, Texas.
• The 1818 Floor Plan A 1,855 square foot, 3 bedroom home featuring dual living areas, a large kitchen with granite-topped island open to dining and living rooms, and a spacious primary suite. Designed for modern family living in the Liberty Oaks community.
• The 2205 Floor Plan A luxurious one-story, 4 bedroom, 3 bath floor plan with open concept kitchen, living, and dining room combination, large center island, walk-in pantry, and spacious primary suite. Available in Liberty Oaks, Waco.
• The 2516 Floor Plan A 4-5 bedroom, 2.5-3.5 bath home with formal study, open kitchen layout, formal dining area, and living room flowing seamlessly together. Located in the Liberty Oaks community.
• The 2588 Floor Plan A luxurious 4 bedroom, 2.5 bath home with 19-foot foyer, grand entrance, spacious utility room, natural light from windows, and oversized primary bedroom suite. Available in Liberty Oaks, Waco.
• The 1604 Floor Plan A 1,660 square foot, 3 bedroom home with open living room flowing to dining area and kitchen, powder room downstairs, and three bedrooms upstairs with shared game room. Available in the Spring Lake community, Huntsville.
• Liberty Oaks Community Master-planned single-family home community in Waco, Texas with access to I-35, Brazos River, Lake Waco, and Lake Waco Golf Course. Homes include granite countertops, GE appliances, energy-efficient construction with radiant barrier decking and R-38 attic insulation.
• The Village at Elm Creek Community New home community in Troy, Texas along I-35 with access to Temple, Belton, and Central Texas employment centers. Located in Troy ISD with homes featuring granite countertops and GE appliances.
• Spring Lake Community Residential community in Huntsville, Texas with access to Interstate 45, Sam Houston State University, shopping, dining, and outdoor recreation. Homes available in multiple floor plans.
• Buyer Programs Financing incentive programs for homebuyers, including promotional interest rates as low as 4.99% through partner lender Kangaroo Home Lending (for FHA/VA/USDA primary residence loans) and up to $15,000 in buyer customization allowances on qualifying homes.
• Home Warranty Program Builder-backed quality assurance program for all new homes, including professional homeowner walkthroughs and a dedicated one-year warranty covering construction defects.
• MyStylecraft Account Personalized digital account portal that allows prospective and current customers to save favorite homes and communities, access virtual tours, and view personalized home recommendations. Includes Google sign-in integration.

Quantifiable outcome

• Promotional financing rates as low as 4.99%
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• LGI Homes: Texas-headquartered production homebuilder focused on affordable, move-in-ready entry-level homes with included features and aggressive incentive pricing. Directly comparable to Stylecraft in price band (low-$200Ks to mid-$300Ks), included-features model, and Texas-centric footprint.
• Meritage Homes: Public US homebuilder with a brand-positioned focus on energy-efficient construction (ENERGY STAR certified, advanced framing, spray-foam insulation). Strongly comparable to Stylecraft because both differentiate on standardized energy-efficiency specs rather than custom build.
• Highland Homes: Privately-held Texas homebuilder operating across Dallas-Fort Worth, Houston, Austin, and San Antonio. Comparable to Stylecraft as a regional production builder with similar floor-plan-led offering, energy-efficient specs, and family-owned operating style serving Texas mid-sized metros.
• Perry Homes: Family-owned Texas homebuilder serving Houston, Dallas-Fort Worth, Austin, San Antonio, and surrounding metros with move-up and luxury single-family homes. Directly comparable to Stylecraft in product category, target buyer, geographic concentration in Texas, and private ownership structure.

Broad incumbents

• KB Home: Public US homebuilder focused on entry-level and first-time move-up buyers with an energy-efficiency emphasis (ZEROHOUSE standard). Comparable to Stylecraft in price band, ENERGY-focused differentiation angle, and direct overlap in Texas metros such as Houston, Austin, and Dallas-Fort Worth.
• Taylor Morrison: Top-five US homebuilder offering entry-level through luxury homes across the Sun Belt including Texas. Comparable to Stylecraft in product category and Texas footprint, but at significantly greater scale with national capital access.
• PulteGroup: National US homebuilder (Centex, Pulte, Del Webb, John Wieland brands) serving first-time, move-up, active-adult, and luxury segments. Overlaps with Stylecraft in the move-up single-family segment and has Texas operations in multiple Stylecraft-served metros.
• D.R. Horton: Largest US homebuilder by volume with significant Texas operations across all major metros including Waco, Bryan/College Station, and Houston. Competes directly with Stylecraft in the same price band and geographies but at materially greater scale, with land-bank and capital advantages.
• Lennar Corporation: Top-three US homebuilder with deep Texas presence offering single-family homes across entry-level, move-up, and luxury segments. Comparable in product category but operates nationally at a scale and capital base that Stylecraft cannot match.
• M/I Homes: Mid-size public US homebuilder with Texas operations serving entry-level and move-up buyers. Comparable to Stylecraft in product positioning and price band, though operating across multiple states rather than Texas-only.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/stylecraft
• Xx.com/stylecraft

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stylecraft Builders