What Bodie Hodges Foundation does

The Bodie Hodges Foundation is a UK-registered Charitable Incorporated Organisation (CIO 1196162) founded in 2013 by Donna and Nick Hodges following the death of their infant son Bodie, who became an organ donor. The charity provides bereavement support to families bereaved of a child aged 25 and under across Leicester, Leicestershire, and Rutland, and operates Bodie's House — a dedicated headquarters and therapeutic centre at 254 Braunstone Lane, Leicester, acquired in February 2024 via a £450,000 Capital Appeal.

The foundation's service portfolio centres on Bodie's Bereavement Service (1-to-1 counselling for up to two years after a child's death), peer support groups (Creative Grief for mums, Chips and Chat for dads, a grandparents group, and the Together Project for siblings aged 11-16), and Bodie's Treasured Memory Bags — grief resource bags containing Widgit symbols, emotion cards, sensory props and a Worry Bear Boo, distributed nationally to siblings aged 3-16 and children with SEND. Supplementary offerings include a sensory story co-developed with Backpocket Teacher, bereavement education for schools and employers, and organ donation advocacy. The organisation runs a team of nine staff including qualified Lead Bereavement Counsellors and a dedicated fundraising function.

The foundation operates a donation-dependent, multi-channel revenue model with no fees charged to service users. Income is generated through voluntary donations via JustGiving and DonorFy, the Glimmers of Light monthly giving scheme, Forever Loved Funds (family-branded memorial funds), branded merchandise sales, the £85/month Business Supper Club, and flagship events including the Annual Sports Dinner with Wes Morgan, the Belfry Golf Day, and Freddie's Festive Fun Run. Corporate partnerships, including Charity of Choice programmes and event sponsorships led by headline sponsor Impact Air Systems, form a key institutional revenue pillar. No technology platform or software product is described.

Name

Bodie Hodges Foundation

Legal name

Bodie Hodges Foundation

Website

https://bodiehodgesfoundation.co.uk

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

The Bodie Hodges Foundation is a UK-registered bereavement charity founded in 2013, supporting families bereaved of a child aged 25 and under in Leicester, Leicestershire, and Rutland through 1-to-1 counselling, peer support groups, Bodie's Treasured Memory Bags, and bereavement education, funded entirely by donations, events, and corporate partnerships.

Ownership category

akta.pro rank

Product category

Child Bereavement Support Services

NAICS

Child and Youth Services (62411)

akta.pro primary industry

Bereavement & Grief Support Services (Hospice-Affiliated/Independent) (HLADAHAL)

akta.pro secondary industry

Palliative Care, Hospice & Serious Illness Support (BPAGACAK)

Keywords

• Child bereavement support
• Grief counselling services
• Bereavement peer groups
• Memorial fundraising
• Bereavement education

Headquarters

HQ city

Leicester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Charitable Donations and Fundraising: The foundation relies entirely on voluntary charitable donations to support families. Individual donors contribute via JustGiving, text donations, and the Glimmers of Light monthly giving campaign. Fundraising events (sports dinners, golf days, fun runs, challenge events) also generate donations.
2. Business Supper Club Membership: Corporate members pay a monthly fee of £85 for exclusive quarterly business networking events, speaker access, branding benefits, and the satisfaction of supporting bereaved families. No fundraising target is set.
3. Merchandise Sales (Online Shop): The foundation sells branded merchandise including running t-shirts, hoodies, caps, bobble hats, water bottles, and more through its online shop. All clothing is made to order with a 7-10 working day turnaround.
4. Forever Loved Funds: Families set up named memorial funds with their own logo, supported by the foundation's fundraising team. Donations from friends and family flow through JustGiving pages and text-to-donate numbers, with the family directing how funds are spent within the charity.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

The Bodie Hodges Foundation provides free one-to-one bereavement counselling and peer support groups to families bereaved of a child aged 25 and under across Leicester, Leicestershire and Rutland. It complements counselling with nationally distributed Bodie's Treasured Memory Bags for siblings (including SEND-specific resources), bereavement education programmes for schools and employers, organ donation awareness, and memorial fundraising via Forever Loved Funds.

Product overview

The Bodie Hodges Foundation is a charitable organization offering a unified bereavement support service portfolio centered around Bodie's Bereavement Service. The core offerings include one-to-one counselling during the first two years after a child's death, peer support groups (parents, grandparents, dads, and youth), Bodie's Treasured Memory Bags for bereaved siblings, and bereavement education programmes. The organization operates from Bodie's House headquarters and generates support through Forever Loved Funds memorial accounts and an online merchandise shop.

Differentiator

Problem solved

Functional benefit

Brands

• Forever Loved Funds: A special fundraising initiative where families can set up their own named and branded fund to remember their child through regular fundraising, supported by the foundation's fundraising team.
• #TogetherProject
• Charity of Choice
• Bodice's Business Supper Club
• Bodice's Bereavement Service
• Freddie's Festive Fun Run
• #AddieTheElephant

Products and services

• Bodie's Bereavement Service Provides one-to-one bereavement counselling during the first two years after a child's death alongside bereavement peer support groups, for families bereaved of a child across Leicester, Leicestershire, and Rutland.
• Bodie's Treasured Memory Bags Grief resource bags containing Widgit personalised symbols, emotion image cards, sensory props and a Worry Bear Boo, gifted to bereaved siblings aged 3-16 and children with SEND nationally via website referral.
• Monthly Support Groups Peer support groups for bereaved families including Creative Grief (bereaved mums), Chips and Chat (bereaved dads), and a grandparents support group delivered at Bodie's House.
• Children & Young People Services Gentle therapeutic sessions for children and young people after the death of their brother or sister, including the #TogetherProject monthly youth group for ages 11-16.
• Bereavement Education Education programmes delivered in schools and businesses covering bereavement, grief support, and guidance for employers supporting employees after the death of a baby or child.
• Organ Donation Education Promotes organ donation facts and offers education programmes in schools and businesses, inspired by Bodie's organ donation at 10 months old which saved or improved four babies' lives.
• Forever Loved Funds Memorial fundraising accounts that allow bereaved families to raise money in memory of their child under their own name and logo, supported by the foundation's fundraising team and delivered via JustGiving and text-to-donate.
• Online Shop Online merchandise store selling branded Bodie Hodges Foundation clothing and accessories (running t-shirts, vests, hoodies, caps, hats and water bottles) on a made-to-order basis with 7-10 working day turnaround, to support fundraising.

Quantifiable outcome

• Over 1,000 1-to-1 counselling sessions provided in 2024; 1,076 sessions in 2025
• +4 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

15 partnerships are on record, tiered flagship, core and minor.

• ER Recruitment (Eileen Perry)flagshipStrategic or Co-development Partner · 1 July 2025ER Recruitment, led by Managing Director Eileen Perry MBE DL, partnered on the Addie the Elephant campaign and #StompRoundLeicester art trail. Eileen Perry was subsequently appointed as the foundation's first Patron in July 2025. ER Recruitment has been a long-standing supporter, involved in the Business Supper Club, Freddie's Festive Fun Run, and corporate events.
• Juice Creative Design LtdflagshipStrategic or Co-development Partner · 1 July 2025Partnered with the foundation to design Addie the Elephant for the #StompRoundLeicester art trail. The team distilled themes and ideas from bereaved siblings' artwork into a layered stamp-style design that visually represents sibling grief.
• LOROS (Leicestershire and Rutland Organisational Scheme)coreStrategic or Co-development Partner · 1 January 2025LOROS partnered with Wild in Art to host the #StompRoundLeicester art trail. The Bodie Hodges Foundation was a Community Learning Programme partner for the trail, using Addie the Elephant to raise awareness of sibling grief.
• NHS Blood and Transplant / Organ DonationcoreStrategic or Co-development PartnerThe foundation promotes organ donation facts and education programmes in schools and businesses, inspired by Bodie becoming an organ donor at 10 months old, saving four babies' lives. The founders were honoured at the inaugural Order of St John Award ceremony in 2013.
• Sarah Helton / Backpocket TeacherminorStrategic or Co-development PartnerPartnered with the foundation to develop a sensory story explaining death for children and young people with Special Educational Needs and Disabilities, included in Bodie's Treasured Memory Bags for SEND families.
• The Drawing Room (Julia Smith)minorStrategic or Co-development PartnerArt teacher Julia Smith from The Drawing Room in Hinckley facilitates the Creative Grief peer-to-peer support group for bereaved mums, providing art-based sessions in a safe space alongside the foundation's bereavement counsellor.
• Rainbows Children's HospicecoreStrategic or Co-development PartnerThe foundation worked alongside Rainbows Children's Hospice to support families. Pete's family used Rainbows hospice respite services multiple times before their son Rhys died. Rainbows is referenced as a key partner in the child bereavement ecosystem.
• Bodies Business Supper Club Members (multiple businesses)coreChannel Partner/ Reseller/ DistributorThe Business Supper Club includes over 24 business members including Impact Air Systems (Headline Sponsor), Anthony James Insurance, Bakers Solutions, Gateley, Keyshel, Paradigm, Precision, Ruddy Fine Gin, Venture Property Group, Chutney Ivy, Chesterton, and others. Members pay £85/month for quarterly networking events and cause marketing benefits.
• Impact Air SystemsflagshipChannel Partner/ Reseller/ DistributorHeadline sponsor of the 13th Annual Sports Dinner (March 2026). Impact Air Systems is a global waste extraction and separation specialist. Vicky and Nick Ball from Impact Air Systems have been long-term supporters, citing personal connection to organ donation.
• Freddie's Festive Fun Run Corporate SponsorscoreChannel Partner/ Reseller/ DistributorFreddie's Festive Fun Run is a flagship annual community event. Corporate sponsors and individual participants raise funds. The event was renamed in honour of Freddie Orton, son of Gemma and Dave Orton (Chair of Trustees).
• Leicester City Football ClubcoreStrategic or Co-development PartnerLeicester City FC provided the Premier League Trophy for display at the 13th Annual Sports Dinner with Wes Morgan (March 2026), adding prestige to the flagship fundraising event.
• Forever Loved Fund Families (Matty's Memory, Owen 123, Menai, Baby Jim, Maddie, Reggie, and others)coreChannel Partner/ Reseller/ DistributorFamilies create named Forever Loved Funds with their own branding, supported by the foundation's fundraising team. Families direct how funds are spent within the charity and actively fundraise through JustGiving pages and community events.
• Smallman & Son LtdcoreChannel Partner/ Reseller/ DistributorA longstanding corporate partner providing expertise and hosting events at the Boathouse. Supported Bodie's With Love Project and Bodie's Treasured Memory Bags, as well as co-hosting awareness events.
• WJ South (Andy Stubbs)coreChannel Partner/ Reseller/ DistributorAndy Stubbs, a trustee of the foundation, represents WJ South as a corporate partner. WJ South has supported the foundation over several years, and Andy completed the Old Chalk Way 575km cycling challenge raising £2,850 for the Capital Appeal.
• B Audio VisualminorChannel Partner/ Reseller/ DistributorCorporate partner and former Charity of the Year (2019). Provided equipment for events free of charge and staff member Tara Bailiss fundraised through the Great North Run. Partnered with the foundation to raise awareness of organ donation.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Child Bereavement UK: National UK charity providing bereavement support for children, young people, and families after the death of a child — closest direct peer to Bodie Hodges Foundation's family bereavement mission, with overlapping 1-1 counselling and peer support services.
• Winston's Wish: The UK's first childhood bereavement charity, supporting bereaved children, young people, and families nationwide — directly comparable to Bodie Hodges Foundation in target audience, service mix, and school-based programme delivery.
• Grief Encounter: UK charity providing bereavement support to children, young people, and families after the death of a parent or sibling — a direct peer serving the same bereaved-sibling and -parent population with comparable counselling, peer groups, and family-facing services.
• The Compassionate Friends: UK self-help organisation of bereaved parents, siblings, and grandparents offering peer support after the death of a child — directly comparable peer for adult family support, Forever Loved Fund-style peer networks, and community-led growth motion.
• SANDS (Stillbirth and Neonatal Death Charity): National UK charity supporting anyone affected by the death of a baby before, during, or shortly after birth — directly comparable because a significant share of the Bodie Hodges Foundation's caseload involves stillbirth, and many documented families lost babies at term.

Broad incumbents

• Cruse Bereavement Support: The UK's largest bereavement charity, supporting adults bereaved of anyone — broader incumbent than Bodie Hodges Foundation, but a key national comparator for bereavement counselling services and local peer group infrastructure.
• Sue Ryder: National health and bereavement charity providing hospice and bereavement support across the UK — a broad incumbent with overlapping bereavement counselling capability, useful as a benchmark for scaling community-based bereavement service delivery.

Regional players

• Shooting Star Children's Hospices: Children's hospice providing end-of-life care and bereavement support across Surrey and London — comparable as a regional provider combining hospice-affiliated bereavement support with family counselling, mirroring the referral pathway the Bodie Hodges Foundation follows in the East Midlands.

Emerging players

• Together for Short Lives: UK charity for seriously ill children and their families, including palliative and end-of-life care — relevant peer because families transitioning from palliative/hospice care into bereavement form part of the Bodie Hodges Foundation's catchment, alongside partners such as Rainbows Hospice.
• Antenatal Results & Choices (ARC): UK charity supporting parents through antenatal screening, diagnosis, and bereavement including late loss — relevant peer for the foundation's work with bereaved parents, particularly the stillbirth and baby-loss pathways evident in the family case studies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Bodie_Hodges
• Facebookfacebook.com/BodieHodgesFoundation
• LinkedInlinkedin.com/company/bodie-hodges-foundation
• Instagraminstagram.com/bodiehodges

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bodie Hodges Foundation