The Corner
The supplied firmographics identify The Corner as a private, 51–100-employee Brooklyn company, but detailed materials instead describe We The Roses, a cultural marketing and experiential production agency serving brands, nonprofits, institutions, and government.
- Company typePrivate
- Founded-
- HeadquartersBrooklyn, NY, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What The Corner does
Detailed business materials do not correspond cleanly to the named company. Firmographics present The Corner as a private, 51–100-employee company located in Brooklyn, New York, while the website, service, customer, revenue, team, and operating materials describe We The Roses. The operating description below is therefore limited to the separately identified We The Roses business and is not a verified description of The Corner.
The We The Roses materials describe a cultural marketing and experiential production agency serving brands, startups, cultural institutions, nonprofits, and other organizations. Its portfolio includes strategy, influencer and creator management, online and offline experiential production, YouTube workshops and channel support, and social media services. No proprietary technology platform is disclosed; delivery relies on cultural expertise, a hand-picked creator database, creative and production processes, and audience-data measurement.
The business model is professional services: engagements are project-based, tailored to scope, and quote-based, with direct client engagement, strategic partnerships, and referrals as the stated go-to-market channels. Identifies corporate brands and cultural nonprofits as primary customer groups, while the case studies also include government and hospitality clients. The materials claim global service coverage and describe a nonprofit affiliate, the We The Roses Foundation, but provide no pricing, backlog, revenue, contract-duration, or renewal data.
The Corner firmographics
Firmographics- Name
- The Corner
- Legal name
- We The Roses
- Website
- https://the-corner.co
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- The supplied firmographics identify The Corner as a private, 51–100-employee Brooklyn company, but detailed materials instead describe We The Roses, a cultural marketing and experiential production agency serving brands, nonprofits, institutions, and government.
- Ownership category
- akta.pro rank
The Corner industry classification
Industry- Product category
- Cultural Marketing Services
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Creative Concepting & Campaign Development (BPAFAEAD)
- akta.pro secondary industry
- Content Production (Video, Design, Copy, Studio) (BPAFAAAF)
Keywords
Where The Corner is headquartered
LocationHeadquarters
- HQ city
- Brooklyn, NY
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Corner business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Cultural Marketing & Strategy Services: Project-based professional services including brand strategy, market positioning, go-to-market launch strategy, and campaign execution for brands and cultural institutions.
- Influencer & Creator Partnerships: Talent sourcing, partnership negotiation, campaign management, and content creation services leveraging their bespoke database of hand-picked creators and influencers.
- Experiential Production: Creative event concepting, design, and production including installations, exhibitions, galas, auctions, music performances, and community engagement events.
- Social & Digital Services: YouTube specialist services, social media strategy, content creation, channel management, and audience data measurement across platforms including YouTube, TikTok, and other social channels.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
The Corner product offering
Product offeringCore offering
The Corner operates as a cultural marketing agency delivering strategy, influencer and creator partnerships, experiential event production, YouTube specialist services, and social media services for brands, startups, and cultural institutions. Service delivery spans brand audit, go-to-market launch strategy, campaign execution, talent sourcing, event concepting and production, digital strategy, and community building, with programs available as full-service engagements, creative direction, and on-demand production.
Product overview
We The Roses is a culture marketing agency that operates as a service-based company offering a unified portfolio of interconnected marketing and experiential services. The core offerings include Strategy, Influencer & Creators, Experiential Production, YouTube Specialists, and Social Media Services. The company also operates We The Roses Foundation as a non-profit arm focused on artist empowerment. Services are delivered through various engagement models including Full Service, Creative Direction, and On-Demand Production, as demonstrated in case studies with clients such as Google Arts & Culture, Carnegie Hall, RISE Theatre, and National Black Theatre.
Differentiator
Problem solved
Functional benefit
Brands
- We The Roses Foundation (WTRF): Arts non-profit connecting a global community of Black and Brown creatives, utilizing nature as a medium for creative renewal and exploration. Empowers artists through workshops, residencies, and symposiums.
Products and services
- Strategy Services
- Influencer and Creator Partnerships
- Experiential Production
- YouTube Specialist Services Custom YouTube workshops and channel support designed to drive ticket sales and audience engagement through effective digital strategies, channel audits, and ongoing channel management for arts and cultural clients.
- Social Media Services Comprehensive social media services spanning YouTube to TikTok including content creation and strategy, social media strategy, channel management, audience data measurement and listening, paid and organic media, and community building.
- Founder Events Curated founder engagement experiences including speaker design and booking, integrated art and culture programming, and bespoke production services for venture capital firms and the investor community.
Quantifiable outcome
- Cultural marketing elevates brand relevance, engagement, and purchase intent by over 50%
- +7 more outcomes
Companies that use The Corner
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
The Corner technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Corner partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered flagship, core and minor.
- Miranda Family FundflagshipCo-developed the RISE Theatre Directory launch campaign with Lin-Manuel Miranda's Miranda Family Fund and Maestra Organization to increase diverse backstage hires in theatre. Surpassed active user target by 133% with 10.5 billion media impressions.
- Google Arts & CulturecoreOngoing partnership for scalable influencer campaigns, content series creation, and global cultural engagement initiatives. Engaged 300+ global influencers including BTS, The Rock, and Venus Williams. Launched 'Culture Threads' social series.
- The Apollo TheatercoreCollaborated on 'The Gathering' production with National Black Theatre and The Kennedy Center to amplify Black American voices. Surpassed ticket goals by 40%, filling 2,100+ seats.
- The Kennedy CentercoreCollaborated on 'The Gathering' production with National Black Theatre and The Apollo Theater to amplify Black American voices. Contributed to 40% surpass of ticket goals.
- National Black TheatrecorePrimary partner for event marketing launch, brand strategy, experiential, influencer, and digital campaigns. Surpassed ticket goals by 40%, achieved 192% ROI through paid media.
- Carnegie HallcoreConducted organizational audit and delivered 12-week YouTube workshop for digital strategy transformation. Educated staff on YouTube optimization for audience growth and ticket sales.
- AMREF Health AfricacoreProduced AMREF Art Ball and auction, raising $239,000 for Kefeta youth empowerment program. Engaged 500+ attendees, 95% minority-owned vendors, 3 million+ digital impressions.
- NEON FilmsminorDeveloped interactive 'Seeking Mavis Beacon' typing game for documentary promotion. Game became core engagement feature accessible via SeekingMavisBeacon.com.
- CiprianiminorDeveloped media communications strategy for SuperReal immersive experience. Achieved 20% foot traffic increase and sold 20,000+ tickets with coverage from Forbes and NBC TV.
- Moment FactoryminorCollaborated on communications for SuperReal immersive holiday experience launch at Cipriani locations.
- NYC BID Meatpacking DistrictcoreFour-pronged cultural strategy for BIPOC voices elevation. Curated 1,500 sq. ft. art gallery, public art installations, digital engagement, and community programs. Attracted 5,000+ visitors.
- ARTNOIRcoreCo-founded global arts collective championing equity in the arts. Partnership for gallery curation and residency programs. Collaborated on Meatpacking District project and ongoing cultural initiatives.
- We The Roses Foundation (WTRF)coreCompany-founded arts non-profit connecting Black and Brown creatives through nature-based therapy and cultural representation. Programs include workshops, residencies, and symposiums with artists like Wangechi Mutu and Joseph Patel.
Scale indicators13 records
Recent moves5 records
Expansion highlights6 records
The Corner competitors and assessment
Company assessmentDirect peers
- Jack Morton: Jack Morton creates brand experiences, experiential marketing programs, and live events for major organizations. Its event production and brand-engagement capabilities substantially overlap with We The Roses' experiential offering.
- Sparks: Sparks is a global brand-experience company specializing in exhibits, events, environments, and immersive activations. It competes with We The Roses in experiential concepting, production, and audience engagement.
- 160over90: 160over90 is a brand-experience agency spanning culture, entertainment, strategy, creative, and experiential work. It closely matches We The Roses' combination of cultural insight, campaign development, influencer engagement, and live experiences.
- Momentum Worldwide: Momentum Worldwide is a global experiential and creative agency that designs brand activations, sponsorship programs, and culture-led campaigns. It is comparable because it serves enterprise clients through strategy, content, events, and audience engagement.
- George P. Johnson: George P. Johnson is an experiential-marketing agency focused on event environments, activations, digital extensions, and campaign production. It is relevant for its end-to-end delivery model serving global brands and institutions.
- We Are Social: We Are Social is a socially led creative agency with influencer, content, media, and cultural-marketing capabilities. It is directly comparable to We The Roses' creator partnerships, social strategy, and community-building services.
- Giant Spoon: Giant Spoon is an independent media and creative agency known for culturally relevant campaigns, branded entertainment, and experiences. It overlaps with We The Roses across cultural storytelling, influencer work, and experiential activation.
- Team Epiphany: Team Epiphany is a culture-focused marketing and experiential agency serving consumer and entertainment brands. Its combination of cultural strategy, social engagement, and activations is closely aligned with We The Roses.
Broad incumbents
- Droga5: Droga5 is a global creative agency producing culturally resonant advertising and integrated campaigns for major brands. It competes for the same enterprise strategy and creative budgets, although it operates at substantially greater scale.
- Wieden+Kennedy: Wieden+Kennedy is a global independent creative agency with strengths in brand platforms, cultural relevance, social content, and experiential work. It is a broad incumbent comparable in client type and campaign scope.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Corner social profiles
Digital presenceThe Corner financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Corner leadership team
Management profileNumber of profiles
Profiles5 records
The Corner funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Corner M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Corner
What does The Corner do?
The Corner operates as a cultural marketing agency delivering strategy, influencer and creator partnerships, experiential event production, YouTube specialist services, and social media services for brands, startups, and cultural institutions. Service delivery spans brand audit, go-to-market launch strategy, campaign execution, talent sourcing, event concepting and production, digital strategy, and community building, with programs available as full-service engagements, creative direction, and on-demand production.
Is The Corner a public or private company?
The Corner is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Corner founded?
The Corner was founded in -1. It employs 51 to 100 people.
Where is The Corner based?
The Corner is headquartered in Brooklyn, NY, United States, in the North America region.
How does The Corner make money?
Four revenue lines are on record. Cultural Marketing & Strategy Services are the primary driver. The others are influencer & Creator Partnerships, experiential Production and social & Digital Services.
Who are The Corner's main competitors?
Direct peers on record are Jack Morton, Sparks, 160over90, Momentum Worldwide, George P. Johnson, We Are Social, Giant Spoon and Team Epiphany. Broad incumbents are Droga5 and Wieden+Kennedy.
Does The Corner have an API?
No public API is recorded for The Corner.
What industry is The Corner in?
The Corner's product category is Cultural Marketing Services. Its primary akta.pro industry code is BPAFAEAD, Creative Concepting & Campaign Development, with a secondary code of BPAFAAAF, Content Production (Video, Design, Copy, Studio). Its NAICS code is 541810 and its SIC code is 7311.