What Juice Creative Design does

Juice Creative Design is a private UK creative design agency founded in 2004 and headquartered in Enderby, Leicestershire (within the Leicester area), operating from a single studio of 11-50 employees. The agency's core offering is shopper marketing and retail activation services — helping consumer brands design in-store theatre, packaging executions, on-pack promotions, digital ads, and seasonal campaigns that drive purchase decisions at the point of sale. Its primary customers are UK and global consumer brands, with a notable concentration in Mars Wrigley-owned labels (M&M's, KIND, Extra) alongside food and retail-sector clients including Aunt Bessie's, Disneyland Paris, Tesco, Sainsbury's, Asda, and Co-op.

Under the hood, Juice is a pure professional-services firm with no proprietary technology platform, no public-facing API, no app, and no documented AI/ML capabilities. Service delivery relies on an in-house creative team, supported by a print and production studio on-site. The agency supplements client work with a blog and active social presence (Instagram, Facebook, LinkedIn) to position itself in shopper marketing thought leadership.

Commercially, Juice operates a sales-led, project-and-retainer-based model with fees likely negotiated per project and not publicly disclosed. Revenue streams come from integrated creative services across branding, retail activations, promotional campaigns, and in-store theatre, with growth built on long-running enterprise client relationships, periodic high-profile seasonal campaigns (e.g., M&M's Halloween with Disneyland Paris; Aunt Bessie's Tickled Pink), and a secondary portfolio of charity and community partnership work in the East Midlands region. No external funding, M&A, or leadership turnover is disclosed.

Name

Juice Creative Design

Legal name

Juice Creative Design Ltd

Website

https://juice.eu.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Juice Creative Design is a UK-based creative design agency founded in 2004, helping consumer brands connect with shoppers through retail activations, in-store theatre, packaging, and seasonal campaigns for clients including Mars Wrigley brands, Aunt Bessie's, Disneyland Paris and major UK supermarkets.

Ownership category

akta.pro rank

Product category

Creative Design Services

NAICS

Graphic Design Services (54143)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Creative Concepting & Campaign Development (BPAFAEAD)

akta.pro secondary industries

Packaging & Brand Identity Creative Agencies (MPAAAAAN), Creative & Brand Campaign Development (BPAFAAAB)

Keywords

• Shopper marketing
• Creative design agency
• Retail activations
• Brand campaign design
• FMCG marketing creative

Headquarters

HQ city

Leicester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Creative Agency Services: Service-based revenue model generating income through client projects including branding, retail activations, in-store theatre, promotional campaigns, and marketing creative work for shopper marketing.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Juice Creative Design is a UK-based creative design agency that delivers shopper marketing, retail activations, brand campaigns, design for marketing, event activations, digital and print design, and PR support. It serves FMCG brand clients in food & drink, household, and health & beauty sectors, operating as a full-service agency with an in-house team handling creative from concept through to delivery.

Product overview

Juice Creative Design is a full-service creative design agency offering integrated shopper marketing and brand campaign services. The core offering is their Creative Design & Shopper Marketing Services, supported by specialized campaign work including M&M's Halloween campaigns, Support Her 2025 women's football activations, and Aunt Bessie's Tickled Pink breast cancer awareness initiatives. Additional services include charity partnership work and industry thought leadership through blog content. The agency operates from their Enderby, Leicestershire studio and has been serving national and global brands since 2004.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Helped Bodie Hodges Foundation raise over £22,000 through Addie the Elephant campaign

Named customers8 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• Women in SportminorStrategic or Co-development Partner · 1 January 2025Charity partnership for the Support Her 2025 campaign supporting women's football. Mars Wrigley campaign featuring KIND and Extra products with proceeds supporting the charity dedicated to breaking down barriers for women and girls through sport.
• Bodie Hodges FoundationcoreStrategic or Co-development PartnerCharity partnership supporting families who have lost a child. Juice helped create Addie the Elephant mascot for the Loros 'Stomp Round Leicester' campaign which helped raise over £22,000 through QR codes, social content, and campaign assets.
• Big Difference CompanycoreStrategic or Co-development PartnerCreative campaigns for the Leicester Comedy Festival, the biggest comedy festival in Europe. Helping amplify their message and reach to engage communities and raise awareness of their impact.
• Mattioli Charitable TrustcoreStrategic or Co-development PartnerBranding support creating a modern and clear picture of the Trust. Also helped with the name and arena branding of Mattioli Courts - home of the Leicester Riders Basketball Team, growing awareness through local and national sporting events.
• Tickled PinkminorStrategic or Co-development PartnerBreast cancer awareness partnership with Aunt Bessie's. Pink-designed packaging where percentage of proceeds donated to Tickled Pink charities for vital research and awareness initiatives.
• Disneyland ParisminorGTM or Marketing PartnerPartnership for M&M's Halloween campaign featuring Disneyland Paris promotional activation combining relevant partnership with on-pack giveaway and supporting theatre.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Space & Time Media: UK agency focused on retail media, shopper marketing, and brand activations. Comparable service offering with emphasis on retail-environment creative and media planning.
• The Market Creative: UK independent creative agency focused on retail and shopper marketing for CPG and grocery brands. Directly comparable in size, geography, and specialization in retail/brand activation work.
• BJL Group: Mid-sized UK creative agency serving consumer brands with branding, packaging, and retail activation work. Similar headcount range and enterprise CPG/retail client mix as Juice.
• Mother Design: Creative design arm of Mother London, a UK-based independent agency network. Comparable as a UK-based creative design outfit serving major consumer brands with brand and campaign work.
• Amplify: UK-based creative agency specializing in shopper marketing, brand activations, and retail experiences. Closely comparable to Juice in service mix, client base (major CPG/retail brands), and creative-led approach to point-of-sale campaigns.

Broad incumbents

• Droga5 (Accenture Song): Global creative agency network now part of Accenture Song, serving major CPG brands with integrated creative and shopper marketing campaigns. Represents the scaled incumbent competitive set.
• WPP (Ogilvy): WPP-owned global advertising and shopper marketing network operating at scale across retail, CPG, and brand activation. Competes for the same enterprise client pitches as Juice but with substantially larger resource pools.
• Saatchi & Saatchi: Global full-service creative agency network with UK operations serving many of the same Mars and grocery clients as Juice. Represents the larger holding-company competitor bidding for enterprise CPG briefs.

Emerging players

• Yolk Creative: UK-based independent creative agency serving consumer and retail brands with branding and activation work. Comparable in size and positioning to Juice, with a similar boutique-agency value proposition.
• The Corner: UK independent creative agency working with consumer brands on brand strategy, design, and activation. Comparable boutique scale and CPG/retail client focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/thatsjuice
• LinkedInlinkedin.com/company/juice-creative_2
• Instagraminstagram.com/thats_juice
• Xx.com/thatsjuice

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Juice Creative Design